[{"data":1,"prerenderedAt":273},["ShallowReactive",2],{"person-60ee891e-5f9c-4874-8015-4b281a99a2d8":3},{"success":4,"person":5,"request":269},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":7,"slugs":13,"articles":16},"Costa","","Silvia Guimarães",{},"60ee891e-5f9c-4874-8015-4b281a99a2d8","scosta816@gmail.com","2025-12-17T01:56:51-03:00",[14,15],"silvia-guimaraes-costa","costa-silvia-guimaraes",[17,179],{"parent":18,"metaData":19,"updateDate":12,"data":21,"langs":30,"_id":33,"contributors":34,"contributorsIds":62,"type":63,"typeData":64,"status":175,"download":176,"slugs":177,"slug":178},"f1f23d35-203a-4494-b7cd-e41787bada40",{"updateDate":7,"createDate":20,"deleteDate":7},1765947411,{"secondary":22,"primary":26},{"keywords":23,"excerpt":24,"title":25},"\u003Cp>Design Management, Knowledge Management, Systematic Analysis\u003C/p>","Given the dynamic and complex realities faced by organizations, where the search for competitiveness is present as a determinant factor for business, the search for diverse and complementary knowledge becomes a basic premise. Among them, design implementation, as strategy and knowledge management generated from this process are sustainable advantages. With the objective of understanding the convergence between the areas of design management and knowledge management, this study presents a systematic analysis of the international production, convergent between the areas, in the last 20 years. Mapping the results, the authors present the bases for this relationship and discuss the points of encounter between the theories and their contribution to the advancement of the implementation of the design in the organizations.","Design Management and Knowledge Management: Building Relationships Through a Systematic Analysis",{"keywords":27,"excerpt":28,"title":29},"\u003Cp>Gestão de Design, Gestão do Conhecimento, Análise Sistemática\u003C/p>","Frente às realidades dinâmicas e complexas enfrentadas pelas organizações, onde a busca pela competitividade está presente como um fator determinante para os negócios, a busca por conhecimentos diversos e complementares se torna uma premissa básica. Entre estes, a implementação do design como estratégia e a gestão dos conhecimentos gerados por este processo geram vantagem competitiva. Com o objetivo de compreender a convergência entre as áreas de Gestão de Design e Gestão do Conhecimento este estudo apresenta uma análise sistemática da produção internacional, convergente entre as áreas, nos últimos 20 anos. Mapeados os resultados, os autores apresentam as bases para esta relação e discutem os pontos de encontro entre as teorias e sua contribuição para o avanço da implementação do design nas organizações.","Gestão de Design e Gestão do Conhecimento: Construindo Relações Através de uma Análise Sistemática",[31,32],"primary","secondary","043dcd8f-0250-421f-aeed-30db8031ac3c",[35,48,52],{"id":7,"name":36,"lastName":37,"email":38,"designation":7,"description":39,"role":7,"_id":40,"createDate":41,"filiation":42,"slugs":43,"url":7,"path":46,"lastmodified":47,"objectID":40},"Jóice G.","Müller Oliveira","joiceg@unisinos.br",{},"fe857895-3280-4cb4-99aa-a78157050bb7","2025-12-17T04:56:51.762Z","Universidade do Vale do Rio dos