[{"data":1,"prerenderedAt":224},["ShallowReactive",2],{"person-f398d23e-de48-4f5a-b168-99288974f659":3},{"success":4,"person":5,"request":220},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":11,"id":12,"email":13,"url":11,"createDate":14,"filiation":11,"slugs":15,"articles":18},"Saddi","author","Monica Saboia","Mestranda","f398d23e-de48-4f5a-b168-99288974f659","",null,"monicasaddi@yahoo.com.br","2025-04-07T18:43:00+00:00",[16,17],"monica_saboia_saddi","saddi_monica_saboia",[19,113],{"parent":20,"metaData":21,"data":23,"langs":32,"_id":35,"type":36,"typeData":37,"status":90,"updateDate":91,"contributors":92,"contributorsIds":109,"download":110,"slugs":111,"slug":112},"1c7b273e-f07d-460b-a89f-47ffe8ea1d13",{"updateDate":11,"createDate":22,"deleteDate":11},1766790102,{"secondary":24,"primary":28},{"keywords":25,"excerpt":26,"title":27},"\u003Cp>design, point of purchase, atmosphere, emotions, experience, atmospherics, experience design\u003C/p>","Intending to contribute to the understanding of the influence of environments on the behavior of individuals and participation in design projects for this area, we propose in this article examining the importance of emotions and experiences on issues involving the design projects, especially in the construction Atmospheres of the Points of Sale of retail businesses today. We present a review of the term atmosphere, introduced by Kotler (1973) and current studies on this dimension. Featuring the Model Meharabian & Russel (1974), MR, based on the paradigm - stimulus - organism - response (SOR) - as a way to research in this field.","Emotions and Experiences: Today’s Design Agenda Issues in Projects for Pos.",{"keywords":29,"excerpt":30,"title":31},"\u003Cp>design, ponto de venda, atmosfera, emoções, experiência, Design de Atmosfera, Design de Experiência\u003C/p>","Com a intenção de contribuir para a compreensão da influência dos ambientes no comportamento dos indivíduos e da participação do Design nos projetos para essa área, propomos nesse artigo examinar a importância das emoções e das experiências nas questões que envolvem os projetos de Design, especialmente na construção das Atmosferas dos Pontos de Venda das empresas de varejo da atualidade. Apresentamos uma revisão do termo Atmosfera, introduzido por Kotler (1973) e dos recentes estudos sobre essa dimensão. Destacamos o Modelo de Meharabian & Russel (1974), MR, que se baseia no paradigma – estímulo – organismo - resposta (SOR) – como caminho para a pesquisa neste campo.","Emoções e Experiências: Questões da Agenda Atual do Design em Projetos para Pdv.",[33,34],"primary","secondary","05fc4e1c-3bfb-450c-bbc5-dcb73abb2764","article",{"startPage":38,"file":39,"references":42,"endPage":88,"track":89,"doi":11},5792,{"fullpath":40,"name":41},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F70496.pdf","70496.pdf",[43,46,49,52,55,58,61,64,67,70,73,76,79,82,85],{"label":44,"id":45},"\u003Cp>AILAWADI, K. L. e KELLER, K. L. Understanding retail branding: conceptual insights and research priorities. \u003Cstrong>Journal of Retailing\u003C/strong>, 2004, Vol. 80, pp. 331 - 342.