[{"data":1,"prerenderedAt":153},["ShallowReactive",2],{"person-ec9e9d59-3cd4-4951-a326-ee39c0e2cfb6":3},{"success":4,"person":5,"request":149},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Paz","","Cesar",{},"ec9e9d59-3cd4-4951-a326-ee39c0e2cfb6","cesarpaz64@gmail.com","2025-12-17T01:54:20-03:00","Universidade do Vale do Rio dos Sinos (UNISINOS)",[15,16],"cesar-paz","paz-cesar",[18],{"parent":19,"metaData":20,"data":22,"langs":31,"_id":34,"type":35,"typeData":36,"status":126,"updateDate":127,"contributors":128,"contributorsIds":145,"download":146,"slugs":147,"slug":148},"f1f23d35-203a-4494-b7cd-e41787bada40",{"updateDate":7,"createDate":21,"deleteDate":7},1765947260,{"secondary":23,"primary":27},{"keywords":24,"excerpt":25,"title":26},"\u003Cp>strategic design, design attitude, designer role\u003C/p>","This study aims to identify and discuss the relationship between the design attitude concept and the strategic design approach. Strategic design attitudes were analyzed in organizational contexts to reflect on who is the strategic designer and what characterizes him as a being capable of designing organizational strategies. This work is based on the Michlewski's attitude design model (2008, 2015), debated and analyzed from the experts point of view (PhD researchers who investigate strategic design). With the elements built in this dialogue, the expanded model of attitude design for strategic design is born, consisting of seven components that conform the attitudes of the strategic designer.","Design Attitude and Strategic Design: A Theoretical Model Proposition",{"keywords":28,"excerpt":29,"title":30},"\u003Cp>design estratégico, design attitude, papel do designer\u003C/p>","Este estudo tem como objetivo identificar e discutir a relação entre o conceito de atitude de design (design atitude) e a perspectiva do design estratégico. Foram analisadas as atitudes de design estratégico nos contextos organizacionais para refletir sobre quem é o designer estratégico e o que o caracteriza como um ser capaz de projetar estratégias organizacionais. Esse trabalho parte da abordagem do modelo de design atitude de Michlewski (2008, 2015), debatida e analisada a partir da visão de pesquisadores e doutores que investigam o design estratégico. Com os elementos construídos nesse diálogo, nasce o modelo ampliado de design atitude para o design estratégico, constituído de sete componentes que conformam as atitudes do designer estratégico.","Atitudes de Design e Design Estratégico: O Desenvolvimento de um Modelo Teórico",[32,33],"primary","secondary","f7ed4061-a2f9-47cd-9532-fad959f56225","article",{"startPage":37,"file":38,"references":41,"endPage":123,"track":124,"doi":125},1199,{"fullpath":39,"name":40},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2Fdownload-pdf-atitudes-de-design-e-design-estratgico-o-desenvolvimento-de-um-modelo-terico-30010.pdf","download-pdf-atitudes-de-design-e-design-estratgico-o-desenvolvimento-de-um-modelo-terico-30010.pdf",[42,45,48,51,54,57,60,63,66,69,72,75,78,81,84,87,90,93,96,99,102,105,108,111,114,117,120],{"id":43,"label":44},"2c2779e6-7acf-48ab-83ee-8a5d0e9f9272","\u003Cp>BOLAND, COLOPY; LYYTINEN; YOO, 2008 Managing as designing: lessons for organization leaders from the design practice of Frank O. Gehry. \u003Cstrong>Design Issues\u003C/strong>, Vol. 24, n. 1, 2008.\u003C/p>",{"id":46,"label":47},"1355a6b2-6839-4f33-b16a-be941806131b","\u003Cp>BUCHANAN, Richard. Prefácio. In: MICHLEWSKI, Kamil. \u003Cstrong>Design attitude\u003C/strong>. Farnham: Gower Publishing Company. 