[{"data":1,"prerenderedAt":119},["ShallowReactive",2],{"person-bd9b4df9-f172-44e4-9eda-bf0480e1240d":3},{"success":4,"person":5,"request":115},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Castro","","Daniel Vassallo",{},"bd9b4df9-f172-44e4-9eda-bf0480e1240d","dztemporario@hotmail.com","2025-12-17T01:07:13-03:00","Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio)",[15,16],"daniel-vassallo-castro","castro-daniel-vassallo",[18],{"parent":19,"metaData":20,"data":22,"langs":31,"_id":34,"type":35,"typeData":36,"status":90,"updateDate":91,"contributors":92,"contributorsIds":111,"download":112,"slugs":113,"slug":114},"1ab1f6ea-e043-44d8-a7ab-1bd0d96c1c82",{"updateDate":7,"createDate":21,"deleteDate":7},1765944433,{"secondary":23,"primary":27},{"keywords":24,"excerpt":25,"title":26},"\u003Cp>Co-creation, Strategic Scenarios, Design Processes\u003C/p>","Michael Porter (1989) defines a scenario as \"an internally consistent vision of what the future might turn out to be.\" Peter Schwartz (2004) emphasizes, in his studies, the importance of co-creation processes for the effectiveness of scenarios. This article proposes a reflection on the potential of Design to offer narratives and prototypes that allow the exploration of fictional abstractions and elements seemingly distant from reality, while simultaneously establishing bridges between the speculative and the concrete in the stages of the scenario co-creation process. It is a theoretical approach conducted through a literature review, which identifies the efficiency and effectiveness of Design in the co-creative development of scenarios through holistic and user-centered approaches. By identifying Design as a proponent of the construction of scenarios, the conception of plausible, meaningful and democratic futures is encouraged and the strategic nature of design practice is highlighted.","Co-creation of Scenarios in Design Processes",{"keywords":28,"excerpt":29,"title":30},"\u003Cp>Cocriação, Cenários Estratégicos, Processos do Design\u003C/p>","Michael Porter (1989) define cenário como \"uma visão internamente consistente daquilo que o futuro poderá vir a ser\". Peter Schwartz (2004) destaca, em seus estudos, a importância dos processos de cocriação para a efetividade de cenários. O presente artigo propõe uma reflexão sobre o potencial do Design para oferecer narrativas e protótipos que permitam explorar abstrações ficcionais e elementos aparentemente distantes da realidade, ao mesmo tempo em que estabelecem pontes entre o especulativo e o concreto, nas etapas do processo de cocriação de cenários. Trata-se de uma abordagem teórica realizada por revisão bibliográfica em que se identifica a eficiência e a eficácia do Design no desenvolvimento cocriativo de cenários, por meio de abordagens holísticas e centradas no usuário. Ao reconhecer o Design como propositor da construção de cenários, estimula-se a concepção de futuros plausíveis, significativos e democráticos e evidencia-se o caráter estratégico do fazer design.","Cocriação de Cenários em Processos de Design",[32,33],"primary","secondary","32e2ff1c-000e-436d-b5d7-1e5f81f0a216","article",{"startPage":37,"file":38,"references":41,"endPage":87,"track":88,"doi":89},5061,{"fullpath":39,"name":40},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F16744_10236.pdf","16744_10236.pdf",[42,45,48,51,54,57,60,63,66,69,72,75,78,81,84],{"id":43,"label":44},"20cd947c-0f42-4425-9645-cae8ee8ca452","\u003Cp>ANDERSEN, P. D.; HANSEN, M.; SELIN, C.; Stakeholder inclusion in scenario planning—A review of European projects. \u003Cstrong>Technological Forecasting and Social Change\u003C/strong>. V.169, 2021. https://doi.org/10.1016/j.techfore.2021.1208022\u003C/p>",{"id":46,"label":47},"5d751dc2-b268-4c7c-aa39-6c22d3cd9d00","\u003Cp>CASTRO, D. Design e experiências interculturais: um estudo a partir da rede colaborativa Brother Carioca. Dissertação (Mestrado). Departamento de Artes e Design, PUC-Rio, Rio de Janeiro, 2020.