Memória P&D Design

6º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

Faap — São Paulo (SP)

Novembro/2004

Design Gráfico

Tipografia Narrativa I – O Intertítulo no tempo das cartelas

Narrative Typography I – Intertitles in the times of Title Cards

Luiz Fernando Luzzi Las-Casas

Resumo

O uso da tipografia como ferramenta narrativa acontece desde o início do cinema, como podemos observar nos filmes realizados nos tempos do cinema mudo, fato compreensível, tendo em vista as limitações de contarmos histórias somente com imagens. Assim, além dos tradicionais créditos dos filmes, com letreiros e créditos finais, o texto escrito na forma de intertítulos é um importante recurso gráfico que completa a narrativa audiovisual.
Palavras-chave:tipografia, design gráfico, design audiovisual

Abstract

Typography, as a narrative tool, has been used since the beginnings of cinema, as we can observe in silent movies, as a result of the limitations of telling stories only with images. Beside the traditional film credits, including opening and end credits, written text, as manifested in intertitles, is an important graphic resource in audiovisual narrative.
Keywords:typography, graphic design, audiovisual design

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