[{"data":1,"prerenderedAt":160},["ShallowReactive",2],{"person-d691ef2a-98be-49e3-a66b-d9423bf08ad5":3},{"success":4,"person":5,"request":156},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Borba","","Gustavo",{},"d691ef2a-98be-49e3-a66b-d9423bf08ad5","gborba@unisinos.br","2025-12-26T19:58:47-03:00","Universidade do Vale do Rio dos Sinos",[15,16],"gustavo-borba","borba-gustavo",[18],{"parent":19,"metaData":20,"updateDate":12,"data":22,"langs":31,"_id":34,"contributors":35,"contributorsIds":52,"type":53,"typeData":54,"status":152,"download":153,"slugs":154,"slug":155},"1c7b273e-f07d-460b-a89f-47ffe8ea1d13",{"updateDate":7,"createDate":21,"deleteDate":7},1766789927,{"secondary":23,"primary":27},{"keywords":24,"excerpt":25,"title":26},"\u003Cp>service design, design-driven innovation, hospital sector\u003C/p>","The present paper analyzes the service offered by the reception of the Imaging Center of a hospital of the city of Porto Alegre, considering aspects related to Design and Innovation in order to propose alternatives for the improvement of the service. Innovation was tackled with a focus on creativity, which aims to generate value for the institution it is applied. According to the objectives of this study, aspects that cause a prolonged perception of the waiting time were mapped. A project was developed aiming to minimize that perception and to point out changes in the process that may improve the perceived quality of the service.","Design and Innovation in the Hospital Sector",{"keywords":28,"excerpt":29,"title":30},"\u003Cp>design de serviços, design-driven innovation, setor hospitalar\u003C/p>","O presente trabalho analisa o serviço oferecido na recepção do Centro de Diagnósticos por Imagem (CDI), de um hospital de Porto Alegre, considerando aspectos relacionados a Design e Inovação, para propor alternativas de melhorias para tal serviço. A inovação aqui abordada possui foco em criatividade e visa principalmente geração de valor para a instituição que a aplica. Conforme os objetivos deste estudo foram mapeados aspectos que prolongam a percepção do tempo de espera, possibilitando o desenvolvimento de um projeto, que visa minimizar essa percepção além de apontar mudanças no processo que podem melhorar a qualidade percebida de atendimento.","Design e Inovação no Setor Hospitalar",[32,33],"primary","secondary","9199577c-011d-4d8d-9255-1939db67b029",[36,48],{"createDate":37,"description":38,"role":7,"name":39,"id":7,"email":40,"slugs":41,"lastName":44,"objectID":45,"path":46,"_id":45,"designation":7,"lastmodified":47,"filiation":13,"url":7},"2025-12-26T22:58:47.089Z",{},"Bruna do Nascimento","brunanr@gmail.com",[42,43],"bruna-do-nascimento-remus","remus-bruna-do-nascimento","Remus","5abe948c-244d-4216-af10-3413dc5981b9","people/5abe948c-244d-4216-af10-3413dc5981b9",1766789927089,{"lastmodified":47,"description":49,"name":8,"email":11,"lastName":6,"role":7,"url":7,"filiation":13,"designation":7,"path":50,"id":7,"slugs":51,"objectID":10,"createDate":37,"_id":10},{},"people/d691ef2a-98be-49e3-a66b-d9423bf08ad5",[15,16],[45,10],"article",{"startPage":55,"file":56,"references":59,"endPage":150,"track":151,"doi":7},5729,{"fullpath":57,"name":58},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F70429.pdf","70429.pdf",[60,63,66,69,72,75,78,81,84,87,90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147],{"label":61,"id":62},"\u003Cp>BORBA, Gustavo Severo de.; REYES, Paulo. Inovação orientada pelo design: A construção de uma organização voltada para a Inovação. \u003Cstrong>4° Congresso de Pesquisa em Design\u003C/strong>. Rio de Janeiro, 2009.