[{"data":1,"prerenderedAt":329},["ShallowReactive",2],{"person-f44ca8c1-f7d1-4383-a195-fa821a25d6ee":3},{"success":4,"person":5,"request":325},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Nesteriuk","","Sergio",{},"f44ca8c1-f7d1-4383-a195-fa821a25d6ee","nesteriuk@hotmail.com.br","2025-12-17T00:16:06-03:00","Universidade Anhembi Morumbi",[15,16],"sergio-nesteriuk","nesteriuk-sergio",[18,157],{"parent":19,"metaData":20,"updateDate":12,"data":22,"langs":31,"_id":34,"contributors":35,"contributorsIds":52,"type":53,"typeData":54,"status":153,"download":154,"slugs":155,"slug":156},"1ab1f6ea-e043-44d8-a7ab-1bd0d96c1c82",{"updateDate":7,"createDate":21,"deleteDate":7},1765941366,{"secondary":23,"primary":27},{"keywords":24,"excerpt":25,"title":26},"\u003Cp>Ethics, Artificial Intelligence, Design, Data Privacy, Intellectual Property\u003C/p>","This article explores the complex ethical implications of Artificial Intelligence (AI) in the design industry, focusing on data collection and use, data privacy, and the potential impact on the job market since its expansion and how it affects intellectual property. It is argued that while AI offers significant advancements in terms of efficiency and productivity and is transforming the field of design, particularly in the context of graphic design, with its application in various scenarios, its use raises serious ethical concerns applied to the creative collective, with data collection for training AI models. The article recommends ethical best practices in AI within the design field, emphasizing the need for transparency, informed consent, and protection of copyright and intellectual property rights.","Ethical Implications of Artificial Intelligence (AI) in the Design Industry: An Analysis of Data Capture for Machine Learning",{"keywords":28,"excerpt":29,"title":30},"\u003Cp>Ética, Inteligência Artificial, Design, Privacidade de Dados, Propriedade Intelectual\u003C/p>","Este artigo explora as complexas implicações éticas da Inteligência Artificial (IA) na indústria do design, com foco na coleta e uso de dados, na privacidade de dados e no potencial impacto no mercado de trabalho ocorrido desde sua expansão e como afeta a propriedade intelectual. Argumenta-se que, embora a IA ofereça avanços significativos em termos de eficiência e produtividade e está transformando a área do design, no contexto do design gráfico, com sua aplicação em vários cenários. Mas seu uso levanta sérias preocupações éticas aplicadas ao coletivo criativo, com a coleta de dados para treinar modelos de AI. O artigo recomenda boas práticas éticas em IA no campo do design, enfatizando a necessidade de transparência, consentimento informado e proteção dos direitos autorais e de propriedade intelectual.","Implicações Éticas da Inteligência Artificial (ia) na Indústria do Design: Uma Análise Sobre a Captura de Dados para Aprendizado de Máquina",[32,33],"primary","secondary","64205463-a122-4af5-878b-c24408938586",[36,48],{"id":7,"name":37,"lastName":38,"email":39,"designation":7,"description":40,"role":7,"_id":41,"createDate":42,"filiation":13,"slugs":43,"url":7,"path":46,"lastmodified":47,"objectID":41},"Alessandro","Cammilo","alessandrocammilo@proton.me",{},"791436eb-e382-4795-99b9-316743e84a55","2025-12-17T03:16:06.026Z",[44,45],"alessandro-cammilo","cammilo-alessandro","people/791436eb-e382-4795-99b9-316743e84a55",1765941366026,{"id":7,"name":8,"lastName":6,"email":11,"designation":7,"description":49,"role":7,"_id":10,"createDate":42,"filiation":13,"slugs":50,"url":7,"path":51,"lastmodified":47,"objectID":10},{},[15,16],"people/f44ca8c1-f7d1-4383-a195-fa821a25d6ee",[41,10],"article",{"startPage":55,"file":56,"references":59,"endPage":150,"track":151,"doi":152},3402,{"fullpath":57,"name":58},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F17051_10495.pdf","17051_10495.pdf",[60,63,66,69,72,75,78,81,84,87,90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147],{"id":61,"label":62},"ba840f6e-e9d9-4609-9ed4-7b3790b824bd","\u003Cp>G1. Imagens falsas mostram Papa Francisco de casaco branco estiloso e viralizam. 