[{"data":1,"prerenderedAt":274},["ShallowReactive",2],{"person-69063670-151f-4480-ba41-588af8e970f2":3},{"success":4,"person":5,"request":270},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Calado","","Felipe",{},"69063670-151f-4480-ba41-588af8e970f2","felipemcosouza@gmail.com","2025-12-27T12:57:07-03:00","UFPE",[15,16],"felipe-calado","calado-felipe",[18,141],{"pageRange":19,"parent":20,"data":21,"trackId":30,"type":31,"typeData":32,"metaData":90,"langs":92,"_id":95,"status":96,"updateDate":97,"contributors":98,"contributorsIds":137,"download":138,"slugs":139,"slug":140},null,"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",{"secondary":22,"primary":26},{"keywords":23,"excerpt":24,"title":25},"\u003Cp>Sales Proposals, Design Methodology, Advergames\u003C/p>","This paper is about the use of design methodology in advergame's sales proposals in Pernambuco’s local productive cluster of digital games to improve its efficiency. A new model of advergame’s sales proposal is presented, based on bibliographic references of those three subjects, and applied for 10 months on the company Jynx Playware. As a result, the new model improved the sales numbers, but also demonstrated that there are other variables to be analyzed.","The Use of Design Methodology in Advergame’s Sales Proposals in Pernambuco’s Local Productive Cluster of Digital Games",{"keywords":27,"excerpt":28,"title":29},"\u003Cp>propostas comerciais, metodologia de design, advergames\u003C/p>","Este trabalho trata do uso de metodologia de design em propostas comerciais de advergames, no APL-PE de jogos digitais, para torná-las mais efetivas. Um modelo é apresentado, concebido baseado em referências bibliográficas dos três temas estudados, e aplicado durante 10 meses na empresa produtora de advergames Jynx Playware. Como resultado, métodos de design podem gerar propostas comerciais mais efetivas, porém existem outras variáveis a serem analisadas.","O Uso de Metodologia de Design em Propostas Comerciais de Advergames no Apl-pe de Jogos Digitais","vnnhda8i","article",{"startPage":33,"file":34,"references":37,"endPage":89,"track":30,"doi":7},4597,{"fullpath":35,"name":36},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fvnnhda8i-1766865871-4597-4615.pdf","vnnhda8i-1766865871-4597-4615.pdf",[38,41,44,47,50,53,56,59,62,65,68,71,74,77,80,83,86],{"id":39,"label":40},"c7058c94-26d7-4f0a-9f0a-b976b37e1a76","\u003Cp>COOPER, A. 2003. \u003Cstrong>The origin of Personas\u003C/strong>. Disponível em: \u003Chttp://www.cooper.com/journal/2003/08/the_origin_of_personas.html>. Último acesso em: 21/01/2012.\u003C/p>",{"label":42,"id":43},"\u003Cp>CREDIDIO, D. Metodologia de Design Aplicada à Concepção de Jogos Digitais. Dissertação (Mestrado). Em: \u003Cstrong>Programa de Pós Graduação em Design\u003C/strong>, Recife, Universidade Federal de Pernambuco, 2007.\u003C/p>","79edb340-dd3f-48e8-9ff0-46a9a393316b",{"label":45,"id":46},"\u003Cp>CROSS, N. \u003Cstrong>Engineering Design Methods\u003C/strong> - Strategies for Product Design. West Sussex: Wiley, 2000.\u003C/p>","5b7ceb87-4639-490e-aedc-29a2927807f3",{"label":48,"id":49},"\u003Cp>DAHL, S. ; EAGLE, L. ; BAÉZ, C. Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content. \u003Cstrong>Young Consumers\u003C/strong> Vol. 10, n.º 1, p. 46-59, 2009.\u003C/p>","babd721c-55b8-483a-9629-ecdf5282c712",{"id":51,"label":52},"cd6ae876-24b1-415f-8086-5cf2913b277e","\u003Cp>FRIEND, S. \u003Cstrong>Why Are You Really Winning and Losing Deals\u003C/strong>: A Customer Perspective on Determinants of Sales Failure. Georgia, Georgia State University, 2010.\u003C/p>",{"label":54,"id":55},"\u003Cp>JAMES, G. 2010. \u003Cstrong>How to Write a Killer Sales Proposal\u003C/strong>. Disponível em: \u003Chttp://www.cbsnews.com/8301-505183_162-28549012-10391735/how-to-write-a-killer-sales-proposal/?tag=bnetdomain>. Último acesso em: 21/01/2012.\u003C/p>","e192c21f-c005-4f40-bfc0-bc01d8de1502",{"label":57,"id":58},"\u003Cp>KOBAYASHI, H. ; OSADA, H. Strengthening of collaboration between IT vendors and their customer through proposal-based sales. Em IEEE International Conference on Quality and Reliability, Bangkok, set. 2011. \u003Cstrong>Proceedings of the 2011 IEEE ICQR\u003C/strong>, Bangkok, 2011.\u003C/p>","4c5c2912-a9d9-41cd-9b10-f6595319a9d0",{"label":60,"id":61},"\u003Cp>LOBACH, B. \u003Cstrong>Design industrial\u003C/strong>: Bases para a configuração dos produtos industriais. 1976. Tradução Freddy Van Camp. São Paulo: Editora Edgard Blücher, 2001.\u003C/p>","f37334a5-c3f3-45e8-895c-bd3718fea81e",{"label":63,"id":64},"\u003Cp>MALCHER, F. ; FALCAO, L. ; NEVES, A. M. M. Aplicação do Game Ontology Project no Processo de Análise de Similares para Design de Jogos. Em: SBGames, Rio de Janeiro, out. 2009. \u003Cstrong>Proceedings do 8º SBGames\u003C/strong>, Rio de Janeiro, 2009.\u003C/p>","e928b06d-9ed2-4229-9ef9-6636b66effd4",{"id":66,"label":67},"5ad951a3-8ae1-47ff-9542-0001869dddb6","\u003Cp>MALKINSON, T. \u003Cstrong>The Proposal Manager\u003C/strong>: A Value Add. Em: IEEE, 2002.\u003C/p>",{"label":69,"id":70},"\u003Cp>NEVES, A. M. M. ; CAMPOS, F.F.C. ; BARROS, S. G. ; CAMPELLO, S. B. ; ARAGÃO, I. ; CASTILLO, L. XDM Métodos Extensíveis de Design. \u003Cstrong>Anais do 8º congresso brasileiro de pesquisa e desenvolvimento em design\u003C/strong>. São Paulo: Centro Universitário Senac, 2008.\u003C/p>","43b34cd9-2656-465f-a859-d0617fc75ecf",{"label":72,"id":73},"\u003Cp>NEVES, A. M. M. ; OLIVEIRA, B. ; FALCAO, L. ; MALCHER, F. ; GOMES, V. C. F. ; DA HORA, D. PROGAMES Métodos e Técnicas de Design Aplicadas ao APL-PE de Jogos Digitais. \u003Cstrong>Anais do 9º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design\u003C/strong>. São Paulo: Universidade Anhembi Morumbi, 2010.\u003C/p>","47297561-1834-4258-80a9-06f2958924f0",{"label":75,"id":76},"\u003Cp>OLIVEIRA, B. CARDS PERSONA: Aplicação da técnica de personas na criação de jogos digitais. Dissertação (Mestrado). Em: \u003Cstrong>Programa de Pós Graduação em Design\u003C/strong>, Recife, Universidade Federal de Pernambuco, 2010.\u003C/p>","e598a39c-c33a-453e-9fcd-f0a45f8596d5",{"label":78,"id":79},"\u003Cp>ORTEGA, M. 2010. \u003Cstrong>Cinco elementos essenciais para fazer uma proposta comercial\u003C/strong>. Disponível em: \u003Chttp://www.catho.com.br/carreira-sucesso/colunistas/marcelo-ortega/cinco-elementos-essenciais-para-fazer-uma-proposta-comercial>. Último acesso em: 21/01/2012.