[{"data":1,"prerenderedAt":148},["ShallowReactive",2],{"person-5cb9a9e0-bd67-4e9e-b319-26cd6c1b3c63":3},{"success":4,"person":5,"request":144},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Rattes","","Dara",{},"5cb9a9e0-bd67-4e9e-b319-26cd6c1b3c63","daracrattes@gmail.com","2025-12-17T07:07:31-03:00","Universidade de Brasília",[15,16],"dara-rattes","rattes-dara",[18],{"parent":19,"metaData":20,"updateDate":22,"data":23,"langs":32,"_id":35,"contributors":36,"contributorsIds":63,"type":64,"typeData":65,"status":140,"download":141,"slugs":142,"slug":143},"1ab1f6ea-e043-44d8-a7ab-1bd0d96c1c82",{"updateDate":7,"createDate":21,"deleteDate":7},1765966051,"2025-12-17T07:07:32-03:00",{"secondary":24,"primary":28},{"keywords":25,"excerpt":26,"title":27},"\u003Cp>Strategic Design, Design Thinking, Design barriers in large private companies\u003C/p>","The article addresses the barriers when implementing strategic design in large-scale companies. Design is seen as a vital tool for innovation, essential for competitiveness and market adaptation. However, its approach can face significant barriers, including the need to balance different stakeholders' requirements and the immediacy demanded by the business environment. Using an exploratory literature review, the study identifies the main difficulties, such as cultural resistance, lack of resources and difficulty in aligning departments. The aim is to contribute with new knowledge to the academic and practical field of strategic design.","Design in the Business World: Notes on the Challenges of the Strategic Design Approach Within Large-scale Companies.",{"keywords":29,"excerpt":30,"title":31},"\u003Cp>Design Estratégico, Design Thinking, Barreiras de Design em grandes empresas privadas\u003C/p>","O artigo compreende as barreiras da implementação do design estratégico em empresas de larga-escala. O design é visto como uma ferramenta vital para a inovação, essencial para a competitividade e adaptação ao mercado. No entanto, sua abordagem pode enfrentar barreiras significativas, incluindo a necessidade de equilibrar requisitos de diversos stakeholders e imediatismo exigido pelo ambiente empresarial. Utilizando uma revisão de literatura exploratória, o estudo identifica as principais dificuldades, como a resistência cultural, a falta de recursos e a dificuldade de alinhamento entre departamentos. O objetivo é contribuir com novos conhecimentos para o campo acadêmico e prático do design estratégico.","Design no Mundo Corporativo: Notas Sobre os Desafios da Abordagem do Design Estratégico Dentro das Empresas de Larga-escala.",[33,34],"primary","secondary","d5d39100-b0b1-4c04-ba61-c740f665f795",[37,49,53],{"id":7,"name":38,"lastName":39,"email":40,"designation":7,"description":41,"role":7,"_id":42,"createDate":43,"filiation":13,"slugs":44,"url":7,"path":47,"lastmodified":48,"objectID":42},"Helena","C. Gfarage","helenacgfarage@gmail.com",{},"1c400c79-46fa-4e7c-8bd8-a535ae13ffe0","2025-12-17T10:07:31.809Z",[45,46],"helena-c-gfarage","c-gfarage-helena","people/1c400c79-46fa-4e7c-8bd8-a535ae13ffe0",1765966051809,{"id":7,"name":8,"lastName":6,"email":11,"designation":7,"description":50,"role":7,"_id":10,"createDate":43,"filiation":13,"slugs":51,"url":7,"path":52,"lastmodified":48,"objectID":10},{},[15,16],"people/5cb9a9e0-bd67-4e9e-b319-26cd6c1b3c63",{"id":7,"name":54,"lastName":55,"email":56,"designation":7,"description":57,"role":7,"_id":58,"createDate":43,"filiation":13,"slugs":59,"url":7,"path":62,"lastmodified":48,"objectID":58},"Raquel