\u003C/p>","0303bc91-5c73-4fe5-98e0-7e7a33ded5b8",{"label":47,"id":48},"\u003Cp>ARDILL, Ralph. Experience Design. \u003Cstrong>Design Council\u003C/strong>. 26 março de 2007. http://www.designcouncil.org.uk/en/About-Design/Design-Disciplines/Experience-design/. Acesso: junho 2008.\u003C/p>","4940335a-4425-48a3-af6c-f71c541e8662",{"label":50,"id":51},"\u003Cp>BECERRA, Paulina; FÁBREGAS, Silvia; PIZZABIOCCHE, Georgina; \u003Cstrong>Através de las experiencias\u003C/strong>. Buenos Aires: IMDI, 2006.\u003C/p>","802820a3-95ed-48cc-ba96-0c5a6e55a5b0",{"label":53,"id":54},"\u003Cp>BRIDSON, Kerrie; EVANS, Jody. The Secret to a Fashion Advantage is a Brand Orientation. \u003Cstrong>International journal of Retail & Distribution Management\u003C/strong>, 2004, Vol.32, No. 8, p. 403-411.\u003C/p>","d36ec881-97d0-4dfe-9bf4-dd9d09d540ec",{"label":56,"id":57},"\u003Cp>DAMASIO, R. Antonio. \u003Cstrong>O erro de Descartes\u003C/strong>: emoção, razão e o cérebro humano. São Paulo : Companhia das Letras 1996.\u003C/p>","07e79f17-04d8-463f-94cc-e6c2bcc5f823",{"id":59,"label":60},"ef04a8f6-da5f-40b6-8bab-eff9bece5538","\u003Cp>DAMASIO, R. Antonio. \u003Cstrong>Em busca de Espinosa\u003C/strong>: prazer e dor na ciência dos sentimentos. São Paulo: Companhia das Letras, 2004.\u003C/p>",{"label":62,"id":63},"\u003Cp>DAVIES, J. Barry; WARD, Philippa. Exploring the connections between visual merchandising and retail branding. An application of facet theory. \u003Cstrong>International Journal of Retail & Distribution Management\u003C/strong>. Vol.33, No. 7, p.505 – 513, 2005.\u003C/p>","2320e6d5-57da-4952-a03c-ecb0d2c9ea4c",{"label":65,"id":66},"\u003Cp>DONOVAN, J. Robert; ROSSITER, R. John. Store Atmosphere: An Environmental Psychology Approach. \u003Cstrong>Journal of Retailing\u003C/strong>, vol.58, nº1, Spring, 1982.\u003C/p>","4c55c76c-9da7-4518-b910-3ddac2cf66d6",{"label":68,"id":69},"\u003Cp>JANG, Shaw; NAMKUNG, Young. Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian-Russell model to restaurants. \u003Cstrong>Journal of Business Research\u003C/strong>, vol. 62, 451-460, 2009.\u003C/p>","20c3c5e3-4fdc-4874-b952-3004085afc87",{"label":71,"id":72},"\u003Cp>KOTLER, Philip. Atmospherics as a Marketing Tool, \u003Cstrong>Journal of Retailing\u003C/strong>, vol. 49, no. 4, Winter 1973 - 1974.\u003C/p>","51bfd02b-98a5-49a2-a0cb-49f2ad85e351",{"label":74,"id":75},"\u003Cp>NEUMEIER, Marty. \u003Cstrong>The Brand Gap\u003C/strong>: How to bridge the distance between business strategy and design. New Riders. Berkeley, 2006.\u003C/p>","c75bca81-e2f9-4965-8269-a7f2570f5021",{"id":77,"label":78},"fb911a55-9cb3-47ab-ac15-0dbee3a5b394","\u003Cp>NORTON, W. David. Toward meaningful brand experiences. \u003Cstrong>Design Management Journal\u003C/strong>. Vol. 14, No. 1, p. 19-25. Winter 2003.\u003C/p>",{"label":80,"id":81},"\u003Cp>MENEZES, S. Cristiane; DAMAZIO, Vera. \u003Cstrong>Design & emoção\u003C/strong>: sobre a relação afetiva das pessoas com os objetos usados pela primeira vez. Dissertação (Mestrado em Artes e Design)-Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro, 2007.