[{"data":1,"prerenderedAt":237},["ShallowReactive",2],{"person-6fd40af2-6408-4eb6-8739-bdac834bee5e":3},{"success":4,"person":5,"request":233},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":7,"url":7,"createDate":11,"filiation":7,"slugs":12,"articles":15},"Vasquez","","Melissa Marin",{},"6fd40af2-6408-4eb6-8739-bdac834bee5e","2025-12-28T00:20:03-03:00",[13,14],"melissa-marin-vasquez","vasquez-melissa-marin",[16,196],{"pageRange":17,"parent":18,"updateDate":19,"data":20,"trackId":28,"type":29,"typeData":30,"slugs":127,"metaData":129,"langs":131,"_id":134,"contributors":135,"contributorsIds":193,"status":194,"download":195,"slug":128},"5283-5292","1d56dc33-e105-4628-a31a-0c0770b7a53d","2025-12-28T00:20:41-03:00",{"secondary":21,"primary":24},{"keywords":22,"excerpt":23,"title":7},"\u003Cp>Ergonomics, Cognition, Neuromarketing, Neuroergonomia, Neurodesign\u003C/p>","The design is in of constantly evolution, increasingly supporting by science and the knowledge gained with technological advances in the development of new products and a better understanding of its members. One of the important areas that q Design is allied neuroscience. This was able to reveal new possibilities to know and better understand the nature of cognition and human behavior. Thus is providing a scientific approach to the person and better understand the behavior, conditions and user interests against many situations, spaces or products. This study aims to understand the application of neuroscience in marketing disciplines, ergonomics and design, as well as establishing an introductory reflection on the neuroscience of incorporation into the design in academic and professional spheres, through a literature review and that will serve as a basis for understanding of the applicability of neuroscience in the development of design projects.",{"keywords":25,"excerpt":26,"title":27},"\u003Cp>Ergonomia, Cognição, Neuromarketing, Neuroergonomia, Neurodesign\u003C/p>","sustenta na ciência e nos conhecimentos adquiridos com os avanços tecnológicos, visando o desenvolvimento de novos produtos e uma melhor compreensão de seus usuários. Uma das importantes áreas que o Design se aliou é a neurociência. Esta foi capaz de revelar novas possibilidades para conhecer e compreender melhor a natureza da cognição e da conduta humana. Deste modo, a neurociência proporciona uma alternativa cientifica para explicar o comportamento das pessoas durante o uso de produtos e sistemas. Este estudo tem como objetivo compreender a aplicação da neurociência nas disciplinas de marketing, ergonomia e design, além de estabelecer uma reflexão introdutória a respeito da incorporação da neurociência no design nas esferas acadêmica e profissional, além de estabelecer uma reflexão introdutória a respeito da incorporação da neurociência no design nas esferas acadêmica e profissional.","Neurociência e Ciências Sociais: Uma Revisão dos Conceitos do Neuromarketing, da Neuroergonomia e do