[{"data":1,"prerenderedAt":564},["ShallowReactive",2],{"person-bfadfb48-6343-4240-8f51-c547396c0dd0":3},{"success":4,"person":5,"request":560},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":7,"url":7,"createDate":11,"filiation":12,"slugs":13,"articles":16},"Fornasier","","Cleuza Ribas Bittencourt",{},"bfadfb48-6343-4240-8f51-c547396c0dd0","2025-12-28T12:48:16-03:00","Doutoranda em Engenharia e Gestão do Conhecimento - UFSC / UEL",[14,15],"cleuza-ribas-bittencourt-fornasier","fornasier-cleuza-ribas-bittencourt",[17,96,153,250,330,404,498],{"pageRange":18,"parent":19,"data":20,"trackId":29,"type":30,"typeData":31,"metaData":71,"langs":73,"_id":76,"status":77,"updateDate":78,"contributors":79,"contributorsIds":92,"download":93,"slugs":94,"slug":95},null,"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",{"secondary":21,"primary":25},{"keywords":22,"excerpt":23,"title":24},"\u003Cp>Design Management, Design thinking, Knowledge, visual communication\u003C/p>","The strategic design management process based on design thinking represents a shift in the way of doing business and this approach can help the designer way of view to reach different levels in the organization, becoming a tool for the organization’s differentiation. In this context, this article demonstrate a model, nominated as integrated strategic design management (ISDM), that join the design Management process with the skills of the design thinker. It will be illustrated with a case of the family agriculture developed in the State of Parana, Brazil, where was applied the ISDM model of Demarchi, Fornasier and Martins (2009).","Strategic Management Design with the Approach of Design Thinking: Estancia Alvorada",{"keywords":26,"excerpt":27,"title":28},"\u003Cp>Gestão de Design, Design thinking, conhecimento, comunicação visual\u003C/p>","O processo de gestão estratégica de design baseado no Design Thinking representa uma mudança na maneira de fazer negócios e essa abordagem pode auxiliar no alcance do design aos diferentes níveis de uma organização, tornando-se uma ferramenta de diferenciação. Neste contexto, este artigo apresenta um modelo que indica uma aplicação da gestão estratégica integradora de Design (GEID), de Demarchi, Fornasier e Martins (2009), que une o processo de gestão de Design com as habilidades do Design Thinker, ilustrado com um caso desenvolvido no Estado do Paraná, Brasil.","Gestão Estratégica de Design com a Abordagem em Design Thinking: Caso Estância Alvorada","ycfzsl69","article",{"startPage":32,"file":33,"references":36,"endPage":70,"track":29,"doi":7},7982,{"fullpath":34,"name":35},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fycfzsl69-1766881068-7982-7994.pdf","ycfzsl69-1766881068-7982-7994.pdf",[37,40,43,46,49,52,55,58,61,64,67],{"label":38,"id":39},"\u003Cp>BEST, K. \u003Cstrong>Design Management\u003C/strong>: Managing Design Strategy, Process and Implementation. Switzerland: AVA, 2006\u003C/p>","f9a6ff10-3cc0-47b0-b723-ed4304a43ad1",{"label":41,"id":42},"\u003Cp>BROWN, T. \u003Cstrong>Change by design\u003C/strong>: how design thinking transforms organizations and inspires innovation. New York: HarperCollins, 2009.\u003C/p>","908fe054-d9dc-4c7b-8f77-a948d3fe19aa",{"label":44,"id":45},"\u003Cp>CHOO, C. W. \u003Cstrong>A organização do conhecimento\u003C/strong>: como as organizações usam a informação para criar significado, construir conhecimento e tomar decisões. São Paulo: Senac São Paulo, 2003.\u003C/p>","c92e9f0e-97ea-44bc-aa8b-cdfd1853f9e9",{"label":47,"id":48},"\u003Cp>CROSS, N. \u003Cstrong>Designerly Ways of Knowing\u003C/strong>. Boston: Birkhauser verlag AG, 2007\u003C/p>","678b54d9-1d12-4932-adb6-b376b52e8d5e",{"label":50,"id":51},"\u003Cp>ILIPINAR, G et all. Design Thinking in postmodern organization. In \u003Cstrong>INTERNATIONAL DMI EDUCATION CONFERENCE\u003C/strong>, anais... France, April 2008\u003C/p>","058903fd-dc42-4fb2-8e48-a1aeb6998aa3",{"label":53,"id":54},"\u003Cp>JONES, C. \u003Cstrong>Métodos de diseño\u003C/strong>. Barcelona: Gustavo Gili, 1978\u003C/p>","7f24374b-15bd-4d82-80d1-8387b63b63b5",{"label":56,"id":57},"\u003Cp>LOCKWOOD, T. \u003Cstrong>Design thinking\u003C/strong>: Integrating innovation, customer experience, and brand value. New York: Allworth Press, 2006.\u003C/p>","192cfd70-87a9-4f62-b8d7-0cc3fbce814b",{"label":59,"id":60},"\u003Cp>MARTIN, R. \u003Cstrong>The design of business\u003C/strong>: Why design thinking is the next competitive advantage. Boston: Harvard Bussiness Press, 2009.\u003C/p>","e4cd61d4-ed56-4444-9259-9516a4647b1a",{"id":62,"label":63},"8f20ca2f-f028-4017-832c-6b77304fd543","\u003Cp>NONAKA, I. e TAKEUSHI, H. \u003Cstrong>Criação de conhecimento na empresa\u003C/strong>. R J: Campus, 1997.\u003C/p>",{"id":65,"label":66},"6e3411bd-fece-4db1-9b89-261d9d1d39db","\u003Cp>POLANYI, M. \u003Cstrong>Personal Knowledge\u003C/strong>. NY: Harper Torchbook, 1964.