[{"data":1,"prerenderedAt":215},["ShallowReactive",2],{"person-858d8b03-f81b-4083-97fc-89040b792680":3},{"success":4,"person":5,"request":211},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Valentini","","Bruno Guilherme",{},"858d8b03-f81b-4083-97fc-89040b792680","bgvalentini@gmail.com","2025-12-17T01:31:28-03:00","UFRGS",[15,16],"bruno-guilherme-valentini","valentini-bruno-guilherme",[18],{"parent":19,"metaData":20,"data":22,"langs":31,"_id":34,"type":35,"typeData":36,"status":171,"updateDate":172,"contributors":173,"contributorsIds":207,"download":208,"slugs":209,"slug":210},"f1f23d35-203a-4494-b7cd-e41787bada40",{"updateDate":7,"createDate":21,"deleteDate":7},1765945888,{"secondary":23,"primary":27},{"keywords":24,"excerpt":25,"title":26},"\u003Cp>Design, institutional image, definition, DESMOD, higher education\u003C/p>","The objective of this work is to investigate the image of design that is being constructed by higher education institutions in RS. For this reason, we analyzed school programs and the discourse in online portals of three institutions in RS. The analysis was made with the Image Configuration Method (SCHULER, TONI, 2015), based on the Design Module model (DESMOD), in which the design activities navigate among the Human, Arts, Science and Technology dimensions (DOBLIN, 1984). As a result, we perceived that the dimensions of Technology and Science are the most relevant in relation to the composition of school programs, being associated to the design vision as a problem resolution activity; and in the end, although the vision of design outside the academy is more associated to aesthetics, we identified few codes that belonged to this dimension.","The Image of Design By Three Higher Education Institutions in Rio Grande do Sul (rs).",{"keywords":28,"excerpt":29,"title":30},"\u003Cp>Design, imagem institucional, definição, DESMOD, ensino superior\u003C/p>","O objetivo deste trabalho é investigar a imagem do design que está sendo construída em instituições de ensino superior do Rio Grande do Sul (RS). Para isso foram analisadas as grades curriculares e o discurso nos portais on-line de três instituições gaúchas. A análise foi feita com o Método de Configuração de Imagem (SCHULER, TONI, 2015), a partir do modelo chamado de Design Module (DESMOD), no qual as atividades do design navegam entre as dimensões Humana, Arte, Ciência e Tecnologia (DOBLIN, 1984). Como resultado, foi percebido que as dimensões de Tecnologia e Ciência são as mais relevantes em relação à composição das grades curriculares, sendo associadas à visão do design como uma atividade de resolução de problemas; e, por fim, apesar da visão do design fora da academia ser mais associada à estética, foram localizados poucos códigos que pertenciam a essa dimensão.","A Imagem do Design a Partir de Três Instituições de Ensino Superior no Rio Grande de Sul.",[32,33],"primary","secondary","47be9648-0c4f-45f6-aff0-5395bf4ad9f0","article",{"startPage":37,"file":38,"references":41,"endPage":168,"track":169,"doi":170},398,{"fullpath":39,"name":40},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2Fdownload-pdf-a-imagem-do-design-a-partir-de-trs-instituies-de-ensino-superior-no-rio-grande-de-sul-29929.pdf","download-pdf-a-imagem-do-design-a-partir-de-trs-instituies-de-ensino-superior-no-rio-grande-de-sul-29929.pdf",[42,45,48,51,54,57,60,63,66,69,72,75,78,81,84,87,90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165],{"id":43,"label":44},"2f5fa99e-68ef-4054-8c44-3a16d42933be","\u003Cp>DOFF, E. 