[{"data":1,"prerenderedAt":161},["ShallowReactive",2],{"person-5c414af3-ee4c-45ed-adf5-7d31d6bde74f":3},{"success":4,"person":5,"request":157},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Azevedo","","Débora",{},"5c414af3-ee4c-45ed-adf5-7d31d6bde74f","deboraazevedo1808@gmail.com","2025-12-27T19:55:20-03:00","UNISINOS",[15,16],"debora-azevedo","azevedo-debora",[18],{"pageRange":19,"parent":20,"data":21,"trackId":27,"type":28,"typeData":29,"slugs":114,"metaData":116,"langs":118,"_id":121,"status":122,"updateDate":123,"contributors":124,"contributorsIds":155,"download":156,"slug":115},"2578-2590","50fdb9c5-a3aa-47ea-b71c-8a1b73447b29",{"secondary":22,"primary":23},{"keywords":7,"excerpt":7,"title":7},{"keywords":24,"excerpt":25,"title":26},"\u003Cp>Design, Imagem social, não-designers\u003C/p>","Este artigo investiga a maneira como o design é percebido por profissionais da área e pelo público em geral. No estudo foram aplicados 136 questionários para designers (N=63) e não-designers (N=73). Uma pergunta aberta pedia para que os entrevistados apresentassem sua definição de design. As respostas foram analisadas mediante a técnica de Análise de Conteúdo. As definições relacionaram o design ao processo (método e uso de ferramentas), às qualidades e características dos produtos (modo de produção, aspectos técnicos, estéticos e simbólicos) e aos efeitos gerais da atividade (contextos em que atua, modo como opera). Esta pesquisa concentra-se nas semelhanças e divergências entre os significados que designers e não-designers associam ao design, e assim reflete a respeito da imagem social construída sobre a área.","Imagem Social do Design: Um Estudo Sobre como Designers e Não-designers Descrevem o Design","mnbe710s","article",{"startPage":30,"file":31,"references":34,"endPage":113,"track":27,"doi":7},2578,{"fullpath":32,"name":33},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fmnbe710s-1766876120-2578-2590.pdf","mnbe710s-1766876120-2578-2590.pdf",[35,38,41,44,47,50,53,56,59,62,65,68,71,74,77,80,83,86,89,92,95,98,101,104,107,110],{"id":36,"label":37},"2a7f5cfe-b3b2-47ce-a2bc-7f646b10d274","\u003Cp>ABRIC, J. C. O estudo experimental das representações sociais. In: JODELET, D. (Org.). \u003Cstrong>As representações sociais\u003C/strong>. Rio de Janeiro: EdUERJ,. p. 155-171, 2001.\u003C/p>",{"label":39,"id":40},"\u003Cp>Brown, T. \u003Cstrong>Change by design\u003C/strong>: How design thinking transforms organizations and inspires innovation (1st ed.). New York: Harper Business, 2009.\u003C/p>","d40da723-0d18-4fce-8820-32c9986cedb2",{"label":42,"id":43},"\u003Cp>CARDOSO, Rafael. \u003Cstrong>Uma introdução à história do design\u003C/strong>. 3. ed. São Paulo: E. Blucher, 2008.\u003C/p>","89ab9e37-ad55-4ac4-8cff-9c851a16ba23",{"label":45,"id":46},"\u003Cp>CASTELLS, M. \u003Cstrong>A sociedade em rede\u003C/strong>. São Paulo: Paz e Terra, 2009.\u003C/p>","c70aec03-f309-4731-9a6a-e47bcf533376",{"id":48,"label":49},"28da7384-b69e-4e17-975d-3791867917ca","\u003Cp>Chandrasegaran, S. K., Ramani, K., Sriram, R. D., Horváth, I., Bernard, A., Harik, R. F., & Gao, W.. \u003Cstrong>Computer-Aided Design\u003C/strong>, 45(2), 204–228, 2013.