[{"data":1,"prerenderedAt":129},["ShallowReactive",2],{"person-d3349788-f3a4-4a01-8b6a-167456c69155":3},{"success":4,"person":5,"request":125},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Oliveira","","Caio Marcelo Miolo de",{},"d3349788-f3a4-4a01-8b6a-167456c69155","caiomarcelo.mo@gmail.com","2025-12-27T19:58:27-03:00","Universidade do Vale dos Sinos - UNISINOS",[15,16],"caio-marcelo-miolo-de-oliveira","oliveira-caio-marcelo-miolo-de",[18],{"pageRange":19,"parent":20,"updateDate":12,"data":21,"trackId":29,"type":30,"typeData":31,"slugs":107,"metaData":109,"langs":111,"_id":114,"contributors":115,"contributorsIds":122,"status":123,"download":124,"slug":108},"876-887","1d56dc33-e105-4628-a31a-0c0770b7a53d",{"secondary":22,"primary":25},{"keywords":23,"excerpt":24,"title":7},"\u003Cp>moodboard, innovation, codesign, startup\u003C/p>","The design is presented in this article as process itself to work in organizations of different segments seeking innovation. By designing own tools and work practice in codesign with different actors involved in the project, the designer seeks to integrate skills, stimulate creative actions and thus innovate. Among the design tools to facilitate innovation by facilitating communication and stimulating creativity of the members of a project team is the moodboard. In this context, this paper investigates on a case study, as the moodboard can stimulate innovation in the codesign process carried in a startup. The research results has a proposal how it can be done a moodboard construction activity; checking the moodboard as a proper tool to encourage the participation of non-designer in the design, communication, distributed knowledge and sociability among project members; and finally own to stimulate creativity, thus increasing the possibilities of innovation in a project.",{"keywords":26,"excerpt":27,"title":28},"\u003Cp>moodboard, inovação, codesign, startup\u003C/p>","O design apresenta-se no presente artigo como processo próprio para atuar em organizações de diferentes segmentos que buscam inovar. Através da concepção de ferramentas próprias e da prática de trabalho em codesign com diferentes atores envolvidos no projeto, o designer busca integrar capacidades, estimular ações criativas e assim, inovar. Entre os instrumentos de design para propiciar inovação, facilitando comunicação e estímulo da criatividade dos membros de uma equipe de projeto está o moodboard. Neste contexto, o presente artigo investiga em um estudo de caso, como o moodboard pode estimular a inovação no processo de codesign realizado em uma startup. Como resultados da pesquisa tem-se uma proposta de como pode ser realizada uma atividade de construção de um moodboard; a verificação do moodboard como uma ferramenta própria para favorecer a participação de não-designers no projeto, a comunicação, o conhecimento distribuído e a sociabilidade entre membros do projeto; e por fim, própria para estimular a criatividade, aumentando assim as chances de inovar em um projeto.","O Moodboard como Estímulo à Inovação no Processo de Codesign: Estudo de Caso em uma Startup","1yxjjuczl","article",{"startPage":32,"file":33,"references":36,"endPage":106,"track":29,"doi":7},876,{"fullpath":34,"name":35},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2F1yxjjuczl-1766876307-876-887.pdf","1yxjjuczl-1766876307-876-887.pdf",[37,40,43,46,49,52,55,58,61,64,67,70,73,76,79,82,85,88,91,94,97,100,103],{"label":38,"id":39},"\u003Cp>ALEXIOU, Katerina. Complexity and coordination in collaborative design. In: ALEXIOU, Katerina; JOHSON, Jeffrey; ZAMENOPOULOS, Theodore (ed.). \u003Cstrong>Embracing Complexity in design\u003C/strong>. 