[{"data":1,"prerenderedAt":110},["ShallowReactive",2],{"person-84c9e588-678a-4add-a205-129ebb54c632":3},{"success":4,"person":5,"request":106},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Da Rocha","","Martin Lorenzo",{},"84c9e588-678a-4add-a205-129ebb54c632","martinrocha97@gmail.com","2025-12-17T07:45:44-03:00","UFPR",[15,16],"martin-lorenzo-da-rocha","da-rocha-martin-lorenzo",[18],{"parent":19,"metaData":20,"data":22,"langs":31,"_id":34,"type":35,"typeData":36,"status":78,"updateDate":79,"contributors":80,"contributorsIds":102,"download":103,"slugs":104,"slug":105},"308f2508-39ad-43fe-a49b-3483ee224f04",{"updateDate":7,"createDate":21,"deleteDate":7},1765968344,{"secondary":23,"primary":27},{"keywords":24,"excerpt":25,"title":26},"\u003Cp>Projectual discourse, design effects, design discourse\u003C/p>","This article relates accumulated historical design values when deriving the contemporary soil, in what is named here as a projectual discourse. It is located, under a Foucauldian perspective, notions that allows the association of the project with the historical-social function of progress, mediated by a totalist posture (total art). Such projectual discourse, when crossed by neoliberal dynamics, opens new dilemmas and some value transformations through design. Here, it is proposed discursive effects in the field of contemporary art (under the title of total design) and in the rationality of individuals (design of the self). In the end, it is considered an evaluative transformation that, reassembling to different genealogical roots, today delineates, beyond the disciplinary cartography, a projective dilemma in dispersion.","Contemporary Projectual Discourse",{"keywords":28,"excerpt":29,"title":30},"\u003Cp>Discurso projetual, efeitos do design, discursos do design\u003C/p>","Este artigo relaciona valores do design acumulados historicamente ao derivarem o solo contemporâneo, no que nomeia-se aqui um discurso projetual. Localiza-se, sob um olhar foucaultiano, noções que permitem o projeto ser associado à função de progresso histórico-social e mediado por uma postura totalista (arte total). Tal discurso projetual, quando atravessado pela dinâmica neoliberal, abre novos dilemas e transformações valorativas por meio do design, propostas a nível de efeitos no campo da arte contemporânea (sob a alcunha do design total) e da racionalidade dos indivíduos (design de si). Considera-se, ao fim, uma transformação valorativa que, remontando genealogicamente distintas raízes, hodiernamente delineia, para além da cartografia disciplinar, um dilema projetivo em dispersão.","O Discurso Projetual Contemporâneo",[32,33],"primary","secondary","ad131aa8-8e80-415c-9b01-0c66d1776690","article",{"startPage":37,"file":38,"references":41,"endPage":75,"track":76,"doi":77},5565,{"fullpath":39,"name":40},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2Fdownload-pdf-o-discurso-projetual-contemporneo-38206.pdf","download-pdf-o-discurso-projetual-contemporneo-38206.pdf",[42,45,48,51,54,57,60,63,66,69,72],{"id":43,"label":44},"66547f99-b98a-46af-9ba4-2875c1b6c09b","\u003Cp>ARGAN, Giulio. \u003Cstrong>Arte Moderna\u003C/strong>. São Paulo: Companhia das Letras, 1999.