[{"data":1,"prerenderedAt":131},["ShallowReactive",2],{"person-ac2582c7-a430-43b8-8e72-6cd267ecb188":3},{"success":4,"person":5,"request":127},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Da Luz","","Deise",{},"ac2582c7-a430-43b8-8e72-6cd267ecb188","deiseluzz@gmail.com","2025-12-17T02:49:06-03:00","Unisinos - Universidade do Vale do Rio dos Sinos",[15,16],"deise-da-luz","da-luz-deise",[18],{"parent":19,"metaData":20,"data":22,"langs":31,"_id":34,"type":35,"typeData":36,"status":99,"updateDate":100,"contributors":101,"contributorsIds":123,"download":124,"slugs":125,"slug":126},"f1f23d35-203a-4494-b7cd-e41787bada40",{"updateDate":7,"createDate":21,"deleteDate":7},1765950545,{"secondary":23,"primary":27},{"keywords":24,"excerpt":25,"title":26},"\u003Cp>Innovation of Meaning, Innovation Process, Brand Purpose\u003C/p>","This article analyzes, through design, how the innovation of meaning can be relevant for the systemic discontinuity related to the fashion production and consumption, linked to the slow fashion principles. The methodological choice of case study, provides reflections on how creative entrepreneurs can, by their own purposes, create brands that show ways of re-signifying fashion consumption. The NUZ, a brand based in Rio Grande do Sul, values functional and timeless modeling, which thought its main product, the NUZ, from the possibilities of transformation in at least in eight different models. The study shows how the innovation of meaning is present throughout the process of piece creation and its development, and how the brand purpose influences the behavior change towards the re-signification of clothes consumption.","Meaning Innovation in Fashion: The Influence of Creative Processes and Brand Purpose",{"keywords":28,"excerpt":29,"title":30},"\u003Cp>Inovação de Significado, Processos Criativos, Propósito de Marca\u003C/p>","O presente artigo analisou como a inovação de significado, por meio do design, pode ser relevante para a descontinuidade sistêmica no sistema de produção e consumo da moda, ligada aos princípios do slow fashion. A escolha metodológica pelo estudo de caso nos proporciona reflexões sobre como empreendedores criativos da moda podem, a partir de seus propósitos, criar marcas que apresentam modos de ressignificar o consumo de moda. A NUZ, marca gaúcha estudada, preza por modelagens funcionais e atemporais, que pensou seu produto exemplar, o NUZ, a partir das possibilidades de transformação com uma modelagem que possibilita, no mínimo, oito usos diferentes. O estudo mostra como a inovação de significado está presente ao longo do processo de criação e desenvolvimento da peça e como o propósito da marca influência na mudança de comportamento rumo à ressignificação do consumo de roupas.","Inovação de Significado na Moda: A Influência dos Processos Criativos e do Propósito de Marca",[32,33],"primary","secondary","685324bf-8cd2-46a4-b30d-757c681b3a97","article",{"startPage":37,"file":38,"references":41,"endPage":96,"track":97,"doi":98},2281,{"fullpath":39,"name":40},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2Fdownload-pdf-inovao-de-significado-na-moda-a-influncia-dos-processos-criativos-e-do-propsito-de-marca-30112.pdf","download-pdf-inovao-de-significado-na-moda-a-influncia-dos-processos-criativos-e-do-propsito-de-marca-30112.pdf",[42,45,48,51,54,57,60,63,66,69,72,75,78,81,84,87,90,93],{"id":43,"label":44},"6309e693-2285-43e0-b1fa-0c77103aa8e1","\u003Cp>BROWN, Tim. \u003Cstrong>Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation\u003C/strong>. Harper Business; First Edition, 2009.\u003C/p>",{"id":46,"label":47},"cc3b6c11-b211-4ba2-971b-851bc016b45a","\u003Cp>GIL, Antônio. \u003Cstrong>Como Elaborar Projetos de Pesquisa\u003C/strong>. São Paulo, Atlas, 2009.\u003C/p>",{"id":49,"label":50},"a276be7b-a6c3-4ff8-a617-2a8da490d9af","\u003Cp>ISMAIL, S. \u003Cstrong>Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it)\u003C/strong>, Diversion Books, 2014.\u003C/p>",{"id":52,"label":53},"36bea34c-d4f2-433e-a32c-bec8e6743d7e","\u003Cp>ISSACSON, W. \u003Cstrong>Steve Jobs\u003C/strong>, Simon e Schuster, 2011.