[{"data":1,"prerenderedAt":189},["ShallowReactive",2],{"person-69d8b2da-37f1-4592-82b5-c66e4f1fb448":3},{"success":4,"person":5,"request":185},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Echeveste","","Marcia",{},"69d8b2da-37f1-4592-82b5-c66e4f1fb448","echevestei@producao.ufrgs.br","2025-12-17T08:11:12-03:00","Universidade Federal do Rio Grande do Sul - UFRGS",[15,16],"marcia-echeveste","echeveste-marcia",[18],{"parent":19,"metaData":20,"data":22,"langs":30,"_id":33,"type":34,"typeData":35,"status":146,"updateDate":147,"contributors":148,"contributorsIds":181,"download":182,"slugs":183,"slug":184},"308f2508-39ad-43fe-a49b-3483ee224f04",{"updateDate":7,"createDate":21,"deleteDate":7},1765969871,{"secondary":23,"primary":26},{"keywords":7,"excerpt":24,"title":25},"Packaging design is closely linked to market growth and changes, its projects need to address the functional issues of different consumption occasions, customer needs, communicate clearly, and in addition, its correct disposal. The objective of this work is to present a real case of redesign of a package used for the commercialization and distribution of pizzas in slices in football stadiums, aimed at serving thousands of people in a few hours.","Packaging Design for Sustainable Innovation in the Food-service Market At Large Events: The Case of Sliced Pizza Sold in Football Stadiums",{"keywords":27,"excerpt":28,"title":29},"\u003Cp>Design de embalagem, Sustentabilidade, Food-service\u003C/p>","O Design de embalagem está estreitamente ligado ao crescimento e às mudanças do mercado, seus projetos precisam dar conta das questões funcionais das diferentes ocasiões de consumo, as necessidades dos clientes, comunicar-se de forma clara, além disso, seu correto descarte. O objetivo neste trabalho é apresentar um caso real de redesenho de uma embalagem utilizada para a comercialização e distribuição de pizzas em fatias em estádios de futebol, direcionada para atender milhares de pessoas em poucas horas. O estudo é de natureza qualitativa e utiliza como método a pesquisa-ação. Como resultado prático foi possível conceber uma embalagem que atendesse os requisitos demandados pelo cliente, sendo de fácil montagem, compacta, de fácil envase, a garantia da integridade do conteúdo, ser sustentável e de baixo custo. O projeto apresentado neste estudo recebeu troféu no 15º prêmio de excelência gráfica (2019), na categoria inovação tecnológica devido ao seu projeto estrutural inovador.","Design de Embalagem para Inovação Sustentável no Mercado de Food-service em Grandes Eventos: Caso da Pizza em Fatias Comercializadas em Estádios de Futebol",[31,32],"primary","secondary","69667e73-18b2-490d-8eda-aa9a4ac75aad","article",{"startPage":36,"file":37,"references":40,"endPage":143,"track":144,"doi":145},6396,{"fullpath":38,"name":39},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2Fdownload-pdf-design-de-embalagem-para-inovao-sustentvel-no-mercado-de-food-service-em-grandes-eventos-caso-da-pizza-em-fatias-comercializadas-em-estdios-de-futebol-38255.pdf","download-pdf-design-de-embalagem-para-inovao-sustentvel-no-mercado-de-food-service-em-grandes-eventos-caso-da-pizza-em-fatias-comercializadas-em-estdios-de-futebol-38255.pdf",[41,44,47,50,53,56,59,62,65,68,71,74,77,80,83,86,89,92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140],{"id":42,"label":43},"12433da8-49a7-431a-a7f4-481d5e39bdb7","\u003Cp>ACEVES LARA, C. A. et al. The virtual food system: Innovative models and experiential feedback in technologies for winemaking, the cereals chain, food packaging and eco-designed starter production. \u003Cstrong>Innovative Food Science and Emerging Technologies\u003C/strong>, v. 46, n. October, p. 54–64, 2018.