[{"data":1,"prerenderedAt":152},["ShallowReactive",2],{"person-6eae1482-00cf-4324-a043-12842bb867e3":3},{"success":4,"person":5,"request":148},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Veiga","","Diogo",{},"6eae1482-00cf-4324-a043-12842bb867e3","diogolean@gmail.com","2025-12-27T18:32:07-03:00","Graduação em Design; ESDI",[15,16],"diogo-veiga","veiga-diogo",[18,106],{"pageRange":19,"parent":20,"updateDate":21,"data":22,"trackId":31,"type":32,"typeData":33,"metaData":70,"langs":72,"_id":75,"contributors":76,"contributorsIds":102,"status":103,"slugs":104,"slug":105},null,"39f260d6-d61f-4dfe-b1f7-a6c315c260bd","2025-12-27T21:34:48-03:00",{"secondary":23,"primary":27},{"keywords":24,"excerpt":25,"title":26},"\u003Cp>experience, interaction, product and last user\u003C/p>","Every product involves an interaction between a user and the product itself. It is possible to consider that the most direct relationship on such interaction would be limited to the purchase and consumption. The purpose of this study is to explore possible methods that allow to extend such process of interaction. The objective is to multiply the initial goal of the user during the experience of searching, comparing and evaluating products.This approach brings pivotal changes to the way we design web portals for instance. Rather than seeking for a minimum number of clicks for realizing a purchase, it is necessary to design the interface in such a way that users are tempted to acquire others products that they were previously interested.","The Experience Design as a Multiplier of Goals.",{"keywords":28,"excerpt":29,"title":30},"\u003Cp>experiência, interação, produto e usuário\u003C/p>","O presente artigo pretende investigar alternativas para o designer projetar experiências que multipliquem os objetivos dos consumidores. Todo produto desenvolvido implica numa interação e numa experiência do usuário com o mesmo. É plausível considerar que a relação mais objetiva que se desenvolve entre um usuário e um produto limitar-se-ia a compra e consumo imediato. A proposta deste estudo consiste em explorar possíveis métodos de abordagem a serem executados pelo designer com o fim de prolongar este processo de interação, de forma a aumentar as chances de que o objetivo inicial do usuário em relação ao produto seja multiplicado e ele adicione novos produtos ao conjunto de seus interesses.","O Design de Experiência como Multiplicador de Objetivos.","cupudq2o","article",{"startPage":34,"file":35,"references":38,"endPage":69,"track":31,"doi":7},8341,{"fullpath":36,"name":37},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fcupudq2o-1766882088-8341-8350.pdf","cupudq2o-1766882088-8341-8350.pdf",[39,42,45,48,51,54,57,60,63,66],{"label":40,"id":41},"\u003Cp>BEYER, H. & HOLTZBLATT, K. \u003Cstrong>Contextual Design\u003C/strong>: Defining Customer-Centered Design. Morgan-Kaufmann, 1998.\u003C/p>","adf2a956-9cc2-4cba-af29-b00721382217",{"label":43,"id":44},"\u003Cp>CSIKSZENTMIHALYI, M. \u003Cstrong>Flow\u003C/strong>: The psychology of optimal experience. New York: Harper and Row, 1991.\u003C/p>","44369984-130a-485d-8ed2-965d6e9ce038",{"label":46,"id":47},"\u003Cp>FORLIZZI, Jody. FORD, S. The Building Blocks of Experience: An Early Framework for Interaction. Designers. \u003Cstrong>Proceedings of Designing Interactive. Systems (DIS 2000)\u003C/strong>. New York City, USA, 2000.\u003C/p>","e023c1b6-f87a-474b-b233-5e7ad0814d16",{"label":49,"id":50},"\u003Cp>HASSENZAHL, M., & TRACTINSKY, N. User Experience - a research agenda [Editorial]. \u003Cstrong>Behavior & Information Technology\u003C/strong>, 2006.\u003C/p>","ee77d139-57d8-4910-bd78-232cd01d2ba4",{"label":52,"id":53},"\u003Cp>LEWIS & REIMAN. \u003Cstrong>Task Centered User Interface Design\u003C/strong>: A Practical Introduction. University of Colorado, Boulder, 1993.\u003C/p>","447592a5-d707-4840-b51c-4e89747ed423",{"label":55,"id":56},"\u003Cp>MCLELLAN, Hilary, 2000. M.Env.Sci., Ph.D. \u003Cstrong>Experience Design\u003C/strong>. Seybold, P. New York: Times Business, 1998.\u003C/p>","862d8bca-70ad-43ad-89c8-ba1a2fc08d5d",{"label":58,"id":59},"\u003Cp>NIELSEN, J. & MACK, R. \u003Cstrong>Usability Inspection Methods\u003C/strong>, John Wiley & Sons. 1994.\u003C/p>","67b9221f-857a-4cdf-9653-b3ccc70ccb4b",{"label":61,"id":62},"\u003Cp>PINHEIRO, T & SZANIECKI,B & MONAT, A. O uso da metodologia de personas na produção de perfis para hipermídia adaptativa. \u003Cstrong>Anais do South America Interaction X\u003C/strong>. Curitiba, Brasil. 2010. p 97-103.