4º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

Feevale — Novo Hamburgo (RS)

Outubro/2000

Metodologia de Projeto

Como atrair usuários de automóvel para o transporte público?

How can car users be attracted to public transport?

Resumo

A pesquisa discute, a partir de análise histórica da supremacia do transporte individual sobre o coletivo, a importância dos aspectos utilitários e não utilitários relacionados à aquisição e uso do automóvel e sua influência na não utilização de transporte publico urbano, focada na utilização do ônibus.

Palavras-chave:

automóvel, transporte público, ônibus

Abstract

The research, based on utilitarian and non utilitarian aspects of car ownership, is about the injluence ofthe symbolic meanings o f cars in lhe decision o f not using public transport. This based on a historical analysis of the car supremacy of public transport, focused on buses.

Keywords:

car, public transport, bus

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