\u003C/p>",{"id":55,"label":56},"0067984f-ff5e-44d0-b549-db7e939a2477","\u003Cp>MANZINI, E. \u003Cstrong>Design para a inovação social e sustentabilidade: comunidades criativas, organizações colaborativas e novas redes projetuais\u003C/strong>. Rio de Janeiro: E-papers, 2008.\u003C/p>",{"id":58,"label":59},"4844a783-8fa4-47ea-9e2b-faaf80f3fdfd","\u003Cp>MANZINI, E. \u003Cstrong>Design, When Everybody Designs. An Introduction to Design for Social Innovation\u003C/strong>. Cambridge, MA: MIT Press, 2015.\u003C/p>",{"id":61,"label":62},"8594ac2e-6d34-4e39-886b-f39c10ce215c","\u003Cp>MERONI, A. Strategic design: where are we now? Reflection around the foundations of a recent discipline. \u003Cstrong>Strategic Design Research Journal\u003C/strong>, v.1, n.1, Dec 1, p.31-38. 2008.\u003C/p>",{"id":64,"label":65},"bd8ffbe3-af71-424b-89c3-11067587b08c","\u003Cp>MAURI, Francesco. \u003Cstrong>Progettare Progettando Strategia\u003C/strong>. Milano: Ed. Dunod, 1996.\u003C/p>",{"id":67,"label":68},"089863a9-4f0b-4db2-935a-e986887da125","\u003Cp>MORAES, Roque. Análise de conteúdo. \u003Cstrong>Revista Educação\u003C/strong>, Porto Alegre, v. 22, n. 37, p. 7-32, 1999.\u003C/p>",{"id":70,"label":71},"29add0f9-1e3f-4830-8232-4d4a46e1a2b3","\u003Cp>MOURKOGIANNIS, N. \u003Cstrong>Purpose: The Starting Point of Great Companies\u003C/strong>, New York: Palgrave Macmillan, 2006.\u003C/p>",{"id":73,"label":74},"a5f4d331-f6c7-4bd6-bc00-e673152e8530","\u003Cp>NUZ.ART.BR. Site da marca. Disponível em: http://nuz.art.br/?route=pages/intro. Acesso em 15 de Janeiro de 2018.\u003C/p>",{"id":76,"label":77},"a718e25f-2d3a-42c6-820f-62c2bfc27160","\u003Cp>OUDEN, Elke den. \u003Cstrong>Innovation Design: Creating value for people, organizations and society\u003C/strong>. New York: Springer, 2012.\u003C/p>",{"id":79,"label":80},"6168da42-127c-4d8d-97e2-c6dbec1a737b","\u003Cp>POWELL, W; Grodal, S. Networks Of Innovatores. In: \u003Cstrong>The Oxford handbook of innovation\u003C/strong>. New York: Oxford, 2007. p. 656.\u003C/p>",{"id":82,"label":83},"8aa33fa2-5b51-4f85-8d46-7b0fa66e730a","\u003Cp>SANDERS, Elizabeth B-N; STAPPERS, Pieter Jan. Co-creation and the new landscapes of design. \u003Cstrong>CoDesign\u003C/strong>, v.4, n.1, p-5-18, mar. 2008. Disponível em: \u003Chttp://www.tandfonline.com/doi/abs/10.1080/15710880701875068>. Acesso em 16 de Julho de 2017\u003C/p>",{"id":85,"label":86},"73a77b46-c701-4a07-9035-bfe434a98c5b","\u003Cp>TIDD, J.; PAVITT, K., BESSANT, J. \u003Cstrong>Gestão da Inovação\u003C/strong>. Porto Alegre: Bookman, 2008.\u003C/p>",{"id":88,"label":89},"f0bcf05e-b372-4c39-b55c-3cea9eb10a10","\u003Cp>VERGANTI, Roberto. \u003Cstrong>Overcrowded: Designing Meaningful Products in a World Awash with Ideas\u003C/strong>, London: The MIT Press, 2017.\u003C/p>",{"id":91,"label":92},"239e6bdd-d379-4b45-af01-a6874fc439b7","\u003Cp>YIN, Robert K. \u003Cstrong>Estudo de caso: planejamento e métodos\u003C/strong> / Robert K. Yin; trad. Daniel Grassi - 2.ed. -Porto Alegre : Bookman, 2003.\u003C/p>",{"id":94,"label":95},"79388ebb-b91c-436f-b1b4-063968c4760a","\u003Cp>ZURLO, F. Design Strategico. In: \u003Cstrong>XXI Secolo, vol. IV, Gli spazi e le arti\u003C/strong>. Roma: Enciclopedia Treccani, 2010.\u003C/p>",2295,"z6tqwa0s","10.5151/ped2018-3","enabled","2025-12-27T21:40:35-03:00",[102,108,112],{"name":8,"_id":10,"id":7,"designation":7,"role":7,"createDate":103,"path":104,"description":105,"lastName":6,"url":7,"slugs":106,"objectID":10,"filiation":13,"lastmodified":107,"email":11},"2025-12-17T05:49:05.989Z","people/ac2582c7-a430-43b8-8e72-6cd267ecb188",{},[15,16],1765950545989,{"lastName":109,"name":110,"role":7,"filiation":7,"email":7,"url":7,"designation":7,"_id":111},"Borba","Gustavo Severo de","5a3c164d-4d23-4e01-9711-149687f083c6",{"url":7,"name":113,"description":114,"id":7,"role":7,"slugs":115,"path":118,"email":119,"lastmodified":107,"filiation":120,"_id":121,"lastName":122,"createDate":103,"designation":7,"objectID":121},"Karine",{},[116,117],"karine-freire","freire-karine","people/0e67534c-be0d-458a-adae-aeb49f3efa9a","kmfreire@unisinos.br","Unisinos – Universidade do Vale do Rio dos Sinos","0e67534c-be0d-458a-adae-aeb49f3efa9a","Freire",[10,111,121],2,[126],"meaning-innovation-in-fashion-the-influence-of-creative-processes-and-brand-purpose",{"target":128,"query":129},"people/get",{"id":10,"articles":130},"true",1780316153600]