[{"data":1,"prerenderedAt":186},["ShallowReactive",2],{"person-749a45c9-97ab-421d-8d4c-53b979788d0a":3},{"success":4,"person":5,"request":182},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Schmidt","","Laila Rotter",{},"749a45c9-97ab-421d-8d4c-53b979788d0a","lailarsc@yahoo.com.br","2025-12-27T18:45:47-03:00","Centro Universitário da Fundação Assis Gurgacz",[15,16],"laila-rotter-schmidt","schmidt-laila-rotter",[18,98],{"pageRange":19,"parent":20,"updateDate":12,"data":21,"trackId":29,"type":30,"typeData":31,"slugs":80,"metaData":82,"langs":84,"_id":87,"contributors":88,"contributorsIds":95,"status":96,"download":97,"slug":81},"412-423","1d56dc33-e105-4628-a31a-0c0770b7a53d",{"secondary":22,"primary":25},{"keywords":23,"excerpt":24,"title":7},"\u003Cp>Graphic design, Cinema posters, Avant-garde, Polish Poster School, Saul Bass\u003C/p>","The present essay aims to compare cinema posters created on the 1950's and 1960's by the Polish Poster School and by the north american designer Saul Bass. Considering that both realized a considerable break towards common language stablished by Hollywood cinema on the 1920's, the main objective of the essay is to investigate the conditions and influences that lead the Polish artists and Saul Bass to create such an innovative and similar language in comparison to one another, but in context radically different to one another. To accomplish such an objective the essay will identify common and distinct points among the posters, its authors and production contexts, contributing to the study of avant-garde design, specially in regard to cinema posters.",{"keywords":26,"excerpt":27,"title":28},"\u003Cp>Design gráfico, Cartazes de cinema, Vanguarda, Escola Polonesa de Cartaz, Saul Bass\u003C/p>","Este trabalho visa realizar uma leitura comparativa dos cartazes de cinema criados nas décadas de 1950 e 1960 pela Escola Polonesa em relação aos criados pelo designer norte americano Saul Bass no mesmo período, considerando que ambos realizaram uma notável ruptura com a linguagem visual estabelecida pelo cinema hollywoodiano na década de 20. O principal objetivo deste estudo é investigar as condições e influências que conduziram à criação de cartazes igualmente inovadores e de estética semelhante, ainda que em contextos radicalmente distintos. Para isto será realizada uma aproximação buscando identificar pontos de contato e de distanciamento entre as obras, seus autores e contextos de produção, visando contribuir com o estudo do design de vanguarda, em especial no âmbito dos cartazes de cinema.","Vanguarda, Cartaz e Cinema: Uma Aproximação Entre a Escola Polonesa e Saul Bass","88ncp765","article",{"startPage":32,"file":33,"references":36,"endPage":79,"track":29,"doi":7},412,{"fullpath":34,"name":35},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2F88ncp765-1766871947-412-423.pdf","88ncp765-1766871947-412-423.pdf",[37,40,43,46,49,52,55,58,61,64,67,70,73,76],{"id":38,"label":39},"a5d0d6d2-147e-4620-96b2-94539b399b0e","\u003Cp>AUSTONI, Andrea. The legacy of Polish Poster Design. \u003Cstrong>Smashing Magazine\u003C/strong>. 17/01/2010. Disponível na internet por http em: \u003Chttps://www.smashingmagazine.com/2010/01/the-legacy-of-polish-poster-design/>. Acesso em: 01/04/2016.\u003C/p>",{"label":41,"id":42},"\u003Cp>BASS, Jennifer; KIRKHAM, Pat. \u003Cstrong>Saul Bass\u003C/strong>: a Life in film & design. London: Laurence King Publishing, 2011.