\u003C/p>","03d640a1-ea27-494c-8e33-f1cd724c7e60",{"label":64,"id":65},"\u003Cp>CELASCHI, Flaviano; DESERTI, Alessandro. \u003Cstrong>Design e innovazione\u003C/strong>: Strumenti e Pratiche per la Ricerca Applicata. Roma: Carocci, 2007.\u003C/p>","17593c12-73e9-4792-8e0f-411249bd4155",{"id":67,"label":68},"1c4d345e-5a46-4fee-bca0-c9229291cce3","\u003Cp>FINEP. \u003Cstrong>Manual de oslo\u003C/strong>: Diretrizes para Coleta e Interpretação de Dados Sobre Inovação. Disponível em:\u003Chttp://www.finep.gov.br/dcom/brasil_inovador/arquivos/manual_de_oslo Cap2 _02_economia.html>. Acesso em: 28 mai. 2009.\u003C/p>",{"label":70,"id":71},"\u003Cp>FITZSIMMONS, James A.; FITZSIMMONS, Mona J. \u003Cstrong>Administração de serviços\u003C/strong>: operações, estratégia e tecnologia da informação. 4 ed. Porto Alegre: Bookman, 2004.\u003C/p>","805906dd-60e4-4d2a-8a24-cad008f48683",{"label":73,"id":74},"\u003Cp>GIL, Antonio Carlos. \u003Cstrong>Métodos e técnicas de pesquisa social\u003C/strong>. 5 ed. São Paulo: Atlas, 2007.\u003C/p>","a856e059-0209-456a-9a4c-da3c30be45b4",{"label":76,"id":77},"\u003Cp>HEIJDEN, Kees Van Der. \u003Cstrong>Planejamento de cenários\u003C/strong>: A Arte da Conversação Estratégica. Porto Alegre: Bookman, 2004.\u003C/p>","ea455017-7f27-419b-97e7-2392e49fd964",{"label":79,"id":80},"\u003Cp>HOLMLID, Stefan. \u003Cstrong>Interaction design and service design\u003C/strong>: Expanding a Comparison of Design Disciplines. Linköping: Human-Centered Systems, Linköpings Universitet, 2007.\u003C/p>","f46ab5a1-1513-4934-b409-bf04e70ff7c2",{"label":82,"id":83},"\u003Cp>IACOBUCCI, Dawn. \u003Cstrong>Os desafios do marketing\u003C/strong>. São Paulo: Futura, 2001\u003C/p>","12d7527f-5ca2-4f71-ba73-e4e2a998d397",{"label":85,"id":86},"\u003Cp>IDEO. \u003Cstrong>Human Centered Design Tool kit\u003C/strong>. IDEObooks, 2009\u003C/p>","dd226071-7e39-410f-8566-fd370ea300b7",{"label":88,"id":89},"\u003Cp>KELLEY, Tom; LITTMAN Jonathan. \u003Cstrong>As 10 faces da inovação\u003C/strong>. Rio de Janeiro: Elsevier, 2007.\u003C/p>","7e95cc56-ae88-4b72-9160-e2be04fe02c9",{"label":91,"id":92},"\u003Cp>LELIE, Corrie Van Der. The value of storyboards in the product design process: \u003Cstrong>Personal and Ubiquitous Computing\u003C/strong>, 2006. Disponível em: \u003Cwww.springerlink.com/index/LMVM49 832P4887R1.pdf>. Acesso em: 22 set. 2008.\u003C/p>","257f34b7-8ce6-4edd-adc6-fa0f6a5b7ab0",{"label":94,"id":95},"\u003Cp>LOVELOCK, Christopher; WRIGHT Lauren. \u003Cstrong>Serviços, marketing e gestão\u003C/strong>. São Paulo: Saraiva, 2001.\u003C/p>","b151c661-bf08-4535-841f-e46b6327cc69",{"label":97,"id":98},"\u003Cp>MAFFEI, Stefano. \u003Cstrong>Innovation through service design from research and theory to a network of practice\u003C/strong>: A Users Driven Perspective, 2005. Disponível em: \u003Chttp://www.service-design -network.org/system/files/10_Mager_Innovation_0.pdf>. Acesso em: 24 mai. 2009.\u003C/p>","91c890a0-4b32-4168-b898-498710d3eafe",{"label":100,"id":101},"\u003Cp>MANZINI, Ezio. \u003Cstrong>Design para a inovação social e sustentabilidade\u003C/strong>: Comunidades criativas, organizações colaborativas e novas redes projetuais. Rio de Janeiro: E-papers, 2008.\u003C/p>","79927f29-555b-48b6-a185-758751296f8f",{"id":103,"label":104},"4e0f47df-a5fa-48fe-81d8-7f47900efcf6","\u003Cp>MERONI, Anna. Strategic design: where are we now? reflection around the foundations of a recent discipline. \u003Cstrong>Strategic Design Research Journal\u003C/strong>. Porto Alegre, 2008.