\u003C/p>",{"label":68,"id":69},"\u003Cp>POPPER, K. R. \u003Cstrong>Conhecimento objetivo\u003C/strong>. São Paulo: B. Horizonte, 1975.\u003C/p>","70a10e7d-1417-426b-ba17-64efa8829d2f",7994,{"updateDate":7,"createDate":72,"deleteDate":7},1766881068,[74,75],"primary","secondary","21c1dc7b-71f2-4496-8322-6e07707a6cf4","enabled","2025-12-28T20:15:36-03:00",[80,85,86],{"role":7,"_id":81,"filiation":82,"url":7,"designation":7,"email":7,"lastName":83,"name":84},"68639b90-bcfe-4dcd-9c24-690d47361867","Doutoranda em Engenharia e Gestão do Conhecimento da UFSC – Universidade Estadual de Londrina","Demarchi","Ana Paula Perfetto",{"filiation":12,"role":7,"name":8,"email":7,"_id":10,"designation":7,"lastName":6,"url":7},{"email":87,"name":88,"_id":89,"role":7,"filiation":90,"lastName":91,"designation":7,"url":7},"rosane@uel.br","Rosane Fonseca de Freitas","f7a0bc17-a1a7-4f97-a0d5-19ebeb75fd8d","Universidade Estadual de Londrina","Martins",[81,10,89],1,[95],"strategic-management-design-with-the-approach-of-design-thinking-estancia-alvorada",{"parent":97,"metaData":98,"data":100,"langs":109,"_id":110,"type":30,"typeData":111,"status":77,"updateDate":78,"contributors":146,"contributorsIds":150,"download":93,"slugs":151,"slug":152},"1c7b273e-f07d-460b-a89f-47ffe8ea1d13",{"updateDate":7,"createDate":99,"deleteDate":7},1765972459,{"secondary":101,"primary":105},{"keywords":102,"excerpt":103,"title":104},"\u003Cp>design thinking, design process, design management\u003C/p>","This article relates the design thinking of Jones (1978) who demonstrates in stages, as Kelley (2007), and Brown (2009) determines the subdivisions of thought as spaces, removing its limits. Discusses strategic methodological studies focused on the design process and presents a design process with the approach of design thinking, illustrating it with a case study conducted with the family farming sector developed by UEL in conjunction with the Farmer Factory Program, State Secretary of Agriculture and Supply (SEAB), and EMATER","Design Thinking in the Design Process Management: A Case Study in Family Farming",{"keywords":106,"excerpt":107,"title":108},"\u003Cp>pensamento de design, processo de design, gestão de design\u003C/p>","Este artigo relaciona o pensamento de design de Jones (1978) que apresenta etapas, assim como Kelley (2007), e Brown (2009), que determina as subdivisões do pensamento como espaços, retirando seus limites. Aborda estudos metodológicos estratégicos focados no processo de design e apresenta um processo de design com abordagem de design thinking ilustrando-o com um estudo de caso realizado junto ao setor da agricultura familiar desenvolvido pela UEL em conjunto com o Programa Fábrica do Agricultor, da Secretaria de Estado da Agricultura e do Abastecimento (SEAB), gerenciado pela Empresa Paranaense de Assistência Técnica Extensão Rural Paraná – EMATER.","Design Thinking no Processo de Gestão de Design: Um Estudo de Caso na Agricultura Familiar",[74,75],"224c8ed1-0ffe-445c-a30b-924d7423784a",{"startPage":112,"file":113,"references":116,"endPage":144,"track":145,"doi":7},2141,{"fullpath":114,"name":115},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F69404.pdf","69404.pdf",[117,120,123,126,129,132,135,138,141],{"id":118,"label":119},"06b45d95-8419-4f49-b050-bfece691e0cb","\u003Cp>ADG Brasil - Associação dos Designers Gráficos. O Valor do Design. São Paulo: Senac SP, 2003.\u003C/p>",{"id":121,"label":122},"1027ea7e-a29f-4397-acfd-d2576f96bad7","\u003Cp>BAXTER, M. \u003Cstrong>Projeto de produto\u003C/strong>. São Paulo: Edgard Blucher, 1998.\u003C/p>",{"id":124,"label":125},"a99fdfd7-1323-4d0e-bdd6-fe246fef6321","\u003Cp>BEST, K. \u003Cstrong>Design Management: Managing Design Strategy, Process and Implementation\u003C/strong>. Switzerland: AVA, 2006.\u003C/p>",{"id":127,"label":128},"d51e8ece-b080-45fd-bbba-db00987923a6","\u003Cp>BRITO, C. O. A agroindústria artesanal e o programa fábrica do agricultor. Curitiba, 2005. Dissertação (Mestrado em Sociologia) – UFPR. Disponível em: \u003Chttp://dspace.c3sl.ufpr.br/dspace/handle/1884/2611>. Acesso em: Jan.2007.\u003C/p>",{"id":130,"label":131},"3f425e54-e4b0-4e3a-b4f7-794282dddd10","\u003Cp>BROWN, T. \u003Cstrong>Change by design: how design thinking transforms organizations and inspires innovation\u003C/strong>. New York: HarperCollins, 2009.\u003C/p>",{"id":133,"label":134},"ddac0545-10a8-44ca-8ca6-f31ebba34bc1","\u003Cp>CHOHAN B. R. Catalysing Organizacional Inovation Through Designer Mind: Exploring the fundamental issues of 'design Thinking' and its sucessful inplementation for organizacional sucess. In \u003Cstrong>INTERNATIONAL DMI EDUCATION CONFERENCE\u003C/strong>, anais... France, April 2008\u003C/p>",{"id":136,"label":137},"c957d8c0-a65b-4ec1-abac-9ad739c67569","\u003Cp>LOCKWOOD, T. \u003Cstrong>Design thinking: Integrating innovation, customer experience, and brand value\u003C/strong>. New York: Allworth Press, 2006.