[{"data":1,"prerenderedAt":265},["ShallowReactive",2],{"person-54c319c3-65e7-46a2-a8bb-0b1145b64e1a":3},{"success":4,"person":5,"request":261},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Barros","","Bruno O.",{},"54c319c3-65e7-46a2-a8bb-0b1145b64e1a","meunomeebob@gmail.com","2025-12-17T08:41:05-03:00","Pontifícia Universidade Católica do Rio de Janeiro",[15,16],"bruno-o-barros","barros-bruno-o",[18,105],{"parent":19,"metaData":20,"updateDate":22,"data":23,"langs":32,"_id":35,"contributors":36,"contributorsIds":43,"type":44,"typeData":45,"status":101,"download":102,"slugs":103,"slug":104},"1c7b273e-f07d-460b-a89f-47ffe8ea1d13",{"updateDate":7,"createDate":21,"deleteDate":7},1765971665,"2025-12-17T08:41:06-03:00",{"secondary":24,"primary":28},{"keywords":25,"excerpt":26,"title":27},"\u003Cp>design, perception, language\u003C/p>","This paper — developed during the author's PhD at PUC-Rio — raises critical questions about a specific approach in which only objective aspects of perception are taken into account when designing, conceiving the observer as an exclusively bio-physiological being (which produces mythical assertions like red and yellow designs make people hungry). Then, by bringing some Roland Barthes' ideas on literature and by referencing to authors of the post-modernism in design, we build up the possibility of seeing graphic design itself as a language, as a carrier of discourse and rhetoric.","Design in Red and Yellow (please, do Not Eat This Paper)",{"keywords":29,"excerpt":30,"title":31},"\u003Cp>design, percepção, linguagem\u003C/p>","No presente artigo — desenvolvido na PUC-Rio como parte da tese de doutorado do autor — levantam-se questões críticas relativas a um tipo específico de abordagem no campo do design gráfico onde são privilegiados aspectos objetivos da percepção a partir de uma concepção biofisiológica do observador (como na mítica associação do vermelho e amarelo à sensação de fome). Afinada a essa crítica, emerge então a possibilidade de contemplarmos o design gráfico mais como linguagem, discurso e retórica a partir de Roland Barthes e de autores do chamado design pós-moderno.","Design em Vermelho e Amarelo (favor Não Comer Esse Artigo)",[33,34],"primary","secondary","3e0935c4-0260-4a00-9590-69901e07a98b",[37],{"id":7,"name":8,"lastName":6,"email":11,"designation":7,"description":38,"role":7,"_id":10,"createDate":39,"filiation":13,"slugs":40,"url":7,"path":41,"lastmodified":42,"objectID":10},{},"2025-12-17T11:41:05.971Z",[15,16],"people/54c319c3-65e7-46a2-a8bb-0b1145b64e1a",1765971665971,[10],"article",{"startPage":46,"file":47,"references":50,"endPage":99,"track":100,"doi":7},1593,{"fullpath":48,"name":49},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F69254.pdf","69254.pdf",[51,54,57,60,63,66,69,72,75,78,81,84,87,90,93,96],{"id":52,"label":53},"3e8f5f5c-74c2-48f7-a4c5-687985645cb2","\u003Cp>BARRINGER, D. Red and yellow kills a fellow. \u003Cstrong>AIGA\u003C/strong>, 2006 Disponível em: \u003Cwww.aiga.org/content.cfm/red-and-yellow-kills-a-fellow>. Acesso em: Abril, 2010.\u003C/p>",{"id":55,"label":56},"d9200209-79d1-4e74-aaa3-b6e033d28740","\u003Cp>BARTHES, R. \u003Cstrong>Mitologias\u003C/strong>. Rio de Janeiro: DIFEL, 2009.\u003C/p>",{"id":58,"label":59},"e0395c04-f5e1-40ba-a70c-d111911a876a","\u003Cp>BARTHES, R. \u003Cstrong>Aula\u003C/strong>. São Paulo: Editora Cultrix, 1978.