Neurodesign","rtj7bgyz","article",{"startPage":31,"file":32,"references":35,"endPage":126,"track":28,"doi":7},5283,{"fullpath":33,"name":34},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Frtj7bgyz-1766892041-5283-5292.pdf","rtj7bgyz-1766892041-5283-5292.pdf",[36,39,42,45,48,51,54,57,60,63,66,69,72,75,78,81,84,87,90,93,96,99,102,105,108,111,114,117,120,123],{"label":37,"id":38},"\u003Cp>ACEVEDO, Germán Rodríguez. Ciencia, Tecnología y Sociedad: una mirada desde la Educación em Tecnología. \u003Cstrong>Revista Iberoamericana de Educación\u003C/strong>, 1998, n. 18, p. 107 - 144.\u003C/p>","93b13ac5-1e8d-4147-9645-e7cd7cf170c2",{"label":40,"id":41},"\u003Cp>ALEXIOU, Katerina, et al. Exploring the neurological basis of design cognition using brain imaging: some preliminary results. \u003Cstrong>Design Studies\u003C/strong>, 2009, v. 30, n. 6, p. 623647.\u003C/p>","d074fd1f-16ce-434b-a0d9-a332dfea366c",{"label":43,"id":44},"\u003Cp>CAPILLA-GONZÁLEZ, A., et al. La magnetoencefalografía en los trastornos cognitivos del lóbulo frontal. \u003Cstrong>Revista de neurología\u003C/strong>, 2004, v. 39, n. 2, p. 183-188.\u003C/p>","794577df-a563-44ee-bfa4-f3cfb9542e9b",{"id":46,"label":47},"e2a48353-812e-4a39-aa59-e3b596d2ce8e","\u003Cp>CORREA, A. Neurociencia aplicada: el cerebro al servicio de la humanidad. \u003Cstrong>Departamento de Psicología Experimental y Fisiología del Comportamiento Universidad de Granada\u003C/strong>, 2008.\u003C/p>",{"label":49,"id":50},"\u003Cp>CORSI, Maria; CABRERA, María Corsi. Aproximaciones de las neurociencias a la conducta. \u003Cstrong>UNAM\u003C/strong>, 2004.\u003C/p>","33bf63f7-5e78-4185-85d3-11bdfbc53e37",{"label":52,"id":53},"\u003Cp>DAROFF, Robert B.; AMINOFF, Michael J. \u003Cstrong>Encyclopedia of the neurological sciences\u003C/strong>. Academic press, 2014.\u003C/p>","676f0fc3-cb62-4530-8d9c-513d08fd8406",{"label":55,"id":56},"\u003Cp>DE LA BARRERA, María Laura; DONOLO, Danilo. Neurociencias y su importancia en contextos de aprendizaje. \u003Cstrong>Revista digital universitaria\u003C/strong>, 2009, v. 10, n. 4, p. 1-10.\u003C/p>","ceeb24fa-d7eb-4778-80bf-1768b54e99c4",{"label":58,"id":59},"\u003Cp>ESCERA, Carles. Aproximación histórica y conceptual a la Neurociencia Cognitiva. \u003Cstrong>Cognitiva\u003C/strong>, 2004, v. 16, n. 2, p. 141-61.\u003C/p>","aeb39193-5338-4df2-81f9-232c88077c58",{"id":61,"label":62},"3977784c-0b14-48f6-80be-a64700db3710","\u003Cp>FUSTER, Joaquin M. The Module: Crisis of a Paradigm-The New Cognitive Neurosciences, Michael S. Gazzaniga, Editor-in-Chief Cambridge, Massachusetts: MIT Press (1999). \u003Cstrong>Neuron\u003C/strong>, 2000, v. 1, n. 26, p. 51-53.\u003C/p>",{"label":64,"id":65},"\u003Cp>FUGATE, Douglas L. Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice. \u003Cstrong>Journal of Consumer Marketing\u003C/strong>, 2007, v. 24, n. 7, p. 385-394.\u003C/p>","a1417e75-f9a6-4154-b467-22eebdd7489d",{"label":67,"id":68},"\u003Cp>GIMENEZ-AMAYA, José Manuel; MURILLO, José Ignacio. \u003Cstrong>Mente y cerebro en la Neurociencia contemporánea\u003C/strong>. Una aproximación a su estudio interdisciplinar. 2007.