Sinos",[44,45],"joice-g-muller-oliveira","muller-oliveira-joice-g","people/fe857895-3280-4cb4-99aa-a78157050bb7",1765947411762,{"id":7,"name":8,"lastName":6,"email":11,"designation":7,"description":49,"role":7,"_id":10,"createDate":41,"filiation":7,"slugs":50,"url":7,"path":51,"lastmodified":47,"objectID":10},{},[14,15],"people/60ee891e-5f9c-4874-8015-4b281a99a2d8",{"id":7,"name":53,"lastName":54,"email":55,"designation":7,"description":56,"role":7,"_id":57,"createDate":41,"filiation":42,"slugs":58,"url":7,"path":61,"lastmodified":47,"objectID":57},"Fabiane","Wolff","fabiwolff@unisinos.br",{},"83548d73-ba6d-46a8-9dc7-55bc77fb5c0a",[59,60],"fabiane-wolff","wolff-fabiane","people/83548d73-ba6d-46a8-9dc7-55bc77fb5c0a",[40,10,57],"article",{"startPage":65,"file":66,"references":69,"endPage":172,"track":173,"doi":174},1335,{"fullpath":67,"name":68},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2Fdownload-pdf-gesto-de-design-e-gesto-do-conhecimento-construindo-relaes-atravs-de-uma-anlise-sistemtica-30020.pdf","download-pdf-gesto-de-design-e-gesto-do-conhecimento-construindo-relaes-atravs-de-uma-anlise-sistemtica-30020.pdf",[70,73,76,79,82,85,88,91,94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169],{"id":71,"label":72},"2fdf652d-0e5e-443f-a81f-1135abdadca7","\u003Cp>BORJA DE MOZOTA, B.; LLOYD, P.; FRIEDMAN, K. Subjects and Objects. Architectural Engineering & Design Management. Vol. 4, Issue 4, p160-175, 2008.\u003C/p>",{"id":74,"label":75},"99ba5a61-9775-420f-9317-0e0c406f510e","\u003Cp>BORJA DE MOZOTA, B. The Four Powers of Design: A Value Model in Design Management. \u003Cstrong>Design Management Review\u003C/strong>; Spring, 2006.\u003C/p>",{"id":77,"label":78},"92fb0295-de64-4736-b254-43b27454b651","\u003Cp>BORJA DE MOZOTA, B.; KIM, B. Y. Managing Design as a Core Competency: Lessons from Korea. \u003Cstrong>Design Management Review\u003C/strong>, Boston, v. 20, n. 2, p. 66 – 76, 2009.\u003C/p>",{"id":80,"label":81},"036e3921-b3ee-4946-857e-28a6b7e59e73","\u003Cp>BORJA DE MOZOTA, B. \u003Cstrong>Gestão do design: usando o design para construir valor marca e inovação corporativa\u003C/strong>. Porto Alegre: Bookman, 2011.\u003C/p>",{"id":83,"label":84},"367bc048-824a-43d7-b0f9-d912ed1f9cbd","\u003Cp>CASTELLANOS ESCOBAR, Alexis; RODRÍGUEZ DÍAZ, Fabio Nelson. Una revisión a la configuración de la gestión del diseño, el pensamiento visual y el pensamiento de diseño. \u003Cstrong>Iconofacto\u003C/strong>. Vol. 13, Issue 20, p84-103, ene-jun 2017.\u003C/p>",{"id":86,"label":87},"74cba87d-8ac9-43b0-8482-b1d093463c21","\u003Cp>CHEN, L.; MARSDEN, J. R.; ZHANG, Z.. Theory and Analysis of Company-Sponsored Value Co-Creation. \u003Cstrong>Journal of Management Information Systems\u003C/strong>. Vol. 29, Issue 2, p141-172, Fall 2012.\u003C/p>",{"id":89,"label":90},"a201e1da-bde4-41b5-a001-807f14b2b9e3","\u003Cp>CHOO, C. W. \u003Cstrong>A organização do conhecimento : como as organizações usam a informação para criar significado, construir conhecimento e tomar decisões\u003C/strong>. São Paulo: Editora Senac, 2003.\u003C/p>",{"id":92,"label":93},"df82bd0b-85ee-47c9-93e5-595895463405","\u003Cp>COSTA, Silvia Guimarães. A gestão da informação de mercado no design de produtos: um estudo sobre o processamento da informação no desenvolvimento de produtos. Porto Alegre, 2015. 136 f. Dissertação (Mestrado) - Centro Universitário Ritter dos Reis, Faculdade de Design, Porto Alegre, 2015.\u003C/p>",{"id":95,"label":96},"dfa36e16-5956-40fe-bcc0-457d763ca968","\u003Cp>COSTA, SILVIA G.; WOLFF, Fabiane. Market Information Management in product design. \u003Cstrong>Product: Management & Development (IGDP)\u003C/strong>. , v.14, p.47 - 56, 2016.