\u003C/p>","05453977-5990-40b8-9eea-a1c365673b7f",{"label":64,"id":65},"\u003Cp>SEYBOLD, P. \u003Cstrong>The Customer Revolution\u003C/strong>: How to Thrive When Customers Are in Control. Editora Crown Business; 1st edition. 2001. ISBN-13: 978-0609607725\u003C/p>","14a4e84e-edd8-4cf7-bf4d-9e8929303970",{"id":67,"label":68},"b36b81fd-7bf7-479c-8640-bac9cd5d587b","\u003Cp>SHEDROFF, NATHAN. \u003Cstrong>Experience Design\u003C/strong>. Editora Waite Group Press; 1 edition. 2001. ISBN-13: 978-0735710788.\u003C/p>",8350,{"updateDate":7,"createDate":71,"deleteDate":7},1766882088,[73,74],"primary","secondary","5ee79964-b40d-407b-b9bd-6ea64cc323ac",[77,84,93],{"role":7,"path":78,"lastName":6,"lastmodified":79,"slugs":80,"name":8,"createDate":81,"_id":10,"url":7,"email":11,"filiation":82,"id":7,"description":83,"designation":7,"objectID":10},"people/6eae1482-00cf-4324-a043-12842bb867e3",1766882088398,[15,16],"2025-12-28T00:34:48.398Z","Escola Superior de Desenho Industrial (ESDI), Universidade do estado do Rio de Janeiro (UERJ)",{},{"id":7,"name":85,"lastmodified":79,"description":86,"lastName":87,"path":88,"filiation":82,"createDate":81,"role":7,"_id":89,"objectID":89,"slugs":90,"designation":7,"url":7,"email":7},"Washington Dias",{},"Lessa","people/ab0a39bb-aa4d-4e95-8768-8d93538f308b","ab0a39bb-aa4d-4e95-8768-8d93538f308b",[91,92],"washington-dias-lessa","lessa-washington-dias",{"_id":94,"id":7,"createDate":81,"objectID":94,"email":7,"slugs":95,"lastmodified":79,"filiation":82,"url":7,"designation":7,"description":98,"name":99,"lastName":100,"role":7,"path":101},"b85f78fc-7c29-459b-b11f-886ac3346d80",[96,97],"andre-s-monat","monat-andre-s",{},"André S.","Monat","people/b85f78fc-7c29-459b-b11f-886ac3346d80",[10,89,94],"enabled",[105],"the-experience-design-as-a-multiplier-of-goals",{"pageRange":19,"parent":20,"updateDate":12,"data":107,"trackId":113,"type":32,"typeData":114,"metaData":135,"langs":137,"_id":138,"contributors":139,"contributorsIds":145,"status":103,"download":146,"slugs":147,"slug":105},{"secondary":108,"primary":110},{"keywords":24,"excerpt":109,"title":26},"This article aims to investigate alternatives to the designer to develop experiments that multiply the goals of consumers. Every product developed involves an interaction between a user and the product itself. It is possible to consider that the most direct relationship on such interaction would be limited to the purchase and consumption. The purpose of this study is to explore possible methods of approach to be executed by the designer in order to extend this process of interaction, so the chances that the initial goal of the user for the product is multiplied.",{"keywords":28,"excerpt":111,"title":112},"O presente artigo pretende investigar alternativas para o designer projetar experiências que multiplicassem os objetivos dos consumidores. Todo produto desenvolvido implica numa interação e numa experiência do usuário com o mesmo. É plausível considerar que a relação mais objetiva que se desenvolve entre um usuário e um produto limitar-se-ia a compra e consumo imediato. A proposta deste estudo consiste em explorar possíveis métodos de abordagem a serem executados pelo designer com o fim de prolongar este processo de interação, de forma que as chances de que o objetivo inicial do usuário em relação ao produto seja multiplicado.","O Projeto de Experiências como Multiplicador de Objetivos.","mqity3eji",{"startPage":115,"file":116,"references":119,"endPage":134,"track":113,"doi":7},6097,{"fullpath":117,"name":118},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fmqity3eji-1766871127-6097-6107.pdf","mqity3eji-1766871127-6097-6107.pdf",[120,122,124,126,128,130,132],{"label":40,"id":121},"f392921b-e115-4200-99a1-f1ee953cafae",{"label":43,"id":123},"96d428d7-0273-4f9c-bb8c-e66c7d9ccda1",{"label":46,"id":125},"6c7a18bc-e58a-4495-a920-4db4757ad741",{"label":49,"id":127},"a1743c4d-6f36-43c7-9467-8d370a89ebff",{"label":52,"id":129},"7e0dfe87-5fc0-4b16-868a-79c23828d29e",{"label":55,"id":131},"a854c7a4-f55a-4a6e-a44e-dff5843bb5f8",{"id":133,"label":58},"b355916d-71fe-46d6-8a82-8ca9d311ca8d",6107,{"updateDate":7,"createDate":136,"deleteDate":7},1766871127,[73,74],"b68dd87f-1c36-4fa3-8b3d-de4c9d7a7f4e",[140],{"lastName":6,"lastmodified":141,"filiation":13,"createDate":142,"objectID":10,"name":8,"description":143,"slugs":144,"_id":10,"url":7,"designation":7,"id":7,"email":11,"path":78,"role":7},1766871127113,"2025-12-27T21:32:07.113Z",{},[15,16],[10],2,[105],{"target":149,"query":150},"people/get",{"id":10,"articles":151},"true",1780316117039]