Visual identity is an important tool for any company, taking in consideration the market competivity and saturation. It transmits the service's personality translating it into an image, therefore raising the company above the standards of the business environment, which it belongs to. In this study, the visual identity of the 'Cravo e Canela' restaurant (located at Biguaçu/ SC Brazil) was developed using the methodology studied during the third module of the Product Design Technology course held at the CEFET/SC. The method consists in: brainstorming, creation process and specification. The final product is the Visual Identity Handbook, which conducts the application of this system. The difference caused by the new visual identity planning is highly noticeable when comparing to the actual one.