2023. Disponível em: https://g1.globo.com/tecnologia/noticia/2023/03/26/imagens-falsas-mostram-papa-francisco-de-casaco-branco-estiloso-e-viralizam.ghtml. Acesso em: 09 jul. 2024.\u003C/p>",{"id":64,"label":65},"f5766eea-bdda-4dae-96cb-ebdf76735f0a","\u003Cp>GASTIN, M. Leaving Adobe (a long time coming). 2024. Disponível em: https://www.youtube.com/watch?v=E3_F48VmvQU. Acesso em: 1 jul. 2024.\u003C/p>",{"id":67,"label":68},"d6f736cb-de64-40d0-82bb-4429a8aefd18","\u003Cp>Grayson's Graphics. \u003Cstrong>The Adobe Empire Has Fallen\u003C/strong>. 2024. Disponível em: https://www.youtube.com/watch?v=R8hqBVMAOHs. Acesso em: 1 jul. 2024.\u003C/p>",{"id":70,"label":71},"b5a49eb7-a80f-4a8e-a905-4176732285ff","\u003Cp>Gaveta. \u003Cstrong>E a Adobe, hein?\u003C/strong> | Gaveta. 2024. Disponível em: https://youtu.be/rp8TtBBbnjk?si=p7NYIAZvGS2qGq-G. Acesso em: 1 jul. 2024.\u003C/p>",{"id":73,"label":74},"4e2e094f-9c7a-4267-a4df-d01b4d2c6847","\u003Cp>GRATÃO, P. Caito Maia, da Chilli Beans, sobre IA em campanha publicitária: 'Se é bom ou ruim, eu não sei'. 2023. Disponível em: https://www.link.com.br/caito-maia-da-chilli-beans-sobre-ia-em-campanha-publicitaria. Acesso em: 09 jul. 2024.\u003C/p>",{"id":76,"label":77},"1b3d27be-cc8d-4bee-93cc-bf5fe4de03cc","\u003Cp>JOHN, D. Artists complain of AI 'copyright infringement' on \u003Cstrong>Adobe Stock\u003C/strong>. Creative Bloq, 24 ago. 2023. Disponível em: https://www.creativebloq.com/author/daniel-john. Acesso em: 05 jul. 2024.\u003C/p>",{"id":79,"label":80},"80eafffa-812e-411c-8c0a-cccc0daab088","\u003Cp>KLEINA, N. Novos termos de serviço da Adobe irritam assinantes por possível uso de IA. 2024. Disponível em: https://www.site.com.br/novos-termos-de-servico-da-adobe-irritam-assinantes-por-possivel-uso-de-ia. Acesso em: 09 jul. 2024.\u003C/p>",{"id":82,"label":83},"2b9f94b8-b311-4d3c-8152-17809fe4c6a6","\u003Cp>MAHLE, Ana C. O. Meta utiliza dados pessoais para inteligência artificial sem consentimento: uma ameaça à privacidade global. \u003Cstrong>Jusbrasil\u003C/strong>, 26 jun. 2024. Disponível em: https://www.jusbrasil.com.br/artigos/meta-utiliza-dados-pessoais-para-inteligencia-artificial-sem-consentimento-uma-ameaca-a-privacidade-global/2541187682. Acesso em: 09 jul. 2024.\u003C/p>",{"id":85,"label":86},"5d3d56cf-fbf3-4090-bde5-ae3df474c4db","\u003Cp>MARTIN, G. Industrialization of Print: Automation, Mass Production, Changes in Literacy, and Aesthetic Responses. \u003Cstrong>History of the Book\u003C/strong>. Los Angeles: UCLA, 2024. p. 120–150. Disponível em: https://hob.gseis.ucla.edu/HoBCoursebook_Ch_9.html. Acesso em: 03 jul. 2024.\u003C/p>",{"id":88,"label":89},"e1c7e7d5-600e-4203-8cec-dbbfc87bbb58","\u003Cp>LOPES, A. Adobe atualiza termos de uso e sugere usar artes feitas por usuários para treinar IAs. \u003Cstrong>Exame\u003C/strong>, 07 jun. 2024. Disponível em: https://exame.com/inteligencia-artificial/adobe-quer-usar-artes-feitas-por-usuarios-para-treinar-ias/. Acesso em: 09 jul. 2024.\u003C/p>",{"id":91,"label":92},"034584f4-c538-479c-89b1-ddba4aff634e","\u003Cp>PAES, J. \"Não posso nem desinstalar o Photoshop se não concordar com isso\": novos termos de uso da Adobe indicam que empresa pode acessar conteúdo de usuários. 