Moraes","Pereira","oi@raquelmoraes.com",{},"6eaa80a7-3b7a-4830-91c0-6c7de7d92ef5",[60,61],"raquel-moraes-pereira","pereira-raquel-moraes","people/6eaa80a7-3b7a-4830-91c0-6c7de7d92ef5",[42,10,58],"article",{"startPage":66,"file":67,"references":70,"endPage":137,"track":138,"doi":139},8795,{"fullpath":68,"name":69},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F16593_10142.pdf","16593_10142.pdf",[71,74,77,80,83,86,89,92,95,98,101,104,107,110,113,116,119,122,125,128,131,134],{"id":72,"label":73},"f84f1cfd-6814-4780-8c88-1b15759cbc58","\u003Cp>ACKERMANN, R. Design thinking was supposed to fix the world. Where did it go wrong?. In: \u003Cstrong>MIT Technology Review\u003C/strong>, 2023. Disponível em \u003Chttps://www.technologyreview.com/2023/02/09/1067821/design-thinking-retrospective-what-went-wrong/>\u003C/p>",{"id":75,"label":76},"02f8840b-b7ad-4ceb-8429-47a25d251408","\u003Cp>ALT, Luis; PINHEIRO, Tennyson. \u003Cstrong>Design Thinking Brasil: empatia, colaboração e experimentação para pessoas, negócios e sociedade\u003C/strong>. Rio de Janeiro: Elsevier, 2011.\u003C/p>",{"id":78,"label":79},"ec2d2dce-2511-4b8b-8dbc-fee56974b73e","\u003Cp>ARCHER, L. Bruce. \u003Cstrong>Systematic Method for Designers\u003C/strong>. Council of Industrial Design, 1965.\u003C/p>",{"id":81,"label":82},"ec2a1259-cacd-47bf-8709-0633f224af5b","\u003Cp>BONI, Claudio Roberto. Design estratégico aplicado ao setor privado: uma análise da percepção dos profissionais de design com experiência no desenvolvimento de projetos para grandes marcas. 2022.\u003C/p>",{"id":84,"label":85},"178a2df2-8831-4358-b005-a58be66457fd","\u003Cp>BONSIEPE, G. \u003Cstrong>Design, cultura e sociedade\u003C/strong>. Blucher, 2021.\u003C/p>",{"id":87,"label":88},"2f3f79f8-d763-45bb-afc2-a6e5fe744c48","\u003Cp>BROWN, T. \u003Cstrong>Change by design: how design thinking transforms organizations and inspires innovation\u003C/strong>. New York: HarperCollins Publishers, 2009.\u003C/p>",{"id":90,"label":91},"3cf75f3f-a786-400e-a5eb-c012801c7315","\u003Cp>BROWN, T. \u003Cstrong>Design Thinking: uma metodologia poderosa para decretar o fim das velhas ideias\u003C/strong>. Rio de Janeiro: Elsevier, 2010.\u003C/p>",{"id":93,"label":94},"38bdd03f-f810-44eb-b3c0-3aaa8530546e","\u003Cp>BUCHANAN, R. Wicked Problems in Design Thinking. \u003Cstrong>Design Issues\u003C/strong>, v. 8, n. 2, p. 5-21, 1992.\u003C/p>",{"id":96,"label":97},"005ad0e7-8273-451d-85c7-d8b513e3113c","\u003Cp>FRANZATO, C. O design estratégico no diálogo entre cultura de projeto e cultura de empresa. \u003Cstrong>Strategic Design Research Journal\u003C/strong>, v. 3, n. 3, p. 89–96, 31 dez. 2010.