\u003C/p>",{"id":139,"label":140},"ec2bd97a-9b8b-4631-b0a9-cc341053ff58","\u003Cp>MARTIN, R. \u003Cstrong>The design of business: Why design thinking is the next competitive advantage\u003C/strong>. Boston: Harvard Bussiness Press, 2009.\u003C/p>",{"id":142,"label":143},"927d1e72-6716-420c-8a6d-a8aa5f5c3ac1","\u003Cp>STRAPASOLAS, V. L. \u003Cstrong>O mundo rural no horizonte dos jovens\u003C/strong>. Florianópolis: UFSC, 2006.\u003C/p>",2154,"pj4zovtp",[147,148,149],{"role":7,"url":7,"email":7,"lastName":83,"designation":7,"name":84,"filiation":82,"_id":81},{"designation":7,"role":7,"email":7,"url":7,"_id":10,"lastName":6,"name":8,"filiation":12},{"filiation":90,"lastName":91,"role":7,"url":7,"name":88,"designation":7,"email":87,"_id":89},[81,10,89],[152],"design-thinking-in-the-design-process-management-a-case-study-in-family-farming",{"pageRange":154,"parent":155,"data":156,"trackId":165,"type":30,"typeData":166,"metaData":215,"langs":217,"_id":218,"status":77,"updateDate":219,"contributors":220,"contributorsIds":247,"download":93,"slugs":248,"slug":249},"3226-3237","50fdb9c5-a3aa-47ea-b71c-8a1b73447b29",{"secondary":157,"primary":161},{"keywords":158,"excerpt":159,"title":160},"\u003Cp>Systemic Model, Knowledge Management, Design Thinking\u003C/p>","This article reports the project developed at the Polytechnic University of Valencia (UPV) in conjunction with the State University of Londrina (UEL), which resulted in a product that aims to facilitate the development of knowledge management and its visibility from the objectives to be pursued through the information and knowledge’s transmission and the transformation of these in actions and new knowledge. To this end, we used the concepts of the design thinking and the skills inherent to design thinkers, whereas the procedures adopted, the creative process and the perceptions and from these, to develop an interface that assists the integration of knowledge of everyone involved in the Organization’s management.","Id-think: Facilitator of Visualization of the Company’s Knowledge.",{"keywords":162,"excerpt":163,"title":164},"\u003Cp>Modelo sistêmico, Gestão do conhecimento, Design Thinking\u003C/p>","Este artigo relata o projeto desenvolvido na Universidade Politécnica de Valencia em conjunto com a Universidade Estadual de Londrina, o qual resultou em um produto que pretende facilitar o desenvolvimento da gestão do conhecimento e sua visibilidade a partir dos objetivos a serem perseguidos, por meio da transmissão de informações e conhecimentos e da transformação destas em ações e novos conhecimentos. Para tanto, utilizou-se dos conceitos do design thinking e das habilidades inerentes aos design thinkers, desenvolveu-se uma interface que auxilia a integração dos conhecimentos de todos os envolvidos na gestão da organização.","Id-think: Facilitador da Visualização dos Conhecimentos da Empresa","zqxjl19v",{"startPage":167,"file":168,"references":171,"endPage":214,"track":165,"doi":7},3226,{"fullpath":169,"name":170},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fzqxjl19v-1766878414-3226-3237.pdf","zqxjl19v-1766878414-3226-3237.pdf",[172,175,178,181,184,187,190,193,196,199,202,205,208,211],{"label":173,"id":174},"\u003Cp>BROWN, Tim. \u003Cstrong>Change by design\u003C/strong>: how design thinking transforms organizations and inspires innovation. New York: HarperCollins, 2009.\u003C/p>","4d77de26-21f5-45b2-b379-e2bfbc78a63f",{"label":176,"id":177},"\u003Cp>CHESBROUGH, H. (2012). \u003Cstrong>Inovação aberta\u003C/strong>: como criar e lucrar com a tecnologia. Porto Alegre: Bookman.\u003C/p>","6718b456-b284-432e-a8bc-4be485b7cfbc",{"label":179,"id":180},"\u003Cp>CROSS, Nigel, (2007). \u003Cstrong>Designerly ways of knowing\u003C/strong>. Boston: Birkhauser verlag AG\u003C/p>","1fd8adb9-eee3-4444-a65e-4c5a7db09549",{"label":182,"id":183},"\u003Cp>DEMARCHI, Ana Paula, FORNASIER, Cleuza Bittencourt Ribas, MARTINS, Rosane Fonseca de Freitas. Design thinking no processo de gestão de design: um estudo de caso na agricultura familiar. Paper presented at the \u003Cstrong>9° Congresso Brasileiro de Pesquisa e Desenvolvimento em Design\u003C/strong>. São Paulo, Brasil: October 10-14, 2010.\u003C/p>","a4c7db15-4bd3-4616-843c-4113a55872eb",{"id":185,"label":186},"9de70283-7443-4c10-9385-a13a78ceaa34","\u003Cp>DEMARCHI, Ana Paula, FORNASIER, Cleuza Bittencourt Ribas, MARTINS, Rosane Fonseca de Freitas. Strategic Integrator Design Management model enhanced. Paper presented at the \u003Cstrong>3rd int. Conf. on integration of design, engineering & management for innovation\u003C/strong>. Porto, Portugal: Setembro, 2013.\u003C/p>",{"label":188,"id":189},"\u003Cp>DEOS, Luciano, e MONTEIRO, V. \u003Cstrong>Protifólio Brasil\u003C/strong>: Gad’design. São Paulo: J.J. Carol, 2004.