\u003C/p>",{"id":98,"label":99},"ba56bb2c-bdbb-411d-953a-eb7087c9895d","\u003Cp>DE BLOIS, M.; DE CONINCK, P.. The Dynamics of Actors' and Stakeholders' Participation: An Approach of Management by Design. \u003Cstrong>Architectural Engineering & DesignManagement\u003C/strong>. Vol. 4, Issue 4, p176-188, 2008.\u003C/p>",{"id":101,"label":102},"f4816c9b-c13f-4522-b3b6-c16ba184134e","\u003Cp>ELMUALIM, Abbas Ali; GOVENDER, Kubaren. Communities of Practice in UK Large Contracting Firms: Contrasting Application and Non-utilized Merits. \u003Cstrong>Architectural Engineering & Design Management\u003C/strong>. Vol. 4, Issue 4, p149-159, 2008.\u003C/p>",{"id":104,"label":105},"23eaf51f-fa87-46bb-8a9d-3692d058d107","\u003Cp>GUO, L. Product Design and Financial Performance. \u003Cstrong>Design Management Journal\u003C/strong>. Boston, v. 6, n. 1, p. 5 – 19, 2010.\u003C/p>",{"id":107,"label":108},"0cefb3dd-7e1f-435e-9e13-474a551d7754","\u003Cp>HERTENSTEIN, J. N.; PLATT, M. B.; BROWN, D. Valuing Design: Enhancing Corporate Performance through Design Effectiveness. \u003Cstrong>Design Management Journal\u003C/strong>. Boston, v. 12, n. 3, p. 9 – 19, 2001.\u003C/p>",{"id":110,"label":111},"f51f72cc-ba39-4701-bd5a-2863cfdfc9ae","\u003Cp>JONG, Wen-Ren; TING, Yu-Hung; LI, Tai-Chih; CHEN, Kuan-Yu. An integrated application for historical knowledge management with mould design navigating process. \u003Cstrong>International Journal of Production Research\u003C/strong>. Vol. 51, Issue 11, p3191-3205, Jun2013.\u003C/p>",{"id":113,"label":114},"8145bd6b-62ab-4d88-b480-ee52a54149e5","\u003Cp>KHAN, K. S., KUNZ, R., KLEIJNEN, J., & ANTES, G. Five steps to conducting a systematic review. \u003Cstrong>Journal of the Royal Society of Medicine\u003C/strong>, 96(3), 118–121, 2003.\u003C/p>",{"id":116,"label":117},"351c4432-6494-4936-82e7-024fa7ca7359","\u003Cp>LEE, J.; VELOSO, F. M. Interfirm Innovation under Uncertainty: Empirical Evidence for Strategic Knowledge Partitioning. \u003Cstrong>Journal of Product Innovation Management\u003C/strong>. Vol. 25, Issue 5, p160-175, Sep 2008.\u003C/p>",{"id":119,"label":120},"d85a5b62-21d3-43ce-8450-8aa8b77040fc","\u003Cp>MRAZEK, D. et al. The Holy Grail of Design Measurement. \u003Cstrong>Design Management Review\u003C/strong>. Boston, n. 22, n. 2, p. 6 – 16, 2011.\u003C/p>",{"id":122,"label":123},"947becb2-2af0-40e9-b77f-a3c73c0f7495","\u003Cp>OWEN, Robert; AMOR, Robert; PALMER, Mark; DICKINSON, John; TATUM, Clyde B.; KAZI, Abdul Samad; PRINS, Matthijs; KIVINIEMI, Arto; EAST, Bill. Challenges for Integrated Design and Delivery Solutions. \u003Cstrong>Architectural Engineering & Design Management\u003C/strong>. Vol. 6, p232-240, 2010.\u003C/p>",{"id":125,"label":126},"2dc4a7b5-a9f4-4bf7-9459-3c40ce446440","\u003Cp>PAUL, J. J. Performance Metrics to Measure the Value of Design. \u003Cstrong>Design Management Review\u003C/strong>. Boston, v. 11, n. 4, p. 69 – 75, 2000.\u003C/p>",{"id":128,"label":129},"3bb2b491-6d98-41dd-bf62-2c21a9f7f5b5","\u003Cp>ROBERTS, Deborah L.; PALMER, Roger. Developing a visceral market learning capability for new product development. \u003Cstrong>International Journal of Market Research\u003C/strong>. Vol. 54, Issue 2, p199-220, 2012.\u003C/p>",{"id":131,"label":132},"1cdd970f-522d-4f52-a02e-b0ea0314c05f","\u003Cp>ROZENFELD, H. ET AL. \u003Cstrong>Gestão de desenvolvimento de produtos: uma referência para a melhoria do processo\u003C/strong>. São Paulo: Saraiva, 2006.