\u003C/p>","b9a9ad29-f2a3-4e1a-a3d7-23e66f9fc5f1",{"id":44,"label":45},"5eade276-5b01-44db-853b-727bbdae7583","\u003Cp>\u003Cstrong>Behind the Poster\u003C/strong> (2010) Título original: Druga Strona Plakatu. Direção de Marcin Latatto. Polônia. (52 min). Disponível na internet por http em: \u003Chttps://vimeo.com/channels/latallodocs/50977573>. Acesso em: 01/04/2016\u003C/p>",{"label":47,"id":48},"\u003Cp>CARDOSO, Rafael. \u003Cstrong>Uma introdução à história do design\u003C/strong>. 2. ed. rev. e ampl. São Paulo: Edgard Blücher, 2004.\u003C/p>","8d6a7702-aba7-484a-b68c-3792f788c1a8",{"label":50,"id":51},"\u003Cp>CZESTOCHOWSKI, Joseph S.; FIJALKOWSKA, Janina. \u003Cstrong>Poster Art in Poland\u003C/strong>: 1899-1978. Baltimore: The Maryland Institute College of Art, 1978.\u003C/p>","d94e04e6-e223-4eb2-8fdf-49221f0bc9b4",{"label":53,"id":54},"\u003Cp>\u003Cstrong>Freedom on the Fence\u003C/strong> (2012). Direção de Andrea Marks e Glenn Holsten. Estados Unidos. (39 min). Disponível na internet por http em: \u003Chttps://www.indiereign.com/v/483c9>. Acesso em: 01/04/2016\u003C/p>","552d99e5-51da-4068-95d1-c1dd9777868d",{"label":56,"id":57},"\u003Cp>HOLLIS, Richard. \u003Cstrong>Design gráfico\u003C/strong>: uma história concisa. São Paulo: Martins Fontes, 2000.\u003C/p>","ab5edc65-c96b-4b65-b9a0-a53cb915f0a9",{"id":59,"label":60},"9aa97bdf-0c0a-4b53-bd49-de97493042e7","\u003Cp>MEGGS, Philip B. \u003Cstrong>História do Design Gráfico\u003C/strong>. Tradução: Cid Knipel. São Paulo: Cosac Naify, 2009.\u003C/p>",{"label":62,"id":63},"\u003Cp>MILLIE, Elena; KANTOROSINSKI, Zbigniew. \u003Cstrong>The Polish Poster\u003C/strong>: From Young Poland through the Second World War. Washington, D.C.: Library of Congress, 1993\u003C/p>","2d393707-dfe0-4e7e-9c1b-16dc51dedb5e",{"label":65,"id":66},"\u003Cp>MOLES, Abraham Antoine. \u003Cstrong>O cartaz\u003C/strong>. São Paulo: Perspectiva, 2004.\u003C/p>","95710880-dff6-45c8-a826-c828e7a841ca",{"label":68,"id":69},"\u003Cp>MONZANI, J. M. A. S. Cinema e Design Gráfico: Correlações - Inglaterra nos anos 70. \u003Cstrong>www.mnemocine.com.br\u003C/strong>, São Paulo, SP, v. 16, p. 30, 2006.\u003C/p>","7b047ce8-4d91-4138-96d6-cad1ebd65eac",{"id":71,"label":72},"c842b2f7-0c21-41a8-a3cb-9bff5913af09","\u003Cp>THOMAS, V. et al. \u003Cstrong>The Polish School of Poster Art\u003C/strong>: Posters From the University of Northampton's Osborne Robinson Collection. Online: The University of Northampton, 2011. Disponível na internet por http em: \u003Chttp://www.blurb.com/books/2356310-the-polish-school-of-poster-art>. Acesso em 01/04/2016.\u003C/p>",{"id":74,"label":75},"f849ac62-7daa-4884-9bba-123b46680ea7","\u003Cp>VALENTE, Francisco. O olho vivo de Saul Bass. \u003Cstrong>Portal Ípsilon\u003C/strong>. 13/04/2012. Disponível na internet por http em: \u003Chttp://ipsilon.publico.pt/cinema/texto.aspx?id=303361>. Acesso em: 10/09/2013\u003C/p>",{"label":77,"id":78},"\u003Cp>ZIELINSKI, Florian. The rise and fall of governmental patronage of art: A sociologist's case study of the polish poster between 1945 and 1990. \u003Cstrong>International Sociology\u003C/strong>. vol. 9, n. 1, p. 29-41,1994.