\u003C/p>",{"id":61,"label":62},"a09224ab-41ed-4558-ba37-595590984aea","\u003Cp>BAYER, H. On typography. In: HELLER, S.; MEGGS, P. B. (org.). \u003Cstrong>Texts on type: Critical writings on typography\u003C/strong>. 1ª ed. Nova York: Allworth Press, 2001.\u003C/p>",{"id":64,"label":65},"8d3f98a5-85ed-427b-afbd-cf4bb3d97f20","\u003Cp>BOMFIM, G. Fundamentos de uma teoria transdisciplinar do design: Morfologia dos objetos de uso e sistemas de comunicação. \u003Cstrong>Estudos em design\u003C/strong>, v. 5, n. 2. Rio de Janeiro: AEnD-BR, 1997. p. 27-41.\u003C/p>",{"id":67,"label":68},"413a8057-7529-4904-98bc-b2550cabfec9","\u003Cp>CARDOSO, R. Putting the magic back into design. \u003Cstrong>Art in the line\u003C/strong>, 2004. Disponível em: \u003Cwww.waspress.co.uk/journals/arton-theline/journal_20041/articles/pdf/20041_02.pdf>. Acesso em: Junho, 2007.\u003C/p>",{"id":70,"label":71},"70651d6a-b274-4a7a-a5a7-9e66142b3a6e","\u003Cp>HELLER, S. Comentário. In: BARRINGER, D. Red and yellow kills a fellow. \u003Cstrong>AIGA\u003C/strong>, 2006 Disponível em: \u003Cwww.aiga.org/content.cfm/red-and-yellow-kills-a-fellow>. Acesso em: Abril, 2010.\u003C/p>",{"id":73,"label":74},"7107aaf4-309a-489a-b96b-15893f2f3431","\u003Cp>JOSEPH. Comentário. In: BARRINGER, D. Red and yellow kills a fellow. \u003Cstrong>AIGA\u003C/strong>, 2006 Disponível em: \u003Cwww.aiga.org/content.cfm/red-and-yellow-kills-a-fellow>. Acesso em: Abril, 2010.\u003C/p>",{"id":76,"label":77},"b24920e4-0f04-4764-9cd8-ebb8bd4fdcd5","\u003Cp>KEEDY, J. Zombie Modernism. In: HELLER, S.; MEGGS, P. B. (org.). \u003Cstrong>Texts on type: Critical writings on typography\u003C/strong>. 1ª ed. Nova York: Allworth Press, 2001.\u003C/p>",{"id":79,"label":80},"52c9e27f-b196-45e1-9686-5235444a06ff","\u003Cp>LUPTON, E.; MILLER, A. \u003Cstrong>Design writing research\u003C/strong>. 1ª ed. Londres: Phaidon, 1999.\u003C/p>",{"id":82,"label":83},"63ea15a8-b300-49fc-afbe-86c6f77a949d","\u003Cp>LYOTARD, Jean-François. \u003Cstrong>A condição pós-moderna\u003C/strong>. 9ª ed. Rio de Janeiro: José Olympio, 2006.\u003C/p>",{"id":85,"label":86},"f7144cea-fc10-48e5-a976-bbfb9cc5cb19","\u003Cp>MYERS, D. G. \u003Cstrong>Psicologia\u003C/strong>. 7ª ed. Rio de Janeiro: LTC, 2006.\u003C/p>",{"id":88,"label":89},"c4aaee85-002d-48ef-9473-0b7e2c24444d","\u003Cp>MOHOLY-NAGY, L. The new typography. In: HELLER, S.; MEGGS, P. B. (org.). \u003Cstrong>Texts on type: Critical writings on typography\u003C/strong>. 1ª ed. Nova York: Allworth Press, 2001.\u003C/p>",{"id":91,"label":92},"6598ff87-2357-40f9-9426-b6c6a537e50f","\u003Cp>PENDER, K. \u003Cstrong>Digital colour in graphic design\u003C/strong>. Oxford: Focal Press, 1998.\u003C/p>",{"id":94,"label":95},"525d0cbb-ec94-4a28-8b15-ffb6c9819f58","\u003Cp>SOUZA LEITE, João de. O discurso do design gráfico como polifonia. \u003Cstrong>Estudos em design\u003C/strong>, v. 5, n. 1. Rio de Janeiro: AEnD-BR, 1997. p. 59-68.\u003C/p>",{"id":97,"label":98},"62d5cf49-80f8-4855-94e5-b11a178b7155","\u003Cp>TSCHICHOLD, J. \u003Cstrong>The new typography\u003C/strong>. 2ª ed. Berkeley, California & Londres: University of California Press, 2006.