[{"data":1,"prerenderedAt":207},["ShallowReactive",2],{"person-d7d5d80d-1025-41e1-b604-57f8ac852b05":3},{"success":4,"person":5,"request":203},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Gerenda","","Felipe",{},"d7d5d80d-1025-41e1-b604-57f8ac852b05","gerenda@gmail.com","2025-12-27T17:33:26-03:00","Universidade do Vale do Rio dos Sinos",[15,16],"felipe-gerenda","gerenda-felipe",[18,114],{"pageRange":19,"parent":20,"data":21,"trackId":30,"type":31,"typeData":32,"metaData":87,"langs":89,"_id":92,"status":93,"updateDate":94,"contributors":95,"contributorsIds":110,"download":111,"slugs":112,"slug":113},null,"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",{"secondary":22,"primary":26},{"keywords":23,"excerpt":24,"title":25},"\u003Cp>judgment and decision making, bounded rationality, project process\u003C/p>","According to Herbert Simon (1969), the science of Design is based on the process of decision making over well-structured problems. This paper aims to propose – as a source of knowledge relevant to the science of Design – the study of heuristics, the cognitive shortcuts normally involved in all judgment and evaluation processes. For this purpose, Herbert Simon’s positivist perspective of the decision making processes is used as a basis, along with the concepts of bounded rationality and satisficing.","The Understanding of Bounded Rationality in Project Process: A Contribution to the Science of Design.",{"keywords":27,"excerpt":28,"title":29},"\u003Cp>julgamento e tomada de decisão, racionalidade limitada, processo de projeto\u003C/p>","Segundo Herbert Simon (1969), a ciência do Design se baseia no processo de tomada de decisão do indivíduo sobre problemas que devem ser bem estruturados. Desta forma, o presente artigo tem como objetivo propor - como fonte de conhecimento pertinente à ciência do Design – o estudo das heurísticas, definidas como atalhos cognitivos inconscientes comumente envolvidos em todos os processos de julgamento e avaliação. Para tanto, toma-se como base uma revisão teórica da abordagem de Herbert Simon aos processos de julgamento e tomada de decisão, juntamente aos conceitos de racionalidade limitada e satisficing.","Entendimento da Racionalidade Limitada no Processo de Projeto: Uma Contribuição à Ciência do Design","5eitmx27","article",{"startPage":33,"file":34,"references":37,"endPage":86,"track":30,"doi":7},7025,{"fullpath":35,"name":36},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2F5eitmx27-1766877916-7025-7032.pdf","5eitmx27-1766877916-7025-7032.pdf",[38,41,44,47,50,53,56,59,62,65,68,71,74,77,80,83],{"label":39,"id":40},"\u003Cp>CROSS, Nigel. Design Cognition: Results from Protocol and Other Empirical Studies of Design Activity. Em: Eastman, C.; Newstatter, W. and McCracken, M. eds. \u003Cstrong>Design knowing and learning\u003C/strong>: cognition in design education. Oxford, UK: Elsevier, 2001, p. 79–103.\u003C/p>","933607d2-08d9-4691-8079-904a0d2e7da2",{"label":42,"id":43},"\u003Cp>CROSS, Nigel. Design Research: A Disciplined Conversation. \u003Cstrong>Design Issues\u003C/strong>, Vol 15, No. 2, 1999, p. 5-10.\u003C/p>","a07a7d22-0e53-4676-b7d1-1d19bed5520d",{"label":45,"id":46},"\u003Cp>DORST, Kees. Design Problems and Design Paradoxes. \u003Cstrong>Design Issues\u003C/strong>, Vol 22, No.3, 2006, p. 4-17.\u003C/p>","5abc89d1-05f7-4581-b5fa-b867301f6948",{"label":48,"id":49},"\u003Cp>DESMET, Pieter. A Multilayered Model of Product Emotions. \u003Cstrong>The Design Journal\u003C/strong>, In Press. 2003.