1. Ed. New York: Routledge, 2010. p.73-93. 2010.\u003C/p>","2ba66ce3-da85-425a-a1b1-12ce2ea13d40",{"label":41,"id":42},"\u003Cp>BEST, Kathryn. \u003Cstrong>Design Management\u003C/strong>: Managing Design Strategy, Process and Implementation. London: AVA Publishing SA, 2006.\u003C/p>","9f503bdb-ce48-4e94-ac22-ccb27a86a55c",{"label":44,"id":45},"\u003Cp>BORBA, Gustavo Severo de; ROSA, Mirela; FREIRE, Karine. \u003Cstrong>S.O.S Criativo\u003C/strong>: Kit para explorar, criar e testar ideias. 2013.\u003C/p>","5d00c0ba-ded4-4736-8336-69046f0a38f7",{"label":47,"id":48},"\u003Cp>BORJA DE MOZOTA, Brigitte. \u003Cstrong>Design management\u003C/strong>: using design to build brand value and corporate innovation. New York: Allworth Press, 2003.\u003C/p>","e754bdd2-ac19-4112-b5a2-03d07d871b71",{"label":50,"id":51},"\u003Cp>BORJA DE MOZOTA, Brigitte. The Four Power of Design: A Value Model in Design Management. \u003Cstrong>Design Management Review\u003C/strong> Vol.17 No. 2. New, 2006.\u003C/p>","f677a24e-8eee-4959-a40d-ba85691c75bd",{"label":53,"id":54},"\u003Cp>CANTÚ, Daria. \u003Cstrong>Ideas Sharing Lab\u003C/strong>. Community Centred Design for Multifuncional and Collaborative Food Services. Doctoral Thesis, Politécnico Di Milano, FEB. 2012.\u003C/p>","934e3388-ec19-45fd-87fb-cea4f70e1f94",{"label":56,"id":57},"\u003Cp>CAPES. Disponível em: \u003C http://www.periodicos.capes.gov.br >. Acesso em 5 dez. 2015.\u003C/p>","741412a8-3568-4338-86bd-d62695421954",{"label":59,"id":60},"\u003Cp>COSTA, A I A, SCHOOLMEESTER, D; DEKKER, M; JONGEN, W M F. Exploring the use of consumer collages in product design \u003Cstrong>Trends in Food Science and Technology\u003C/strong>. Vol 14 pp 17-31, 2003.\u003C/p>","c3e81138-ded2-4573-b3c8-9e06dcf0b38d",{"id":62,"label":63},"55381a50-769e-4f1f-adff-a79342636a01","\u003Cp>COTTAM, H.; LEADBEATER C. \u003Cstrong>Health\u003C/strong>: Co-creating Services. London, Design Council, 2004.\u003C/p>",{"label":65,"id":66},"\u003Cp>FINEP. \u003Cstrong>Glossário\u003C/strong>. 2015. Disponível em: \u003C http://www.finep.gov.br/biblioteca/glossario >. Acesso em 5 dez. 2015.\u003C/p>","95b9e21b-22ae-444f-9666-528aaf3b32a6",{"label":68,"id":69},"\u003Cp>GARNER, S; MCDONAGH-PHILP, D. Problem Interpretation and Resolution via Visual Stimuli: The Use of ‘Mood Boards’ in Design Education. In: \u003Cstrong>The Journal of Art and Design Education\u003C/strong>, p. 57-64, 2001.\u003C/p>","2873653e-0165-46a6-bdf4-3b4dea733803",{"label":71,"id":72},"\u003Cp>GIL, Antonio Carlos. \u003Cstrong>Métodos e técnicas de pesquisa social\u003C/strong>. 5. ed. São Paulo: Atlas, 2009.\u003C/p>","69e49c40-7a0f-4a41-a185-bad3d815ce1c",{"label":74,"id":75},"\u003Cp>GITAHY, Yuri. O que é uma startup? 2010. Disponível: \u003C http://exame.abril.com.br/pme/noticias/o-que-e-uma-startup >. Acesso em 5 dez. 2015.