The study approaches aspects of the creation in the conteporaneuos graphic language construction. With this intetion it standes out that the conceptual thought and the proposal of ideas directed to the design production are bound to the context and the culture. It reflects on the digital resources exploration, the contamination, understood as languages displacement, graphic experiences from standards wormanships, the design as a translation of other languages, of other culture fields, the apropriation for the parody or pastiche, the authorial design. The study synthecizes the different trends rethinking the aesthetic experience and the signification process.