\u003C/p>","ede8218f-f3ad-44f2-a7d8-8ab3f465222b",{"label":81,"id":82},"\u003Cp>ROCHA, D. ; TEOFILO, V. ; OLIVEIRA, B. ; NEVES, A. Os Advergames, a Estética e o Marketing. Em: SBGames, Florianópolis, nov. 2010. \u003Cstrong>Proceedings do 9º SBGames\u003C/strong>, Florianópolis, 2010.\u003C/p>","6a17107e-5b6f-4e83-835e-15cf3877a04a",{"label":84,"id":85},"\u003Cp>ROHRL, D. 2009. \u003Cstrong>IGDA 2008 – 2009 Casual Games White Paper\u003C/strong>. Disponível em: \u003Chttp://archives.igda.org/casual/IGDA_Casual_Games_White_Paper_2008.pdf>.Último acesso em: 21/01/2012.\u003C/p>","09ba9aa8-250a-4019-a36b-a2bc57a273bb",{"label":87,"id":88},"\u003Cp>TRACEY, J. R. STOP, GO, and the State of the Art in Proposal Writing. \u003Cstrong>IEEE Transactions on Professional Communication\u003C/strong>, Vol. 35, nº. 3, September 1992.\u003C/p>","a61d24d7-3412-45ec-b6a6-1ad489a16231",4615,{"updateDate":7,"createDate":91,"deleteDate":7},1766865871,[93,94],"primary","secondary","cfb3163a-2093-4d9c-ba89-57333bd8bd03","enabled","2025-12-28T20:04:59-03:00",[99,106,112,122,127],{"filiation":100,"email":11,"createDate":101,"objectID":10,"lastmodified":102,"slugs":103,"lastName":6,"name":8,"_id":10,"path":104,"role":7,"description":105,"id":7,"designation":7,"url":7},"Universidade Federal de Pernambuco - UFPE","2025-12-27T20:04:31.104Z",1766865871104,[15,16],"people/69063670-151f-4480-ba41-588af8e970f2",{},{"email":107,"filiation":108,"lastName":109,"url":7,"name":110,"_id":111,"role":7,"designation":7},"andre.neves@gmail.com","Universidade Federal de Pernambuco","Neves","André","04d530aa-fb5f-4689-8ab8-307d073c1cf1",{"objectID":113,"lastName":114,"name":115,"email":116,"_id":113,"lastmodified":102,"slugs":117,"designation":7,"role":7,"filiation":13,"url":7,"path":120,"description":121,"id":7,"createDate":101},"bb9093f7-fc67-49f8-9255-f6b53f0fb712","Vasconcelos","Luis","lalv4401@gmail.com",[118,119],"luis-vasconcelos","vasconcelos-luis","people/bb9093f7-fc67-49f8-9255-f6b53f0fb712",{},{"role":7,"designation":7,"_id":123,"email":124,"name":125,"filiation":108,"url":7,"lastName":126},"10cc4802-8d1d-4536-9d4a-13afc1c1f1fb","koboldok@gmail.com","Rafael","Bem",{"objectID":128,"lastmodified":102,"email":129,"filiation":13,"description":130,"createDate":101,"path":131,"lastName":132,"slugs":133,"_id":128,"name":136,"designation":7,"role":7,"id":7,"url":7},"67da023a-dda7-4d15-b27a-8bc3d95fc851","aquino.amandita@gmail.com",{},"people/67da023a-dda7-4d15-b27a-8bc3d95fc851","Aquino",[134,135],"amanda-aquino","aquino-amanda","Amanda",[10,111,113,123,128],1,[140],"o-uso-de-metodologia-de-design-em-propostas-comerciais-de-advergames-no-apl-pe-de-jogos-digitais",{"pageRange":19,"parent":20,"data":142,"trackId":151,"type":31,"typeData":152,"metaData":228,"langs":230,"_id":231,"status":96,"updateDate":232,"contributors":233,"contributorsIds":267,"download":138,"slugs":268,"slug":269},{"secondary":143,"primary":147},{"keywords":144,"excerpt":145,"title":146},"\u003Cp>methodology, process, design, problem