[{"data":1,"prerenderedAt":143},["ShallowReactive",2],{"person-df0460d1-2570-41ed-8e54-f8e21cc45384":3},{"success":4,"person":5,"request":139},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Conti","","Giovanni Maria",{},"df0460d1-2570-41ed-8e54-f8e21cc45384","giovanni.conti@polimi.it","2025-12-28T00:23:29-03:00","Politecnico di Milano",[15,16],"giovanni-maria-conti","conti-giovanni-maria",[18],{"pageRange":19,"parent":20,"updateDate":12,"data":21,"trackId":29,"type":30,"typeData":31,"slugs":110,"metaData":112,"langs":114,"_id":117,"contributors":118,"contributorsIds":136,"status":137,"download":138,"slug":111},"5351-5361","1d56dc33-e105-4628-a31a-0c0770b7a53d",{"secondary":22,"primary":25},{"keywords":23,"excerpt":24,"title":7},"\u003Cp>design, fashion, architecture, cross fertilization, innovation\u003C/p>","The article deals with the product development process guided by the dynamics of the cross-fertilization, which leads to the context of contiguity relations between different areas of knowledge. Principles common conductors are identified to drive architectural design thinking as well as elements that act as enablers of knowledge transfer and facilitators of innovative generation processes. The argument discussed in the course of this study proves, by analyzing the relationships established between the different sectors that is within the border areas - that intersection field that can be generated from a subject area to another, which in fact activates the dynamics that facilitate the emergence of significant innovation processes.",{"keywords":26,"excerpt":27,"title":28},"\u003Cp>design, moda, arquitetura, cross fertilization, inovação\u003C/p>","O artigo discute a dinâmica da cross fertilization, que remete ao contexto das relações de contiguidade entre diferentes áreas do conhecimento. Identificam-se princípios condutores comuns que direcionam o pensamento projetual, bem como elementos que agem como ativadores de transferências de conhecimento e facilitadores de processos de geração inovativos. O argumento abordado no decorrer do estudo comprova, mediante a análise das relações que se estabelecem entre os distintos setores, que é dentro das zonas de fronteira – aquele campo de intersecção que pode ser gerado entre uma área disciplinar e outra, que de fato são ativadas as dinâmicas que facilitam o surgimento de processos de inovação significativos.","Cross Fertilization: Um Direcionamento para a Inovação","1i4pp5lh","article",{"startPage":32,"file":33,"references":36,"endPage":109,"track":29,"doi":7},5351,{"fullpath":34,"name":35},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2F1i4pp5lh-1766892209-5351-5361.pdf","1i4pp5lh-1766892209-5351-5361.pdf",[37,40,43,46,49,52,55,58,61,64,67,70,73,76,79,82,85,88,91,94,97,100,103,106],{"label":38,"id":39},"\u003Cp>AGKATHIDIS, Asterios. Analog digital design processes. In: AGKATHIDIS, Asterios; SCHILLIG, Gabi (Ed.). \u003Cstrong>Performative Geometries\u003C/strong>: transforming textile techniques. Amsterdam: BIS, 2010. p. 146-151.\u003C/p>","002947a2-afd2-4de0-9084-3f3746cfd1a5",{"label":41,"id":42},"\u003Cp>AGKATHIDIS, Asterios; SCHILLIG, Gabi (Ed.). \u003Cstrong>Performative Geometries\u003C/strong>: transforming textile techniques. Amsterdam: BIS, 2010.\u003C/p>","566185a2-2fb4-4001-a73d-28e9bef0b909",{"id":44,"label":45},"88837b5f-54b1-4107-a5a5-6c6116300596","\u003Cp>CONTI, Giovanni Maria. 