\u003C/p>","f33a5c6b-9d88-4656-b4d9-301d4f1a7e3e",{"id":191,"label":192},"5abd2f98-b358-4286-aa01-df0f79911333","\u003Cp>DYER, Jeff, GREGERSEN, Hal, e CHRISTENSEN, Cleyton. \u003Cstrong>The innovator’s DNA\u003C/strong>: Mastering the five skills of disruptive innovators. Havard: Havard Bussiness Review Press, 2011.\u003C/p>",{"label":194,"id":195},"\u003Cp>FIRESTONE, Joseph M. e McELROY, Mark . \u003Cstrong>Key Issues in new knowledge management\u003C/strong>. Burlington: Butterworth-Heinemann, 2003.\u003C/p>","224aaf01-d7e6-417c-9ccd-1e7fc0ba01bc",{"label":197,"id":198},"\u003Cp>GROS, Begoña, De la cibernética clássica a la cibercultura: herramientas conceptuales desde donde mirar el mundo cambiante. \u003Cstrong>Universidad de Barcelona\u003C/strong>, España, 2001. [En línea] Available at: http://campus.usal.es/~teoriaeducacion/rev_numero_02/n2_art_gros.htm [Último acceso: 03 diciembre 2013].\u003C/p>","9d17ab7a-e564-44a1-94cc-0d5cd660d87e",{"label":200,"id":201},"\u003Cp>HERNANDIS, Bernabé. \u003Cstrong>Desarrollo de uma metodologia sistêmica para el diseño de produtos industrials\u003C/strong>. Tesis Doctoral no publicada, Valencia, Universidad Politécnica de Valencia, 2003.\u003C/p>","73ade574-8429-43f8-aafb-d0c5fa41ae5d",{"label":203,"id":204},"\u003Cp>ILIPINAR, Gursel et all. Design thinking in postmodern organization. In: \u003Cstrong>International DMI education conference\u003C/strong>, anais... France, April 2008.\u003C/p>","3f0d25ae-7cdf-4e46-aee9-b7f3034e07c2",{"id":206,"label":207},"997bc475-52d6-43ef-b41a-03f360e3d637","\u003Cp>LOCKWOOD, Thomas, (2009). \u003Cstrong>Design thinking\u003C/strong>: Integrating innovation, customer experience, and brand value. New York: Allworth Press.\u003C/p>",{"label":209,"id":210},"\u003Cp>McELROY, Mark W. \u003Cstrong>The New Knowledge Management\u003C/strong>: complexity, learning and sustainable innovation. Burlington: Butterworth-Heinemann, 2003\u003C/p>","3b54e32c-536b-4933-83de-75dba766d2de",{"label":212,"id":213},"\u003Cp>NONAKA, Ikugiro, e TAKEUSHI, Hirotaka. \u003Cstrong>Criação de conhecimento na empresa\u003C/strong>. R J: Campus, 1997.\u003C/p>","ed3ef01d-8029-4eba-9519-6df7a1598b2a",3237,{"updateDate":7,"createDate":216,"deleteDate":7},1766878414,[74,75],"5253a53b-22a3-4572-b8db-d4696d69c8c6","2025-12-28T18:50:03-03:00",[221,222,223,236],{"email":7,"name":84,"filiation":82,"role":7,"url":7,"lastName":83,"designation":7,"_id":81},{"_id":10,"designation":7,"name":8,"lastName":6,"url":7,"role":7,"email":7,"filiation":12},{"designation":7,"path":224,"slugs":225,"lastmodified":228,"role":7,"lastName":229,"_id":230,"name":231,"createDate":232,"objectID":230,"description":233,"id":7,"filiation":234,"url":7,"email":235},"people/0a2b7a45-eaf6-4420-82b5-49dbe5877582",[226,227],"bernabe-hernandis-ortuno","ortuno-bernabe-hernandis",1766878414231,"Ortuño","0a2b7a45-eaf6-4420-82b5-49dbe5877582","Bernabé Hernandis","2025-12-27T23:33:34.231Z",{},"Universidad Politecnica de Valencia","bhernandis@degi.upv.es",{"filiation":237,"role":7,"designation":7,"description":238,"url":7,"lastmodified":228,"createDate":232,"slugs":239,"name":242,"objectID":243,"lastName":244,"id":7,"email":245,"path":246,"_id":243},"Pontificia Universidad Javeriana de Cali",{},[240,241],"elingth-simone-rosales-marquina","marquina-elingth-simone-rosales","Elingth Simoné Rosales","8245ab56-e95c-4022-9dad-30fc24bebb32","Marquina","elingthsimone@gmail.com","people/8245ab56-e95c-4022-9dad-30fc24bebb32",[81,10,230,243],[249],"id-think-facilitator-of-visualization-of-the-companys-knowledge",{"pageRange":18,"parent":19,"data":251,"trackId":260,"type":30,"typeData":261,"metaData":298,"langs":300,"_id":301,"status":77,"updateDate":302,"contributors":303,"contributorsIds":327,"download":93,"slugs":328,"slug":329},{"secondary":252,"primary":256},{"keywords":253,"excerpt":254,"title":255},"\u003Cp>design management, knowledge, culture\u003C/p>","The article presents a literature review on the influence of organizational culture in organizational knowledge for the application of Design Management. Introduces concepts of culture, knowledge, types of knowledge and its conversion modes, evidencing the organization’s cultural knowledge to design actions.","The Influence of Organizational Culture on Organizational Knowledge",{"keywords":257,"excerpt":258,"title":259},"\u003Cp>gestão de design, conhecimento, cultura\u003C/p>","O artigo apresenta uma revisão bibliográfica sobre a influência da cultura organizacional no conhecimento organizacional para aplicação da Gestão de Design. Apresenta conceitos de cultura, conhecimento, tipos de conhecimento e seus modos de conversão, evidenciando o conhecimento cultural das organizações para as ações de design.","Influência da Cultura Organizacional e do Conhecimento Organizacional na Gestão de Design","qa4os5xk",{"startPage":262,"file":263,"references":266,"endPage":297,"track":260,"doi":7},441,{"fullpath":264,"name":265},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fqa4os5xk-1766844247-441-446.pdf","qa4os5xk-1766844247-441-446.pdf",[267,270,273,276,279,282,285,288,291,294],{"label":268,"id":269},"\u003Cp>DEMARCHI, Ana Paula P. \u003Cstrong>Gestão Estratégica de Design com a Abordagem de Design Thinking\u003C/strong>: Proposta de um Sistema de Produção do Conhecimento. Tese (Doutorado em Engenharia e Gestão do Conhecimento) – Universidade Federal de Santa Catarina. Florianópolis SC, 2011.