\u003C/p>",{"id":46,"label":47},"8fa9595c-634c-47ac-b452-1bf6a6978a72","\u003Cp>BECCARI, Marcos. \u003Cstrong>Das Coisas ao Redor: discurso e visualidade a partir de Foucault\u003C/strong>. São Paulo: Almedina, 2020. 222 pp.\u003C/p>",{"id":49,"label":50},"429cfdeb-ab13-4330-8c77-6405ac0abe65","\u003Cp>BOUTINET, Jean-Pierre. \u003Cstrong>Antropologia do projeto\u003C/strong>. Porto Alegre: Artmed, 2002.\u003C/p>",{"id":52,"label":53},"0a32275c-a773-4ae5-86d9-42d1fcccd6fb","\u003Cp>CASTRO, Edgardo. \u003Cstrong>Vocabulário de Foucault: Um percurso pelos seus temas, conceitos e autores\u003C/strong>. Belo Horizonte: Autêntica Editora, 2009. 477 pp.\u003C/p>",{"id":55,"label":56},"d086cc69-fcf2-43ff-8d51-8b4ee52a4501","\u003Cp>DARDOT, Pierre; LAVAL, Christian. \u003Cstrong>A nova razão do mundo: ensaio sobre a sociedade neoliberal\u003C/strong>. São Paulo: Editora Boitempo, 2016.\u003C/p>",{"id":58,"label":59},"f809f9b1-c0a8-4a1b-bdce-208008795c78","\u003Cp>FOSTER, H. \u003Cstrong>Design e Crime (e outras diatribes)\u003C/strong>. Belo Horizonte: Editora UFMG, 2016.\u003C/p>",{"id":61,"label":62},"210320c6-7adc-4d2e-b623-6bf48392e5dc","\u003Cp>FOUCAULT, Michel. \u003Cstrong>Arqueologia do saber\u003C/strong>. Rio de Janeiro: Forense Universitária, 2009. 236 pp.\u003C/p>",{"id":64,"label":65},"912a07c1-f04b-4cee-a577-8cb83e466a18","\u003Cp>LOOS, A. \u003Cstrong>Ornamento e crime\u003C/strong>. Lisboa: Cotovia, 2004.\u003C/p>",{"id":67,"label":68},"25bddc24-c501-4302-befd-6250163946f0","\u003Cp>PEVSNER, N. \u003Cstrong>Os Pioneiros do Desenho Moderno: de William Morris a Walter Gropius\u003C/strong>. São Paulo: Martins Fontes, 1995.\u003C/p>",{"id":70,"label":71},"d12d046f-d85b-41d1-b0b6-7ef7694f00ca","\u003Cp>WILLIAMS, Raymond. \u003Cstrong>Culture and Society\u003C/strong>. Nova Iorque: Anchor Books, 1959.\u003C/p>",{"id":73,"label":74},"09f382d1-fb0b-42f3-b2e9-fdb900e31b26","\u003Cp>WRIGHT, F. L. The Art and Craft of the Machine. \u003Cstrong>Brush and Pencil\u003C/strong>, Maio, 1901, Vol. 8, No. 2 (May, 1901), pp. 77-81, 83-85, 87-90. Disponível em \u003Chttps://www.jstor.org/stable/25505640>.\u003C/p>",5578,"f62l2y5i","10.5151/ped2022-6983995","enabled","2025-12-28T19:40:52-03:00",[81,87,97],{"name":8,"objectID":10,"id":7,"path":82,"slugs":83,"role":7,"filiation":13,"_id":10,"designation":7,"email":11,"lastmodified":84,"lastName":6,"url":7,"description":85,"createDate":86},"people/84c9e588-678a-4add-a205-129ebb54c632",[15,16],1765968344108,{},"2025-12-17T10:45:44.108Z",{"url":7,"role":7,"_id":88,"name":89,"lastName":90,"lastmodified":84,"createDate":86,"designation":7,"email":91,"filiation":13,"id":7,"path":92,"slugs":93,"description":96,"objectID":88},"6f3cfc34-e809-4bbc-a5d1-8ecf475d6f37","Felipe","Prando","felipeprando@gmail.com","people/6f3cfc34-e809-4bbc-a5d1-8ecf475d6f37",[94,95],"felipe-prando","prando-felipe",{},{"name":98,"designation":7,"filiation":13,"url":7,"email":99,"role":7,"lastName":100,"_id":101},"Marcos","contato@marcosbeccari.com","Beccari","94dec480-99a3-4d51-be43-5ec54d2a2766",[10,88,101],3,[105],"contemporary-projectual-discourse",{"target":107,"query":108},"people/get",{"id":10,"articles":109},"true",1780316131133]