\u003C/p>",{"id":134,"label":135},"2ab77a6f-1924-4d99-b09b-237a0386f28f","\u003Cp>RYLANDER, Anna. Design Thinking as Knowledge Work: Epistemological Foundations and Practical Implications. \u003Cstrong>Design Management Journal\u003C/strong>. Vol. 4 Issue 1, p7-19. 13p, 2009.\u003C/p>",{"id":137,"label":138},"914a86a6-7d33-4863-8b43-28dc9bd87016","\u003Cp>SANTOS, Flávio Anthero dos. O design como diferencial competitivo: o processo de design desenvolvido sob o enfoque da qualidade e da gestão estratégica. Itajaí: Univali, 2000.\u003C/p>",{"id":140,"label":141},"e2c75ac9-3f98-42a4-8b88-a1c20ded2185","\u003Cp>SCHABER, Friedemann; THOMAS, Vicki. Knowledge Transfer: Industry, Academia, and the Global Gift Market. \u003Cstrong>Design Management Journal\u003C/strong>. Vol. 3 Issue 2, p69-80, 2008.\u003C/p>",{"id":143,"label":144},"1df9b999-9bf8-4662-904d-259e387adabf","\u003Cp>SENESCU, Reid R.; HAYMAKER, John R. Evaluating and improving the effectiveness and efficiency of design process communication. \u003Cstrong>Advanced Engineering Informatics\u003C/strong>. Vol. 27, Issue 2, p299-313, Apr 2013.\u003C/p>",{"id":146,"label":147},"60ed301d-c487-445b-a05f-8f7600e97596","\u003Cp>SIDDAWAY, A. What Is A Systematic Literature Review And How Do I Do One? https://www.stir.ac.uk/media/schools/management/documents/centregradresearch/How%20to%20do%20a%20systematic%20literature%20review%20and%20meta-analysis.pdf\u003C/p>",{"id":149,"label":150},"8b0d5237-7a06-4492-9044-4490ca0b4a14","\u003Cp>SILVA, S.L; ROZENFELD, H. Modelo de avaliação da gestão do conhecimento no processo de desenvolvimento do produto: aplicação em um estudo de caso. \u003Cstrong>Revista de Produção\u003C/strong>, v.13, n.2, p. 6–20, 2003.\u003C/p>",{"id":152,"label":153},"00a0460e-f100-4b4b-aba9-9dbbd22dd192","\u003Cp>TAKEUCHI, H.; NONAKA, I. \u003Cstrong>Gestão do Conhecimento\u003C/strong>. Porto Alegre: Bookman, p. 320, 2008.\u003C/p>",{"id":155,"label":156},"6ecd94f7-d41f-4096-9abd-e47a256960fd","\u003Cp>VON HIPPEL, Eric. Economics of product development by users: The impact of `sticky' local information. \u003Cstrong>Management Science\u003C/strong>. Vol. 44, Issue 5, p629-644, May 1998.\u003C/p>",{"id":158,"label":159},"9e5f41f6-1142-41b8-b7f2-13677f45cfcf","\u003Cp>WHICHER, A.; RAULIK-MURPHEY, G.; CAWOOD, G. Evaluating Design: Understanding the Return on Investment. \u003Cstrong>Design Studies\u003C/strong>, Boston, v. 22, n. 2, p. 45– 52, 2011.\u003C/p>",{"id":161,"label":162},"5177ee02-86b3-4b78-a7a1-e383128571b7","\u003Cp>WIMALASIRI, Varuni; BEESLEY, Nick; CHEYNE, Alistair; DANIELS, Kevin. Social construction of the aetiology of designer error in the UK oil and gas industry: a stakeholder perspective. \u003Cstrong>Journal of Engineering Design\u003C/strong>. Vol. 21, Issue 1, p49-73, Feb 2010.\u003C/p>",{"id":164,"label":165},"48caa126-d0a2-4882-8612-55a689e782d3","\u003Cp>WOLFF, F. \u003Cstrong>Sistemática de avaliação da gestão de design em empresas\u003C/strong>. 2010. 233p. Tese (Doutorado em Engenharia de Produção) - Programa de Pós-graduação em Engenharia de Produção na Universidade Federal do Rio Grande do Sul, UFRGS, Porto Alegre, 2010.\u003C/p>",{"id":167,"label":168},"954c0cb3-3f3c-40c1-bfb0-59dcdf2faf13","\u003Cp>WOLFF, F. et. al. Double Loop Design Management. Proceedings of the \u003Cstrong>20th DMI: Academic Design Management Conference\u003C/strong>. Boston, 2016.