\u003C/p>",{"id":45,"label":46},"cb21203e-897f-4ebf-8370-0f72cb834fd5","\u003Cp>AGARSKI, B. et al. Evaluation of the environmental impact of plastic cap production, packaging, and disposal. \u003Cstrong>Journal of Environmental Management\u003C/strong>, v. 245, n. May, p. 55–65, 2019.\u003C/p>",{"id":48,"label":49},"0bb31c60-3960-476e-ba05-38fde711db10","\u003Cp>ANDERSSON, H. Nature, nationalism and neoliberalism on food packaging: The case of Sweden. \u003Cstrong>Discourse, Context and Média\u003C/strong>, v. 34, n. xxxx, 2020.\u003C/p>",{"id":51,"label":52},"7118a686-ce52-43d3-b0d6-475d08990f62","\u003Cp>BERGMILLER, K. H. \u003Cstrong>Manual para planejamento de embalagens\u003C/strong>. 1. ed. Rio de Janeiro: MIC-STI/IDI/MAM-RS, 1976.\u003C/p>",{"id":54,"label":55},"ab8f878a-a2f1-4e50-98f0-b8f2a568fa52","\u003Cp>BOZZOLA, M.; GIORGI, C. DE. Social packaging. Design for wide sustainability. \u003Cstrong>Design Journal\u003C/strong>, v. 22, n. sup1, p. 737–749, 2019.\u003C/p>",{"id":57,"label":58},"1f20f637-7d8a-4f09-9ea2-a0a5e54f3e2a","\u003Cp>BROD, M. Desenho de embalagem: projeto mediado por parâmetros ecológicos. Dissertação—[s.l.] Universidade Federal de Santa Maria, 2004.\u003C/p>",{"id":60,"label":61},"af0a85c0-b38b-46ab-8db6-b6e8a32d9ad4","\u003Cp>BUCCI, D. Z.; FORCELLINI, F. A. Sustainable packaging design model. \u003Cstrong>Complex Systems Concurrent Engineering: Collaboration, Technology Innovation and Sustainability\u003C/strong>, v. 55, n. 47, p. 363–370, 2007.\u003C/p>",{"id":63,"label":64},"0a77085b-723f-410f-92cb-358de8f79415","\u003Cp>BUIL, P. et al. The involvement of future generations in the circular economy paradigm: An empirical analysis on aluminium packaging recycling in spain. \u003Cstrong>Sustainability (Switzerland)\u003C/strong>, v. 9, n. 12, 2017.\u003C/p>",{"id":66,"label":67},"28891c74-8d83-4c09-b08a-044363b81eec","\u003Cp>CARVALHO, M. A. \u003Cstrong>Engenharia de embalagens: uma abordagem técnica do desenvolvimento de projetos de embalagem\u003C/strong>. 1. ed. São Paulo: Novatec, 2008.\u003C/p>",{"id":69,"label":70},"542179a6-138f-41ae-a8bc-f0ff23c5d109","\u003Cp>COLLARO, C. \u003Cstrong>Produção visual e gráfica\u003C/strong>. São Paulo: Summus, 2005.\u003C/p>",{"id":72,"label":73},"bd3cdca8-cc94-46e8-8952-9b7c3c459686","\u003Cp>DIDONE, M.; TOSELLO, G. Moulded pulp products manufacturing with thermoforming. \u003Cstrong>Packaging Technology and Science\u003C/strong>, v. 32, n. 1, p. 7–22, 2019.\u003C/p>",{"id":75,"label":76},"22b30957-b2d7-4621-9b90-400ba638ce14","\u003Cp>DUPIUS; SILVA, &. \u003Cstrong>Package design workbook\u003C/strong>. 1. ed. Massachusetts: Rockport Publishers, 2008.\u003C/p>",{"id":78,"label":79},"8692f443-9fbe-4847-a32b-2d495f097535","\u003Cp>ESPITIA, P. J. P. et al. Zinc Oxide Nanoparticles: Synthesis, Antimicrobial Activity and Food Packaging Applications. \u003Cstrong>Food and Bioprocess Technology\u003C/strong>, v. 5, n. 5, p. 1447–1464, 2012.