exploration, data collection\u003C/p>","This paper deals with design methodology through an experimental and descriptive approach. It tests the problem exploration step, commonly placed in initial stages of several methodological frameworks in literature. The idea defended in this work is that the use of logical methods during this exploration step brings visible benefits regarding the quality of the alternatives developed by the design team. The experiment carried out is properly detailed and its results are presented, which is the disproof of the initial hypothesis for the described scenario.","The Influence of Problem Exploration Methods on the Design Process",{"keywords":148,"excerpt":149,"title":150},"\u003Cp>metodologia, processo, design, exploração do problema, coleta de dados\u003C/p>","Este trabalho trata da metodologia em design através de uma abordagem experimental descritiva. Nele, a etapa de exploração do problema, comumente situada no início de diversos modelos metodológicos encontrados na literatura, é testada por meio dos métodos que a compõem. Parte-se da premissa de que o uso de métodos lógicos durante tal etapa traz ganhos significativos à qualidade das alternativas geradas pela equipe de design. O experimento executado é devidamente detalhado e os seus resultados apresentados, refutando assim – para o cenário descrito – a hipótese inicial levantada.","A Influência de Métodos de Exploração do Problema no Processo de Design","mfl52tvij",{"startPage":153,"file":154,"references":157,"endPage":227,"track":151,"doi":7},1542,{"fullpath":155,"name":156},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fmfl52tvij-1766851027-1542-1556.pdf","mfl52tvij-1766851027-1542-1556.pdf",[158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224],{"id":159,"label":160},"6356c67c-bd87-4a4c-ab9f-3609005792ca","\u003Cp>ASIMOW, M. \u003Cstrong>Introdução ao Projeto de engenharia\u003C/strong>. São Paulo: Editora Mestre Jou, 1968.\u003C/p>",{"label":162,"id":163},"\u003Cp>JONES, J. C. \u003Cstrong>Design Methods\u003C/strong>. Indianapolis: Willey, 1992.\u003C/p>","a4c3dfeb-e15c-4bc1-8b91-d4c626399f5d",{"label":165,"id":166},"\u003Cp>BAXTER, M. \u003Cstrong>Projeto de produto\u003C/strong>: guia prático para o design de novos produtos. Tradução Itiro Iida. São Paulo: Edgard Blücher, 2000.\u003C/p>","27493633-288c-4b87-9afd-0e040edd7f9f",{"id":168,"label":169},"b663904a-5688-42f8-b166-1fe3a43f1a72","\u003Cp>BOMFIM, G. A. \u003Cstrong>Metodologia para desenvolvimento de projetos\u003C/strong>. João Pessoa: Editora Universitária/UFPB, 1995.\u003C/p>",{"label":171,"id":172},"\u003Cp>BONSIEPE, G; KELLNER, P; POESSNECKER, H. \u003Cstrong>Metodologia experimental\u003C/strong>: desenho industrial. Brasília: Coordenação CNPq/Editorial, 1984.\u003C/p>","45827a6a-080f-4b45-b2ad-ce1a68d18c0b",{"label":174,"id":175},"\u003Cp>BRANDALISE, L. T. Modelos de medição de percepção e comportamento: Uma revisão. In: \u003Cstrong>Laboratório de Gestão, Tecnologia e Informação – UFSC\u003C/strong>, Florianópolis, 2005.