2024. Disponível em: https://www.site.com.br/nao-posso-nem-desinstalar-o-photoshop-se-nao-concordar-com-isso. Acesso em: 09 jul. 2024.\u003C/p>",{"id":94,"label":95},"3578970e-5126-48bf-95ea-a4856840b983","\u003Cp>PANCINI, L. Inventando moda: Chilli Beans lança campanha com imagens geradas por IA. \u003Cstrong>Exame\u003C/strong>, São Paulo, 1 abr. 2023. Disponível em: https://exame.com/inventando-moda-chilli-beans. Acesso em: 09 jul. 2024.\u003C/p>",{"id":97,"label":98},"8af334d6-ce96-40f0-bff0-3f64a8e0b4df","\u003Cp>PÚBLICO. A Meta quer usar as nossas fotos e dados para treinar a IA, mas há formas de o evitar. \u003Cstrong>Público\u003C/strong>, Lisboa, 07 jun. 2024. Disponível em: https://www.publico.pt/2024/06/07/p3/noticia/meta-quer-usar-fotos-dados-treinar-ia-ha-formas-evitar-2092981. Acesso em: 09 jul. 2024.\u003C/p>",{"id":100,"label":101},"e959c57e-849d-4d79-b35a-02b415ed5846","\u003Cp>CARDOSO, R. (2008). \u003Cstrong>Uma Introdução à História do Design\u003C/strong>. 3ª ed. São Paulo: Blucher. P.35\u003C/p>",{"id":103,"label":104},"98435a4e-8910-4d74-89a7-2d382005b4f2","\u003Cp>ROTH, E. Adobe trained Firefly on some AI images. 2024. Disponível em: https://www.theverge.com/2024/4/12/24128588/adobe-trained-firefly-on-some-ai-images. Acesso em: 04 jul. 2024.\u003C/p>",{"id":106,"label":107},"50d66bef-eb37-4259-9b89-c35920ef7911","\u003Cp>SABBAGA, J. Entenda a greve de atores e roteiristas em Hollywood. \u003Cstrong>Omelete\u003C/strong>, São Paulo, 15 jul. 2023. Disponível em: https://www.omelete.com.br/greve-hollywood. Acesso em: 09 jul. 2024.\u003C/p>",{"id":109,"label":110},"e0d7205a-73bd-4ed3-90de-49fd20cad0ec","\u003Cp>SOARES, L. Atores vão ser substituídos por IA? Medo toma conta de Hollywood. \u003Cstrong>Olhar Digital\u003C/strong>, 22 jul. 2023. Disponível em: https://www.olhardigital.com.br/noticia/atores-vao-ser-substituidos-por-ia-medo-toma-conta-de-hollywood/157233. Acesso em: 09 jul. 2024.\u003C/p>",{"id":112,"label":113},"abc58c34-6301-4c4b-b008-36b5ccbe7316","\u003Cp>Studio Builder-Kevin Patrick. \u003Cstrong>Adobe's PR Nightmare Continues\u003C/strong>. 2024. Disponível em: https://www.youtube.com/watch?v=DkFpWDYwo1k. Acesso em: 1 jul. 2024.\u003C/p>",{"id":115,"label":116},"94346dc9-d992-4a10-9d17-e013c9a4a540","\u003Cp>TADLOCK, J. Adobe terms of service update impact on landscape photographers. 2024. Disponível em: https://www.youtube.com/watch?v=BoaEa5S4Vic&t=11s. Acesso em: 1 jul. 2024.\u003C/p>",{"id":118,"label":119},"955e3462-8edd-4eef-8b67-9c41404c7fd5","\u003Cp>TERRA. Adobe explica termos de uso após polêmica com atualização. 2024. Disponível em: https://www.terra.com.br/byte/adobe-explica-termos-de-uso-apos-polemica-com-atualizacao,eab51d5b9864e31b036da6a7c80e9a488868176e.html. Acesso em: 09 jul. 2024.\u003C/p>",{"id":121,"label":122},"4265e901-948a-4f4e-b946-45aad990f98c","\u003Cp>THE VERGE. \u003Cstrong>Adobe's new terms of service aren't the problem — it's the trust\u003C/strong>. Disponível em: https://www.theverge.com/2024/6/7/24173838/adobe-tos-update-firefly-generative-ai-trust. Acesso em: 4 jul. 2024.\u003C/p>",{"id":124,"label":125},"eee4d0a5-7b97-4bfe-925a-7e251980c171","\u003Cp>VICENTE, João P.; SCHIRRU, Luca. Episódio 154: IA e direitos autorais. \u003Cstrong>Dadocracia\u003C/strong>. São Paulo: Spotify, 6 jul. 2024. Disponível em: https://open.spotify.com/episode/4LFrBAPsWVtZWCmEsGwRS9. Acesso em: 06 jul. 2024.\u003C/p>",{"id":127,"label":128},"e63a1175-ac3a-48c5-9f86-eb134086ded5","\u003Cp>VICENTE, João P.; BIONI, Bruno. Episódio 153: Os principais pontos do PL da Inteligência Artificial. \u003Cstrong>Dadocracia\u003C/strong>. São Paulo: Spotify, 6 jul. 2024. Disponível em: https://open.spotify.com/episode/0U7F1oGzqTj2tViwRuRBpC. Acesso em: 06 jul. 2024.