\u003C/p>","513f7bac-a890-4cdd-ba5e-590640cffb71",{"label":70,"id":71},"\u003Cp>GIRAUDET, Louise, et al. The neuroergonomic evaluation of human machine interface design in air traffic control using behavioral and EGG/ERP measures. \u003Cstrong>Behavioural brain research\u003C/strong>, 2015, 294: 246-253.\u003C/p>","81df052f-bb3c-4d45-91a5-e642ce3a0a48",{"id":73,"label":74},"db8a0f2d-f194-4eb6-9ddf-9a48ed9c63b3","\u003Cp>GLIMCHER, Paul W.; RUSTICHINI, Aldo. Neuroeconomics: the consilience of brain and decision. \u003Cstrong>Science\u003C/strong>, 2004, v. 306, n 5695, p. 447-452.\u003C/p>",{"id":76,"label":77},"28a2366b-35a7-4a46-9fe6-03f97de4c4a6","\u003Cp>GUTIERREZ, María Jesús Ávila, et al. Neurodiseño y neurousabilidad: un nuevo enfoque del diseño desde la perspectiva de la Neurociencia. \u003Cstrong>Sevilla Técnica\u003C/strong>, 2011, n 37, p. 4245.\u003C/p>",{"label":79,"id":80},"\u003Cp>HERRERA BATISTA, Miguel Ángel. El neurodiseño como una nueva práctica hacia el diseño científico. \u003Cstrong>No Solo Usabilidad\u003C/strong>, 2012, n 11.\u003C/p>","2179a3c4-c9b0-4410-834d-f788dfee699d",{"label":82,"id":83},"\u003Cp>KANDEL, Eric R. Jessell, et al. \u003Cstrong>Neurociencia y conducta\u003C/strong>. 1997.\u003C/p>","cbe5732a-1e27-4db4-8214-391599e7c0bb",{"label":85,"id":86},"\u003Cp>KAHNEMAN, Daniel. \u003Cstrong>Attention and effort\u003C/strong>. Englewood Cliffs, NJ: Prentice-Hall, 1973.\u003C/p>","9b01bc16-47ac-42e8-b612-f3505dfc54b8",{"label":88,"id":89},"\u003Cp>LEE, Nick; CHAMBERLAIN, Laura. Neuroimaging and psychophysiological measurement in organizational research. \u003Cstrong>Annals of the New York Academy of Sciences\u003C/strong>, 2007, v. 1118, n 1, p. 18-42.\u003C/p>","848358c4-6a7b-4bae-aecc-2ef64ff0421c",{"label":91,"id":92},"\u003Cp>LEE, Nick; BRODERICK, Amanda J.; CHAMBERLAIN, Laura. What is ‘neuromarketing’? A discussion and agenda for future research. \u003Cstrong>International Journal of Psychophysiology\u003C/strong>, 2007, vol. 63, no 2, p. 199-204.\u003C/p>","2254e2d1-1e43-4c1b-9e9b-f040cd3b7f22",{"id":94,"label":95},"aea81f9f-0bf0-4216-be87-f37d2f2e73d2","\u003Cp>MAUREIRA, Fernando. La neurociencia cognitiva: Una ciência base para la Psicología. \u003Cstrong>Psiquiatría Universitaria\u003C/strong>, 2010, v. 6, n 4, p. 449-453.\u003C/p>",{"label":97,"id":98},"\u003Cp>MCCONNON, A.; STEAD, D. If I only had a brain scan. \u003Cstrong>Business Week\u003C/strong>, 2007, v. 4018, n 19, p. 22.\u003C/p>","fbcc6b6f-c428-484a-a5e7-65e7fc9d6116",{"label":100,"id":101},"\u003Cp>MEHTA, Ranjana K.; PARASURAMAN, Raja. Neuroergonomics: a review of applications to physical and cognitive work. \u003Cstrong>Frontiers in human neuroscience\u003C/strong>, 2013, v. 7, p. 889.\u003C/p>","679f80b7-bfa0-4404-810f-b1f8e01e994d",{"label":103,"id":104},"\u003Cp>PARASURAMAN, Raja. Neuroergonomics: Research and practice. \u003Cstrong>Theoretical Issues in Ergonomics Science\u003C/strong>, 2003, v. 4, n 1-2, p. 5-20.\u003C/p>","9c69d417-74c6-47fe-bcff-4e9cf6dbb760",{"label":106,"id":107},"\u003Cp>PARASURAMAN, Raja; RIZZO, Matthew (ed.). \u003Cstrong>Neuroergonomics\u003C/strong>: The brain at work. Oxford University Press, 2006.