Memória P&D Design

6º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

Faap — São Paulo (SP)

Novembro/2004

Gestão em Design

Estratégias de Modularização de Produtos: Uma Abordagem Através da Gestão do Design

Product Modularization Strategies: A Design Management Approach

Alexandre Vieira Pelegrini
Borges Kistmann Virginia

Resumo

A modularização proporciona diversas vantagens competitivas para as empresas, entre elas a customização em massa. Em vista disto, pesquisadores da academia e da indústria vem estudando este tema em profundidade. O presente artigo discute o emprego da gestão do design como uma abordagem estratégica para a modularização de produtos.
Palavras-chave:modularização, gestão do design, desenvolvimento de produtos

Abstract

Modularization provides several competitive advantages to business, like mass customization. Researchers in academy and industry are studying the term in depth. In this article design management is introduced as a strategic way to apply modularization in product development.
Keywords:modularization, design management, product development

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