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An appraisal of the design science analogy for management. \u003Cstrong>British Journal of Management\u003C/strong>, 2010. v. 21, n. 1, p. 171–186.\u003C/p>",{"id":127,"label":128},"e804d42e-3bef-4b32-99ed-a3a71ecea154","\u003Cp>RAVASI, D., RINDOVA, V.P. Symbolic value creation. In: Barry, D., Hansen, H. (Eds.), \u003Cstrong>The Sage Handbook of New Approaches in Management and Organization\u003C/strong>. SAGE Publications, London, pp. 270–286, 2008\u003C/p>",{"id":130,"label":131},"60722a6e-4158-4f0e-a5f6-3b01a648f7f4","\u003Cp>REDSTRÖM, Johan. Towards user design? On the shift from object to user as the subject of design. \u003Cstrong>Design Studies\u003C/strong>, [s.l.], v. 27, n. 2, p.123-139, mar. 2006. Elsevier BV.\u003C/p>",{"id":133,"label":134},"7e9d4cc6-8218-4828-8031-e04aeae8375d","\u003Cp>RICCETTI, T.M; MARTINS, N.S.M.; OGASAWARA, L. A. F.. 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Wiley-Blackwell\u003C/p>",{"id":157,"label":158},"fb8cc86c-0881-44df-994c-1c00321a9228","\u003Cp>VAN DER LINDEN, J. C. S. Uma taxonomia para a Pesquisa em Design. \u003Cstrong>9º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design\u003C/strong>, 2010.\u003C/p>",{"id":160,"label":161},"cd727257-997b-4f00-88b3-2efa83554222","\u003Cp>VERGANTI, R. Design, meaning, and radical innovation: A metamodel and a research agency. \u003Cstrong>Journal of Product Innovation Management\u003C/strong>, 2008. v. 15, p. 436–456.\u003C/p>",{"id":163,"label":164},"3fe72bbe-ae5e-4bbb-9b9d-59e2c7b412af","\u003Cp>WALSH, V.; ROY, R.; BRUCE, M., Competitive by design. \u003Cstrong>Journal of Marketing Management\u003C/strong>, v.4, n.2, p.201-2016, 1988.\u003C/p>",{"id":166,"label":167},"e73af418-f340-48d8-b2b0-bfcc2f3d39a0","\u003Cp>YOON, J.K. , DESMET, P., & VAN DER HELM, A. Design for interest: Exploratory study on a distinct positive emotion in human-product interaction. \u003Cstrong>International Journal of Design\u003C/strong>,6(2), 67-80. 2012\u003C/p>",412,"txzjodqi","10.5151/ped2018-2","enabled","2025-12-28T20:25:15-03:00",[174,180,184,190,196],{"role":7,"path":175,"filiation":13,"designation":7,"createDate":176,"_id":10,"objectID":10,"slugs":177,"email":11,"name":8,"lastmodified":178,"description":179,"lastName":6,"id":7,"url":7},"people/858d8b03-f81b-4083-97fc-89040b792680","2025-12-17T04:31:28.904Z",[15,16],1765945888904,{},{"url":7,"name":181,"role":7,"email":7,"lastName":182,"_id":183,"designation":7,"filiation":7},"Thaís Cristina Martino","Sehn","27557a44-5de4-43ac-a4ee-55a6b36a9c0e",{"_id":185,"url":7,"lastName":186,"designation":7,"name":187,"role":7,"email":188,"filiation":189},"5118ed93-d389-4abb-b354-0aa4a8260e0b","Selau","Luiza Grazziotin","luiza.selau@fsg.br","Centro Universitário da Serra Gaúcha",{"email":191,"role":7,"filiation":192,"designation":7,"lastName":193,"_id":194,"name":195,"url":7},"julio_linden@uniritter.edu.br","UniRitter e PPGEP/UFRGS","Linden","95a31721-51a9-43c5-8fea-44055351fbde","Júlio Carlos de Souza van Der",{"role":7,"lastName":197,"name":198,"lastmodified":199,"filiation":13,"_id":200,"id":7,"email":201,"createDate":176,"designation":7,"path":202,"description":203,"slugs":204,"objectID":200,"url":7},"Aymone","José Luis Farinatti",1765945888905,"df1153c9-5aea-4c2e-8f44-fb87514a4366","aymone@ufrgs.br","people/df1153c9-5aea-4c2e-8f44-fb87514a4366",{},[205,206],"jose-luis-farinatti-aymone","aymone-jose-luis-farinatti",[10,183,185,194,200],1,[210],"the-image-of-design-by-three-higher-education-institutions-in-rio-grande-do-sul-rs",{"target":212,"query":213},"people/get",{"id":10,"articles":214},"true",1780316131916]