\u003C/p>","319a1252-da98-4117-b5a9-402cd738ad9c",{"id":177,"label":178},"bd1b977c-0f03-4931-b45a-d1fa38283423","\u003Cp>BÜRDEK, B. E. \u003Cstrong>Design\u003C/strong>: history, theory, and practice of product design. Boston, MA: Birkhauser-Publishers for Architecture, 2005.\u003C/p>",{"label":180,"id":181},"\u003Cp>DECHAMPS, J.P.; NAYA, P.R. \u003Cstrong>Produtos irresistíveis\u003C/strong>. São Paulo: Markron Books, 1997.\u003C/p>","7f7b5748-a47e-4fb1-ba3b-260e68b5c879",{"label":183,"id":184},"\u003Cp>DUBBERLY, H. 2009. \u003Cstrong>How do you design? A compendium of Models\u003C/strong>. Disponível em: \u003Chttp://www.dubberly.com/wp-content/uploads/2008/06/ddo_Designprocess.pdf>. Acesso em: 11 mai. 2009.\u003C/p>","07885c5b-c40b-4463-aaba-9adc9eeb96c8",{"label":186,"id":187},"\u003Cp>FERREIRA, R. A. \u003Cstrong>Performance das Técnicas de Geração e sua Medição\u003C/strong>. Dissertação de Mestrado, Universidade Federal de Pernambuco – UFPE, Recife, 2010.\u003C/p>","30737c9f-f232-4c64-a633-007a74a390da",{"label":189,"id":190},"\u003Cp>HOLLANDER, M.; WOLFE, D. A. \u003Cstrong>Nonparametric Statistical Methods\u003C/strong>. New York, NY: Willey, 1999.\u003C/p>","cde244c9-14ea-468e-9a15-c6ad6d98679c",{"label":192,"id":193},"\u003Cp>JAY, R. \u003Cstrong>The Ultimate Book of Business Creativity\u003C/strong>: 50 Great Thinking Tools for Transforming Your Business. Oxford: Capstone Publishing Limited, 2000.\u003C/p>","6a2b0692-87d2-4f3d-b5d1-cf7ecd181486",{"label":195,"id":196},"\u003Cp>JURAN, J. M.; GODFREY. A. B. \u003Cstrong>Juran’s Quality Handbook\u003C/strong>. New York, NY: McGraw-Hill, 1998.\u003C/p>","fc943ffe-dba7-4623-9b6b-aeb530c78395",{"label":198,"id":199},"\u003Cp>LIKERT, R. A technique for the measurement of attitude. \u003Cstrong>Archives of Psychology\u003C/strong>, vol. 22, no. 140, 1-55, 1932.\u003C/p>","09a12b0f-e01c-4f36-bd00-dd10c1efdd35",{"label":201,"id":202},"\u003Cp>LÖBACH, B. \u003Cstrong>Design Industrial\u003C/strong>: Bases para configuração dos produtos industriais. Tradução Freddy Van Camp. Rio de Janeiro: Edgard Blücher, 2001.\u003C/p>","18e646d5-5d13-4d63-b659-ec44ba06f646",{"label":204,"id":205},"\u003Cp>MUNARI, B. \u003Cstrong>Das Coisas Nascem Coisas\u003C/strong>. Tradução José Manuel de Vasconcelos. São Paulo: Martins Fontes, 1998.\u003C/p>","6635f275-5108-4d7e-8854-1a095b15753f",{"label":207,"id":208},"\u003Cp>NEVES, A.; CAMPOS, F.; BARROS, S. G.; CAMPELLO, S. B.; ARAGÃO, I; CASTILLO, L. XDM Métodos Extensíveis de Design. In: \u003Cstrong>8º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design P&D\u003C/strong>, 2008, São Paulo. Anais do 8º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design. São Paulo: Senac SP, 2008.\u003C/p>","20144ce6-a3c1-4721-8811-0dd2e7ac00f3",{"label":210,"id":211},"\u003Cp>NORMAN, D. Why doing user observations first is wrong. \u003Cstrong>ACM Interactions\u003C/strong>, 13(4), 50-ff, 2006.\u003C/p>","bb5ea176-f898-498c-b4b5-d6d456328204",{"id":213,"label":214},"ffa04e9c-2c14-460f-a030-b65abb63f782","\u003Cp>SILVERSTEIN, D.; SAMUEL, P.; DECARLO, N. \u003Cstrong>The Innovator's Toolkit - 50+ Techniques for Predictable and Sustainable Organic Growth\u003C/strong>. Hoboken. New Jersey: John Wiley & Sons, Inc., 2009.