\u003C/p>","26dea99c-2c7f-42dc-91c7-b80583356d2a",{"label":51,"id":52},"\u003Cp>KAHNEMAN, Daniel. A Perspective on Judgement and Choice: Mapping Bounded Rationality. \u003Cstrong>American Psychologist\u003C/strong>, Vol. 58, No. 9, 2003, p. 697–720.\u003C/p>","c31f7a5c-7b84-4936-9c62-36fbfd6bf9f4",{"label":54,"id":55},"\u003Cp>MUSSWEILER, Thomas; STRACK, Fritz. The Semantics of Anchoring. \u003Cstrong>Organizational Behavior and Human Decision Processes\u003C/strong>, Vol. 86, No. 2, p. 234–255, 2001.\u003C/p>","1e79cf4c-cd71-42e3-a994-54e055e79def",{"label":57,"id":58},"\u003Cp>SCHWARTZ, Barry; WARD, Andew. Maximizing Versus Satisficing: Happiness Is a Matter of Choice. \u003Cstrong>Journal of Personality and Social Psychology\u003C/strong>, Vol. 83, No. 5, 2002, p. 1178–1197.\u003C/p>","44d41e3b-c52c-406a-8177-9d3ccce58a8d",{"label":60,"id":61},"\u003Cp>SIMON, Herbert. A Behavioral Model of Rational Choice. \u003Cstrong>The Quarterly Journal of Economics\u003C/strong>, Vol. 69, No. 1. 1955, p. 99-118.\u003C/p>","a7256b69-44d4-4e8a-b4b7-42fdff755f33",{"label":63,"id":64},"\u003Cp>SIMON, Herbert. \u003Cstrong>As Ciências do Artificial\u003C/strong>. Tradutor: Luís Moniz Pereira. Universidade Nova de Lisboa. Coimbra, 1981, p.21-55, 193-238.\u003C/p>","41d0cebf-487e-4712-9073-a1bc47379d31",{"label":66,"id":67},"\u003Cp>SIMON, Herbert. The Structure of Ill Structured Problems. \u003Cstrong>Artificial Intelligence\u003C/strong>, Vol 4, 1973, p.181-201.\u003C/p>","515d02c8-63ca-4cd8-a203-7396f97f900c",{"label":69,"id":70},"\u003Cp>SIMON, Herbert. \u003Cstrong>Theories of Bounded Rationality\u003C/strong>. Volume 1. Economic Analysis and Public Policy, MIT Press, 1972, p.235-44.\u003C/p>","8e8920d6-9775-4200-a684-e514134a26bf",{"label":72,"id":73},"\u003Cp>SMITH, Laurence D. \u003Cstrong>Behaviorism and Logical Positivism\u003C/strong>: A Reassessment of the Alliance. Stanford University Press, 1986, p.25-66.\u003C/p>","b0e0631a-6f00-42c7-9bd8-1ec6d5717d32",{"label":75,"id":76},"\u003Cp>STERNBERG, R. J. \u003Cstrong>Psicologia Cognitiva\u003C/strong>. Tradutora: Maria Regina Borges Osório. Porto Alegre: Artes Médicas Sul, 2000. p.22-25, 340-343.\u003C/p>","a572f877-bc71-4f8b-a824-d36111268401",{"label":78,"id":79},"\u003Cp>TVERSKY, Amos; KAHNEMAN, Daniel. Judgment under Uncertainty: Heuristics and Biases. \u003Cstrong>Science\u003C/strong>: New Series, Vol. 185, No. 4157, 1974, p. 1124-1131.\u003C/p>","21b77138-2743-4cbc-8fd4-07043c2f613a",{"label":81,"id":82},"\u003Cp>TVERSKY, Amos; KAHNEMAN, Daniel. Belief in the Law of Small Numbers. \u003Cstrong>Psychological Bulletin\u003C/strong>, No. 76, 1971, p. 105-110.\u003C/p>","1a77a582-ca99-4016-a3f3-e21fb330f58b",{"label":84,"id":85},"\u003Cp>TVERSKY, Amos; KAHNEMAN, Daniel. The Framing of Decisions and the Psychology of Choice. \u003Cstrong>Science\u003C/strong>: New Series, Vol. 211, No. 4481, 1981, p. 453-458.\u003C/p>","67c9bebf-2055-45f0-a0f7-381059b1a64c",7032,{"updateDate":7,"createDate":88,"deleteDate":7},1766877915,[90,91],"primary","secondary","2fecc6f9-c247-42ad-bc2c-7c243444039e","enabled","2025-12-27T21:21:27-03:00",[96,97],{"lastName":6,"role":7,"email":11,"_id":10,"designation":7,"url":7,"filiation":13,"name":8},{"lastmodified":98,"path":99,"description":100,"slugs":101,"_id":104,"url":7,"objectID":104,"lastName":105,"name":106,"designation":7,"email":107,"role":7,"filiation":108,"id":7,"createDate":109},1766877915999,"people/5d085957-2a27-4e2e-b311-a6f15655870e",{},[102,103],"leandro-miletto-tonetto","tonetto-leandro-miletto","5d085957-2a27-4e2e-b311-a6f15655870e","Tonetto","Leandro Miletto","ltonetto@yahoo.com","Pesquisador do