\u003C/p>",{"id":130,"label":131},"565b6299-73d8-4455-8006-3d39712c7fbb","\u003Cp>WACH, Krzysztof; DUONG, Cong Doanh; EJDYS, Joanna; KAZLAUSKAITĖ, Rūta; KORZYNSKI, Pawel; MAZUREK, Grzegorz; PALISZKIEWICZ, Joanna; ZIEMBA, Ewa. The dark side of generative artificial intelligence: A critical analysis of controversies and risks of ChatGPT. \u003Cstrong>Entrepreneurial Business and Economics Review\u003C/strong>, Kraków, v. 11, n. 2, p. 7-30, 2023. Disponível em: https://doi.org/10.15678/EBER.2023.110201. Acesso em: 15 jul. 2024.\u003C/p>",{"id":133,"label":134},"9a627cb5-f782-4887-a1e1-d35c42bafdda","\u003Cp>WADHWANI, D. Adobe overhauls terms of service to say it won't train AI on customers' work. \u003Cstrong>The Verge\u003C/strong>, 2024. Disponível em: https://www.theverge.com/2024/6/10/24175416/adobe-overhauls-terms-of-service-update-firefly. Acesso em: 4 jul. 2024.\u003C/p>",{"id":136,"label":137},"ac281ffe-66f4-441c-b751-3fe824041277","\u003Cp>WEATHERBED, J. Adobe abandons $20 billion acquisition of Figma. \u003Cstrong>The Verge\u003C/strong>. Disponível em: https://www.theverge.com/2023/12/18/adobe-abandons-figma-acquisition. Acesso em: 18 dez. 2023.\u003C/p>",{"id":139,"label":140},"80b8e09e-8d98-4a74-943d-c39080192b0b","\u003Cp>WEATHERBED, J. Adobe scolded for selling 'Ansel Adams-style' images generated by AI. \u003Cstrong>The Verge\u003C/strong>. Disponível em: \u003CURL>. Acesso em: 5 jul. 2024.\u003C/p>",{"id":142,"label":143},"404c77b0-a75c-4f87-9414-bc2dc7639342","\u003Cp>WEATHERBED, J. Adobe's new GenStudio platform is an AI factory for advertisers. \u003Cstrong>The Verge\u003C/strong>, 26 mar. 2024. Disponível em: \u003CURL>. Acesso em: 5 jul. 2024.\u003C/p>",{"id":145,"label":146},"e8d939f6-0182-41e2-9847-d92fd7f1c694","\u003Cp>WEATHERBED, J. Adobe adds Firefly generative AI features to new Express mobile app. \u003Cstrong>The Verge\u003C/strong>, 7 mar. 2024. Disponível em: https://www.theverge.com/2024/03/07/adobe-express. Acesso em: 09 jul. 2024.\u003C/p>",{"id":148,"label":149},"06b5feda-93a6-4e7f-8d8d-e43697775540","\u003Cp>WEATHERBED, J. Adobe updates terms of service to include generative AI features. \u003Cstrong>The Verge\u003C/strong>, 7 jun. 2024. Disponível em: https://www.theverge.com/2024/6/7/24173838/adobe-tos-update-firefly-generative-ai-trust. Acesso em: 09 jul. 2024.\u003C/p>",3418,"j5damvdy","https://doi.org/10.29327/5457226.1-400","enabled",11,[156],"ethical-implications-of-artificial-intelligence-ai-in-the-design-industry-an-analysis-of-data-captur",{"parent":19,"metaData":158,"updateDate":160,"data":161,"langs":170,"_id":171,"contributors":172,"contributorsIds":190,"type":53,"typeData":191,"status":153,"download":322,"slugs":323,"slug":324},{"updateDate":7,"createDate":159,"deleteDate":7},1765941501,"2025-12-17T00:18:21-03:00",{"secondary":162,"primary":166},{"keywords":163,"excerpt":164,"title":165},"\u003Cp>game genres, speech genres, game classification\u003C/p>","This study carries out an analysis of Bakhtin's (2016) essay on speech genres, with the aim of recognizing the importance in the development of a classificatory model to correlate the concept of genre as a taxonomic element within the scope of electronic games. An investigation is proposed that encompasses the classification of genres in discursive statements, considering its three fundamental pillars: thematic, compositional, and style. Through a comparative analysis, it is sought to highlight the importance to establish categories and subcategories to categorize the mechanical, thematic, and stylistic aspects of current games as identification facilitators in digital platforms. In the end, by understanding