[{"data":1,"prerenderedAt":505},["ShallowReactive",2],{"person-bb9093f7-fc67-49f8-9255-f6b53f0fb712":3},{"success":4,"person":5,"request":501},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Vasconcelos","","Luis",{},"bb9093f7-fc67-49f8-9255-f6b53f0fb712","lalv4401@gmail.com","2025-12-17T21:29:39-03:00","Universidade Federal de Pernambuco",[15,16],"luis-vasconcelos","vasconcelos-luis",[18,167,265,374],{"parent":19,"metaData":20,"data":22,"langs":31,"_id":34,"type":35,"typeData":36,"status":128,"updateDate":129,"contributors":130,"contributorsIds":163,"download":164,"slugs":165,"slug":166},"1c7b273e-f07d-460b-a89f-47ffe8ea1d13",{"updateDate":7,"createDate":21,"deleteDate":7},1766017778,{"secondary":23,"primary":27},{"keywords":24,"excerpt":25,"title":26},"\u003Cp>games, game design, similar products, reuse, catalogue\u003C/p>","This research begins with the observation that Pernambuco's Game Industry exhibits a high turnover of game designers. Despite this, there aren't formal methods to maintain the knowledge about products that are similar to the games produced by the local game companies – which in turn generates a systematic loss of information in these companies. The purpose of this research is to propose a solution to this problem: we adopt the premise that a method for inventorying similar games is able to promote information reuse, minimizing the aforementioned problem. We present two preliminary proposals for the solution, and a third proposal that was deemed successful in practice, as well as the process used to reach those solutions.","Inventorying Similar Products for the Game Design in Pernambuco",{"keywords":28,"excerpt":29,"title":30},"\u003Cp>games, game design, similares, reuso, catálogo, jogos\u003C/p>","Esta pesquisa inicia com a observação de que existe uma alta taxa de rotatividade de game designers no Arranjo Produtivo Local (APL) de jogos de Pernambuco. Constata-se que, apesar disso, não há métodos formais para manter dentro das empresas o conhecimento sobre jogos similares àqueles produzidos no APL – o que vem gerando uma perda sistemática de informação nas empresas. A pesquisa descrita neste trabalho propõe uma solução para este problema: adotamos o pressuposto de que um método de inventariado de jogos é capaz de promover o reuso de informações, minimizando o problema em questão. Apresentamos duas propostas preliminares de solução e uma terceira considerada bem-sucedida, assim como o processo utilizado para chegar a estas soluções.","Inventariado de Similares para o Design de Jogos em Pernambuco",[32,33],"primary","secondary","6881f8a3-8ce1-4669-820e-c4ad4d5a23ec","article",{"startPage":37,"file":38,"references":41,"endPage":126,"track":127,"doi":7},4127,{"fullpath":39,"name":40},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F69857.pdf","69857.pdf",[42,45,48,51,54,57,60,63,66,69,72,75,78,81,84,87,90,93,96,99,102,105,108,111,114,117,120,123],{"id":43,"label":44},"6a893a3d-9430-4336-9842-ed8be51294ef","\u003Cp>ADAMS, E; ROLLINGS, A. \u003Cstrong>Fundamentals of game design\u003C/strong>. Prentice Hall. 2007.\u003C/p>",{"id":46,"label":47},"e80c472c-c60e-490b-b672-26c4d0c21c66","\u003Cp>BAXTER, M. \u003Cstrong>Projeto de produto: guia prático para o design de novos produtos\u003C/strong>. 2ª ed. Edgar Blucher, São Paulo. 1998.\u003C/p>",{"id":49,"label":50},"b8daae7c-8be1-4419-b813-5a9be0bee6fb","\u003Cp>BONSIEPE, G; KELLNER, P; POESSNECKER, H. \u003Cstrong>Metodologia experimental desenho industrial\u003C/strong>. CNPq, Brasília. 1984.\u003C/p>",{"id":52,"label":53},"a7b280fd-fbf8-4a7a-b592-f07134d182b8","\u003Cp>BRATHWAITE, B; SCHREIBER, I. \u003Cstrong>Challenges for game designers\u003C/strong>. Charles River Media. 2009.\u003C/p>",{"id":55,"label":56},"30bf0fb0-7d60-4448-b3bb-27cd86da1fe6","\u003Cp>COBRA, M. \u003Cstrong>Administração de marketing\u003C/strong>. Atlas, São Paulo. 1992.\u003C/p>",{"id":58,"label":59},"e05554e3-457e-41a1-aa92-ade51422ddb3","\u003Cp>CRAWFORD, C. \u003Cstrong>Chris Crawford on game design\u003C/strong>. New Riders Publishing. 2003.\u003C/p>",{"id":61,"label":62},"74179bbc-9fd0-4eb1-b854-3f293fcf4d3e","\u003Cp>DIÁRIO DE PERNAMBUCO. Efeito cascata positivo. 2008. Disponível em: http://www.diariodepernambuco.com.br/2008/11/02/info1_1.asp Último Acesso: 18 de Fevereiro de 2009.