\u003C/p>","ac2af1be-ec37-452c-8179-2326be26caa1",423,[81],"vanguarda-cartaz-e-cinema-uma-aproximacao-entre-a-escola-polonesa-e-saul-bass",{"updateDate":7,"createDate":83,"deleteDate":7},1766871947,[85,86],"primary","secondary","2061f41c-b159-4a87-9d89-6a00620b6a58",[89],{"slugs":90,"_id":10,"id":7,"createDate":91,"lastmodified":92,"filiation":13,"name":8,"description":93,"designation":7,"objectID":10,"email":11,"role":7,"path":94,"lastName":6,"url":7},[15,16],"2025-12-27T21:45:47.175Z",1766871947175,{},"people/749a45c9-97ab-421d-8d4c-53b979788d0a",[10],"enabled",3,{"pageRange":99,"parent":100,"updateDate":101,"data":102,"trackId":110,"type":30,"typeData":111,"slugs":167,"metaData":169,"langs":171,"_id":172,"contributors":173,"contributorsIds":180,"status":96,"download":181,"slug":168},"829-840","50fdb9c5-a3aa-47ea-b71c-8a1b73447b29","2025-12-27T21:18:45-03:00",{"secondary":103,"primary":106},{"keywords":104,"excerpt":105,"title":7},"\u003Cp>Minimal art, Modern graphic design, Mies van der Rohe, Paul Rand, Saul Bass\u003C/p>","This research aims to investigate the influence of minimalism, as defined by the architect Mies van der Rohe, over the emergence of modern graphic design, taking as an example the work of pioneering designers like Paul Rand and Saul Bass. Its main objective is to map the precepts amid which arises minimalism in architecture and sculpture, through movements such as Russian Constructivism, Bauhaus and the Dutch neoplasticism, trying to understand their role in the emergence of the modern American graphic design in the mid twentieth century. Seeking to analyze the dialogue between art, architecture and design through the minimalist statement ‘less is more’, this research, that is currently nearing completion, is justified mainly by discussing the design as a point of convergence and integration of various artistic forms, seeking to offer, through their results, contributions to the study of the visual arts.",{"keywords":107,"excerpt":108,"title":109},"\u003Cp>Minimalismo, Design gráfico moderno, Mies van der Rohe, Paul Rand, Saul Bass\u003C/p>","A presente pesquisa visa investigar a influência do minimalismo, no sentido preconizado pelo arquiteto Mies Van der Rohe, no surgimento do design gráfico moderno, tomando como exemplo o trabalho de designers pioneiros como Paul Rand e Saul Bass. Seu principal objetivo é mapear os preceitos em meio aos quais surge o minimalismo na arquitetura e escultura, passando por movimentos como o construtivismo russo, o neoplasticismo holandês e a Bauhaus, para tentar compreender o seu papel no surgimento do design gráfico moderno norte-americano em meados do século XX. Buscando analisar o diálogo entre arte, arquitetura e design pelo viés da máxima minimalista less is more, esta pesquisa, que se encontra atualmente em fase de conclusão, justifica-se principalmente por abordar o design como ponto de convergência e integração de diversas formas artísticas, buscando oferecer, através de seus resultados, contribuições com o estudo das artes visuais.","Less Is More: Interseções Entre o Surgimento do Design Gráfico Moderno e o Minimalismo de Mies Van Der Rohe","0ac138twk",{"startPage":112,"file":113,"references":116,"endPage":166,"track":110,"doi":7},829,{"fullpath":114,"name":115},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2F0ac138twk-1766881125-829-840.pdf","0ac138twk-1766881125-829-840.pdf",[117,120,123,125,128,131,134,137,140,143,146,148,151,154,157,160,163],{"label":118,"id":119},"\u003Cp>BASS, Jennifer; KIRKHAM, Pat. \u003Cstrong>Saul Bass\u003C/strong>: a Life in film & design. London: Laurence King Publishing Ltd, 2011.\u003C/p>","72354ce4-c081-461a-850d-3d69e6fc317d",{"label":121,"id":122},"\u003Cp>BATCHELOR, David. \u003Cstrong>Minimalismo\u003C/strong>. Tradução: Célia Euvaldo. São Paulo: Cosac Naify, 2001.