\u003C/p>",1602,"uwzsjq","enabled",1,[104],"design-in-red-and-yellow-please-do-not-eat-this-paper",{"pageRange":106,"parent":107,"data":108,"trackId":116,"type":44,"typeData":117,"metaData":169,"langs":171,"_id":172,"status":101,"updateDate":173,"contributors":174,"contributorsIds":258,"download":102,"slugs":259,"slug":260},null,"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",{"secondary":109,"primary":112},{"keywords":7,"excerpt":110,"title":111},"The paper approaches the \"challenge of complexity\" discussing it through the authors of the thematic journeys organized by Edgar Morin. Then, some design authors are brought in to present how complexity is dealt with in design studies. Finally, a experimental study done with students from a discipline of the postgraduate design program at PUC-Rio is presente","About Complexity and the Design Praxis",{"keywords":113,"excerpt":114,"title":115},"\u003Cp>complexidade, projeto em design, Edgar Morin, problemas complexos\u003C/p>","O artigo se inicia com questões provenientes do “desafio da complexidade”, discutidas pelos autores participantes das jornadas temáticas organizadas por Edgar Morin e, em seguida, traz a contribuição de diversos autores do campo do Design de maneira a apresentar diferentes formas nas quais o tema da complexidade aparece nos escritos do campo. Por último, é descrita uma experiência realizada com alunos de uma disciplina do programa de Pós-graduação da PUC-Rio, a fim de materializar a discussão realizada anteriormente, que elabora a hipótese de que pensamento complexo está no discurso e não na real identificação de uma mudança metodológica.","Sobre a Complexidade e a Prática do Design","rql5xp9v",{"startPage":118,"file":119,"references":122,"endPage":168,"track":116,"doi":7},520,{"fullpath":120,"name":121},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Frql5xp9v-1766844766-520-539.pdf","rql5xp9v-1766844766-520-539.pdf",[123,126,129,132,135,138,141,144,147,150,153,156,159,162,165],{"label":124,"id":125},"\u003Cp>ARDOINO, J. (2001). A Complexidade. In: \u003Cstrong>A religação dos saberes\u003C/strong>: o desafio do século XXI. Jornadas temáticas idealizadas e dirigidas por Edgar Morin. Rio de Janeiro: Bertrand Brasil. p.548- 558.\u003C/p>","283529d6-1116-4ee6-9f64-9d229accf7ab",{"label":127,"id":128},"\u003Cp>BOMFIM, G. (1997) Fundamentos de uma Teoria Transdisciplinar do Design: morfologia dos objetos de uso e sistemas de comunicação. In: \u003Cstrong>Estudos em Design\u003C/strong>. Ano V, vol. V. Rio de Janeiro.\u003C/p>","a214d231-9372-43ba-b29d-564b35a7456f",{"label":130,"id":131},"\u003Cp>BUCHANAN, R. (1995) Wicked problems in Design Thinking. In.: \u003Cstrong>The Idea of Design\u003C/strong>. Cambridge: MIT Press.\u003C/p>","0e5ffff6-b38e-494d-82c6-b235cbea8a74",{"id":133,"label":134},"4af02597-9648-48e2-a945-0a6d6870d50b","\u003Cp>COUTO, R. M. S. (1997) \u003Cstrong>O Movimento Interdisciplinar de Designers Brasileiros em Busca de Educação Avançada\u003C/strong>. (Parte I, Capítulo I). Tese de Doutoramento. Departamento de Educação da Pontifícia Universidade Católica do Rio de Janeiro. Rio de Janeiro.\u003C/p>",{"label":136,"id":137},"\u003Cp>COYNE, R. (2005). Wicked problems revisited. In: \u003Cstrong>Design Studies\u003C/strong>. v. 26, n. 1. Londres: Elsevier.