\u003C/p>",{"id":64,"label":65},"c16e53ba-409b-4521-8552-e0e416d86f18","\u003Cp>DPLP. \u003Cstrong>Dicionário Priberam da Língua Portuguesa\u003C/strong>. 2009. Disponível em: http://www.priberam.pt/dlpo/dlpo.aspx Último Acesso: 18 de Fevereiro de 2009.\u003C/p>",{"id":67,"label":68},"03117cc6-0e9d-4270-a56f-0ee8ec04409f","\u003Cp>GDRlab. \u003Cstrong>GDRlab\u003C/strong>. 2009. Disponível em: http://www.gdrlab.net/ Último Acesso: 18 de Fevereiro de 2009.\u003C/p>",{"id":70,"label":71},"820cf745-6b8b-4e64-a215-f2fbce8b1ba5","\u003Cp>GOP. \u003Cstrong>Game Ontology Project\u003C/strong>. 2009. Disponível em: http://gameontology.org/index.php/Main_Page Último Acesso: 18 de Fevereiro de 2009.\u003C/p>",{"id":73,"label":74},"410ce3b7-f822-4c13-88d7-caec73be62c7","\u003Cp>HUNICKE, R.; LEBLANC, M.; ZUBEK, R. 2004. \u003Cstrong>MDA: A formal approach to game design and game research\u003C/strong>. Disponível em: http://www.cs.northwestern.edu/~hunicke/pubs/MDA.pdf Último Acesso: 18 de Fevereiro de 2009.\u003C/p>",{"id":76,"label":77},"d723f478-63a5-4bbc-92ef-f12936ea0fd0","\u003Cp>JURAN, J. M. \u003Cstrong>A qualidade desde o projeto: os novos passos para o planejamento da qualidade em produtos e serviços\u003C/strong>. Thomson/Pioneira. 2004.\u003C/p>",{"id":79,"label":80},"d811a2cf-0ed0-4592-91fa-2c7fbd54c0de","\u003Cp>JYNX. Disponível em: http://www.jynx.com.br/ Último Acesso: 18 de Fevereiro de 2009.\u003C/p>",{"id":82,"label":83},"b3cdd56b-fd4d-4a14-80e0-bebd562f499c","\u003Cp>KOTLER, P; ARMSTRONG, G. \u003Cstrong>Princípios de marketing\u003C/strong>. 5ª ed. Prentice Hall do Brasil, Rio de Janeiro. 1993.\u003C/p>",{"id":85,"label":86},"169ca224-3deb-4e65-a511-768932833d89","\u003Cp>LÖBACH, B. \u003Cstrong>Design industrial: bases para a configuração dos produtos industriais\u003C/strong>. Edgard Blucher, São Paulo. 2001.\u003C/p>",{"id":88,"label":89},"b168b387-0b7b-4537-9eb5-691190e09023","\u003Cp>MANIFESTO. Disponível em: http://manifestogames.com.br/?page=aboutus Último Acesso: 18 de Fevereiro de 2009.\u003C/p>",{"id":91,"label":92},"177f7f71-a160-4a69-9e1b-b71b9d8ba066","\u003Cp>MEANTIME. Disponível em: http://www.meantime.com.br/pt/sec_about.html Último Acesso: 18 de Fevereiro de 2009.\u003C/p>",{"id":94,"label":95},"f8081c06-2d09-4d45-a6d4-a2105290e893","\u003Cp>MEIRA, L.; NEVES, A. M. M.; RAMALHO, G.. LAN House na escola: uma olimpíada de jogos digitais e educação. In: \u003Cstrong>VIII SBGames\u003C/strong>, 2009, Rio de Janeiro. Anais do VIII SBGames. Rio de Janeiro: RJ, 2009.\u003C/p>",{"id":97,"label":98},"8d134907-3792-4a1b-931e-5da94b786da3","\u003Cp>MUNARI, B. \u003Cstrong>Das coisas nascem coisas\u003C/strong>. Martins Fontes, São Paulo. 1998.\u003C/p>",{"id":100,"label":101},"e7d27350-1b23-4c10-8bd1-c127b13897cf","\u003Cp>NEVES, A. M. M.; CAMPOS, F. F. C.; BARROS, S. G.; CAMPELLO, S. B.; ARAGÃO, I; CASTILLO, L. XDM Métodos Extensíveis de Design. In: \u003Cstrong>8º Congresso Brasileiro de Pesquisa & Desenvolvimento em Design\u003C/strong>, 2008, São Paulo. Anais 8º Congresso Brasileiro de Pesquisa & Desenvolvimento em Design. São Paulo: Senac SP, 2008.\u003C/p>",{"id":103,"label":104},"f5e7735a-c4dc-44f0-ae2e-50f656510d50","\u003Cp>PORTER, M. E. \u003Cstrong>Estratégia competitiva: técnicas paro inventariado de indústrias e da concorrência\u003C/strong>. 2ª ed. Campus, Rio de Janeiro. 1989.\u003C/p>",{"id":106,"label":107},"73e9035e-9a84-47b8-9de2-c4874d60a3b9","\u003Cp>PORTO DIGITAL. Disponível em: http://www.portodigital.org/ Último Acesso: 18 de Fevereiro de 2009.\u003C/p>",{"id":109,"label":110},"12f5356a-76ce-49a5-b8e7-1e8082a00f92","\u003Cp>PRELOUD. Disponível em: http://www.preloud.com/Main/About Último Acesso: 18 de Fevereiro de 2009.\u003C/p>",{"id":112,"label":113},"2fc6fe9f-2110-4378-9ff8-b5a5e2207c53","\u003Cp>SALEN, K; ZIMMERMAN, E. \u003Cstrong>Rules of play: game design fundamentals\u003C/strong>. The MIT Press. 2004.\u003C/p>",{"id":115,"label":116},"5d3b6b3e-18fd-4f1c-acb1-9a216bec9af7","\u003Cp>SCHELL, J. \u003Cstrong>The art of game design: a book of lenses\u003C/strong>. Elsevier. 2008.\u003C/p>",{"id":118,"label":119},"a151d3d6-fe12-41ed-a879-4cff16588610","\u003Cp>SPENDOLINI, M. J. \u003Cstrong>Benchmarking\u003C/strong>. Makron Books, São Paulo. 1993.