\u003C/p>",{"id":49,"label":50},"0249223b-35a4-420c-8125-dd34e06db562","\u003Cp>CESCHIN, F.; GAZIULUSOY, I. Evolution of design for sustainability: From product design to design for system innovations and transitions. \u003Cstrong>Design Studies\u003C/strong>, v. 47, p. 118-163, 2016. Disponível em: https://www.sciencedirect.com/science/article/pii/S0142694X16300631\u003C/p>",{"id":52,"label":53},"76c4eca6-1c56-406c-8839-4e2a6b69e38f","\u003Cp>DUNNE, A.; RABY, F. \u003Cstrong>Speculative everything: design, fiction, and social dreaming\u003C/strong>. Cambridge: The MIT Press, 2013.\u003C/p>",{"id":55,"label":56},"51d9e599-796a-4dec-b8d1-3fd50c9e97ce","\u003Cp>FRANZATO, C. Processos de construção de cenários no planejamento estratégico e no design estratégico. \u003Cstrong>Gestão & Tecnologia de Projetos\u003C/strong>. São Carlos, v.18, n.1, 2023. https://doi.org/10.11606/gtp.v18i1.198547\u003C/p>",{"id":58,"label":59},"a58a6fc8-9e65-42d5-bb21-4977e428b6c5","\u003Cp>GODET, M. The art of scenarios and strategic planning: tools and pitfalls. \u003Cstrong>Technological Forecasting and Social Change\u003C/strong>. Nova York, v. 65, n. 1, p. 3-22, 2000.\u003C/p>",{"id":61,"label":62},"16b0c091-18d2-4e6d-81bb-77bfebb38a19","\u003Cp>GODET, M.; DURANCE, P. \u003Cstrong>A prospectiva estratégica: para as empresas e os territórios\u003C/strong>. 2011. Acesso em 09/12/2023. Disponível em: http://en.laprospective.fr/dyn/traductions/contents/findunod-godet-durance-ext-vpt.pdf\u003C/p>",{"id":64,"label":65},"46217e86-8be0-4b61-9940-ed6868ebfa25","\u003Cp>KRUCKEN, L. \u003Cstrong>Design e Território: Valorização de identidades e produtos locais\u003C/strong>. Studio Nobel. 2009.\u003C/p>",{"id":67,"label":68},"89d75d22-a0ac-4bbe-bf5f-6409ca1bdc3c","\u003Cp>MANZINI, E.; JÉGOU, F. Design dos cenários. In: \u003Cstrong>Design Multiverso | Notas de fenomenologia do design\u003C/strong>. Milano: Edizioni POLI.design, 2006, pp. 189-207.\u003C/p>",{"id":70,"label":71},"2e208ebe-db8b-4f84-a7df-0edf452f473c","\u003Cp>MANZINI, E.; JÉGOU, F.; MERONI, A. Design oriented scenarios: Generating new shared visions of sustainable product service systems. 2009.\u003C/p>",{"id":73,"label":74},"1128cbb5-f67b-46f7-b6f8-07bbe99aa7e9","\u003Cp>MCGEE, T. et al. The Emergency Department waiting room: towards a speculative service design framework. \u003Cstrong>ServDes.2020 Conference Proceedings\u003C/strong>. Melbourne, Australia. 2020.\u003C/p>",{"id":76,"label":77},"269dd245-a7c5-4070-8b6d-130a2f98bd86","\u003Cp>PORTER, M. E. \u003Cstrong>Vantagem Competitiva\u003C/strong>. Rio de Janeiro: Campus. 1989.\u003C/p>",{"id":79,"label":80},"9a201872-7063-41a3-8026-18d439b9f3cb","\u003Cp>SCHWARTZ, P. \u003Cstrong>A arte da visão de longo prazo: planejando o futuro em um mundo de incertezas\u003C/strong>. Editora Nova Cultural: São Paulo. 2004.\u003C/p>",{"id":82,"label":83},"eea7c191-3dfe-4043-9c93-2bfc7a9512b4","\u003Cp>SELIN, C. Trust and the illusive force of scenarios. \u003Cstrong>Futures\u003C/strong> 38 (1), 1–14. 2006.\u003C/p>",{"id":85,"label":86},"ca528899-0080-4729-88c5-0755aed43505","\u003Cp>SIMON, A. H. \u003Cstrong>The sciences of the artificial\u003C/strong>. MIT Press: Cambridge, USA, 1996.\u003C/p>",5075,"13t4ecxh","https://doi.org/10.29327/5457226.1-173","enabled","2025-12-28T20:28:23-03:00",[93,99,105],{"_id":10,"name":8,"path":94,"email":11,"lastName":6,"url":7,"description":95,"filiation":13,"createDate":96,"slugs":97,"lastmodified":98,"designation":7,"id":7,"objectID":10,"role":7},"people/bd9b4df9-f172-44e4-9eda-bf0480e1240d",{},"2025-12-17T04:07:13.352Z",[15,16],1765944433353,{"role":7,"name":100,"lastName":101,"filiation":102,"url":7,"designation":7,"_id":103,"email":104},"Luiza","Novaes","Pontifícia Universidade Católica do Rio de Janeiro","00c89b43-72f2-4786-81c3-604fea6ba87c","lnovaes@puc-rio.br",{"role":7,"name":106,"_id":107,"designation":7,"lastName":108,"filiation":109,"url":7,"email":110},"Vera Lucia","e9afc149-57e0-447b-ba5d-5f0875eb5ad9","Nojima","Pontifícia Universidade Católica – Rio de Janeiro","nojima@design.puc-rio.br",[10,103,107],4,[114],"co-creation-of-scenarios-in-design-processes",{"target":116,"query":117},"people/get",{"id":10,"articles":118},"true",1780316163706]