\u003C/p>","04a9a2ef-b83e-44ae-ab70-f400cbdae5a1",{"label":271,"id":272},"\u003Cp>FLEURY, M. T.; FISCHER, R. M. \u003Cstrong>Cultura e Poder nas Organizações\u003C/strong>. São Paulo: Editora Atlas, 1989.\u003C/p>","bdb8cf46-e335-465f-a8a2-0c75b227f9fb",{"label":274,"id":275},"\u003Cp>FORNASIER, Cleuza B. R. \u003Cstrong>Sistema de Integração do Conhecimento Organizacional pelo Design Thinker\u003C/strong>. Tese (Doutorado em Engenharia e Gestão do Conhecimento) – Universidade Federal de Santa Catarina. Florianópolis SC, 2011.\u003C/p>","5e8dcff8-8acd-4b36-9818-5d77cab39490",{"label":277,"id":278},"\u003Cp>GEERTZ, Clifford. \u003Cstrong>Cultura e Poder nas Organizações\u003C/strong>. São Paulo: Editora Atlas, 1989.\u003C/p>","0453dec7-7078-4ee8-bb78-c3d32ce252b5",{"label":280,"id":281},"\u003Cp>MACÊDO, K. B. Cultura, poder e decisão na organização familiar brasileira. \u003Cstrong>São Paulo\u003C/strong>, v. 01, n. 01, jan/jun. 2002. Disponível em: http://www.scielo.br/scielo.php?pid=S1676-56482002000100014&script=sci_arttext. Acesso em: 20 out. 2011.\u003C/p>","3b243bf5-4b5a-4cd3-b605-aa42e5bf412d",{"label":283,"id":284},"\u003Cp>MARTINS, Rosane F. F.; MERINO, Eugenio A. D. \u003Cstrong>A Gestão de Design como Estratégia Organizacional\u003C/strong>. Londrina: EDUEL, 2008.\u003C/p>","4cc4efb3-09ea-4abb-9b2e-161f2e64e18d",{"label":286,"id":287},"\u003Cp>NONAKA, Ikujiro.; TAKEUCHI, Hirotaka. \u003Cstrong>Gestão do Conhecimento\u003C/strong>. Tradução Ana Thorell. Porto Alegre: Bookman, 2008.\u003C/p>","32f450b9-ebb0-4e03-bd51-0dc5e793cfbc",{"id":289,"label":290},"5621a4cd-71cf-4c2d-bf3f-d9948ab4fd63","\u003Cp>POLANYI, Michael. \u003Cstrong>Personal Knowledge\u003C/strong>. Chicago: University of Chicago Press, 1958.\u003C/p>",{"label":292,"id":293},"\u003Cp>SCHEIN, Edgar H. \u003Cstrong>Organizational culture and leadership\u003C/strong>. San Francisco, CA: Jossey-Bass 1986.\u003C/p>","f137a74b-c4e5-4294-a4d6-46817c4a571e",{"label":295,"id":296},"\u003Cp>WOLF, Brigite. \u003Cstrong>O Design Management como fator de sucesso commercial\u003C/strong>. Florianópolis: FIESC/IEL, 1998.\u003C/p>","7f04e882-0f04-4d87-a8a2-d9ecb035af18",446,{"updateDate":7,"createDate":299,"deleteDate":7},1766844247,[74,75],"63b0a430-736c-4aa1-a27b-00faf58ec155","2025-12-28T17:13:51-03:00",[304,316,326],{"designation":7,"description":305,"lastmodified":306,"createDate":307,"path":308,"lastName":309,"name":310,"id":7,"slugs":311,"objectID":314,"email":315,"filiation":90,"role":7,"_id":314,"url":7},{},1766844247285,"2025-12-27T14:04:07.285Z","people/28e7da7d-8a5d-4aa1-a5ce-d98998450f54","Albani","Jaqueline da Silva",[312,313],"jaqueline-da-silva-albani","albani-jaqueline-da-silva","28e7da7d-8a5d-4aa1-a5ce-d98998450f54","jaquelinealbani@hotmail.com",{"lastmodified":306,"description":317,"url":7,"path":318,"filiation":90,"designation":7,"name":319,"lastName":320,"role":7,"email":321,"_id":322,"slugs":323,"createDate":307,"objectID":322,"id":7},{},"people/a9354ac4-e109-4903-b398-95c385e96ef7","Ítala Ignacio","Alves","italaalves@hotmail.com","a9354ac4-e109-4903-b398-95c385e96ef7",[324,325],"itala-ignacio-alves","alves-itala-ignacio",{"_id":10,"name":8,"email":7,"url":7,"lastName":6,"role":7,"designation":7,"filiation":12},[314,322,10],[329],"the-influence-of-organizational-culture-on-organizational-knowledge",{"pageRange":18,"parent":331,"data":332,"trackId":341,"type":30,"typeData":342,"metaData":370,"langs":372,"_id":373,"createDate":374,"status":77,"updateDate":375,"contributors":376,"contributorsIds":401,"download":93,"slugs":402,"slug":403},"f43247ba-af93-4a8a-898e-651ef65d9bd2",{"secondary":333,"primary":337},{"keywords":334,"excerpt":335,"title":336},"\u003Cp>China, Knowledge Creation, Differentiations strategy\u003C/p>","\u003Cp>The China today is of worldwide interest. The hegemony of its production in the international market has Intrigued scholars and redefined public and organizational policies in different countries, considering the atypical characteristics with which it has reached this level. This article aims to reflect upon the importance of the creation of organizational knowledge and demonstration the role of design in the differentiation strategy and the creation of organizational knowledge to the consolidation of this strategy.