\u003C/p>",{"id":121,"label":122},"9c3ebd50-8d16-4dcc-9187-3ce1b742354e","\u003Cp>WANG, L. \u003Cstrong>A Course in Fuzzy Systems and Control\u003C/strong>. Prentice Hall. 1997.\u003C/p>",{"id":124,"label":125},"5f11d829-bfaa-4e88-b149-6da89f9f5505","\u003Cp>ZAGAL, J.P; MATEAS, M; FERNÁNDEZ-VARA, C; HOCHHALTER, B; LICHTI, N. Towards an ontological language for game analysis. In: \u003Cstrong>Proceedings of DiGRA 2005 Conference: Changing Views – Worlds in Play\u003C/strong>. 2005.\u003C/p>",4139,"qzqtg11n","enabled","2025-12-28T12:30:42-03:00",[131,143,154,158],{"filiation":13,"_id":132,"description":133,"url":7,"designation":7,"path":134,"id":7,"createDate":135,"objectID":132,"slugs":136,"lastName":139,"email":140,"role":7,"lastmodified":141,"name":142},"56b8fb83-c61a-4566-90f0-7007ed54c270",{},"people/56b8fb83-c61a-4566-90f0-7007ed54c270","2025-12-18T00:29:38.629Z",[137,138],"frank-malcher","malcher-frank","Malcher","digitalgdi@yahoo.com.br",1766017778629,"Frank",{"lastmodified":144,"path":145,"designation":7,"email":146,"_id":147,"lastName":148,"filiation":13,"objectID":147,"description":149,"name":150,"createDate":135,"id":7,"slugs":151,"role":7,"url":7},1766017778630,"people/ea0c5fcc-26de-4bfa-a40e-7f93b7d5aee1","leo.falcao@gmail.com","ea0c5fcc-26de-4bfa-a40e-7f93b7d5aee1","Falcão",{},"Leo",[152,153],"leo-falcao","falcao-leo",{"role":7,"_id":10,"url":7,"createDate":135,"description":155,"lastmodified":144,"path":156,"filiation":13,"designation":7,"objectID":10,"slugs":157,"email":11,"id":7,"lastName":6,"name":8},{},"people/bb9093f7-fc67-49f8-9255-f6b53f0fb712",[15,16],{"url":7,"role":7,"_id":159,"email":160,"designation":7,"lastName":161,"filiation":13,"name":162},"04d530aa-fb5f-4689-8ab8-307d073c1cf1","andre.neves@gmail.com","Neves","André",[132,147,10,159],1,[166],"inventariado-de-similares-para-o-design-de-jogos-em-pernambuco",{"parent":19,"metaData":168,"data":170,"langs":179,"_id":180,"type":35,"typeData":181,"status":128,"updateDate":129,"contributors":225,"contributorsIds":262,"download":164,"slugs":263,"slug":264},{"updateDate":7,"createDate":169,"deleteDate":7},1766017865,{"secondary":171,"primary":175},{"keywords":172,"excerpt":173,"title":174},"\u003Cp>Design method\u003C/p>","This paper presents a review of classification models for Design methods and analyses each one of them in order to propose a new model, which aims to refine issues found on the previous ones. Furthermore, it identifies twenty-six methods, including those most relevant for the research in Design methods, and classifies them one by one according to the proposed model, as regards to their methodological attitude, organization and flexibility of steps and presence of feedbacks.","A Classification Model for Design Methods",{"keywords":176,"excerpt":177,"title":178},"\u003Cp>metodologia, Design, modelos, classificação\u003C/p>","Este artigo apresenta uma revisão e análise dos modelos existentes de classificação para Metodologias de Design e propõe um novo modelo visando corrigir problemas encontrados nos anteriores. Ainda, investiga vinte e seis dos processos metodológicos existentes – dentre eles os mais relevantes adotados pela academia – e os classifica, um a um, de acordo com o modelo proposto, quanto a atitude, estrutura, flexibilidade e presença de feedbacks.","Um Modelo de Classificação para Metodologias de Design",[32,33],"6d295433-d3aa-4336-bc60-c7b9f6e12200",{"startPage":182,"file":183,"references":186,"endPage":223,"track":224,"doi":7},4182,{"fullpath":184,"name":185},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F69866.pdf","69866.pdf",[187,190,193,196,199,202,205,208,211,214,217,220],{"id":188,"label":189},"ab5d351a-6f46-4c0b-8b43-e4456ab1aad8","\u003Cp>ALEXANDER, C. \u003Cstrong>Notes on the Synthesis of Form\u003C/strong>. Cambridge: Editora Harvard University, 1964.\u003C/p>",{"id":191,"label":192},"1b1b9421-a877-4351-9dfa-b4e117ca3b85","\u003Cp>ASIMOW, M. \u003Cstrong>Introdução ao Projeto de engenharia\u003C/strong>. São Paulo: Editora Mestre Jou, 1968.\u003C/p>",{"id":194,"label":195},"5a866cf3-a138-42da-b978-7b4e8156d19d","\u003Cp>BOMFIM, G. A. \u003Cstrong>Metodologia para desenvolvimento de projetos\u003C/strong>. João Pessoa: Editora Universitária/UFPB, 1995.