\u003C/p>",{"id":51,"label":52},"884787ad-82c8-440c-a2be-4ed009c06599","\u003Cp>Christidou, V.; Dimopoulos K., Koulaidis V.. \"Constructing Social Representations of Science and Technology: The Role of Metaphors in the Press and the Popular Scientific Magazines.\" \u003Cstrong>Public Understanding of Science\u003C/strong> 13. 347-62, 2004.\u003C/p>",{"id":54,"label":55},"c63431c4-aabf-41ea-8cb7-3d46b461f1a1","\u003Cp>CROSS, N. Design Research: a disciplined conversation. In: \u003Cstrong>Design Issues\u003C/strong> v.12. n 2, MIT: Cambridge, 1999.\u003C/p>",{"label":57,"id":58},"\u003Cp>Eurobarometer. \u003Cstrong>Europeans, Science and Technology\u003C/strong>. Brussels: European Commission DG Research, 2001.\u003C/p>","303bb579-13fc-4f9b-8e16-ec4993416383",{"label":60,"id":61},"\u003Cp>Farr, R.M. “Common Sense, Science and Social Representations.” \u003Cstrong>Public Understanding of Science\u003C/strong> 2:189–204, 1993.\u003C/p>","d4964217-a53a-49d3-9e2d-20d771e84833",{"label":63,"id":64},"\u003Cp>FORTY, A.. \u003Cstrong>Objetos de desejo\u003C/strong>: design e sociedade desde 1750. São Paulo: Cosac & Naify, 2007.\u003C/p>","f9a51885-c332-4388-8883-d2b5b0e651cd",{"label":66,"id":67},"\u003Cp>FLUSSER, V. \u003Cstrong>O mundo codificado\u003C/strong>. Por uma Filosofia do design e da comunicação. 1ª ed. São Paulo: Cosac Naify, 2007.\u003C/p>","533a5eda-83c6-4a07-aa0e-833cf8d4194d",{"label":69,"id":70},"\u003Cp>Friedman, K.. \u003Cstrong>Design Studies\u003C/strong>, 24(6), 507–522, 2003.\u003C/p>","6fff998a-16ca-4191-b93d-bb95e4e7479e",{"label":72,"id":73},"\u003Cp>Hjelm, S.I.. If everything is design, what then is a designer? In the Making, \u003Cstrong>[1st] Nordic Design Research Conference\u003C/strong>, 29–31, 2005. \u003Chttp://www.tii.se/reform/inthemaking/proceedings.htm> (Retrieved June 2005)\u003C/p>","91607920-fea3-4186-b4a3-e5de50a02817",{"label":75,"id":76},"\u003Cp>IDEO. \u003Cstrong>Human centered design\u003C/strong>: Toolkit. IDEO, 2011.\u003C/p>","5b703319-5d8c-41ce-9dcc-a772538b6b81",{"label":78,"id":79},"\u003Cp>JODELET,D.(org.). \u003Cstrong>As Representações sociais\u003C/strong>. Rio de Janeiro: Eduerj, 2001.\u003C/p>","6c17bb75-87b2-417d-91bd-2b84dc167496",{"id":81,"label":82},"b805c076-0ac8-46fd-b6f2-c66252b98840","\u003Cp>Meyer, G. Quem os designers pensam que são notas de um discurso profissional. \u003Cstrong>Revista D\u003C/strong> (Uniritter), v. n. 3, p. 31-48, 2011.\u003C/p>",{"label":84,"id":85},"\u003Cp>Miller, J.D. \u003Cstrong>The Public Understanding of Science and Technology in the United States\u003C/strong>: A Report to the National Science Foundation, Science and Technology Indicators. Washington, DC: National Science Foundation, 2000.\u003C/p>","b3a2236b-30b8-404b-95a1-b77222d69f0e",{"label":87,"id":88},"\u003Cp>KRIPPENDORFF, K. \u003Cstrong>The semantic turn\u003C/strong>. A new foundation for design. Boca-Raton: Taylor & Francis, Seções 1.2 (p.5-13), 2006.\u003C/p>","a54fb315-03ba-415f-a18c-3cc08079e16b",{"label":90,"id":91},"\u003Cp>____________. \u003Cstrong>Content Analysis\u003C/strong>: An Introduction to Its Methodology (3 rd Ed.). Thousand Oaks, CA: Sage, 2013.