2º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design

UEMG — Belo Horizonte (MG)

Novembro/1996

Design & Estratégia

Relação do design com o marketing e a engenharia como estratégia empresarial

Resumo

Durante a gestão na etapa do desenvolvimento de um projeto, tem-se comprovado que podem estar implicados numerosos protagonistas. O designer não pode trabalhar só; ele é um dos especialistas da equipe devendo contribuir com a direção geral, marketing,, engenheiros, responsáveis da qualidade e ergonomistas, de acordo as dimensões da empresa ou a envergadura do tema.

Palavras-chave:

design, marketing, engenharia

Abstract

During the management phases in the development of a project, it has been verified that various actors can be involved. The Designer cannot work atone; he is one of the specialist in a team and might contribute to the top management, marketing, engineers, quality and human factors people and others, according to the enterprise 's dimension ar the importance of the subject.

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