2015\u003C/p>",{"id":49,"label":50},"9e655446-5700-4444-afb1-bfc02d121ea0","\u003Cp>BUCHANAN, Richard. Worlds in the making: design, management and the reform of organizational culture. \u003Cstrong>She Ji: the journal of design, economics and innovation\u003C/strong>. Issue 1, autumn, 2015.\u003C/p>",{"id":52,"label":53},"ac0752b1-c939-4177-8b14-f3fb8357e726","\u003Cp>BUCHANAN, Richard. Design and organizational change. \u003Cstrong>Design Issues\u003C/strong>, Vol. XXIV, N. 1, 2008.\u003C/p>",{"id":55,"label":56},"0ddc5180-ae67-4881-8b32-511cad5a287b","\u003Cp>DESERTI, Alessandro; RIZZO, Francesca. Design and the culture of enterprises. \u003Cstrong>Design Issues\u003C/strong>. v.30 n.1, 2014.\u003C/p>",{"id":58,"label":59},"353f5227-1731-449a-9481-377c47b9b6fe","\u003Cp>FRIEDMAN, Ken. Three Thousand years of designing business and organizations. In: JUNGINGER, Sabine; FAUST, Junger. \u003Cstrong>Designing Business and Management\u003C/strong>. EUA: Bloomsbury Academic, 2016.\u003C/p>",{"id":61,"label":62},"0c26a886-7baf-4cbb-b28b-f8ca0d1fbc61","\u003Cp>FRANZATO, C. Design estratégico aplicado: uma experiência colaborativa entre universidade e empresa. Capítulo 1.1, \u003Cstrong>Design Estratégico\u003C/strong>, 2014.\u003C/p>",{"id":64,"label":65},"a562b71f-91b7-4a97-a562-44dcf84a4d8c","\u003Cp>FRANZATO, C. et al. Inovação e Cultural e Social: design estratégico e ecossistemas criativos. In: FREIRE, K. (org). \u003Cstrong>Design Estratégico para Inovação Cultural e Social\u003C/strong>. São Paulo, Kazuá, 2015, p. 157-182.\u003C/p>",{"id":67,"label":68},"b10aa6d3-bccd-4ce4-929f-6b65a0cc31cd","\u003Cp>FRANZATO, C. O design estratégico no diálogo entre cultura de projeto e cultura de empresa. \u003Cstrong>Strategic Design Research Journal\u003C/strong>, 2010.\u003C/p>",{"id":70,"label":71},"873cdf8c-e93d-4847-8c43-b215a7fbec8b","\u003Cp>FRANZATO, C.; VELASQUES, Taline Sabany; GAUDIO, Chiara Del. Ecossistemas criativos: relações colaborativas e ação projetual nos coletivos criativos informais. \u003Cstrong>International Journal of Knowledge Engineering and Management\u003C/strong>. V. 4, n. 10, 2015.\u003C/p>",{"id":73,"label":74},"aff616bb-38a8-4728-b123-d42080702264","\u003Cp>FREIRE, Karine. Design estratégico: origens e desdobramentos. In: 11º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design, 2014, Gramado. \u003Cstrong>Anais do 11º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design\u003C/strong>. São Paulo: Editora Edgard Blücher, 2014.\u003C/p>",{"id":76,"label":77},"5ec1f836-9b25-4c86-8a4c-b7172fd11b40","\u003Cp>FREIRE, Karine. From strategic planning to the designing of strategies: A change in favor of strategic design. \u003Cstrong>Strategic Design Research Journal\u003C/strong>, 2017, v.10, n.3, May-August, p. 91-96. 2017.\u003C/p>",{"id":79,"label":80},"7b4e7a40-ef5b-4d21-920d-84194d40440f","\u003Cp>JACOBY, R.; RODRIGUEZ, D.. Innovation, growth, and getting to where you want to go. In: LOCKWOOD, Thomas; WALTON, Thomas. \u003Cstrong>Building Design Strategy: Using Design to Achieve Key Business Objectives\u003C/strong>. NY, EUA: Allworth Press, 2008.\u003C/p>",{"id":82,"label":83},"0c7cb7f3-8701-4444-8cf6-fe7a01ab37d7","\u003Cp>MANZINI, Ezio. Strategic Design for Sustainability: instruments for radically oriented innovation. In: JÉGOU, F; MANZINI, E. \u003Cstrong>Sustainability everyday: scenarios of urban life\u003C/strong>. Milano: Edizioni Ambiente, 2003.\u003C/p>",{"id":85,"label":86},"0ca2d550-e201-4c9e-beab-16bb0d34f04f","\u003Cp>MANZINI, E.; JÉGOU, F. Design degli scenari. In: BERTOLA, P.; MANZINI, E.(org.). \u003Cstrong>Design multiverso: appunti di fenomenologia del design\u003C/strong>. Milano: Edizione POLIdesign, 2014.