\u003C/p>","3a14d144-cef9-4f96-9a5c-4b30391a7c2e",{"id":124,"label":47},"620408cd-30c6-41f6-80d5-2b4f2815a667",{"label":126,"id":127},"\u003Cp>FERREIRA, F. A. A inserção do design moderno nos letreiros dos filmes brasileiros nos anos 1960. Anais do \u003Cstrong>9º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design\u003C/strong>. São Paulo: Blücher e Universidade Anhembi Morumbi, 2010.\u003C/p>","a7bf889a-859b-4e4d-8e87-8904caa549dd",{"label":129,"id":130},"\u003Cp>FERREIRA, F. A. \u003Cstrong>Arte gráfica enquanto cinema e cinema enquanto arte gráfica\u003C/strong>: os letreiros cinematográficos de Saul Bass. São Paulo, 2008. Tese (Doutorado em Ciências da Comunicação) - ECA, USP.\u003C/p>","80e7ce9f-39e3-4d6b-87bf-dbe7160d083a",{"id":132,"label":133},"a0f5c7eb-c0e1-4f45-a26e-ceb725529e0c","\u003Cp>HELLER, Steven. \u003Cstrong>Paul Rand\u003C/strong>. London: Phaidon Press Limited, 1999.\u003C/p>",{"id":135,"label":136},"6a30a0e5-c25c-41ce-9fb2-6267289da025","\u003Cp>HOLLIS, Richard. \u003Cstrong>Design gráfico\u003C/strong>: Uma história concisa. São Paulo: Martins Fontes, 2000.\u003C/p>",{"label":138,"id":139},"\u003Cp>KROEGER, Michael (org.). \u003Cstrong>Conversas com Paul Rand\u003C/strong>. Tradução: Cristina Fino. São Paulo: Cosac Naify, 2010.\u003C/p>","ce709e1a-99a9-4a94-a666-8eea30cc1b03",{"id":141,"label":142},"29e7c281-fbd4-453c-a079-e0972292d1dc","\u003Cp>LUPTON, Ellen e MILLER, J. Abbot. \u003Cstrong>ABC da Bauhaus\u003C/strong>: A Bauhaus e a teoria do design. São Paulo: Cosac Naify, 2008.\u003C/p>",{"label":144,"id":145},"\u003Cp>MELO, Chico Homem de. \u003Cstrong>O design gráfico brasileiro\u003C/strong>: anos 60. São Paulo: Cosac Naify, 2008.\u003C/p>","4ad5f928-e85a-46d5-b566-03607c709837",{"id":147,"label":68},"719436d7-9a0a-46fc-8212-73836ccaa892",{"id":149,"label":150},"acb53c78-e23d-4d25-bfc4-3aca7f92141a","\u003Cp>ROVIRA, Josep M.; CASALS, Lluís. \u003Cstrong>Reflections Mies van der Rohe Pavillion\u003C/strong>. Pittsburg: Triangle Postals, 2002.\u003C/p>",{"label":152,"id":153},"\u003Cp>SAVI, Vittorio. \u003Cstrong>Minimalism in Architecture and the Other Arts\u003C/strong>. Barcelona: Less is more, 1996\u003C/p>","ce1971e2-4f4a-42cf-9cec-6d01a27968b1",{"label":155,"id":156},"\u003Cp>SCORSESE, M. Saul Bass as a designer of films. In: \u003Cstrong>Saul Bass\u003C/strong>. World Graphic Design 10. Tokyo: Ginza Graphic Gallery, 1993.\u003C/p>","ea2e38fe-edf3-4574-a78c-2c43fb612fcf",{"label":158,"id":159},"\u003Cp>SOUZA, Pedro Luiz Pereira de. \u003Cstrong>Notas para uma história do design\u003C/strong>. 4. ed. Rio de Janeiro: 2AB, 2008.\u003C/p>","9c553a54-e648-44f3-80bc-0ca6d0ca2677",{"label":161,"id":162},"\u003Cp>ZABALBEASCOA, Anatxu; MARCOS, Javier Rodríguez. \u003Cstrong>Minimalismos\u003C/strong>. Barcelona: Gustavo Gili S.A, 2001\u003C/p>","317e254c-fef0-42a4-9a75-062fac3116ed",{"label":164,"id":165},"\u003Cp>VALENTE, Francisco. O olho vivo de Saul Bass. Portal \u003Cstrong>Ípsilon\u003C/strong>. 13/04/2012. Disponível em: \u003Chttp://ipsilon.publico.pt/cinema/texto.aspx?id=303361> Acesso em: 10/09/2013\u003C/p>","09cf9d03-1f91-4ad9-a6c6-485462a05a4b",840,[168],"less-is-more-intersecoes-entre-o-surgimento-do-design-grafico-moderno-e-o-minimalismo-de-mies-van-de",{"updateDate":7,"createDate":170,"deleteDate":7},1766881125,[85,86],"f6b95cef-75d0-492f-a872-d7543abbe468",[174],{"_id":10,"description":175,"path":94,"lastName":6,"designation":7,"slugs":176,"email":11,"name":8,"objectID":10,"url":7,"createDate":177,"id":7,"filiation":178,"lastmodified":179,"role":7},{},[15,16],"2025-12-28T00:18:45.230Z","Faculdade Assis Gurgacz",1766881125230,[10],2,{"target":183,"query":184},"people/get",{"id":10,"articles":185},"true",1780316121088]