\u003C/p>",{"id":197,"label":198},"be541c3d-a9ff-446e-bdbc-c8520dd3198e","\u003Cp>BONSIEPE, G; KELLNER, P; POESSNECKER, H. \u003Cstrong>Metodologia experimental: desenho industrial\u003C/strong>. Brasília: CNPq/Coordenação editorial. 1984.\u003C/p>",{"id":200,"label":201},"89fbaa19-bc1b-4e83-8d89-6f6039683ec4","\u003Cp>BÜRDEK, B. E. \u003Cstrong>História, Teoria e Prática do Design de Produtos\u003C/strong>. Tradução Freddy Van Camp. São Paulo: Edgard Blücher, 2006.\u003C/p>",{"id":203,"label":204},"04615039-89f4-40f2-84cc-33b1f17a5682","\u003Cp>DUBBERLY, Hugh. \u003Cstrong>How do you Design? A compendium of Models\u003C/strong>. Disponível em: http://www.dubberly.com/wp-content/uploads/2008/06/ddo_Designprocess.pdf. Acesso em: 11 mai. 2009.\u003C/p>",{"id":206,"label":207},"88a73bd6-0827-4bbe-a89d-8367bd4f689e","\u003Cp>JONES, John Chris. \u003Cstrong>Design Methods\u003C/strong>. 2. ed. Indianapolis: Willey, 1992.\u003C/p>",{"id":209,"label":210},"4821845c-3337-4f97-89b8-a6f94a05e78a","\u003Cp>KROES, P. \u003Cstrong>Design Studies\u003C/strong>. vol. 23(3) pp. 287-302 (2002).\u003C/p>",{"id":212,"label":213},"e2909670-67a0-49ed-93d0-1504c0c031c0","\u003Cp>LÖBACH, Bernd. \u003Cstrong>Design Industrial: Bases para configuração dos produtos industriais\u003C/strong>. Tradução Freddy Van Camp. Rio de Janeiro: Edgard Blücher, 2001.\u003C/p>",{"id":215,"label":216},"68fa3e67-f2a8-43db-bc35-e69ea74a4123","\u003Cp>ROOZENBURG, N.; EEKELS, J. \u003Cstrong>Product Design: Fundamentals and Methods\u003C/strong>. 2nd ed. Chichester: Willey, 1998.\u003C/p>",{"id":218,"label":219},"4d3ceb60-3b2c-41b2-a682-deeed0b0145e","\u003Cp>VASCONCELOS, L. A. L. \u003Cstrong>Uma Investigação em Metodologias de Design\u003C/strong>. Trabalho de conclusão de Curso (Bacharelado em Design) – Universidade Federal de Pernambuco, Recife, 2009.\u003C/p>",{"id":221,"label":222},"a2389843-265e-485c-a1d0-807f1f20ab04","\u003Cp>XIMENES, M. A.; NEVES, A. M. M. Ontologia das Metodologias de Design. In: \u003Cstrong>8o Congresso Brasileiro de Pesquisa & Desenvolvimento em Design\u003C/strong>, 2008, São Paulo.\u003C/p>",4197,"pj4zovtp",[226,231,241,251,261],{"path":156,"url":7,"name":8,"designation":7,"id":7,"slugs":227,"role":7,"lastName":6,"lastmodified":228,"createDate":229,"objectID":10,"filiation":13,"email":11,"_id":10,"description":230},[15,16],1766017865181,"2025-12-18T00:31:05.181Z",{},{"name":232,"slugs":233,"id":7,"path":236,"objectID":237,"url":7,"_id":237,"description":238,"email":239,"lastName":240,"lastmodified":228,"filiation":13,"role":7,"createDate":229,"designation":7},"Vania",[234,235],"vania-teofilo","teofilo-vania","people/cb6c132a-21fc-40ee-9654-7c4dd3635ad1","cb6c132a-21fc-40ee-9654-7c4dd3635ad1",{},"vaniateofilo@gmail.com","Teofilo",{"email":242,"filiation":13,"createDate":229,"url":7,"objectID":243,"description":244,"name":245,"role":7,"designation":7,"slugs":246,"lastName":249,"path":250,"id":7,"lastmodified":228,"_id":243},"koboldok@gmail.com","10cc4802-8d1d-4536-9d4a-13afc1c1f1fb",{},"Rafael",[247,248],"rafael-bem","bem-rafael","Bem","people/10cc4802-8d1d-4536-9d4a-13afc1c1f1fb",{"slugs":252,"_id":255,"lastmodified":228,"role":7,"lastName":256,"path":257,"filiation":13,"url":7,"description":258,"createDate":229,"email":259,"id":7,"designation":7,"objectID":255,"name":260},[253,254],"pietro-amaral","amaral-pietro","cbde371a-a61b-48c1-8ca9-9a46e87c5f57","Amaral","people/cbde371a-a61b-48c1-8ca9-9a46e87c5f57",{},"pietro.amaral@gmail.com","Pietro",{"filiation":13,"designation":7,"email":160,"name":162,"role":7,"url":7,"lastName":161,"_id":159},[10,237,243,255,159],[264],"a-classification-model-for-design-methods",{"pageRange":266,"parent":267,"data":268,"trackId":277,"type":35,"typeData":278,"metaData":336,"langs":338,"_id":339,"status":128,"updateDate":340,"contributors":341,"contributorsIds":371,"download":164,"slugs":372,"slug":373},null,"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",{"secondary":269,"primary":273},{"keywords":270,"excerpt":271,"title":272},"\u003Cp>Sales Proposals, Design Methodology, Advergames\u003C/p>","This paper is about the use of design methodology in advergame's sales proposals in Pernambuco’s local productive cluster of digital games to improve its efficiency. A new model of advergame’s sales proposal is presented, based on bibliographic references of those three subjects, and applied for 10 months on the company