\u003C/p>",{"id":88,"label":89},"3a0a4dbe-3620-4b19-9c7b-a7323ffcf145","\u003Cp>MANZINI, Ezio. Making Things Happen: Social Innovation and Design. \u003Cstrong>Design Issues\u003C/strong>. v.30 n.1, 2014.\u003C/p>",{"id":91,"label":92},"6b5c8359-1bb7-4723-b57e-9c2c4f5243e2","\u003Cp>MAURI, F. Progettare progettando Strategia. Milano: Masson S.p.a., 1996.\u003C/p>",{"id":94,"label":95},"88a68cb9-7d15-4de8-b8e9-4ce29742006d","\u003Cp>MERONI, Anna. Strategic design: where we are now? Reflection around the foundations of a recent discipline. \u003Cstrong>Strategic Design Research Journal\u003C/strong>, v.1, n.1, Dec, p. 31-38. 2008.\u003C/p>",{"id":97,"label":98},"dd634061-9323-4695-a544-a1d0d34ffb3b","\u003Cp>MICHLEWSKI, Kamil. Uncovering design attitude: Inside the Culture of Designers. \u003Cstrong>SAGE Publications\u003C/strong>, 2008. Disponível em: \u003Chttp://journals.sagepub.com/doi/pdf/10.1177/0170840607088019>. Acesso em: 30 mar. 2017.\u003C/p>",{"id":100,"label":101},"a3df0b2e-934c-4ac4-b93f-85f7c98460a6","\u003Cp>MICHLEWSKI, Kamil. \u003Cstrong>Design attitude\u003C/strong>. Farnham: Gower Publishing Company, 2015.\u003C/p>",{"id":103,"label":104},"525dc285-a19f-4a1e-9cc8-3daeebc39c9f","\u003Cp>MICHLEWSKI, Kamil. Toward na understanding of the role the culture of designers can play in organizations. Doutorado (tese), Northumbria University, Reino Unido, 2006. Disponível em: \u003Chttp://nrl.northumbria.ac.uk/1827/1/michlewski.kamil_phd.pdf>. Acesso em: 30 mar. 2017.\u003C/p>",{"id":106,"label":107},"f967cbbb-9c36-4347-878b-613946bfa5cd","\u003Cp>MORAES, D. Metaprojeto como modelo projetual. In: MORAES, D; DIAS, R.A.; BOM CONSELHO, R. (org). \u003Cstrong>Método\u003C/strong>. Barbacena: EdUEMG, 2011.\u003C/p>",{"id":109,"label":110},"8b6bd300-91c5-48d9-a5c4-7a3ee32112d8","\u003Cp>MURATOVSKI, Gjoko Richard. Paradigm Shift: Report on the New Role of Design in Business and Society. \u003Cstrong>She Ji: the jornal of design, economics and innovation\u003C/strong>. Vol. 1, n. 2, 2015.\u003C/p>",{"id":112,"label":113},"bce1cf7b-27cc-4984-8ee3-991bc5c090bc","\u003Cp>SCALETSKY, Celso. \u003Cstrong>Design estratégico em ação\u003C/strong>. São Leopoldo: ed. Unisinos, 2016.\u003C/p>",{"id":115,"label":116},"7c5662db-b484-401f-aab9-c6ef728acd83","\u003Cp>SCHÖN, D. A. \u003Cstrong>The reflective practitioner\u003C/strong>. New York: Basic Books, 1983.\u003C/p>",{"id":118,"label":119},"09d7ce0e-327d-405c-ad68-cdc24a91ea38","\u003Cp>SIMON, H. A. \u003Cstrong>The sciences of the artificial\u003C/strong>. MIT Press, 1969.\u003C/p>",{"id":121,"label":122},"329a3a20-0acd-4efe-8d5d-4a3df2c315ba","\u003Cp>ZURLO, Francesco. Design Stratégico. In: \u003Cstrong>XXI Secolo, vol. IV, Gli spazi e le arti\u003C/strong>. Roma: Enciclopedia Treccani. 2010.\u003C/p>",1213,"jjx99kuu","10.5151/ped2018-3","enabled","2025-12-28T19:08:05-03:00",[129,135,141],{"designation":7,"filiation":13,"description":130,"objectID":10,"id":7,"email":11,"slugs":131,"_id":10,"path":132,"url":7,"name":8,"lastmodified":133,"createDate":134,"lastName":6,"role":7},{},[15,16],"people/ec9e9d59-3cd4-4951-a326-ee39c0e2cfb6",1765947260921,"2025-12-17T04:54:20.921Z",{"url":7,"filiation":136,"lastName":137,"email":138,"name":139,"_id":140,"role":7,"designation":7},"UNISINOS","Costa","fcampelo@unisinos.br","Filipe Campelo Xavier da","afa46fdf-e429-46cd-ae85-b09569ec222c",{"role":7,"designation":7,"name":142,"filiation":7,"lastName":143,"_id":144,"email":7,"url":7},"Gustavo Severo de","Borba","5a3c164d-4d23-4e01-9711-149687f083c6",[10,140,144],4,[148],"design-attitude-and-strategic-design-a-theoretical-model-proposition",{"target":150,"query":151},"people/get",{"id":10,"articles":152},"true",1780316190059]