the need for flexibility to reach an interactional scope, the importance of re-evaluating the use of the Aristotelian apparatus within this classification medium is recognized, and an evaluative instance is added to the mechanics of the assessed objects.","Speech Genres: A Relation Between Bakhtin and Digital Games",{"keywords":167,"excerpt":168,"title":169},"\u003Cp>gêneros de games, gêneros do discurso, classificação de games\u003C/p>","Este estudo analisa o ensaio de Bakhtin (2016) sobre os gêneros do discurso, com o intuito de reconhecer a importância do desenvolvimento de um modelo classificativo para aplicar o conceito de gênero, enquanto elemento taxonômico, no âmbito dos jogos eletrônicos. Propõe-se uma investigação que abarque a classificação dos gêneros nos enunciados discursivos, tendo em consideração seus três pilares fundamentais: temático, composicional e estilo. A partir de uma análise comparativa, busca-se evidenciar a importância de estabelecer categorias e subcategorias para categorizar os aspectos mecânicos, temáticos e estilísticos dos jogos atuais como facilitador de identificação em plataformas digitais. No final, ao compreender a necessidade de flexibilização proveniente de um escopo interacional, reconhece-se a importância de reavaliar a utilização do aparato aristotélico dentro desse meio de classificação e se adiciona uma instância avaliativa das mecânicas dos objetos avaliados.","Os Gêneros do Discurso: Uma Relação de Bakhtin com os Jogos Eletrônicos",[32,33],"ad6c4125-688d-455d-96c7-da18c1aaea13",[173,185],{"id":7,"name":174,"lastName":175,"email":176,"designation":7,"description":177,"role":7,"_id":178,"createDate":179,"filiation":13,"slugs":180,"url":7,"path":183,"lastmodified":184,"objectID":178},"Pedro","Monfort","pemonfort96@gmail.com",{},"e5c1ae77-b864-483e-a1c1-25e800e3b17d","2025-12-17T03:18:21.162Z",[181,182],"pedro-monfort","monfort-pedro","people/e5c1ae77-b864-483e-a1c1-25e800e3b17d",1765941501162,{"id":7,"name":186,"lastName":6,"email":187,"designation":7,"description":188,"role":7,"_id":10,"createDate":179,"filiation":13,"slugs":189,"url":7,"path":51,"lastmodified":184,"objectID":10},"Sérgio","sergio.gallo@animaeducacao.com.br",{},[15,16],[178,10],{"startPage":192,"file":193,"references":196,"endPage":320,"track":151,"doi":321},3489,{"fullpath":194,"name":195},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F17071_10512.pdf","17071_10512.pdf",[197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317],{"id":198,"label":199},"3bcacbc8-32b2-45dd-8bb6-8802ea04200c","\u003Cp>ALTMAN, R. \u003Cstrong>Film / Genre\u003C/strong>. 2ª Ed. 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Sunnyvale: Atari, 1980.\u003C/p>",{"id":213,"label":214},"fa5f1f8f-5264-4063-b66f-3cf0f3a91427","\u003Cp>BEEBEE, T, O. \u003Cstrong>The Ideology of Genre: A Comparative Study of Generic Instability\u003C/strong>. 1ª Ed. University Park, PA: Penn State University Press, 1994.\u003C/p>",{"id":216,"label":217},"d36acac6-dc22-4327-9cf5-26a2857f34c9","\u003Cp>BELLI, S; RAVENTÓS, C. L. A brief history of videogame. In: \u003Cstrong>Athenea Digital: Revista de Pensamiento e Investigacion Social\u003C/strong>, n. 14, p. 159-179, 2008.\u003C/p>",{"id":219,"label":220},"c6d88a3b-19b5-413a-ba5a-957863030940","\u003Cp>BREAKOUT. 1ª ed. Sunnyvale: Atari, 1976.\u003C/p>",{"id":222,"label":223},"23dd7228-b084-42b1-a977-3e7345538387","\u003Cp>BRUNETIÈRE, F. \u003Cstrong>L'Evolution des genres dans l'histoire de la littérature\u003C/strong>. 2ª Ed. Paris: Hachette, 1890.\u003C/p>",{"id":225,"label":226},"6fbd951a-2d82-45d7-8a54-60cb6e370541","\u003Cp>BUSCOMBE, E. 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