\u003C/p>",{"id":99,"label":100},"d031a686-96c1-4e35-baa6-6ddba9bea3d1","\u003Cp>GIL, Antonio Carlos. \u003Cstrong>Métodos e técnicas de pesquisa social\u003C/strong>. São Paulo: Atlas, 2008.\u003C/p>",{"id":102,"label":103},"99110072-4928-4999-9c6e-a968e07b3caa","\u003Cp>HESKETT, J. \u003Cstrong>Toothpicks and Logos: Design in Everyday Life\u003C/strong>. Oxford: Oxford University Press, 2002.\u003C/p>",{"id":105,"label":106},"551333cb-9576-4c10-81d2-e28756dbd10d","\u003Cp>JACKELINE LIMA FARBIARZ; TABAK, T. (not)Solving(non)problems: Design contributions to Education in a complex world. In: \u003Cstrong>8th Conference of the International Committee for Design History & Design Studies\u003C/strong>, v. 1, n. 1, p. 56–59, 1 Jan. 2012.\u003C/p>",{"id":108,"label":109},"de4daa4e-ef25-4979-b5fa-24cf611dce19","\u003Cp>KIMBELL, L. Rethinking Design Thinking: Part I. \u003Cstrong>Design and Culture\u003C/strong>, 2011.\u003C/p>",{"id":111,"label":112},"6f4e6297-7286-4f19-92c4-2dfe6865b663","\u003Cp>NITZSCHE, R. A final, o que é Design Thinking? [s.l: s.n.].\u003C/p>",{"id":114,"label":115},"010e13fa-ba2c-40b9-8151-7a277b28c81f","\u003Cp>PAPANEK, V. \u003Cstrong>Design for the Real World: Human Ecology and Social Change\u003C/strong>. 2nd ed. Chicago: Academy Chicago Publishers, 1985.\u003C/p>",{"id":117,"label":118},"e426f7a6-e8df-4c88-8f69-cdacd29a057f","\u003Cp>RITTEL, HORST W. J. Dilemmas in a General Theory of Planning. \u003Cstrong>Policy Sciences\u003C/strong>, 4:2 (1973: June) p. 155.\u003C/p>",{"id":120,"label":121},"1e4dd57e-b66e-4722-966d-fbb2311007b7","\u003Cp>SCHUMPETER. \u003Cstrong>The theory of economic development\u003C/strong>. [s.l: s.n.].\u003C/p>",{"id":123,"label":124},"12df56fa-7a7e-47ce-9362-a9dadbbfc975","\u003Cp>SILVA FILHO, S. G. F. Uma análise das barreiras e facilitadores dos processos de inovação em grandes empresas a partir das premissas da inovação orientada pelo design. Porto Alegre: Vale do Rio dos Sinos, 2019.\u003C/p>",{"id":126,"label":127},"a7de0de2-4c39-40b8-9cfb-975e258d06ca","\u003Cp>SIMON, H. A. \u003Cstrong>The sciences of the artificial\u003C/strong>. Cambridge, Massachusetts: The Mit Press, 1969.\u003C/p>",{"id":129,"label":130},"66125d13-515b-4af5-a7ec-333ac1961353","\u003Cp>STICKDORN, M. et al. \u003Cstrong>This is service design doing. Applying service design thinking in the real world: a practitioner's handbook\u003C/strong>. Sebastopol, CA: O'Reilly, 2018.\u003C/p>",{"id":132,"label":133},"1397befa-0152-4677-b597-6f4a28367811","\u003Cp>TOKUHISA, S. Design Thinking in Large Companies and Design Consulting Firms in Japan. \u003Cstrong>Journal of Design Thinking\u003C/strong>, v. 2, n. 1, p. 9–22, 2021.\u003C/p>",{"id":135,"label":136},"f3b3cc0d-7d57-4e59-a03d-8eead87534b2","\u003Cp>VIANA, Maurício. \u003Cstrong>Design thinking: inovação em negócios\u003C/strong>. Design Thinking, 2012.\u003C/p>",8818,"96y9qtid","https://doi.org/10.29327/5457226.1-450","enabled",2,[143],"design-in-the-business-world-notes-on-the-challenges-of-the-strategic-design-approach-within-large-s",{"target":145,"query":146},"people/get",{"id":10,"articles":147},"true",1780316105669]