\u003C/p>",{"label":106,"id":107},"\u003Cp>MORITZ, Stefan. \u003Cstrong>Service design pratical\u003C/strong>: Access to an evolving field. Londres: 2005.\u003C/p>","39f14bb0-b45b-43fc-9378-183c81004f03",{"label":109,"id":110},"\u003Cp>MUNARI, Bruno. \u003Cstrong>Das coisas nascem coisas\u003C/strong>. São Paulo: Martins Fontes, 2002.\u003C/p>","071948ee-0597-4d66-8035-8a8a6b9ae3c6",{"label":112,"id":113},"\u003Cp>PARODE, Fábio; SCALETSKY, Celso C. Imagem e pesquisa blue sky no design. In: \u003Cstrong>Anais do XII Congresso SIGraDi 2008\u003C/strong>, Havana: CUJAE, 2008. (a ser publicado em dezembro de 2008)\u003C/p>","c347a725-951e-40cd-9914-5c5a52b9d16a",{"id":115,"label":116},"41e0da3e-b9d0-4c22-8072-6bd3a2802af6","\u003Cp>REMUS, Bruna do Nascimento; BORBA, Gustavo Severo de. Culture of innovation and design. \u003Cstrong>8 European Academy of Design Conference\u003C/strong>. Aberdeen ,Scotland, 2009.\u003C/p>",{"label":118,"id":119},"\u003Cp>REMUS, Bruna do Nascimento; MARQUES, André Canal. Design estratégico: aplicação de uma metodologia em um projeto de graduação. \u003Cstrong>Anais do 8° congresso Brasileiro de pesquisa e desenvolvimento e design\u003C/strong>. São Paulo, 2008.\u003C/p>","258fda6f-6ba0-4f9a-8feb-14af77fb57db",{"label":121,"id":122},"\u003Cp>SCALETSKY, Celso Carnos; PARODE, Fabio Pezzi. Imagem e pesquisa blue sky no design. \u003Cstrong>14° Convencion Cientifica de Ingenieria y Arquitetura\u003C/strong>. Cuba, 2008.\u003C/p>","f617b846-0ff3-469a-8969-1db6d86f9592",{"label":124,"id":125},"\u003Cp>SIMANTOP, Moysés; LIPPI Roberta. \u003Cstrong>Guia valor econômico de inovação nas empresas\u003C/strong>. São Paulo: Globo, 2003.\u003C/p>","d596eb88-cf0e-4e30-aa1f-5bf4db6b9c80",{"label":127,"id":128},"\u003Cp>TIDD Joe, et. al. \u003Cstrong>Gestão da inovação\u003C/strong>. 3 ed. São Paulo: Bookman, 2008.\u003C/p>","19e71a15-2e34-4dbd-86e1-5f8ae795ed85",{"label":130,"id":131},"\u003Cp>UNIVERSIDADE DO VALE DO RIO DOS SINOS UNISINOS, \u003Cstrong>Projeto Hospital Mãe de Deus\u003C/strong>: simulação do centro de diagnóstico por imagens tomografia e ressonância. Porto Alegre, Escola de Design Unisinos, 2009.\u003C/p>","ec3734d6-80ea-4e28-a8a1-b4b82304cb0d",{"id":133,"label":134},"dbc43977-8403-46b9-afd0-91dffa83cd52","\u003Cp>VERGANTI, Roberto, Design, meanings, and radical innovation: A Metamodel and a Research Agenda. \u003Cstrong>The Journal of Product Innovation Management\u003C/strong>; 2001. p. 436-456.\u003C/p>",{"id":136,"label":137},"bd22c4bb-127f-4baa-b4a8-b8975235552e","\u003Cp>\u003Cstrong>WORLD HEALTH DESIGN\u003C/strong>: architecture, culture, technology. Stockholm, Sweden: The International Academy for Design and Health: v. 2, jan. 2009.\u003C/p>",{"label":139,"id":140},"\u003Cp>WRIGHT, Peter, et. al. \u003Cstrong>Administração estratégica\u003C/strong>. São Paulo: Atlas, 2007.\u003C/p>","182a27df-8115-4cdd-ab7c-da6744b29b9a",{"label":142,"id":143},"\u003Cp>YIN, Robert K. \u003Cstrong>Estudo de caso\u003C/strong>: Planejamento e Métodos. 3 ed. São Paulo: Bookman, 2005.\u003C/p>","2a8dad8d-6e86-4ecc-af2f-1f2fdfc33277",{"label":145,"id":146},"\u003Cp>\u003C www.mayoclinic.com > Acesso em: 08 out. 2009.\u003C/p>","c78b4897-6056-494e-a1f4-2a7f2cbb0310",{"label":148,"id":149},"\u003Cp>\u003C www.kaiserpermanente.org > Acesso em: 08 out. 2009.\u003C/p>","8a2cbcf5-672a-4fa4-aec3-212d78c3cfed",5743,"pj4zovtp","enabled",1,[155],"design-e-inovacao-no-setor-hospitalar",{"target":157,"query":158},"people/get",{"id":10,"articles":159},"true",1780316177900]