2007. \u003Cstrong>Moda e cultura del progetto industriale\u003C/strong>: cross fertilization per i ́nnovazione. Tesi (Dottorato in Disegno Industriale e Comunicazione Multimediale, XIX ciclo) - Scuola di Dottorato, Politecnico di Milano, Milano (Italia).\u003C/p>",{"label":47,"id":48},"\u003Cp>CONTI, Giovanni Maria.2008. “Moda e cultura de projeto industrial: hibridação entre saberes complexos” In PIRES, Dorotéia Baduy (Org.). \u003Cstrong>Design de Moda\u003C/strong>: olhares diversos. pp. 219-230. Estação das Letras e Cores. São Paulo (Brasil).\u003C/p>","cf6b4b9f-39c0-49be-baac-1d06d52a55de",{"id":50,"label":51},"44291529-bd6e-43e9-83fe-54908b6e79ea","\u003Cp>GIESEL, Aline; SOUZA, Patricia de Mello. The correlation between thermal comfort in buildings and fashion products In: \u003Cstrong>WORLD CONGRESS ON ERGONOMICS\u003C/strong>, 18, 2012, Recife. Anais... Recife: IOS Press, 2012. p. 5561-5563.\u003C/p>",{"label":53,"id":54},"\u003Cp>HERKENHOFF, Paulo. Louise Bourgeois. The unmentionable, blades, fabrics and fashion. In: BRAND, Jan; TEUNISSEN, José (Ed.). \u003Cstrong>Fashion and imagination about clothes and art\u003C/strong>. Arnhem: ArtEZ, 2009. p. 234-247.\u003C/p>","27d6b9c8-09f2-4ec6-be08-8fdd53749995",{"label":56,"id":57},"\u003Cp>HODGE, Brooke (Org.). \u003Cstrong>Skin + bones\u003C/strong>: parallel practices in fashion and architecture. Londres: Thames & Hudson, 2007.\u003C/p>","b2704413-9453-4fd3-99e9-551fba831b16",{"id":59,"label":60},"bc28b345-1807-4152-96c4-ba0f7609ef6b","\u003Cp>KINNEY, Leila W.. Fashion and fabrication in modern architecture. In: BRAND, Jan; TEUNISSEN, José (Ed.). \u003Cstrong>Fashion and imagination about clothes and art\u003C/strong>. Arnhem: ArtEZ, 2009. p.248-259.\u003C/p>",{"id":62,"label":63},"69da7f5e-3aff-4e44-b313-5503b576f2c7","\u003Cp>KÖHLER, Carl. \u003Cstrong>História do vestuário\u003C/strong>. São Paulo: Martins Fontes, 2005.\u003C/p>",{"id":65,"label":66},"bda22124-cfbf-460e-b301-2e97c7f8879a","\u003Cp>LAKATOS, E. M.; MARCONI, M. A. \u003Cstrong>Técnicas de pesquisa\u003C/strong>: planejamento e execução de pesquisas, amostragens e técnicas de pesquisa, elaboração, análise e interpretação de dados. São Paulo: Atlas, 2011.\u003C/p>",{"label":68,"id":69},"\u003Cp>MELLO, Marcia Maria Couto. \u003Cstrong>Modas, arquiteturas e cidades\u003C/strong>: interfaces, conexões e interferências. 2010. Tese (Doutorado em Arquitetura) – Universidade Federal da Bahia, Salvador, 2010.\u003C/p>","9b2dfac4-02e4-490a-a64a-1c3c1e5bc146",{"label":71,"id":72},"\u003Cp>PIRES, Dorotéia Baduy (Org.). \u003Cstrong>Design de Moda\u003C/strong>: olhares diversos. São Paulo: Estação das Letras e Cores, 2008.\u003C/p>","016bcb07-826b-4fd1-8fc1-233343d1e9fe",{"label":74,"id":75},"\u003Cp>QUINN, Bradley. \u003Cstrong>The fashion of architecture\u003C/strong>. New York : Berg Oxford, 2003.\u003C/p>","5c92086e-c7a6-4385-8cc4-51be62360219",{"label":77,"id":78},"\u003Cp>______. The fashion of architecture. In: BRAND, Jan; TEUNISSEN, José (Ed.). \u003Cstrong>Fashion and imagination about clothes and art\u003C/strong>. Arnhem: ArtEZ, 2009. p. 260-275.\u003C/p>","ece11f80-cfbc-4a52-9dbd-533ce9048e14",{"label":80,"id":81},"\u003Cp>SALTZMAN, Andrea. \u003Cstrong>El cuerpo diseñado\u003C/strong>: sobre la forma en el projeto de la vestimenta. Buenos Aires: Paidós, 2004.