\u003C/p>",{"id":81,"label":82},"7114f303-3c34-46b7-94ec-cb16a9060c25","\u003Cp>GEUEKE, B.; GROH, K.; MUNCKE, J. Food packaging in the circular economy: Overview of chemical safety aspects for commonly used materials. \u003Cstrong>Journal of Cleaner Production\u003C/strong>, v. 193, p. 491–505, 2018.\u003C/p>",{"id":84,"label":85},"7f97fd91-dd7a-4a60-b318-fec5ff63e7dd","\u003Cp>GIL, A. C. \u003Cstrong>Como elaborar projetos de pesquisa\u003C/strong>. 1. ed. São Paulo: [s.n.].\u003C/p>",{"id":87,"label":88},"bfb2966f-59cb-49f3-b7e0-3af291034be8","\u003Cp>GIOVANNETTI, M. D. \u003Cstrong>El Mundo del envase: manual para el diseño y producción de envases y embalajes\u003C/strong>. 2. ed. México: Gustavo Gili, 1995.\u003C/p>",{"id":90,"label":91},"41327ddd-cac6-4058-89f2-10cba4e7d0b0","\u003Cp>GURGEL, F. DO A. \u003Cstrong>Administração de embalagens\u003C/strong>. 1. ed. São Paulo: Thomson, 2007.\u003C/p>",{"id":93,"label":94},"32dc7df6-7e4a-407b-93ba-b4791c080b25","\u003Cp>HARIGA, M.; GLOCK, C. H.; KIM, T. Integrated product and container inventory model for a single-vendor single-buyer supply chain with owned and rented returnable transport items. \u003Cstrong>International Journal of Production Research\u003C/strong>, v. 54, n. 7, p. 1964–1979, 2016.\u003C/p>",{"id":96,"label":97},"7665881b-759b-4d25-8071-0de043da9e20","\u003Cp>KLIOPOVA-GALICKAJA, I.; KLIAUGAITE, D. VOC emission reduction and energy efficiency in the flexible packaging printing processes: analysis and implementation. \u003Cstrong>Clean Technologies and Environmental Policy\u003C/strong>, v. 20, n. 8, p. 1805–1818, 2018.\u003C/p>",{"id":99,"label":100},"7ee8ceef-16b8-4c0e-b896-bab3067dcb2c","\u003Cp>LINDEN, J.; MARTINS, R. \u003Cstrong>Pelos caminhos do design: metodologia de projeto\u003C/strong>. 1. ed. Londrina: Eduel, 2012.\u003C/p>",{"id":102,"label":103},"b6d65262-f2b8-4526-b3d4-4c0b273c673e","\u003Cp>MESTRINER, F. \u003Cstrong>Design de embalagem: curso básico\u003C/strong>. 1. ed. São Paulo: Pearson Makron Books, 2002.\u003C/p>",{"id":105,"label":106},"9eea1eac-c924-4621-84a0-9f56a74385d0","\u003Cp>MESTRINER, F. \u003Cstrong>Inovação na embalagem\u003C/strong>. São Paulo: Mbooks, 2008.\u003C/p>",{"id":108,"label":109},"b42e6ea2-bc68-4276-ab97-baf9693bf08b","\u003Cp>MOURA & BANZATO. \u003Cstrong>Embalagem, unitização e conteinerização\u003C/strong>. 2. ed. São Paulo: IMAM, 1997.\u003C/p>",{"id":111,"label":112},"5d602069-4fd7-424e-8767-59c72123123b","\u003Cp>NEGRÃO, C.; CAMARGO, E. \u003Cstrong>Design de embalagens: do marketing a produção\u003C/strong>. São Paulo: Novatec, 2008.\u003C/p>",{"id":114,"label":115},"5f140e7e-3310-48ed-b6ae-c90cd1419ba9","\u003Cp>PELTIER, F. \u003Cstrong>Design sustentável: caminhos virtuosos\u003C/strong>. In: NOVATEC (Ed.). 01. ed. São Paulo: [s.n.].\u003C/p>",{"id":117,"label":118},"d0c294df-4db3-4840-84c1-3f12aeb7e1e4","\u003Cp>REN, H. et al. PlantBottle™ Packaging program is continuing its journey to pursue bio-mono-ethylene glycol using agricultural waste. \u003Cstrong>Journal of Renewable and Sustainable Energy\u003C/strong>, v. 7, n. 4, 2015.\u003C/p>",{"id":120,"label":121},"a3851db0-352c-4ebc-af92-293b3281793b","\u003Cp>RONCARELLI, S. \u003Cstrong>Design de embalagem: 100 fundamentos de projeto e aplicação\u003C/strong>. 1. ed. São Paulo: Blusher, 2010.\u003C/p>",{"id":123,"label":124},"ec13f4e2-a1eb-4e23-9ef9-2a046247dd62","\u003Cp>RUSSELL, D. A. M. Sustainable (food) packaging – an overview. \u003Cstrong>Food Additives & Contaminants\u003C/strong>, v. 31, n. 3, p. 396–401, 2014.