\u003C/p>",{"label":216,"id":217},"\u003Cp>SOUTO MAIOR, T.; SOUSA, M.; CAMPOS, F.; NEVES, A. Técnicas criativas para a geração e seleção de alternativas aplicadas ao desenvolvimento de Games. In: \u003Cstrong>7º Brazilian Symposium on Computer Games and Digital Entertainment, SBGAMES\u003C/strong>, 2008, Belo Horizonte. SBC Proceedings of SBGAMES'08: Art & Design Track. Porto Alegre: Sociedade Brasileira de Computação, 2008.\u003C/p>","ebb7e339-c3c3-499e-aec3-660a0999a47f",{"label":219,"id":220},"\u003Cp>STEVENS, S. S. On the theory of scales of measurement. \u003Cstrong>Science\u003C/strong>, 103, 677-680, 1946.\u003C/p>","e1a858ec-05be-48be-9fb4-fce1313c6ef7",{"label":222,"id":223},"\u003Cp>VANGUNDY, A. B. \u003Cstrong>Getting to innovation\u003C/strong>: how asking the right questions generates the great ideas your company needs. New York, NY: AMACOM, 2007.\u003C/p>","d6c5321c-db17-48f2-958b-7ba143681f76",{"label":225,"id":226},"\u003Cp>VASCONCELOS, L.; TEOFILO, V.; BEM, R. F.; NEVES, A. Um Modelo de Classificação para Metodologias de Design. In: \u003Cstrong>9º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design P&D\u003C/strong>, 2010, São Paulo. Anais do 9º Congresso Brasileiro de Pesquisa e Desenvolvimento em Design. São Paulo: Anhembi Morumbi, 2010.\u003C/p>","a9922a19-1376-4f11-a351-bac57a6aab91",1556,{"updateDate":7,"createDate":229,"deleteDate":7},1766851027,[93,94],"d03e2b9e-48d6-4095-b9fa-a26c7b76baaa","2025-12-28T19:05:00-03:00",[234,240,245,254,264],{"id":7,"url":7,"description":235,"lastName":114,"_id":113,"designation":7,"role":7,"lastmodified":236,"name":115,"email":116,"objectID":113,"filiation":237,"path":120,"slugs":238,"createDate":239},{},1766851027551,"Universidade Federal de Pernambuco – UFPE",[118,119],"2025-12-27T15:57:07.551Z",{"designation":7,"email":241,"role":7,"lastName":242,"_id":243,"filiation":13,"url":7,"name":244},"fc2005@gmail.com","Campos","787027fe-e701-461d-a26b-944b39c63c6d","Fabio",{"objectID":246,"name":8,"filiation":13,"createDate":239,"_id":246,"lastName":247,"email":248,"url":7,"path":249,"id":7,"lastmodified":236,"role":7,"description":250,"designation":7,"slugs":251},"a9d070fc-6c82-4816-97fd-1b957fb6637f","Breyer","felipe.breyer@gmail.com","people/a9d070fc-6c82-4816-97fd-1b957fb6637f",{},[252,253],"felipe-breyer","breyer-felipe",{"email":255,"filiation":13,"createDate":239,"id":7,"url":7,"objectID":256,"_id":256,"description":257,"designation":7,"lastmodified":236,"slugs":258,"lastName":261,"role":7,"path":262,"name":263},"jk@cin.ufpe.br","3145c833-2ad5-4e53-9488-06ce1d410139",{},[259,260],"judith-kelner","kelner-judith","Kelner","people/3145c833-2ad5-4e53-9488-06ce1d410139","Judith",{"lastmodified":236,"lastName":6,"description":265,"role":7,"id":7,"objectID":10,"_id":10,"email":11,"designation":7,"url":7,"path":104,"filiation":13,"name":8,"slugs":266,"createDate":239},{},[15,16],[113,243,246,256,10],[269],"the-influence-of-problem-exploration-methods-on-the-design-process",{"target":271,"query":272},"people/get",{"id":10,"articles":273},"true",1780316112919]