\u003C/p>","84ca0c46-9912-4b8b-80d9-fa09d76acd9c",{"id":93,"label":94},"e8b4a608-2efd-4da2-b199-d120e34a0db9","\u003Cp>MORAES, R. Análise de conte do. \u003Cstrong>e is du o\u003C/strong>, Porto Alegre, v. 22, n. 37, p. 7-32, 1999.\u003C/p>",{"id":96,"label":97},"9012b331-47d6-4d96-9294-7771332975ee","\u003Cp>MOSCOVICI, S. Das representações coletivas às representações sociais: elementos para uma história. In: ODE ET, D. (Org. . \u003Cstrong>s re resen es so i is\u003C/strong>. Rio de Janeiro: EdUERJ, p. 45-66, 2001.\u003C/p>",{"label":99,"id":100},"\u003Cp>MOSCOVICI, S. \u003Cstrong>e resen es so i is in es ig es e si o ogi so i\u003C/strong>. Petrópolis: Vozes, 2003.\u003C/p>","01648cd1-10d3-4d3a-b25b-f3dd25a610ef",{"label":102,"id":103},"\u003Cp>Roozenburg, N.F.M., Eekels, J.. \u003Cstrong>Product design\u003C/strong>: fundamentals and methods. John Wiley & Sons, Chichester, 1995.\u003C/p>","874e3ecc-fdb5-4edd-9b35-12dfd7ba1fdb",{"label":105,"id":106},"\u003Cp>Simon, H. A.. \u003Cstrong>The sciences of the artificial\u003C/strong> (3rd ed) MIT Press, Cambridge, MA, 1996.\u003C/p>","dc931c5b-63a0-49ee-9d98-1e2d3d06cd93",{"label":108,"id":109},"\u003Cp>Schön. \u003Cstrong>The reflective practitioner\u003C/strong>. How professionals think in action. Basic Books, New York, 1983.\u003C/p>","4dfc0860-a5bb-4a7f-998a-630dc4c105a2",{"label":111,"id":112},"\u003Cp>ZURLO, F. Design Strategico, in AA. VV., \u003Cstrong>Gli Spazi e le Arti\u003C/strong>, vol. IV, n. XXI. Secolo, Editore Enciclopedia Treccani: Roma, 2010.\u003C/p>","a49f2fa5-ddb1-4afc-bdcf-f2d8c8adb184",2590,[115],"imagem-social-do-design-um-estudo-sobre-como-designers-e-nao-designers-descrevem-o-design",{"updateDate":7,"createDate":117,"deleteDate":7},1766876120,[119,120],"primary","secondary","46f34ffd-69c0-4430-963a-cfc40e388245","enabled","2025-12-28T19:12:43-03:00",[125,129,141,151],{"role":7,"name":126,"designation":7,"filiation":7,"url":7,"_id":127,"lastName":128,"email":7},"Guilherme Correa","9cd2a1e8-f57e-4ee3-a829-d48ec8bad4a6","Meyer",{"lastmodified":130,"filiation":13,"createDate":131,"lastName":132,"path":133,"designation":7,"objectID":134,"url":7,"email":135,"role":7,"description":136,"_id":134,"name":137,"slugs":138,"id":7},1766876120254,"2025-12-27T22:55:20.254Z","Scaletsky","people/ee0d7449-c49b-4f92-9bbf-29e14ab5ca24","ee0d7449-c49b-4f92-9bbf-29e14ab5ca24","celsocs@unisinos.br",{},"Celso Carnos",[139,140],"celso-carnos-scaletsky","scaletsky-celso-carnos",{"designation":7,"slugs":142,"createDate":131,"role":7,"url":7,"_id":145,"email":146,"objectID":145,"description":147,"lastName":148,"filiation":13,"name":149,"lastmodified":130,"path":150,"id":7},[143,144],"guilherme-vaccaro","vaccaro-guilherme","b56dc46b-1b47-4a6c-b22e-8adeff05ddbe","guilhermevaccaro@gmail.com",{},"Vaccaro","Guilherme","people/b56dc46b-1b47-4a6c-b22e-8adeff05ddbe",{"url":7,"lastName":6,"slugs":152,"lastmodified":130,"designation":7,"filiation":13,"objectID":10,"email":11,"description":153,"id":7,"name":8,"createDate":131,"_id":10,"path":154,"role":7},[15,16],{},"people/5c414af3-ee4c-45ed-adf5-7d31d6bde74f",[127,134,145,10],1,{"target":158,"query":159},"people/get",{"id":10,"articles":160},"true",1780316105270]