Programa de Pós-graduação em Design; UNISINOS","2025-12-27T23:25:15.999Z",[10,104],1,[113],"entendimento-da-racionalidade-limitada-no-processo-de-projeto-uma-contribuicao-a-ciencia-do-design",{"pageRange":115,"parent":116,"data":117,"trackId":124,"type":31,"typeData":125,"slugs":162,"metaData":164,"langs":166,"_id":167,"status":93,"updateDate":168,"contributors":169,"contributorsIds":202,"download":111,"slug":163},"1101-1112","50fdb9c5-a3aa-47ea-b71c-8a1b73447b29",{"secondary":118,"primary":120},{"keywords":7,"excerpt":119,"title":7},"This paper aims to discuss the use of mood boards as a tool step of the design process. The article was developed from a literature review of the concepts of mood board for further investigation of the case Smart!, as an example of the practical application of the tool in the process of building concept. Smart! is a developer and builder business, based in Porto Alegre, focusing on development of real estate products. The discussion on the application of mood boards, based on the results obtained in research, strengthen the role of inspirational tool and point out an important agent of socialization through debate, dialogue and discussion among stakeholders. Finally, deduce the need for extensive monitoring and purpose of this type of tool, unlike to be seen as a technical support and subjective nature instinctive used by designers.",{"keywords":121,"excerpt":122,"title":123},"\u003Cp>design, metaprojeto, mood board\u003C/p>","O presente trabalho se propõe a discutir o uso de mood boards como ferramenta da etapa metaprojetual do processo de design. O artigo foi desenvolvido a partir de uma revisão bibliográfica acerca dos conceitos de mood board para posterior investigação do caso Smart!, como exemplo da aplicacão prática da ferramenta no processo de construção de concept. Smart! é uma incorporadora e construtora, com sede em Porto Alegre, com foco em desenvolvimento de produtos imobiliários. A discussão sobre a aplicação dos mood boards, com base nos resultados obtidos na investigação, reforçam o papel inspiracional da ferramenta e a apontam como um importante agente de socialização através do debate, diálogo e questionamento entre os envolvidos. Por fim, conlui‐se a necessidade de um acompanhamento extensivo e objetivo deste tipo de ferramenta, ao contrário de ser encarado apenas como uma técnica de suporte subjetivo e de caráter instintivo utilizado por designers.","O Moodboard como Ferramenta Metaprojetual: Um Estudo Sobre o Caso Smart!","f87iw3i5",{"startPage":126,"file":127,"references":130,"endPage":161,"track":124,"doi":7},1101,{"fullpath":128,"name":129},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Ff87iw3i5-1766867606-1101-1112.pdf","f87iw3i5-1766867606-1101-1112.pdf",[131,134,137,140,143,146,149,152,155,158],{"id":132,"label":133},"79ff9c67-7e8b-4243-8f99-59ddb3fdd476","\u003Cp>CASAKIN, H. P.; GOLDSCHIMIDT, G. Reasoning By visual analogy in design problem solving: the role of guidance. \u003Cstrong>Environment And Planning B\u003C/strong>: Planning And Design 2000 Vol 27, Nº 1, Pion Publications, p. 105‐‐‐119, 2000.\u003C/p>",{"id":135,"label":136},"be84492b-8e5c-4582-a2eb-0a2ee0e96f4e","\u003Cp>GARDNER, S.; MCDONAGH‐PHILIP, D. Problem Interpretation And Resolution via Visual Stimuli: The Use Of ‘Mood Boards’ In Design Education. In: \u003Cstrong>The Journal Of Art And Design Education\u003C/strong>, 20 (1) pgs.57‐‐‐642001\u003C/p>",{"label":138,"id":139},"\u003Cp>FRANCASTEL, P. \u003Cstrong>A imagem, a visão e a imaginação\u003C/strong>: objecto fílmico e objecto plástico. Lisboa: Edições 70, 1998. 