Jynx Playware. As a result, the new model improved the sales numbers, but also demonstrated that there are other variables to be analyzed.","The Use of Design Methodology in Advergame’s Sales Proposals in Pernambuco’s Local Productive Cluster of Digital Games",{"keywords":274,"excerpt":275,"title":276},"\u003Cp>propostas comerciais, metodologia de design, advergames\u003C/p>","Este trabalho trata do uso de metodologia de design em propostas comerciais de advergames, no APL-PE de jogos digitais, para torná-las mais efetivas. Um modelo é apresentado, concebido baseado em referências bibliográficas dos três temas estudados, e aplicado durante 10 meses na empresa produtora de advergames Jynx Playware. Como resultado, métodos de design podem gerar propostas comerciais mais efetivas, porém existem outras variáveis a serem analisadas.","O Uso de Metodologia de Design em Propostas Comerciais de Advergames no Apl-pe de Jogos Digitais","vnnhda8i",{"startPage":279,"file":280,"references":283,"endPage":335,"track":277,"doi":7},4597,{"fullpath":281,"name":282},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fvnnhda8i-1766865871-4597-4615.pdf","vnnhda8i-1766865871-4597-4615.pdf",[284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332],{"id":285,"label":286},"c7058c94-26d7-4f0a-9f0a-b976b37e1a76","\u003Cp>COOPER, A. 2003. \u003Cstrong>The origin of Personas\u003C/strong>. Disponível em: \u003Chttp://www.cooper.com/journal/2003/08/the_origin_of_personas.html>. Último acesso em: 21/01/2012.\u003C/p>",{"label":288,"id":289},"\u003Cp>CREDIDIO, D. Metodologia de Design Aplicada à Concepção de Jogos Digitais. Dissertação (Mestrado). Em: \u003Cstrong>Programa de Pós Graduação em Design\u003C/strong>, Recife, Universidade Federal de Pernambuco, 2007.\u003C/p>","79edb340-dd3f-48e8-9ff0-46a9a393316b",{"label":291,"id":292},"\u003Cp>CROSS, N. \u003Cstrong>Engineering Design Methods\u003C/strong> - Strategies for Product Design. West Sussex: Wiley, 2000.\u003C/p>","5b7ceb87-4639-490e-aedc-29a2927807f3",{"label":294,"id":295},"\u003Cp>DAHL, S. ; EAGLE, L. ; BAÉZ, C. Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content. \u003Cstrong>Young Consumers\u003C/strong> Vol. 10, n.º 1, p. 46-59, 2009.\u003C/p>","babd721c-55b8-483a-9629-ecdf5282c712",{"id":297,"label":298},"cd6ae876-24b1-415f-8086-5cf2913b277e","\u003Cp>FRIEND, S. \u003Cstrong>Why Are You Really Winning and Losing Deals\u003C/strong>: A Customer Perspective on Determinants of Sales Failure. Georgia, Georgia State University, 2010.\u003C/p>",{"label":300,"id":301},"\u003Cp>JAMES, G. 2010. \u003Cstrong>How to Write a Killer Sales Proposal\u003C/strong>. Disponível em: \u003Chttp://www.cbsnews.com/8301-505183_162-28549012-10391735/how-to-write-a-killer-sales-proposal/?tag=bnetdomain>. Último acesso em: 21/01/2012.\u003C/p>","e192c21f-c005-4f40-bfc0-bc01d8de1502",{"label":303,"id":304},"\u003Cp>KOBAYASHI, H. ; OSADA, H. Strengthening of collaboration between IT vendors and their customer through proposal-based sales. Em IEEE International Conference on Quality and Reliability, Bangkok, set. 2011. \u003Cstrong>Proceedings of the 2011 IEEE ICQR\u003C/strong>, Bangkok, 2011.\u003C/p>","4c5c2912-a9d9-41cd-9b10-f6595319a9d0",{"label":306,"id":307},"\u003Cp>LOBACH, B. \u003Cstrong>Design industrial\u003C/strong>: Bases para a configuração dos produtos industriais. 1976. Tradução Freddy Van Camp. São Paulo: Editora Edgard Blücher, 2001.\u003C/p>","f37334a5-c3f3-45e8-895c-bd3718fea81e",{"label":309,"id":310},"\u003Cp>MALCHER, F. ; FALCAO, L. ; NEVES, A. M. M. Aplicação do Game Ontology Project no Processo de Análise de Similares para Design de Jogos. Em: SBGames, Rio de Janeiro, out. 2009. \u003Cstrong>Proceedings do 8º SBGames\u003C/strong>, Rio de Janeiro, 2009.\u003C/p>","e928b06d-9ed2-4229-9ef9-6636b66effd4",{"id":312,"label":313},"5ad951a3-8ae1-47ff-9542-0001869dddb6","\u003Cp>MALKINSON, T. \u003Cstrong>The Proposal Manager\u003C/strong>: A Value Add. Em: IEEE, 2002.\u003C/p>",{"label":315,"id":316},"\u003Cp>NEVES, A. M. M. ; CAMPOS, F.F.C. ; BARROS, S. G. ; CAMPELLO, S. B. ; ARAGÃO, I. ; CASTILLO, L. XDM Métodos Extensíveis de Design. \u003Cstrong>Anais do 8º congresso brasileiro de pesquisa e desenvolvimento em design\u003C/strong>. São Paulo: Centro Universitário Senac, 2008.