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Assim, desde os anos 1950, começou a se delinear a reflexão que constitui a base teórica do campo, hoje multiplicada diante dos desafios econômicos surgidos mais recentemente, diante da crescente complexidade social, tecnológica e ambiental.\u003C/p>\u003Cp>Essas novas circunstâncias passaram a exigir uma adequação dos recursos projetivos utilizados até então, o que supera em muito o simples translado de noções ou habilidades anteriormente estabelecidas. Para enfrentar questões relativas à configuração de serviços ou mesmo de organizações e políticas públicas, não é suficiente recorrer a instrumentos e práticas tradicionais. Problemas que envolvem tecnologias digitais e sua interação com o usuário conduziram a automação a um protagonismo até então desconhecido ao longo do processo projetivo. 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