239p.\u003C/p>","caa0565c-0627-46f9-990d-11d0e85585b2",{"id":141,"label":142},"c1f410df-fbf4-4c6f-9672-77f1b84aa365","\u003Cp>PEREIRA, Taís Vieira; SCALETSKY, Celso Carnos. Mood Board Como Espaço de Construção de Metáforas e Conceitos de Design. IN: \u003Cstrong>CIPED 2011\u003C/strong>, Lisboa: CIAUD, 2011.\u003C/p>",{"label":144,"id":145},"\u003Cp>Pereira, Taís Vieira; Scaletsky, Celso Carnos; Mood board creation as a Metaphor Construction Process. IN: Pereira, Taís Vieira; \u003Cstrong>Mood Board Como Espaço de Construção de Metáforas e Conceitos de Design\u003C/strong>. 2010. 179 p. Dissertação de Mestrado ‐ Programa de Pós‐Graduação em Design da Universiadade do Vale do Rio dos Sinos, Porto Alegre. 2010.\u003C/p>","d0cb7147-ccab-47bc-9bca-e883ce6680a7",{"label":147,"id":148},"\u003Cp>SCHÖN, Donald A. \u003Cstrong>Educando o profissional reflexivo\u003C/strong>. Porto Alegre: Artmed, 2000, capítulo 1.\u003C/p>","dce3685e-11e3-48bb-89e2-6fc22f1900c8",{"label":150,"id":151},"\u003Cp>MERONI, A. (2008). Strategic design: where are we now? Reflection around the foundations of a recent discipline. \u003Cstrong>Strategic Design Research Journal\u003C/strong>, 1(1), 31–38. doi:10.4013/sdrj.20081.05\u003C/p>","efa183ee-a875-4f7b-b6cd-6d0f70f7e242",{"id":153,"label":154},"75672ec6-39f0-4877-a8c1-10eb534862de","\u003Cp>MORAES, D. de. (2010a). Metaprojeto como modelo projetual. \u003Cstrong>Strategic Design Research Journal\u003C/strong>, 3(2), 62–68. doi:10.4013/sdrj.2010.32.05\u003C/p>",{"label":156,"id":157},"\u003Cp>MORAES, D. de. (2010b). Metaprojeto: o design do design. \u003Cstrong>DE PESQUISA E DESENVOLVIMENTO EM DESIGN\u003C/strong> (1st ed., p. 256). São Paulo: Edgard Blucher.\u003C/p>","3d6e8103-f30c-409c-afc1-2cba0aabe83f",{"label":159,"id":160},"\u003Cp>ZURLO, Francesco. Design Estratégico. \u003Cstrong>Working Paper\u003C/strong>, 2010.\u003C/p>","83bd3639-f6fe-45c3-9924-cc04ede86c17",1112,[163],"o-moodboard-como-ferramenta-metaprojetual-um-estudo-sobre-o-caso-smart",{"updateDate":7,"createDate":165,"deleteDate":7},1766867606,[90,91],"ee436904-de9c-4efe-a717-7b71094f9ca6","2025-12-28T19:42:20-03:00",[170,182,188,198],{"lastName":171,"path":172,"createDate":173,"objectID":174,"url":7,"name":175,"id":7,"slugs":176,"designation":7,"role":7,"email":179,"lastmodified":180,"filiation":13,"description":181,"_id":174},"Federizzi","people/94ddb274-09b4-4a88-98a5-cd4050f2f754","2025-12-27T20:33:26.492Z","94ddb274-09b4-4a88-98a5-cd4050f2f754","Carla Link",[177,178],"carla-link-federizzi","federizzi-carla-link","carlalink@gmail.com",1766867606492,{},{"designation":7,"email":183,"filiation":184,"url":7,"_id":185,"lastName":186,"name":187,"role":7},"marcelohalpern@gmail.com","Universidade Federal do Rio Grande do Sul","79c982b1-f8c2-452c-b9aa-751e71f8b867","Halpern","Marcelo",{"email":189,"description":190,"name":191,"lastName":192,"createDate":173,"lastmodified":180,"objectID":193,"url":7,"slugs":194,"filiation":13,"role":7,"path":197,"_id":193,"designation":7,"id":7},"talagranha@gmail.com",{},"Taís Lagranha","Machado","adc4d4be-dcbe-4d54-8c6d-9a5aadd8c5cf",[195,196],"tais-lagranha-machado","machado-tais-lagranha","people/adc4d4be-dcbe-4d54-8c6d-9a5aadd8c5cf",{"_id":10,"lastmodified":180,"lastName":6,"role":7,"createDate":173,"path":199,"designation":7,"objectID":10,"email":11,"slugs":200,"filiation":13,"name":8,"description":201,"url":7,"id":7},"people/d7d5d80d-1025-41e1-b604-57f8ac852b05",[15,16],{},[174,185,193,10],{"target":204,"query":205},"people/get",{"id":10,"articles":206},"true",1780316178518]