\u003C/p>","\u003Cp>Reflections About the Organization Knowledge Creation to the Differentiations Strategy At China\u003C/p>",{"keywords":338,"excerpt":339,"title":340},"\u003Cp>China, criação do conhecimento, estratégia de diferenciação\u003C/p>","\u003Cp>A China hoje é de interesse mundial. A hegemonia da sua produção no mercado internacional tem intrigado estudiosos e redefinido políticas econômicas e organizacionais, considerando as características atípicas com as quais vem atingindo este patamar. Este artigo reflete sobre a importância da criação do conhecimento organizacional e demonstra o papel do design na estratégia de diferenciação e criação do conhecimento organizacional para a consolidação desta estratégia.\u003C/p>","\u003Cp>Reflexões Sobre a Criação do Conhecimento Organizacional na Estratégia de Diferenciação da China\u003C/p>","tu0kxfwj",{"startPage":343,"file":344,"references":347,"endPage":369,"track":341,"doi":7},"4147",{"fullpath":345,"name":346},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Ftu0kxfwj-1766936896-4147-4151.pdf","tu0kxfwj-1766936896-4147-4151.pdf",[348,351,354,357,360,363,366],{"label":349,"id":350},"CHOO, C.W. \u003Cstrong>A organização do conhecimento\u003C/strong>. SP: Senac SP, 2003.","76a4276e-7ad4-4730-b2eb-82cef4984be8",{"label":352,"id":353},"CHUNG, T. \u003Cstrong>Negócios com a China\u003C/strong>. Osasco: Novo século,2005.","a545c7c3-d05e-41af-82a7-47f4644f7487",{"label":355,"id":356},"DAVENPORT, T.; PRUSAK, L. \u003Cstrong>Conhecimento empresarial\u003C/strong>. RJ: Campus, 1998.","316cc798-7409-435e-abfd-dbf0a79deb62",{"label":358,"id":359},"FISHERMAN, Ted C. \u003Cstrong>China S.A.\u003C/strong> RJ: Ediouro, 2006.","8a3ba224-9b4d-401d-86f2-f8a2f4a1e30c",{"id":361,"label":362},"fd99c82d-31e1-4090-9b9b-17d6f09bfc33","LEMOS, P. Design com alma chinesa. \u003Cstrong>Revista Macau\u003C/strong>. Em: http://www.revistamacau.com/rm.asp?id=004071. Acesso mar. 2008.",{"label":364,"id":365},"NONAKA, I.; TAKEUCHI, H. \u003Cstrong>Criação de conhecimento na empresa\u003C/strong>. 5. ed. RJ: Campus, 1997.","a7982075-238b-487e-a5b9-ee54f3872fea",{"label":367,"id":368},"SCHIMIDT, A. O. \u003Cstrong>Uma contribuição ao estudo da evolução dos modelos gerenciais frente aos desafios impostos pela globalização\u003C/strong>. Dissertação (Mestrado em Engenharia de Produção) - Programa de Pós-graduação em Engenharia de Produção, UFSC, Florianópolis, 2001.","0a8d654e-3828-443c-935f-1e0f2a96a01b","4151",{"updateDate":7,"createDate":371,"deleteDate":7},1766936896,[74,75],"6afe1b07-ad56-4a7a-bbd4-fc5b1c2fa7dc","2025-12-28T15:48:16.103Z","2025-12-28T19:03:41-03:00",[377,384,388,395],{"createDate":374,"lastName":83,"description":378,"path":379,"lastmodified":380,"id":7,"designation":7,"url":7,"role":7,"objectID":81,"name":84,"_id":81,"slugs":381,"filiation":12,"email":7},{},"people/68639b90-bcfe-4dcd-9c24-690d47361867",1766936896103,[382,383],"ana-paula-perfetto-demarchi","demarchi-ana-paula-perfetto",{"_id":10,"lastmodified":380,"designation":7,"lastName":6,"email":7,"filiation":12,"objectID":10,"createDate":374,"url":7,"role":7,"slugs":385,"id":7,"path":386,"description":387,"name":8},[14,15],"people/bfadfb48-6343-4240-8f51-c547396c0dd0",{},{"lastName":91,"objectID":89,"designation":7,"path":389,"lastmodified":380,"id":7,"email":7,"slugs":390,"createDate":374,"_id":89,"name":88,"url":7,"filiation":393,"role":7,"description":394},"people/f7a0bc17-a1a7-4f97-a0d5-19ebeb75fd8d",[391,392],"rosane-fonseca-de-freitas-martins","martins-rosane-fonseca-de-freitas","Doutora em Engenharia da Produção - Universidade Estadual de Londrina",{},{"url":7,"role":7,"name":396,"_id":397,"email":398,"designation":7,"filiation":399,"lastName":400},"Eugenio Andrés Díaz","2a71edd8-2715-4c2d-a83a-39022644a926","eugenio.merino@ufsc.br","Universidade Federal de Santa Catarina - UFSC","Merino",[81,10,89,397],[403],"reflections-about-the-organization-knowledge-creation-to-the-differentiations-strategy-at-china",{"pageRange":18,"parent":19,"data":405,"trackId":414,"type":30,"typeData":415,"metaData":466,"langs":468,"_id":469,"status":77,"updateDate":302,"contributors":470,"contributorsIds":495,"download":93,"slugs":496,"slug":497},{"secondary":406,"primary":410},{"keywords":407,"excerpt":408,"title":409},"\u003Cp>Design management, knowledge management, design manager\u003C/p>","The article presents a literature review where are exposed the concepts of Knowledge Management and Design Management due to develop an analysis about the contribution of Knowledge Management Process into the designer manager’s work aiming to comprehend the benefits of this relationship.","Contribution of Knowledge Management Into Designer Manager`s Work",{"keywords":411,"excerpt":412,"title":413},"\u003Cp>Gestão de design, Gestão do conhecimento, gestor de design\u003C/p>","O artigo apresenta uma revisão