\u003C/p>","43b34cd9-2656-465f-a859-d0617fc75ecf",{"label":318,"id":319},"\u003Cp>NEVES, A. M. M. ; OLIVEIRA, B. ; FALCAO, L. ; MALCHER, F. ; GOMES, V. C. F. ; DA HORA, D. PROGAMES Métodos e Técnicas de Design Aplicadas ao APL-PE de Jogos Digitais. \u003Cstrong>Anais do 9º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design\u003C/strong>. São Paulo: Universidade Anhembi Morumbi, 2010.\u003C/p>","47297561-1834-4258-80a9-06f2958924f0",{"label":321,"id":322},"\u003Cp>OLIVEIRA, B. CARDS PERSONA: Aplicação da técnica de personas na criação de jogos digitais. Dissertação (Mestrado). Em: \u003Cstrong>Programa de Pós Graduação em Design\u003C/strong>, Recife, Universidade Federal de Pernambuco, 2010.\u003C/p>","e598a39c-c33a-453e-9fcd-f0a45f8596d5",{"label":324,"id":325},"\u003Cp>ORTEGA, M. 2010. \u003Cstrong>Cinco elementos essenciais para fazer uma proposta comercial\u003C/strong>. Disponível em: \u003Chttp://www.catho.com.br/carreira-sucesso/colunistas/marcelo-ortega/cinco-elementos-essenciais-para-fazer-uma-proposta-comercial>. Último acesso em: 21/01/2012.\u003C/p>","ede8218f-f3ad-44f2-a7d8-8ab3f465222b",{"label":327,"id":328},"\u003Cp>ROCHA, D. ; TEOFILO, V. ; OLIVEIRA, B. ; NEVES, A. Os Advergames, a Estética e o Marketing. Em: SBGames, Florianópolis, nov. 2010. \u003Cstrong>Proceedings do 9º SBGames\u003C/strong>, Florianópolis, 2010.\u003C/p>","6a17107e-5b6f-4e83-835e-15cf3877a04a",{"label":330,"id":331},"\u003Cp>ROHRL, D. 2009. \u003Cstrong>IGDA 2008 – 2009 Casual Games White Paper\u003C/strong>. Disponível em: \u003Chttp://archives.igda.org/casual/IGDA_Casual_Games_White_Paper_2008.pdf>.Último acesso em: 21/01/2012.\u003C/p>","09ba9aa8-250a-4019-a36b-a2bc57a273bb",{"label":333,"id":334},"\u003Cp>TRACEY, J. R. STOP, GO, and the State of the Art in Proposal Writing. \u003Cstrong>IEEE Transactions on Professional Communication\u003C/strong>, Vol. 35, nº. 3, September 1992.\u003C/p>","a61d24d7-3412-45ec-b6a6-1ad489a16231",4615,{"updateDate":7,"createDate":337,"deleteDate":7},1766865871,[32,33],"cfb3163a-2093-4d9c-ba89-57333bd8bd03","2025-12-28T20:04:59-03:00",[342,355,356,360,361],{"filiation":343,"email":344,"createDate":345,"objectID":346,"lastmodified":347,"slugs":348,"lastName":351,"name":352,"_id":346,"path":353,"role":7,"description":354,"id":7,"designation":7,"url":7},"Universidade Federal de Pernambuco - UFPE","felipemcosouza@gmail.com","2025-12-27T20:04:31.104Z","69063670-151f-4480-ba41-588af8e970f2",1766865871104,[349,350],"felipe-calado","calado-felipe","Calado","Felipe","people/69063670-151f-4480-ba41-588af8e970f2",{},{"email":160,"filiation":13,"lastName":161,"url":7,"name":162,"_id":159,"role":7,"designation":7},{"objectID":10,"lastName":6,"name":8,"email":11,"_id":10,"lastmodified":347,"slugs":357,"designation":7,"role":7,"filiation":358,"url":7,"path":156,"description":359,"id":7,"createDate":345},[15,16],"UFPE",{},{"role":7,"designation":7,"_id":243,"email":242,"name":245,"filiation":13,"url":7,"lastName":249},{"objectID":362,"lastmodified":347,"email":363,"filiation":358,"description":364,"createDate":345,"path":365,"lastName":366,"slugs":367,"_id":362,"name":370,"designation":7,"role":7,"id":7,"url":7},"67da023a-dda7-4d15-b27a-8bc3d95fc851","aquino.amandita@gmail.com",{},"people/67da023a-dda7-4d15-b27a-8bc3d95fc851","Aquino",[368,369],"amanda-aquino","aquino-amanda","Amanda",[346,159,10,243,362],[373],"o-uso-de-metodologia-de-design-em-propostas-comerciais-de-advergames-no-apl-pe-de-jogos-digitais",{"pageRange":266,"parent":267,"data":375,"trackId":384,"type":35,"typeData":385,"metaData":459,"langs":461,"_id":462,"status":128,"updateDate":463,"contributors":464,"contributorsIds":498,"download":164,"slugs":499,"slug":500},{"secondary":376,"primary":380},{"keywords":377,"excerpt":378,"title":379},"\u003Cp>methodology, process, design, problem exploration, data collection\u003C/p>","This paper deals with design methodology through an experimental and descriptive approach. It tests the problem exploration step, commonly placed in initial stages of several methodological frameworks in literature. The idea defended in this work is that the use of logical methods during this exploration step brings visible benefits regarding the quality of the alternatives developed by the design team. The experiment carried out is properly detailed