[{"data":1,"prerenderedAt":87},["ShallowReactive",2],{"person-7bf1ccd0-44e8-44f4-9b63-c959fc98739f":3},{"success":4,"person":5,"request":83},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":11,"id":12,"email":13,"url":11,"createDate":14,"filiation":11,"slugs":15,"articles":18},"Costa","author","Elisa Benassi Gonçalves da","Esp;Universidade Estadual de Londrina","7bf1ccd0-44e8-44f4-9b63-c959fc98739f","",null,"elisabenassi@hotmail.com","2025-04-21T21:49:05-03:00",[16,17],"elisa_benassi_goncalves_da_costa","costa_elisa_benassi_goncalves_da",[19],{"pageRange":12,"parent":20,"updateDate":21,"data":22,"trackId":31,"type":32,"typeData":33,"metaData":52,"langs":54,"_id":57,"contributors":58,"contributorsIds":78,"createDate":60,"status":79,"download":80,"slugs":81,"slug":82},"f43247ba-af93-4a8a-898e-651ef65d9bd2","2025-12-28T11:35:04-03:00",{"secondary":23,"primary":27},{"keywords":24,"excerpt":25,"title":26},"\u003Cp>image, marketing, management\u003C/p>","\u003Cp>Mark is emotion. People fall in love with marks.The image of the mark is its visual and verbal expression. It is its identity that will represent, synthesize and support the product in the market. In this manner, the present research discusses how the concepts of mark, value, image and marketing strategies can influence on the conquest of the consumer, making of the management of the mark a symbolic and economic value for the company.\u003C/p>","\u003Cp>The Management of the Corporative Image Used as Strategy in the Casting of a Mark\u003C/p>",{"keywords":28,"excerpt":29,"title":30},"\u003Cp>imagem, marketing, gestão\u003C/p>","\u003Cp>Marca é emoção. As pessoas se apaixonam pelas marcas. A imagem da marca é a expressão visual e verbal da marca. É a sua identidade que irá representar, sintetizar e sustentar o produto no mercado. Dessa forma, a presente pesquisa discute como os conceitos de marca, valor, imagem e as estratégias de marketing podem influenciar na conquista do consumidor, traduzindo a gestão da marca em valor simbólico e econômico para uma empresa.\u003C/p>","\u003Cp>A Gestão da Imagem Corporativa Utilizada como Estratégia no Lançamento de uma Marca\u003C/p>","juiwmdyx","article",{"startPage":34,"file":35,"references":38,"endPage":51,"track":31,"doi":11},"4281",{"fullpath":36,"name":37},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fjuiwmdyx-1766932504-4281-4286.pdf","juiwmdyx-1766932504-4281-4286.pdf",[39,42,45,48],{"label":40,"id":41},"COSTA, A. R., TALARICO, E. G. \u003Cstrong>Marketing promocional\u003C/strong>: Descobrindo os Segredos do Mercado.São Paulo: Atlas,1996.","277f971c-ec55-4fa0-9e10-dd7d055398f9",{"label":43,"id":44},"KOTLER, Philip. \u003Cstrong>Administração de Marketing\u003C/strong>. 10. ed. São Paulo: Pearson, 2000.","cbbafe4e-f3b1-41cc-bbd8-64ed763d4abc",{"label":46,"id":47},"PINHO, J.B. \u003Cstrong>O poder das marcas\u003C/strong>. São Paulo: Summus, 1996.","4e6495c5-c6a8-43ad-b8ab-77457698a1e7",{"label":49,"id":50},"ZYMAN, Sergio. \u003Cstrong>A Propaganda que Funciona\u003C/strong>. Rio de Janeiro: Campus, 2003.","4b770efb-8eae-4050-88dd-9324ba9ad8cf","4286",{"updateDate":11,"createDate":53,"deleteDate":11},1766932504,[55,56],"primary","secondary","91f755ec-feb7-4a0e-bd4c-4e74be0606fe",[59,68],{"createDate":60,"_id":10,"designation":11,"objectID":10,"path":61,"email":13,"description":62,"slugs":63,"role":11,"name":8,"url":11,"lastName":6,"id":11,"filiation":66,"lastmodified":67},"2025-12-28T14:35:04.200Z","people/7bf1ccd0-44e8-44f4-9b63-c959fc98739f",{},[64,65],"elisa-benassi-goncalves-da-costa","costa-elisa-benassi-goncalves-da","Universidade Estadual de Londrina",1766932504200,{"email":69,"id":11,"path":70,"objectID":71,"_id":71,"description":72,"role":11,"filiation":66,"createDate":60,"lastName":73,"url":11,"lastmodified":67,"name":74,"slugs":75,"designation":11},"criscordeiro@londrina.net","people/945c736f-fba4-4757-9143-bec1763d3c83","945c736f-fba4-4757-9143-bec1763d3c83",{},"Nascimento","Cristianne Cordeiro",[76,77],"cristianne-cordeiro-nascimento","nascimento-cristianne-cordeiro",[10,71],"enabled",1,[82],"the-management-of-the-corporative-image-used-as-strategy-in-the-casting-of-a-mark",{"target":84,"query":85},"people/get",{"id":10,"articles":86},"true",1780316125530]