\u003C/p>","b7b601bd-4129-49e1-abac-fdc1f792ef85",{"label":83,"id":84},"\u003Cp>RUSSEL, A. James; PRATT, Geraldine. A Description of the Affective Quality Attributed to Environments. \u003Cstrong>Journal of Personality and Social Psychology\u003C/strong>, vol. 38, n.º 2, p. 311-322, 1980.\u003C/p>","b617bf98-36ea-4f1c-86b6-3765778b1019",{"label":86,"id":87},"\u003Cp>SADDI, S. Monica; MAGALHÃES, F. de Cláudio. \u003Cstrong>Lojas de Marcas de Moda\u003C/strong>: integrando a identidade das marcas de moda aos projetos de design para o ponto de venda. Dissertação (Mestrado em Artes e Design)-Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro, 2009.\u003C/p>","31353dfa-107f-45e6-a5f7-00b89245c5dc",5801,"ftya7ms6","enabled","2025-12-28T17:12:37-03:00",[93,103],{"lastName":6,"path":94,"role":11,"id":11,"filiation":95,"createDate":96,"_id":10,"designation":11,"lastmodified":97,"email":98,"name":8,"description":99,"slugs":100,"objectID":10,"url":11},"people/f398d23e-de48-4f5a-b168-99288974f659","Pontifícia Universidade Católica do RJ","2025-12-26T23:01:42.979Z",1766790102980,"monicasaddi@yahho.com.br",{},[101,102],"monica-saboia-saddi","saddi-monica-saboia",{"lastName":104,"role":11,"filiation":105,"_id":106,"designation":11,"email":107,"name":108,"url":11},"Magalhães","Pontifícia Universidade Católica do Rio de Janeiro PUC-Rio","577b9758-6c77-4b5e-91ec-c9a72906a401","claudio-design@puc-rio.br","Claudio Freitas de",[10,106],3,[112],"emotions-and-experiences-todays-design-agenda-issues-in-projects-for-pos",{"pageRange":12,"parent":114,"data":115,"trackId":124,"type":36,"typeData":125,"metaData":198,"langs":200,"_id":201,"createDate":202,"status":90,"updateDate":203,"contributors":204,"contributorsIds":216,"download":217,"slugs":218,"slug":219},"f43247ba-af93-4a8a-898e-651ef65d9bd2",{"secondary":116,"primary":120},{"keywords":117,"excerpt":118,"title":119},"\u003Cp>fashion brands, design, point of purchase (POP)\u003C/p>","\u003Cp>Considering the fashion retail specific dynamic, this present paper, relates the current context, characterized by velocity and ephemerality, with the permanent challenge to build up the identity and symbolic value of the fashion retail brands. Analyzes some practices of companies who apply Design and use their resources exploring theirs points of purchase (POP) projects, like a way of transmission for the identity of their brands. Empathize the need of management of these projects to promote more integration and better improvement of the design resources to build up the identity and value of the fashion brands.\u003C/p>","\u003Cp>Design for Fashion Brand Stores: The Brand Management in Projects to Point of Purchase.\u003C/p>",{"keywords":121,"excerpt":122,"title":123},"\u003Cp>marcas de moda, design, ponto de venda (PDV)\u003C/p>","\u003Cp>Considerando a dinâmica específica do varejo de moda, o presente artigo relaciona o contexto atual, caracterizado pela velocidade e efemeridade, com o desafio permanente da construção da identidade e do valor simbólico das marcas de varejo de moda. Analisa práticas de empresas que aplicam o Design e usufruem seus recursos, explorando os projetos de design do ponto de venda (PDV), como importantes veículos de transmissão da identidade de suas marcas. Enfatiza a necessidade de gestão desses projetos, para promover maior integração e aproveitamento dos recursos do design, no processo de construção da identidade e do valor das marcas de moda.