\u003C/p>",{"id":170,"label":171},"e55bf496-2192-4823-8fab-8bd733891585","\u003Cp>WOLFF, Fabiane; CAPRA, Andréa. A Análise Sistemática como técnica para pesquisa em design. In: VAN DER LINDEN, Júlio Carlos de Souza; BRUSCATO, Underléa Miotto; BERNARDES, Maurício Moreira e Silva (Orgs.). \u003Cstrong>Design em Pesquisa – Vol. II\u003C/strong>. Porto Alegre: Marcavisual, p 454-468, 2018.\u003C/p>",1349,"jjx99kuu","10.5151/ped2018-3","enabled",2,[178],"design-management-and-knowledge-management-building-relationships-through-a-systematic-analysis",{"pageRange":180,"parent":181,"updateDate":182,"data":183,"trackId":191,"type":63,"typeData":192,"slugs":244,"metaData":246,"langs":248,"_id":249,"contributors":250,"contributorsIds":267,"status":175,"download":268,"slug":245},"5118-5129","1d56dc33-e105-4628-a31a-0c0770b7a53d","2025-12-28T00:15:00-03:00",{"secondary":184,"primary":187},{"keywords":185,"excerpt":186,"title":7},"\u003Cp>Suvenir, Chocolate, Surface Design\u003C/p>","With so many similar products offered on the market, consumers are increasingly looking objects with meanings. The suvenir is an object of memory with a great potential in market exploitation, once it can associate the lived experiences of the place visited by tourists to something tangible , allowing moments of the past are to be transformed again in the present. The exploration of the theme souvenir as a project proposal in the field of Surface Design is the starting point of this article, which aims to provide the tourist that visites Gramado, an object of memory distinctive and attractive. Through a theoretical survey and field research in Gramado, the project was developed , having as object the chocolate surface and the use of creativity techniques applied in surface design . At the end of the project, the new look brought to Gramado’s chocolates of the main sights of the city allowed to expand the innovative concept of suvenir.",{"keywords":188,"excerpt":189,"title":190},"\u003Cp>Suvenir, Chocolate, Design de Superfície\u003C/p>","Com tantos produtos semelhantes oferecidos no mercado, os consumidores buscam cada vez mais objetos com significados. O suvenir é um objeto de memória com um grande potencial de exploração no mercado, uma vez que pode ser associado às experiências vivenciadas pelos turistas no local visitado a algo tangível, permitindo que os momentos do passado sejam transformados novamente no presente. A exploração do tema suvenir como proposta de projeto no campo do Design de Superfície é o ponto de partida desse artigo, que tem como objetivo principal proporcionar ao turista que visita Gramado um objeto de lembrança diferenciado e atrativo. Através de um levantamento teórico e uma pesquisa de campo em Gramado, foi desenvolvido o projeto, tendo como superfície explorada o chocolate e o uso de técnicas criativas aplicadas no design de superfície. Ao final do projeto, o novo visual trazido aos chocolates de Gramado dos principais pontos turísticos da cidade permitiu ampliar o conceito inovador do suvenir.","Inovação dos Suvenires de Gramado: A Partir de um Projeto de Design de Superfície","gr3bo5be",{"startPage":193,"file":194,"references":197,"endPage":243,"track":191,"doi":7},5118,{"fullpath":195,"name":196},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fgr3bo5be-1766891700-5118-5129.pdf","gr3bo5be-1766891700-5118-5129.pdf",[198,201,204,207,210,213,216,219,222,225,228,231,234,237,240],{"label":199,"id":200},"\u003Cp>BONSIEPE, G. \u003Cstrong>Metodologia Experimental\u003C/strong>: Desenho Industrial. Brasília: CNPQ/Coordenação Editorial, 1984.