bibliográfica em que se apresentam os conceitos de Gestão de Conhecimento e Gestão de Design, com o intuito de desenvolver uma análise sobre a contribuição do Processo de Gestão do Conhecimento no trabalho do gestor de design, para compreender os benefícios desta relação.","Contribuição da Gestão do Conhecimento para o Trabalho do Gestor de Design","pmoigaiw",{"startPage":416,"file":417,"references":420,"endPage":465,"track":414,"doi":7},6495,{"fullpath":418,"name":419},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fpmoigaiw-1766876025-6495-6499.pdf","pmoigaiw-1766876025-6495-6499.pdf",[421,424,427,430,433,436,439,442,445,448,451,453,456,459,462],{"label":422,"id":423},"\u003Cp>BAHIANA, Carlos. \u003Cstrong>A importância do Design para sua empresa\u003C/strong>. CNI, COMPI, SENAI/DR-RJ, Brasília, DF. CNI 1998.\u003C/p>","729ade70-8eab-493a-95e1-0eb1b0fdcb0a",{"label":425,"id":426},"\u003Cp>DEMARCHI, Ana Paula Perfetto. \u003Cstrong>Gestão Estratégica de Design com a abordagem de Design Thinking\u003C/strong>: Proposta de um Sistema de Produção de Conhecimento. Tese de Doutorado, Programa de Pós-Graduação em Engenharia e Gestão do Conhecimento: UFSC. 2011.\u003C/p>","b4aedbd7-b0f1-4200-8c39-7c5c591c0c80",{"label":428,"id":429},"\u003Cp>FIRESTONE, Joseph M.; McELROY, Mark W. \u003Cstrong>Key issues in the new knowledge Management\u003C/strong>. London: Elsevier Science, 2003.\u003C/p>","f3878769-4764-4b59-8031-753d5834388c",{"label":431,"id":432},"\u003Cp>FORNASIER, Cleuza B. R. \u003Cstrong>Sistema de Integração do Conhecimento Organizacional pelo Design Thinker\u003C/strong>. Tese de Doutorado em Engenharia e Gestão do Conhecimento – Universidade Federal de Santa Catarina. Florianópolis SC, 2011.\u003C/p>","74911353-b193-4127-bb43-43f9083cce6e",{"label":434,"id":435},"\u003Cp>GIMENO, J.M.I. \u003Cstrong>La Gestión del Diseño em la Empresa\u003C/strong>. Madrid: McGraw Hill, 2000.\u003C/p>","572d0f30-c10f-492e-bc5b-5f0afd75aab2",{"id":437,"label":438},"c1c9c952-a63c-4952-9340-59ad51f33e50","\u003Cp>GORB, P. \u003Cstrong>Design Management\u003C/strong>. New York: Van Nostrand Reinhold, 1990.\u003C/p>",{"label":440,"id":441},"\u003Cp>McELROY, Mark W. \u003Cstrong>The new knowledge management\u003C/strong>: complexity, learning and sustainable innovation. Burlington: Elsiever, 2003.\u003C/p>","90712fe6-9020-447e-aaa4-1a4642aa6f26",{"label":443,"id":444},"\u003Cp>MARTINS, Rosane Fonseca de Freitas. \u003Cstrong>A Gestão de Design como estratégia Organizacional\u003C/strong>: um modelo de integração do design em organizações. Tese de Doutorado, Programa de Pós-Graduação em Engenharia de Produção: UFSC. 2004.\u003C/p>","8fa053d3-bac8-4a9b-ae2e-91c0c0864e57",{"label":446,"id":447},"\u003Cp>MAXIMIANO, Antonio Cesar Amaru. \u003Cstrong>Além da Hierarquia\u003C/strong>: Como implantar estratégias participativas para administrar a empresa enxuta. São Paulo: Atlas, 1995.\u003C/p>","3f50aa39-f9a9-4aa5-a9d3-b59617a5bd83",{"id":449,"label":450},"c8610c50-7c6d-4c04-9763-5d5e39197a7e","\u003Cp>MOZOTA, Brigitte, Borja; KLOPSCH, Cassia; COSTA, Felipe Campelo, Xavier. \u003Cstrong>Gestão do Design\u003C/strong>: usando o design para construir valor de marca e inovação corporativa. Porto Alegre: Editora Bookman, 2011.\u003C/p>",{"id":452,"label":286},"96aa1637-3327-47da-8905-676af20e83c7",{"label":454,"id":455},"\u003Cp>NONAKA, Ikujiro; TAKEUCHI, Hirotaka. \u003Cstrong>Criação de conhecimento na empresa\u003C/strong>: como as empresas japonesas geram a dinâmica da inovação. 5 ed.. Rio de Janeiro: Campus, 1997.\u003C/p>","5a440ceb-d038-4e16-99b7-2964bca45225",{"label":457,"id":458},"\u003Cp>POPPER, Karl Raimund. \u003Cstrong>Conhecimento objetivo\u003C/strong>: uma abordagem evolucionária. São Paulo: Belo Horizonte, 1975.\u003C/p>","21a63b2a-0169-40c6-bf42-4ee1a7db4cee",{"label":460,"id":461},"\u003Cp>SOARES, I. 2002. Gestão Comunicativa da Educação: Caminhos da Educomunicação. In: \u003Cstrong>Revista Comunicação e Educação\u003C/strong>. Editora Ano VII, jan./abr. 2002, p 16 – 25.\u003C/p>","c7b56f89-1348-4289-9c11-f080c8ebbd77",{"id":463,"label":464},"49bb4796-f9c5-497e-ba85-0677ea6d2bf8","\u003Cp>WOLF, B. \u003Cstrong>O Design Management como fator de sucesso\u003C/strong>. Florianópolis: IEL – ABIPTI – Programa Catarinense de Design, 1998.