\u003C/p>","\u003Cp>Design para Lojas de Moda: Gestão de Marcas em Projetos para Pdv.\u003C/p>","y9g4z78z",{"startPage":126,"file":127,"references":130,"endPage":197,"track":124,"doi":11},"1733",{"fullpath":128,"name":129},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fy9g4z78z-1766922070-1733-1742.pdf","y9g4z78z-1766922070-1733-1742.pdf",[131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194],{"label":132,"id":133},"AAKER, D. A. \u003Cstrong>Marcas, Brand Equity\u003C/strong>: gerenciando o valor da marca. São Paulo: Negócio, 2003.","d0b9d306-67ae-4a57-8a9d-5c0c01049177",{"label":135,"id":136},"AMUNY, H. In: \u003Cstrong>Nike\u003C/strong>, 2006. Acesso em: junho 2006. (http://www.nike.com)","da1750a9-b1d0-47ff-a006-0caa4fa81f1b",{"id":138,"label":139},"e9b52e46-238c-4502-b896-1f5898b68de6","BAXTER, M. \u003Cstrong>Projeto de Produto\u003C/strong>. São Paulo: E. Blücher, 1998/2000.",{"label":141,"id":142},"BIRTWISTLE, G; FREATHY, P. More than just a name above the shop: a comparison of the branding strategies of two UK fashion retailers. \u003Cstrong>International Journal of Retail & Distribution Management\u003C/strong>, vol.26, n.º 8, p. 318-323, 1998.","6a31fb09-e98b-4a68-9d5a-a394304e3ed5",{"label":144,"id":145},"CASTILHO, Kathia; GALVÃO, Diana. \u003Cstrong>A Moda do corpo, o corpo da moda\u003C/strong>. São Paulo: Esfera, 2002.","c442f193-7a04-42d0-9f56-494b996993e1",{"label":147,"id":148},"CHRISTOPHER, M. The Agile Supply Chain: competing in volatile markets. \u003Cstrong>Industrial Marketing Management\u003C/strong>, vol. 29, p. 37-44, 2000.","463146a6-dcf8-452c-bdb2-d0566a0c6d52",{"label":150,"id":151},"DAVIES, J. B.; WARD, P. Exploring the connections between visual merchandising and retail branding: an application of facet theory. \u003Cstrong>International Journal of Retail & Distribuition Management\u003C/strong>, vol. 33, n.º 7, p. 505-513, 2005.","2d4f7f20-9000-4be8-9415-e41da5baaf7a",{"label":153,"id":154},"DONOVAN, J. R.; ROSSITER, R. J. Store Atmosphere: An Environmental Psychology Approach. \u003Cstrong>Journal of Retailing\u003C/strong>, vol.58, nº1, p. 00-00, Spring, 1982.","bac70ae7-a79a-4987-8bca-6ba422aecad0",{"label":156,"id":157},"GAUDI, Antonio. Citação da entrevista com o arquiteto Jordi Bonet sobre Antonio Gaudí. \u003Cstrong>Las Formas de Gaudi\u003C/strong>. Documentário Exibido no History Channel em 2007.","1e9c4d0a-97d1-4d6a-a649-d13760775239",{"label":159,"id":160},"HARVEY, David. \u003Cstrong>A Condição Pós-Moderna\u003C/strong>. Uma pesquisa sobre as origens da mudança cultural. São Paulo: Loyola, 1989.","9a3411b6-3394-4190-87b1-78d4bd45798a",{"label":162,"id":163},"IANSITI, M. Shooting the Rapids: managing product development in turbulent environments. \u003Cstrong>Califórnia Management Review\u003C/strong>, vol. 38, n.