\u003C/p>",{"id":126,"label":127},"f9ab7aa3-7d85-4381-9772-263f340a6040","\u003Cp>SASTRE, R. et al. Radar da embalagem: uma referência preliminar para o projeto de embalagem em um contexto sistêmico e de complexidade. \u003Cstrong>12º Congresso Brasileiro de Inovação e Gestão de Desenvolvimento do Produto\u003C/strong>, p. 1–16, 2019.\u003C/p>",{"id":129,"label":130},"9086bff1-7894-4136-b01c-7e850d3a51f0","\u003Cp>SILVA, D. A. L. et al. Comparison of disposable and returnable packaging: A case study of reverse logistics in Brazil. \u003Cstrong>Journal of Cleaner Production\u003C/strong>, v. 47, p. 377–387, 2013.\u003C/p>",{"id":132,"label":133},"0ec9c4c6-3424-476f-9a83-925cda4b3029","\u003Cp>SIMMS, C. et al. Barriers to the adoption of waste-reducing eco-innovations in the packaged food sector: A study in the UK and the Netherlands. \u003Cstrong>Journal of Cleaner Production\u003C/strong>, v. 244, 2020.\u003C/p>",{"id":135,"label":136},"31a48ed1-ed14-4e58-95d9-c651e34c38b8","\u003Cp>STEWART, B. \u003Cstrong>Estratégias de design para embalagens\u003C/strong>. São Paulo: Blusher, 2010.\u003C/p>",{"id":138,"label":139},"090dbba8-c557-479b-94ba-6f30e1ffc64e","\u003Cp>STOLER, J.; WEEKS, J. R.; FINK, G. Sachet drinking water in Ghana's Accra-Tema metropolitan area: Past, present, and future. \u003Cstrong>Journal of Water Sanitation and Hygiene for Development\u003C/strong>, v. 2, n. 4, p. 223–240, 2012.\u003C/p>",{"id":141,"label":142},"db09a407-c47e-44b3-a523-d140eaed034b","\u003Cp>ZOUARI, A. Relationships between eco-design, resources commitment and reverse logistics: conceptual framework. \u003Cstrong>Journal of Advanced Mechanical Design, Systems, and Manufacturing\u003C/strong>, v. 13, n. 2, p. JAMDSM0039–JAMDSM0039, 2019.\u003C/p>",6410,"8q3xystji","10.5151/ped2022-3778177","enabled","2025-12-28T20:10:15-03:00",[149,155,167,177],{"role":7,"designation":7,"lastName":150,"filiation":151,"email":152,"name":153,"_id":154,"url":7},"Sastre","Universidade Federal do Paraná - UFPR","ricsastre@gmail.com","Ricardo","f09aca67-a61a-4d61-86b4-0c1da1100b07",{"id":7,"createDate":156,"slugs":157,"name":160,"lastmodified":161,"path":162,"filiation":13,"lastName":163,"description":164,"designation":7,"url":7,"email":165,"_id":166,"role":7,"objectID":166},"2025-12-17T11:11:11.786Z",[158,159],"cristiane-zeni","zeni-cristiane","Cristiane",1765969871786,"people/fffe8fe2-1eb3-427d-a02d-af20452b2dac","Zeni",{},"Cristiane@mudradesign.com.br","fffe8fe2-1eb3-427d-a02d-af20452b2dac",{"filiation":13,"url":7,"designation":7,"createDate":156,"email":168,"objectID":169,"lastName":170,"slugs":171,"description":174,"name":175,"path":176,"role":7,"id":7,"lastmodified":161,"_id":169},"istefani@producao.ufrgs.br","22961816-7f1e-46a9-bedb-dfb52b2d4c4f","Carísio de Paula",[172,173],"istefani-carisio-de-paula","carisio-de-paula-istefani",{},"Istefani","people/22961816-7f1e-46a9-bedb-dfb52b2d4c4f",{"designation":7,"email":11,"objectID":10,"url":7,"lastmodified":161,"filiation":13,"_id":10,"slugs":178,"id":7,"lastName":6,"description":179,"name":8,"createDate":156,"role":7,"path":180},[15,16],{},"people/69d8b2da-37f1-4592-82b5-c66e4f1fb448",[154,166,169,10],3,[184],"design-de-embalagem-para-inovacao-sustentavel-no-mercado-de-food-service-em-grandes-eventos-caso-da-",{"target":186,"query":187},"people/get",{"id":10,"articles":188},"true",1780316113349]