\u003C/p>","7415a532-ee18-44ab-97ba-a6f92293098f",{"label":109,"id":110},"\u003Cp>PARASURAMAN, Raja; WILSON, Glenn F. Putting the brain to work: Neuroergonomics past, present, and future. \u003Cstrong>Human Factors\u003C/strong>: The Journal of the Human Factors and Ergonomics Society, 2008, v. 50, n. 3, p. 468-474.\u003C/p>","46e9ffab-e05e-46c5-843f-c007adcd823c",{"label":112,"id":113},"\u003Cp>PEREIRA, Verónica Crespo; LAGO, Beatriz Legerén. \u003Cstrong>Neurogaming\u003C/strong>: El papel de la neurociencia en la industria del videojuego, 2015\u003C/p>","fe3d6681-0546-41c2-b817-859b01caa260",{"label":115,"id":116},"\u003Cp>SQUIRE, Larry, et al. (ed.). \u003Cstrong>Fundamental neuroscience\u003C/strong>. Academic Press, 2012.\u003C/p>","5e98405a-32b7-48c3-a67d-7c4351999d21",{"id":118,"label":119},"bd61eba1-2211-45ec-af9a-83c70c633117","\u003Cp>TOMSAK, Robert L. \u003Cstrong>Encyclopedia of the Neurological Sciences\u003C/strong>. 2005.\u003C/p>",{"id":121,"label":122},"b3ecb066-b96c-4177-86ac-bfc1d3e46573","\u003Cp>VENDRELL, Pere; JUNQUÉ, Carme; PUJOL, Jesús. La resonancia magnetica funcional: Una nueva tecnica para el estudio de las bases cerebrales de los procesos cognitivos. \u003Cstrong>Psicothema\u003C/strong>, 1995, v. 7, n. 1, p. 51-60.\u003C/p>",{"label":124,"id":125},"\u003Cp>WALTON, C. The brave new world of neuromarketing is here. \u003Cstrong>B&T (Australia)\u003C/strong>, 2004, v. 19, p. 22.\u003C/p>","2247531a-ee64-4c3a-b143-b60d9f949e00",5292,[128],"neurociencia-e-ciencias-sociais-uma-revisao-dos-conceitos-do-neuromarketing-da-neuroergonomia-e-do-n",{"updateDate":7,"createDate":130,"deleteDate":7},1766892041,[132,133],"primary","secondary","287a63c4-549b-44bb-8957-219ff26240ac",[136,144,154,164,173,183],{"path":137,"name":8,"lastName":6,"objectID":10,"designation":7,"role":7,"createDate":138,"filiation":139,"lastmodified":140,"slugs":141,"description":142,"_id":10,"email":143,"id":7,"url":7},"people/6fd40af2-6408-4eb6-8739-bdac834bee5e","2025-12-28T03:20:41.546Z","UNESP – FAAC",1766892041546,[13,14],{},"melissamava@gmail.com",{"path":145,"url":7,"lastName":146,"role":7,"createDate":138,"designation":7,"name":147,"filiation":139,"description":148,"objectID":149,"id":7,"slugs":150,"_id":149,"email":153,"lastmodified":140},"people/2107b856-480f-4f8a-97c8-543a115b69dd","Mattos","Liara Mucio de",{},"2107b856-480f-4f8a-97c8-543a115b69dd",[151,152],"liara-mucio-de-mattos","mattos-liara-mucio-de","liaramattos@gmail.com",{"lastmodified":140,"slugs":155,"description":158,"url":7,"objectID":159,"designation":7,"id":7,"filiation":139,"createDate":138,"role":7,"path":160,"email":161,"lastName":162,"_id":159,"name":163},[156,157],"guilherme-da-silva-bertolaccini","bertolaccini-guilherme-da-silva",{},"fcfa6056-2365-4f2a-9f7f-ebe7dba244fb","people/fcfa6056-2365-4f2a-9f7f-ebe7dba244fb","guilhermebertolaccini@gmail.com","Bertolaccini","Guilherme da