º 1, Fall 1995.","bd8e826a-4ba9-4bdf-8566-78fb0d0f5603",{"label":165,"id":166},"KENT, T.; STONE, D. The Body Shop and the role of design in retail branding. \u003Cstrong>International Journal of Retail & Distribuition Management\u003C/strong>, vol. 35, n.º 7, p. 531-543, 2007.","183ac08e-a91b-4d7b-9468-6f7a3bc8fd4b",{"label":168,"id":169},"KHURANA, A.; ROSENTAL, S. R. Towards Holistic “Fronts End” In New Product Development. \u003Cstrong>Journal of Production and Innovation Management\u003C/strong>, vol. 15, p. 57-74, 1998.","0b57420e-4e04-4475-8835-0f6d342795ec",{"label":171,"id":172},"KOTLER, P; RATH, G. A. Design: a powerful but neglected strategic tool. \u003Cstrong>Journal of Business Strategy\u003C/strong>, vol. 5, n.º 2, p. 16-21, 1984.","054c78ee-2d9a-4ee4-8b94-4b1efb19a3ad",{"label":174,"id":175},"KOTLER, P; ARMSTRONG, G. \u003Cstrong>Princípios de Marketing\u003C/strong>. São Paulo: Pearson Prentice Hall, 2007","62267292-6451-4bad-975f-c3ad61068e02",{"label":177,"id":178},"NEUMEIER, M. \u003Cstrong>The Brand Gap\u003C/strong>: How to bridge the distance between business strategy and design. New Riders. Berkeley, 2006.","451ef43e-0a50-4ad4-b493-acc73f23fac3",{"label":180,"id":181},"PARKER, K. Sign Consumption in the 19th-Century Department Store: An Examination of Visual Merchandising in the Grand Emporiums (1846-1900). \u003Cstrong>Journal of Sociology\u003C/strong>, vol.39, n.º 4, p. 353-371, 2003.","18dfb6d8-0073-452a-a67f-dfe4db0b2a22",{"label":183,"id":184},"PRESSLER, Paul. In: \u003Cstrong>Gap Inc.\u003C/strong>, 2006. Acesso em: junho de 2006. (http: www.gapinc.com)","42672b97-593d-4c54-a1a6-1a134b173501",{"label":186,"id":187},"RODRIGUES, C. D. Tese: \u003Cstrong>O nome da marca e sua importância na construção de identidades de marcas e produtos\u003C/strong>. PUC.RJ. 2005","4f001c03-d064-4696-9156-0de0403e556f",{"label":189,"id":190},"SANTAELLA, L. \u003Cstrong>A Percepção\u003C/strong>: uma teoria semiótica. São Paulo: Experimento, 1993.","ff4c3c1a-9371-408d-8882-42c55145c65a",{"label":192,"id":193},"SANTAELLA, L. \u003Cstrong>O que é Semiótica\u003C/strong>. São Paulo: Brasiliense, 1983.","9273eb7f-db42-4ff7-969e-d15836653f3e",{"id":195,"label":196},"107bc019-f5a7-46b7-974c-1f0b408dc3a1","WENDERS, Win. Citação de entrevista cedida ao documentário \u003Cstrong>Janelas da Alma\u003C/strong> de João Jardim e Walter Carvalho. Brasil 2001","1742",{"updateDate":11,"createDate":199,"deleteDate":11},1766922070,[33,34],"81034193-1a82-4949-8a7a-7b910fb04d67","2025-12-28T11:41:10.629Z","2025-12-28T17:14:28-03:00",[205,210],{"objectID":10,"filiation":206,"createDate":202,"lastName":6,"email":13,"_id":10,"path":94,"name":8,"id":11,"role":11,"slugs":207,"url":11,"description":208,"lastmodified":209,"designation":11},"Pontifícia Universidade Católica R.J.",[101,102],{},1766922070629,{"designation":11,"_id":211,"email":212,"role":11,"filiation":213,"lastName":214,"url":11,"name":215},"077b5498-497e-4083-ac15-7b45a11c13ed","claudio-design@dad.puc-rio.br","PUC-Rio","De Magalhães","Cláudio Freitas",[10,211],1,[219],"design-para-lojas-de-moda-gestao-de-marcas-em-projetos-para-pdv",{"target":221,"query":222},"people/get",{"id":10,"articles":223},"true",1780316194112]