and its results are presented, which is the disproof of the initial hypothesis for the described scenario.","The Influence of Problem Exploration Methods on the Design Process",{"keywords":381,"excerpt":382,"title":383},"\u003Cp>metodologia, processo, design, exploração do problema, coleta de dados\u003C/p>","Este trabalho trata da metodologia em design através de uma abordagem experimental descritiva. Nele, a etapa de exploração do problema, comumente situada no início de diversos modelos metodológicos encontrados na literatura, é testada por meio dos métodos que a compõem. Parte-se da premissa de que o uso de métodos lógicos durante tal etapa traz ganhos significativos à qualidade das alternativas geradas pela equipe de design. O experimento executado é devidamente detalhado e os seus resultados apresentados, refutando assim – para o cenário descrito – a hipótese inicial levantada.","A Influência de Métodos de Exploração do Problema no Processo de Design","mfl52tvij",{"startPage":386,"file":387,"references":390,"endPage":458,"track":384,"doi":7},1542,{"fullpath":388,"name":389},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fmfl52tvij-1766851027-1542-1556.pdf","mfl52tvij-1766851027-1542-1556.pdf",[391,393,396,399,401,404,407,410,413,416,419,422,425,428,431,434,437,440,443,446,449,452,455],{"id":392,"label":192},"6356c67c-bd87-4a4c-ab9f-3609005792ca",{"label":394,"id":395},"\u003Cp>JONES, J. C. \u003Cstrong>Design Methods\u003C/strong>. Indianapolis: Willey, 1992.\u003C/p>","a4c3dfeb-e15c-4bc1-8b91-d4c626399f5d",{"label":397,"id":398},"\u003Cp>BAXTER, M. \u003Cstrong>Projeto de produto\u003C/strong>: guia prático para o design de novos produtos. Tradução Itiro Iida. São Paulo: Edgard Blücher, 2000.\u003C/p>","27493633-288c-4b87-9afd-0e040edd7f9f",{"id":400,"label":195},"b663904a-5688-42f8-b166-1fe3a43f1a72",{"label":402,"id":403},"\u003Cp>BONSIEPE, G; KELLNER, P; POESSNECKER, H. \u003Cstrong>Metodologia experimental\u003C/strong>: desenho industrial. Brasília: Coordenação CNPq/Editorial, 1984.\u003C/p>","45827a6a-080f-4b45-b2ad-ce1a68d18c0b",{"label":405,"id":406},"\u003Cp>BRANDALISE, L. T. Modelos de medição de percepção e comportamento: Uma revisão. In: \u003Cstrong>Laboratório de Gestão, Tecnologia e Informação – UFSC\u003C/strong>, Florianópolis, 2005.\u003C/p>","319a1252-da98-4117-b5a9-402cd738ad9c",{"id":408,"label":409},"bd1b977c-0f03-4931-b45a-d1fa38283423","\u003Cp>BÜRDEK, B. E. \u003Cstrong>Design\u003C/strong>: history, theory, and practice of product design. Boston, MA: Birkhauser-Publishers for Architecture, 2005.\u003C/p>",{"label":411,"id":412},"\u003Cp>DECHAMPS, J.P.; NAYA, P.R. \u003Cstrong>Produtos irresistíveis\u003C/strong>. São Paulo: Markron Books, 1997.\u003C/p>","7f7b5748-a47e-4fb1-ba3b-260e68b5c879",{"label":414,"id":415},"\u003Cp>DUBBERLY, H. 2009. \u003Cstrong>How do you design? A compendium of Models\u003C/strong>. Disponível em: \u003Chttp://www.dubberly.com/wp-content/uploads/2008/06/ddo_Designprocess.pdf>. Acesso em: 11 mai. 2009.\u003C/p>","07885c5b-c40b-4463-aaba-9adc9eeb96c8",{"label":417,"id":418},"\u003Cp>FERREIRA, R. A. \u003Cstrong>Performance das Técnicas de Geração e sua Medição\u003C/strong>. Dissertação de Mestrado, Universidade Federal de Pernambuco – UFPE, Recife, 2010.\u003C/p>","30737c9f-f232-4c64-a633-007a74a390da",{"label":420,"id":421},"\u003Cp>HOLLANDER, M.; WOLFE, D. A. \u003Cstrong>Nonparametric Statistical Methods\u003C/strong>. New York, NY: Willey, 1999.\u003C/p>","cde244c9-14ea-468e-9a15-c6ad6d98679c",{"label":423,"id":424},"\u003Cp>JAY, R. \u003Cstrong>The Ultimate Book of Business Creativity\u003C/strong>: 50 Great Thinking Tools for Transforming Your Business. Oxford: Capstone Publishing Limited, 2000.\u003C/p>","6a2b0692-87d2-4f3d-b5d1-cf7ecd181486",{"label":426,"id":427},"\u003Cp>JURAN, J. M.; GODFREY. A. B. \u003Cstrong>Juran’s Quality Handbook\u003C/strong>. New York, NY: McGraw-Hill, 1998.\u003C/p>","fc943ffe-dba7-4623-9b6b-aeb530c78395",{"label":429,"id":430},"\u003Cp>LIKERT, R. A technique for the measurement of attitude. \u003Cstrong>Archives of Psychology\u003C/strong>, vol. 22, no. 140, 1-55, 1932.\u003C/p>","09a12b0f-e01c-4f36-bd00-dd10c1efdd35",{"label":432,"id":433},"\u003Cp>LÖBACH, B. \u003Cstrong>Design Industrial\u003C/strong>: Bases para configuração dos produtos industriais. Tradução Freddy Van Camp. Rio de Janeiro: Edgard Blücher, 2001.