\u003C/p>","533df036-ecce-4ff6-bf01-feeb66bf77e7",{"label":77,"id":78},"\u003Cp>HYYTINEN, Ari; PAJARINEN, Mika; ROUVINEN, Petri. Does innovativeness reduce startup survival rates? \u003Cstrong>Journal of Businness Venturing\u003C/strong> 30, 564-581, 2015.\u003C/p>","6b111682-e9b4-4991-9510-b99d07f68ab0",{"id":80,"label":81},"f2cf1228-84eb-47a5-b4a5-ccd798f2485e","\u003Cp>MANZINI, E. In: MERONI, Anna; SANGIORGI, Daniela. \u003Cstrong>Design for services\u003C/strong>. Gower Publishing, 2011.\u003C/p>",{"label":83,"id":84},"\u003Cp>MCDONAGH, D., & DENTON, H. Exploring the degree to which individual students share a common perception of specific mood boards: Observations relating to teaching, learning and team-based design. \u003Cstrong>Design Studies\u003C/strong>, 26(1), 35-53, 2005.\u003C/p>","ecacfdd1-5981-4f35-8fbc-8896cdffa2d1",{"label":86,"id":87},"\u003Cp>MERONI, Anna. (ed.). \u003Cstrong>Creative Communities\u003C/strong>. People Inventing Sustainable Ways of Living. Milan: Edizioni Polidesign, 2007.\u003C/p>","2968f84d-447a-41f5-8038-c847f9b87069",{"label":89,"id":90},"\u003Cp>MERONI, Anna. Strategic design: where are we now? Reflection around the foundations of a recent discipline. \u003Cstrong>Strategic Design Research Journal\u003C/strong>, v.1, n.1, Dec 1, p.31-38, 2008.\u003C/p>","45550839-f0f8-4371-bd83-98edebaceb66",{"label":92,"id":93},"\u003Cp>MERONI, Anna; SANGIORGI, Daniela. \u003Cstrong>Design for services\u003C/strong>. Gower Publishing, 2011.\u003C/p>","eb0ef8d1-6677-455f-8c78-8903b17f0d37",{"label":95,"id":96},"\u003Cp>SANDERS, Elizabeth B-N; STAPPERS, Pieter Jan. Co-creation and the new landscapes of design. \u003Cstrong>CoDesign\u003C/strong>, v.4, n.1, p-5-18, mar. 2008. Disponível em: \u003Chttp://www.tandfonline.com/doi/abs/10.1080/15710880701875068>. Acesso em 10jun. 2015.\u003C/p>","46553ad4-dff2-4d98-8e7b-d6654b1b195f",{"label":98,"id":99},"\u003Cp>VERGANTI, Roberto. Sete Perguntas: “Não existe manual de inovação”, declara Roberto Verganti. \u003Cstrong>Editora Unicamp\u003C/strong>, 2005. Disponível em: \u003C http://www.exame.abril.com.br/revista-exame/edicoes/1017 > . Acesso em 8 dez. 2015.\u003C/p>","2766461d-a6fd-4007-937f-f645f1a99571",{"label":101,"id":102},"\u003Cp>VERGANTI, Roberto. Design, Meanings and Radical Innovation: a metamodel and a research agenda. \u003Cstrong>The Journal of Product Innovation Managements\u003C/strong>, v.25, p.436-456. 2008.\u003C/p>","8aa12446-c316-4488-8286-244e804de759",{"label":104,"id":105},"\u003Cp>ZURLO, Francesco. Design Strategico. In: \u003Cstrong>XXI Secolo\u003C/strong>, vol. IV, Gli spazi e le arti. Roma: Enciclopedia Treccani, 2010.\u003C/p>","61f71637-1149-4658-b103-11793a8afd75",887,[108],"o-moodboard-como-estimulo-a-inovacao-no-processo-de-codesign-estudo-de-caso-em-uma-startup",{"updateDate":7,"createDate":110,"deleteDate":7},1766876307,[112,113],"primary","secondary","3548d0a1-9f61-4eb0-ace4-f9b560387b69",[116],{"role":7,"objectID":10,"designation":7,"lastName":6,"createDate":117,"name":8,"path":118,"id":7,"_id":10,"filiation":13,"url":7,"email":11,"lastmodified":119,"description":120,"slugs":121},"2025-12-27T22:58:27.577Z","people/d3349788-f3a4-4a01-8b6a-167456c69155",1766876307577,{},[15,16],[10],"enabled",1,{"target":126,"query":127},"people/get",{"id":10,"articles":128},"true",1780316175886]