\u003C/p>","7e5a5b4a-b420-42e1-a5e0-328402e5ca6e",{"label":202,"id":203},"\u003Cp>CERRETA, Caroline Ciliane. A composição do gasto turístico nos municípios de Canela e Gramado. \u003Cstrong>Estudo &Debate\u003C/strong>. Lajeado, v. 12, n.2, p.59-74, 2005.\u003C/p>","11100a56-7454-4353-856c-2e5b5d38c793",{"label":205,"id":206},"\u003Cp>DESMET, P. A multilayered model of product emotions. \u003Cstrong>The Design Journal\u003C/strong>, v. 6, Issue 2, p. 4-13, 2003.\u003C/p>","f513b0cb-736e-4e74-aed5-022383dc33be",{"label":208,"id":209},"\u003Cp>GOMES, S. L. \u003Cstrong>Criatividade\u003C/strong>: projeto \u003Cdesenho> produto. Santa Maria: sCHDs, 2004.\u003C/p>","16f4048e-9a08-46f4-9c4f-c7979929a41e",{"label":211,"id":212},"\u003Cp>HORODYSKI , G. S.; MANOSSO , F.C; GANDARA , J.M.G. O consumo de souvenirs e a experiência turística em Curitiba (PR). \u003Cstrong>Caderno Virtual de Turismo\u003C/strong>. Rio de Janeiro, v. 12, n. 3, p.323-342, dez.2012.\u003C/p>","3d982d57-cea1-44d1-922b-d27ca637aec1",{"label":214,"id":215},"\u003Cp>HORODYSKI , G. S.; MANOSSO , F.C; GANDARA , J.M.G. A pesquisa narrativa na investigação das experiências turísticas relacionadas ao consumo de souvenirs: uma abordagem fenomenológica. \u003Cstrong>Congresso Latino-Americano de Investigação Turística\u003C/strong>. São Paulo, ed.5, p.1-21, set.2012.\u003C/p>","be657be5-cff4-4812-a749-9fa1783a2874",{"label":217,"id":218},"\u003Cp>LOBACH, Bernd. \u003Cstrong>Design industrial\u003C/strong>: bases para a configuração dos produtos industriais. São Paulo: E. Blucher, 2001.\u003C/p>","d766310f-b2d2-41e0-ade7-a78acdfef456",{"label":220,"id":221},"\u003Cp>MACHADO, P.S. e SIQUEIRA, E.D. Turismo, Consumo e Cultura: significados e usos sociais do suvenir em Petrópolis-RJ. \u003Cstrong>Revista Contemporânea\u003C/strong>, v.1, n.10, 2008\u003C/p>","c2102c62-6021-4377-b431-d7affe5c4521",{"label":223,"id":224},"\u003Cp>MANZINI, Ezio. \u003Cstrong>A matéria da invenção\u003C/strong>. Tradução de Pedro Afonso Dias. Lisboa: Centro Português de Design, 1993.\u003C/p>","81cba078-e722-4e3f-a410-e9620c66c130",{"id":226,"label":227},"2c8db1c1-e147-4814-9e02-9e34c96a05e1","\u003Cp>MUNARI, Bruno. \u003Cstrong>Das coisas nascem coisas\u003C/strong>. São Paulo, SP: Martins Fontes, 1998\u003C/p>",{"label":229,"id":230},"\u003Cp>PREFEITURA MUNICIPAL DE GRAMADO. \u003Cstrong>Gramado escolhido destino Indutor do turismo Nacional\u003C/strong>. Portal da prefeitura muncipal de Gramado do Rio Grande do Sul. 2007. Disponível em: \u003Chttp://www.gramado.rs.gov.br/index.php/Turismo/Gramado-escolhido-destino-Indutor-do-turismo-Nacional.html>. Acesso em: 21 set. 2011.\u003C/p>","bf9bb6c8-12be-4656-8879-267e196d28c3",{"label":232,"id":233},"\u003Cp>RÜTHSCHILLING, E. A. \u003Cstrong>Design de Superfície\u003C/strong>. Porto Alegre: Ed. Da UFRGS, 2008.\u003C/p>","ef0edeb8-17b1-4f0c-b7b9-7af8c9a4b3a9",{"label":235,"id":236},"\u003Cp>SCHIMITT, Berned H. \u003Cstrong>Marketing experimental\u003C/strong>. São Paulo: Nobel, 2000.\u003C/p>","603ac4aa-60d1-4059-8951-a9853c5b6dee",{"label":238,"id":239},"\u003Cp>SWANSON, K.K; TIMOTHY, D.J. Souvenirs: Iconsofmeaning, commercialization and commoditization. 2012: \u003Cstrong>Tourism Management\u003C/strong>, v. 33, p.489-499.\u003C/p>","0679fb46-cb0f-436e-b94e-2c85949ab352",{"label":241,"id":242},"\u003Cp>VOLK, Rosa Helena. \u003Cstrong>Gramado, coração da Serra Gaúcha\u003C/strong>. 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