\u003C/p>","18e646d5-5d13-4d63-b659-ec44ba06f646",{"label":435,"id":436},"\u003Cp>MUNARI, B. \u003Cstrong>Das Coisas Nascem Coisas\u003C/strong>. Tradução José Manuel de Vasconcelos. São Paulo: Martins Fontes, 1998.\u003C/p>","6635f275-5108-4d7e-8854-1a095b15753f",{"label":438,"id":439},"\u003Cp>NEVES, A.; CAMPOS, F.; BARROS, S. G.; CAMPELLO, S. B.; ARAGÃO, I; CASTILLO, L. XDM Métodos Extensíveis de Design. In: \u003Cstrong>8º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design P&D\u003C/strong>, 2008, São Paulo. Anais do 8º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design. São Paulo: Senac SP, 2008.\u003C/p>","20144ce6-a3c1-4721-8811-0dd2e7ac00f3",{"label":441,"id":442},"\u003Cp>NORMAN, D. Why doing user observations first is wrong. \u003Cstrong>ACM Interactions\u003C/strong>, 13(4), 50-ff, 2006.\u003C/p>","bb5ea176-f898-498c-b4b5-d6d456328204",{"id":444,"label":445},"ffa04e9c-2c14-460f-a030-b65abb63f782","\u003Cp>SILVERSTEIN, D.; SAMUEL, P.; DECARLO, N. \u003Cstrong>The Innovator's Toolkit - 50+ Techniques for Predictable and Sustainable Organic Growth\u003C/strong>. Hoboken. New Jersey: John Wiley & Sons, Inc., 2009.\u003C/p>",{"label":447,"id":448},"\u003Cp>SOUTO MAIOR, T.; SOUSA, M.; CAMPOS, F.; NEVES, A. Técnicas criativas para a geração e seleção de alternativas aplicadas ao desenvolvimento de Games. In: \u003Cstrong>7º Brazilian Symposium on Computer Games and Digital Entertainment, SBGAMES\u003C/strong>, 2008, Belo Horizonte. SBC Proceedings of SBGAMES'08: Art & Design Track. Porto Alegre: Sociedade Brasileira de Computação, 2008.\u003C/p>","ebb7e339-c3c3-499e-aec3-660a0999a47f",{"label":450,"id":451},"\u003Cp>STEVENS, S. S. On the theory of scales of measurement. \u003Cstrong>Science\u003C/strong>, 103, 677-680, 1946.\u003C/p>","e1a858ec-05be-48be-9fb4-fce1313c6ef7",{"label":453,"id":454},"\u003Cp>VANGUNDY, A. B. \u003Cstrong>Getting to innovation\u003C/strong>: how asking the right questions generates the great ideas your company needs. New York, NY: AMACOM, 2007.\u003C/p>","d6c5321c-db17-48f2-958b-7ba143681f76",{"label":456,"id":457},"\u003Cp>VASCONCELOS, L.; TEOFILO, V.; BEM, R. F.; NEVES, A. Um Modelo de Classificação para Metodologias de Design. In: \u003Cstrong>9º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design P&D\u003C/strong>, 2010, São Paulo. Anais do 9º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design. São Paulo: Anhembi Morumbi, 2010.\u003C/p>","a9922a19-1376-4f11-a351-bac57a6aab91",1556,{"updateDate":7,"createDate":460,"deleteDate":7},1766851027,[32,33],"d03e2b9e-48d6-4095-b9fa-a26c7b76baaa","2025-12-28T19:05:00-03:00",[465,471,476,485,495],{"id":7,"url":7,"description":466,"lastName":6,"_id":10,"designation":7,"role":7,"lastmodified":467,"name":8,"email":11,"objectID":10,"filiation":468,"path":156,"slugs":469,"createDate":470},{},1766851027551,"Universidade Federal de Pernambuco – UFPE",[15,16],"2025-12-27T15:57:07.551Z",{"designation":7,"email":472,"role":7,"lastName":473,"_id":474,"filiation":358,"url":7,"name":475},"fc2005@gmail.com","Campos","787027fe-e701-461d-a26b-944b39c63c6d","Fabio",{"objectID":477,"name":352,"filiation":358,"createDate":470,"_id":477,"lastName":478,"email":479,"url":7,"path":480,"id":7,"lastmodified":467,"role":7,"description":481,"designation":7,"slugs":482},"a9d070fc-6c82-4816-97fd-1b957fb6637f","Breyer","felipe.breyer@gmail.com","people/a9d070fc-6c82-4816-97fd-1b957fb6637f",{},[483,484],"felipe-breyer","breyer-felipe",{"email":486,"filiation":358,"createDate":470,"id":7,"url":7,"objectID":487,"_id":487,"description":488,"designation":7,"lastmodified":467,"slugs":489,"lastName":492,"role":7,"path":493,"name":494},"jk@cin.ufpe.br","3145c833-2ad5-4e53-9488-06ce1d410139",{},[490,491],"judith-kelner","kelner-judith","Kelner","people/3145c833-2ad5-4e53-9488-06ce1d410139","Judith",{"lastmodified":467,"lastName":351,"description":496,"role":7,"id":7,"objectID":346,"_id":346,"email":344,"designation":7,"url":7,"path":353,"filiation":358,"name":352,"slugs":497,"createDate":470},{},[349,350],[10,474,477,487,346],[500],"the-influence-of-problem-exploration-methods-on-the-design-process",{"target":502,"query":503},"people/get",{"id":10,"articles":504},"true",1780316162494]