\u003C/p>",6499,{"updateDate":7,"createDate":467,"deleteDate":7},1766876025,[74,75],"7023abdd-35a1-4e59-92e7-98717a3b63fc",[471,484,494],{"path":472,"objectID":473,"lastName":474,"id":7,"name":475,"lastmodified":476,"role":7,"createDate":477,"slugs":478,"url":7,"description":481,"designation":7,"_id":473,"filiation":482,"email":483},"people/11962eca-9796-4ec0-9236-ca361d7deeef","11962eca-9796-4ec0-9236-ca361d7deeef","Roncatti","Jéssica Maria Dainezi",1766876025424,"2025-12-27T22:53:45.423Z",[479,480],"jessica-maria-dainezi-roncatti","roncatti-jessica-maria-dainezi",{},"Graduanda; Universidade Estadual de Londrina","jessica-roncatti@hotmail.com",{"url":7,"createDate":477,"role":7,"slugs":485,"filiation":482,"description":488,"email":489,"_id":490,"path":491,"lastmodified":476,"designation":7,"objectID":490,"name":492,"id":7,"lastName":493},[486,487],"luana-yukimi-yokota","yokota-luana-yukimi",{},"luanayukimiyokota@gmail.com","f1a0a17c-b668-4239-8b0e-ad0a72a51fd4","people/f1a0a17c-b668-4239-8b0e-ad0a72a51fd4","Luana Yukimi","Yokota",{"lastName":6,"filiation":12,"role":7,"name":8,"designation":7,"email":7,"_id":10,"url":7},[473,490,10],[497],"contribution-of-knowledge-management-into-designer-managers-work",{"parent":499,"metaData":500,"data":502,"langs":511,"_id":512,"type":30,"typeData":513,"createDate":551,"status":77,"updateDate":78,"contributors":552,"contributorsIds":556,"download":557,"slugs":558,"slug":559},"b9a41c2e-d8d9-4c69-89e3-f6e614e4f29e",{"updateDate":7,"createDate":501,"deleteDate":7},1739498837,{"secondary":503,"primary":507},{"keywords":504,"excerpt":505,"title":506},"design management, strategic design, brand architecture","This article presents the Integrated Graphic Models, created through an application of the graphic design, with the objective of facilitating the comprehension of the scientific methodology for the accomplishment of academic projects that have as principle the resolution of a problematic issue. The models contribute for fast and visual understanding of the whole work to be carried through and facilitate the programming of its parts.","Facilitative methodology",{"keywords":508,"excerpt":509,"title":510},"gestão de design, design estratégico, arquitetura de marca","Este artigo apresenta os Modelos Gráficos Integrados, criado por meio de uma aplicação do design gráfico, com o objetivo de facilitar o entendimento da metodologia científica para a realização de projetos e trabalhos acadêmicos, que tenham como princípio a resolução de uma problemática. Os modelos contribuem para o entendimento rápido e visual do todo do trabalho a ser realizado e facilitam a programação de suas partes.","Metodologia facilitadora",[74,75],"83863fb2-583c-4ca1-b22f-fa0d83dc3125",{"startPage":514,"file":515,"references":518,"endPage":549,"track":550,"doi":7},3525,{"fullpath":516,"name":517},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F7_pd_design_2006%2FMetodologia%20Facilitadora.pdf","Metodologia Facilitadora.pdf",[519,522,525,528,531,534,537,540,543,546],{"id":520,"label":521},"8fa359e7-31c7-4786-b824-b41cb8b12473","BERNSEN, Jens. \u003Cstrong>Design: defina primeiro o problema\u003C/strong>. Florianópolis: Senai/LBDI. 1995.",{"id":523,"label":524},"514c0b75-3085-45a7-823a-b391c78af1dd","BUNGE, Mario. \u003Cstrong>Teoría y realidad\u003C/strong>. Barcelona: Ariel, 1972.",{"id":526,"label":527},"dcb666c7-fd9d-42fc-8948-33b44e28c281","Glossário de termos de PNL. Disponível em: \u003Ca href=\"http://www.metas.com.br/glossarios/glossario2.htm\">http://www.metas.com.br/glossarios/glossario2.htm\u003C/a>. Acesso em: dez 2005.",{"id":529,"label":530},"9fe0e561-440f-4f37-b477-76cd073f90d9","GIL, Antonio C. \u003Cstrong>Métodos e Técnicas de Pesquisa Social\u003C/strong>. São Paulo: Atlas, 1999.",{"id":532,"label":533},"70f3df7e-560d-4a99-b830-7f979c9ab0f0","\u003Cstrong>Como Elaborar Projetos de Pesquisa\u003C/strong>. 4. ed. São Paulo: Atlas, 2002.",{"id":535,"label":536},"77dbefe9-f2f3-4913-a01f-39e22b1ca751","LAKATOS, E. M.; MARCONI, M. A. \u003Cstrong>Metodologia do Trabalho Científico\u003C/strong>. 4.ed. - São Paulo: Atlas, 1992.",{"id":538,"label":539},"25e862c6-553a-40b2-911c-6fe72824b2bd","MARCONI, Maria de A; LAKATOS, Eva. \u003Cstrong>Fundamentos de Metodologia Cientifica\u003C/strong>. São Paulo: Atlas, 2005.",{"id":541,"label":542},"0ee53c96-45c0-418e-afe4-980faa23d0c7","ORSSATTO, Carlos Henrique. \u003Cstrong>A formulação das estratégias da empresa em um ambiente de aglomeração industrial\u003C/strong>. Florianópolis, 2002. 253 f. Tese (Doutorado em Engenharia de Produção), Programa de Pós-graduação em Engenharia de Produção, UFSC, 2002.",{"id":544,"label":545},"e4f62bd8-ba46-4e03-8bd9-92106f00fa2d","PARA FILHO, Domingos; SANTOS, João Almeida. \u003Cstrong>Apresentação de Trabalhos Científicos\u003C/strong>: Monografia, TCC, Teses, dissertações. São Paulo: Futura, 2000.",{"id":547,"label":548},"fafe0b23-4a44-4820-aa1b-e9480c5b937d","YIN, Robert K. \u003Cstrong>Estudo de Caso: planejamento e métodos\u003C/strong>. 2.ed. Porto Alegre: Bookman, 2001",3534,"8ofkbj51j","2025-02-13T23:07:45-03:00",[553,555],{"email":7,"designation":7,"lastName":6,"name":8,"filiation":12,"url":7,"role":554,"_id":10},"author",{"_id":89,"name":88,"role":7,"filiation":90,"lastName":91,"email":87,"designation":7,"url":7},[10,89],4,[559],"facilitative_methodology",{"target":561,"query":562},"people/get",{"id":10,"articles":563},"true",1780316164855]