Silva",{"name":165,"objectID":166,"url":7,"lastName":167,"role":7,"id":7,"_id":166,"path":168,"slugs":169,"email":7,"filiation":139,"description":172,"lastmodified":140,"createDate":138,"designation":7},"Paula da Cruz","2785cbef-5d84-44aa-8aea-03b58a1bcfb5","Landim","people/2785cbef-5d84-44aa-8aea-03b58a1bcfb5",[170,171],"paula-da-cruz-landim","landim-paula-da-cruz",{},{"objectID":174,"name":175,"description":176,"path":177,"url":7,"designation":7,"lastName":178,"slugs":179,"createDate":138,"email":182,"lastmodified":140,"id":7,"role":7,"filiation":139,"_id":174},"b8164f83-1f79-435e-9357-1c61bbda130d","Luis Carlos",{},"people/b8164f83-1f79-435e-9357-1c61bbda130d","Paschoarelli",[180,181],"luis-carlos-paschoarelli","paschoarelli-luis-carlos","paschoarelli@faac.unesp.br",{"_id":184,"role":7,"filiation":139,"description":185,"name":186,"url":7,"slugs":187,"id":7,"lastName":190,"objectID":184,"designation":7,"createDate":138,"lastmodified":140,"email":191,"path":192},"cdc55784-1d9b-4bea-8780-792ddb13b4a7",{},"Fausto Orsi",[188,189],"fausto-orsi-medola","medola-fausto-orsi","Medola","fausto.medola@faac.unesp.br","people/cdc55784-1d9b-4bea-8780-792ddb13b4a7",[10,149,159,166,174,184],"enabled",4,{"pageRange":197,"parent":18,"updateDate":11,"data":198,"trackId":28,"type":29,"typeData":202,"slugs":207,"metaData":209,"langs":211,"_id":212,"contributors":213,"contributorsIds":232,"status":194,"slug":208},"5261-5270",{"secondary":199,"primary":201},{"keywords":7,"excerpt":7,"title":200},"Análise Bibliométrica da Produção Científica em Ergonomia na Área do Design: As Mudanças e Tendências Futuras",{"keywords":7,"excerpt":7,"title":200},{"startPage":203,"file":204,"references":205,"endPage":206,"track":28,"doi":7},5261,null,[],5270,[208],"analise-bibliometrica-da-producao-cientifica-em-ergonomia-na-area-do-design-as-mudancas-e-tendencias",{"updateDate":7,"createDate":210,"deleteDate":7},1766892003,[132,133],"a98cb42a-4f84-4d73-b7b8-61636a7ca0bc",[214,219,222,226,229],{"designation":7,"url":7,"lastName":6,"createDate":215,"role":7,"_id":10,"name":8,"description":216,"lastmodified":217,"objectID":10,"slugs":218,"path":137,"email":7,"id":7,"filiation":7},"2025-12-28T03:20:03.402Z",{},1766892003402,[13,14],{"email":7,"id":7,"_id":149,"filiation":7,"lastName":146,"objectID":149,"role":7,"createDate":215,"name":147,"lastmodified":217,"url":7,"slugs":220,"description":221,"path":145,"designation":7},[151,152],{},{"lastName":162,"slugs":223,"description":224,"_id":159,"objectID":159,"designation":7,"name":163,"createDate":215,"role":7,"filiation":7,"url":7,"lastmodified":225,"path":160,"email":7,"id":7},[156,157],{},1766892003403,{"url":7,"createDate":215,"description":227,"designation":7,"name":186,"objectID":184,"lastmodified":225,"path":192,"lastName":190,"filiation":7,"slugs":228,"email":7,"id":7,"role":7,"_id":184},{},[188,189],{"designation":7,"url":7,"email":7,"role":7,"name":175,"objectID":174,"path":177,"lastmodified":225,"createDate":215,"id":7,"description":230,"_id":174,"lastName":178,"slugs":231,"filiation":7},{},[180,181],[10,149,159,184,174],{"target":234,"query":235},"people/get",{"id":10,"articles":236},"true",1780316117919]