[{"data":1,"prerenderedAt":156},["ShallowReactive",2],{"person-ad1df298-ce29-4319-a7b1-d1889c01def4":3},{"success":4,"person":5,"request":152},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Gonçalves Filho","","Cid",{},"ad1df298-ce29-4319-a7b1-d1889c01def4","cid@fumec.br","2025-12-27T20:28:31-03:00","Universidade FUMEC",[15,16],"cid-goncalves-filho","goncalves-filho-cid",[18],{"pageRange":19,"parent":20,"updateDate":12,"data":21,"trackId":27,"type":28,"typeData":29,"slugs":123,"metaData":125,"langs":127,"_id":130,"contributors":131,"contributorsIds":149,"status":150,"download":151,"slug":124},"1453-1464","1d56dc33-e105-4628-a31a-0c0770b7a53d",{"secondary":22,"primary":23},{"keywords":7,"excerpt":7,"title":7},{"keywords":24,"excerpt":25,"title":26},"\u003Cp>Consumo de Experiência, Marketing Sensorial, Experiência de Produto\u003C/p>","Partindo do princípio que a sinergia sensorial pode dobrar o efeito da comunicação entre o produto e o consumidor apontada pelos estudos de consumo de experiência, este estudo propõe a avaliação do impacto do design multissensorial de perfumes. Nesta pesquisa é avaliado não somente o sentido da visão mas também o olfato e tato com objetivo de mensurar o estímulo/resposta. As variáveis dependentes dos estímulos (olfato, visão e tato) consistiram no valor da marca (brand equity para o consumidor), intenção de compra, apego emocional a marca (brand attachment) e avaliação do produto multissensorial. Com amostra de 492 respondentes, um questionário estruturado foi coletado juntamente com a experienciação de perfumes e o modelo estrutural foi testado. Os resultados demostram significativos impactos do valor da marca e do produto multissensorial na intenção de compra. O valor da marca cresce com a intenção das emoções criadas pelos estímulos. O modelo explica 77% da intenção de compra. Deste modo, entende-se que este estudo contribui para o desenvolvimento do entendimento do impacto dos estímulos sensoriais nas intenções e atitudes de consumidores, bem como propõe um modelo teórico que pode se refinado e reaplicado para avaliação sensorial em design de produtos.","Experienciando o Design Multissensorial dos Perfumes: Um Estudo do Impacto Sensorial na Intenção de Compra","iozyzglk","article",{"startPage":30,"file":31,"references":34,"endPage":122,"track":27,"doi":7},1453,{"fullpath":32,"name":33},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fiozyzglk-1766878111-1453-1464.pdf","iozyzglk-1766878111-1453-1464.pdf",[35,38,41,44,47,50,53,56,59,62,65,68,71,74,77,80,83,86,89,92,95,98,101,104,107,110,113,116,119],{"label":36,"id":37},"\u003Cp>BOWLBY, J. \u003Cstrong>Loss\u003C/strong>: Sadness and depression. 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The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands in: \u003Cstrong>Journal Of Consumer Psychology\u003C/strong>, v. 15, n. 1, p. 77–91, 2005.\u003C/p>","b7ed2b08-7935-40a1-b8e5-912172188624",{"label":114,"id":115},"\u003Cp>TREVISAN, R.; SAMPAIO C. H.; PERIN, M. G. Estratégia de lançamento de Novos Produtos na Indústria Automobilı́stica: o Caso do Volkswagen Novo Pólo in: \u003Cstrong>Congresso Latinoamericano de Estratégia - Estratégias para la Era de la Complijidad y la Imaginación, 16\u003C/strong>, Lima, Anais... Lima: Congresso Latinoamericano de Estratégia, 2003.\u003C/p>","fb627bef-b116-4209-9c62-2d44dbd96106",{"id":117,"label":118},"30641cb4-4b50-45cd-9b3a-b060b9f9b3f9","\u003Cp>VERAMENDI, M., HERENCIA, P., ARES, G. Perfume Odor Categorization: To What Extent Trained Assessors and Consumers Agree? in: \u003Cstrong>Journal of Sensory Studies\u003C/strong>, v. 28, n. 1, p. 76-89, 2013.\u003C/p>",{"label":120,"id":121},"\u003Cp>YOO, B.; DONTHU, N.; LEE, S. An examination of selected marketing mix elements and brand equity, \u003Cstrong>Journal of the Academy of Marketing Science\u003C/strong>, v. 28, p. 195-211, 2000.\u003C/p>","fc802de6-d164-40ca-b06f-e12182627ec7",1464,[124],"experienciando-o-design-multissensorial-dos-perfumes-um-estudo-do-impacto-sensorial-na-intencao-de-c",{"updateDate":7,"createDate":126,"deleteDate":7},1766878111,[128,129],"primary","secondary","6cb895dc-f0d3-45b8-a6e4-c74f4f33a6f9",[132,145],{"role":7,"filiation":133,"createDate":134,"designation":7,"email":135,"_id":136,"lastmodified":137,"id":7,"slugs":138,"objectID":136,"description":141,"path":142,"url":7,"lastName":143,"name":144},"Escola de Design/UEMG","2025-12-27T23:28:31.619Z","hollerju@gmail.com","67f1efe5-3f7c-42c7-a8aa-36ec93de7981",1766878111619,[139,140],"juliana-hollerbach-de-aguilar","aguilar-juliana-hollerbach-de",{},"people/67f1efe5-3f7c-42c7-a8aa-36ec93de7981","Aguilar","Juliana Hollerbach de",{"slugs":146,"lastName":6,"_id":10,"createDate":134,"description":147,"name":8,"objectID":10,"email":11,"id":7,"url":7,"filiation":13,"role":7,"lastmodified":137,"designation":7,"path":148},[15,16],{},"people/ad1df298-ce29-4319-a7b1-d1889c01def4",[136,10],"enabled",1,{"target":153,"query":154},"people/get",{"id":10,"articles":155},"true",1780316154133]