\u003C/p>","1dc1c572-509a-47b6-86e0-b4a27ead9e17",{"id":83,"label":84},"7773f3fe-bb34-4513-bae3-c17f14c4196d","\u003Cp>______. O design vivo. In: PIRES, Dorotéia Baduy (Org.). \u003Cstrong>Design de Moda\u003C/strong>: olhares diversos. São Paulo: Estação das Letras e Cores, 2008. p.305-318.\u003C/p>",{"label":86,"id":87},"\u003Cp>SCHILLIG, Gabi. Elasticity of space. In: AGKATHIDIS, Asterios; SCHILLIG, Gabi (Ed.). \u003Cstrong>Performative Geometries\u003C/strong>: transforming textile techniques. Amsterdam: BIS, 2010. p. 8-13.\u003C/p>","b09d49c2-6f78-4b84-81c2-366e5b99f38f",{"label":89,"id":90},"\u003Cp>SEIVEWRIGHT, Simon. \u003Cstrong>Research and design\u003C/strong>. Lausanne: AVA, 2007.\u003C/p>","69b68578-cbb0-44d2-8d6d-27cc386b55e3",{"id":92,"label":93},"ecb4e405-d2d6-4158-a024-282357a2dcfb","\u003Cp>SI LVA, Lizandra. Aspectos teóricos do conforto sob o ponto de vista da ergonomia. In: \u003Cstrong>CONGRESSO BRASILEIRO DE ERGONOMIA\u003C/strong>, 16., 2010, Rio de Janeiro. Anais... Rio de Janeiro: ABERGO, 2010.\u003C/p>",{"id":95,"label":96},"a29253c2-970e-42a9-bfd2-38c7341e3e85","\u003Cp>SOUZA, Patrícia de Mello. \u003Cstrong>A modelagem tridimensional como implemento do processo do desenvolvimento do produto de moda\u003C/strong>. 2006. Dissertação (Mestrado em Desenho Industrial) – Faculdade de Arquitetura, Artes e Comunicação, Universidade Estadual Paulista, Bauru, 2006.\u003C/p>",{"id":98,"label":99},"21cf34f8-c021-4f2c-a6f6-1a0588a9e5e5","\u003Cp>SOUZA, Patrícia de Mello. 2013. \u003Cstrong>Estratégias de construção para estruturas têxteis vestíveis\u003C/strong>. Tese (Doutorado em Design) – Faculdade de Arquitetura, Artes e Comunicação, Universidade Estadual Paulista, Bauru. (Brasil).\u003C/p>",{"id":101,"label":102},"07d7435a-f744-48f5-9070-0a006e1d6417","\u003Cp>TREVISAN M.; PEGORARO M..2007. \u003Cstrong>Retail design\u003C/strong>. Franco Angeli, Milano (Italia)\u003C/p>",{"label":104,"id":105},"\u003Cp>VYZOVITI, Sophia. Methodological shifts: the textile as retro-novel paradigm. In: AGKATHIDIS, Asterios; SCHILLIG, Gabi (Ed.). \u003Cstrong>Performative Geometries\u003C/strong>: transforming textile techniques. Amsterdam: BIS, 2010. p. 108-113.\u003C/p>","72f63991-0c0c-4b90-ad9f-9aad99b9a369",{"id":107,"label":108},"e94ae58c-31d8-4e79-bb62-6fe23c1d2182","\u003Cp>______. \u003Cstrong>Supersurfaces\u003C/strong>: folding as a method of generating forms for architecture, products and fashion. Amsterdam: BIS, 2008.\u003C/p>",5361,[111],"cross-fertilization-um-direcionamento-para-a-inovacao",{"updateDate":7,"createDate":113,"deleteDate":7},1766892209,[115,116],"primary","secondary","42b6e343-b9b8-42c9-82a1-8dc0d6331cd1",[119,132],{"lastName":120,"id":7,"createDate":121,"designation":7,"url":7,"email":122,"slugs":123,"description":126,"lastmodified":127,"path":128,"objectID":129,"role":7,"filiation":130,"_id":129,"name":131},"Souza","2025-12-28T03:23:29.277Z","patriciademellosouza@gmail.com",[124,125],"patricia-de-mello-souza","souza-patricia-de-mello",{},1766892209277,"people/477cb84d-5989-47a6-a282-b765050a735f","477cb84d-5989-47a6-a282-b765050a735f","Universidade Estadual de Londrina-UEL","Patrícia de Mello",{"email":11,"description":133,"designation":7,"slugs":134,"createDate":121,"objectID":10,"path":135,"lastmodified":127,"filiation":13,"_id":10,"lastName":6,"id":7,"url":7,"role":7,"name":8},{},[15,16],"people/df0460d1-2570-41ed-8e54-f8e21cc45384",[129,10],"enabled",1,{"target":140,"query":141},"people/get",{"id":10,"articles":142},"true",1780316182372]