\u003C/p>","cb8df702-72c3-4968-8fd3-9e9f9eb10666",{"label":139,"id":140},"\u003Cp>CROSS, N. (1982) Designerly ways of knowing. In: \u003Cstrong>Design Studies\u003C/strong>. v. 3, n.4. Inglaterra.\u003C/p>","ab013d3c-a856-44ac-9cae-56b2b7a56fb4",{"label":142,"id":143},"\u003Cp>CROSS, N. (2001) Designerly Ways of Knowing: Design Discipline Versus Design Science. In: \u003Cstrong>Design Issues\u003C/strong> v. 17, n.3. Massachusetts: MIT press.\u003C/p>","d5bdf457-d51a-446c-a886-3b47e6b35469",{"label":145,"id":146},"\u003Cp>CROSS, N. (2007) Editorial: Forty years of design research. In: \u003Cstrong>Design Studies\u003C/strong> v. 28, n.1. Londres: Elsevier.\u003C/p>","5c7ba175-6781-46b9-9b49-5b2ef0ea0329",{"label":148,"id":149},"\u003Cp>HARAHAN, J. (1978). \u003Cstrong>Design in General Education\u003C/strong>. Londres: Design Council Publication.\u003C/p>","35a717ab-ecbe-4003-88f6-f380c6048169",{"label":151,"id":152},"\u003Cp>LE MOIGNE, J. (2001). Complexidade e sistema. In: \u003Cstrong>A religação dos saberes\u003C/strong>: o desafio do século XXI. Jornadas temáticas idealizadas e dirigidas por Edgar Morin. Rio de Janeiro: Bertrand Brasil. p.540- 547.\u003C/p>","8f1e81f2-ced5-4fa5-bf31-9eb3a93d1a40",{"label":154,"id":155},"\u003Cp>LYOTARD, J. (2004) \u003Cstrong>A condição pós-moderna\u003C/strong>. 9a. Edição. Rio de Janeiro: José Olympio.\u003C/p>","8d93d5f9-f288-4bfc-a9ea-11b3f00e09ad",{"id":157,"label":158},"34128235-f045-4fc5-bbf7-3a4a2a0bee79","\u003Cp>MORAES, D. (2010) \u003Cstrong>Metaprojeto\u003C/strong>: o design do design. 1ª Ed. São Paulo: Blucher, 2010.\u003C/p>",{"label":160,"id":161},"\u003Cp>MORIN, E. (2001). \u003Cstrong>A religação dos saberes\u003C/strong>: o desafio do século XXI. Jornadas temáticas idealizadas e dirigidas por Edgar Morin. Rio de Janeiro: Bertrand Brasil.\u003C/p>","ecb00b86-7b3d-44d0-95fc-ec51838aca6a",{"label":163,"id":164},"\u003Cp>RITTEL , H.; WEBER , M. (1973) Dilemmas in a general theory of planning In: \u003Cstrong>Policy Sciences\u003C/strong> v. 4. Amsterdam: Elsevier.\u003C/p>","c3db6e3f-7379-4c0c-8375-8361808aa410",{"label":166,"id":167},"\u003Cp>ROSNAY, J. (2001). Conceitos e operadores transversais. In: \u003Cstrong>A religação dos saberes\u003C/strong>: o desafio do século XXI. Jornadas temáticas idealizadas e dirigidas por Edgar Morin. Rio de Janeiro: Bertrand Brasil. p.493- 499.\u003C/p>","5e7e9509-72d5-4a38-bc76-fd5c2b2408e1",539,{"updateDate":7,"createDate":170,"deleteDate":7},1766844766,[33,34],"9fa37ea4-d907-406d-bf82-513ed9a31c5d","2025-12-28T20:24:22-03:00",[175,181,192,198,210,221,231,241,252],{"role":7,"lastName":6,"path":41,"email":11,"objectID":10,"id":7,"filiation":176,"url":7,"createDate":177,"_id":10,"designation":7,"lastmodified":178,"slugs":179,"description":180,"name":8},"Doutorando em Design; PUC-Rio","2025-12-27T14:12:46.173Z",1766844766173,[15,16],{},{"slugs":182,"email":185,"createDate":177,"name":186,"role":7,"url":7,"designation":7,"filiation":187,"description":188,"path":189,"lastName":190,"_id":191,"lastmodified":178,"id":7,"objectID":191},[183,184],"r-m-s-couto","couto-r-m-s","ricouto@puc-rio.br","R. M. S.","Doutor em Educação; PUC-Rio",{},"people/9c9b9aad-1203-45cf-b9d9-ca3d00243048","Couto","9c9b9aad-1203-45cf-b9d9-ca3d00243048",{"_id":193,"designation":7,"url":7,"role":7,"name":194,"lastName":195,"email":196,"filiation":197},"db81179c-6ef3-428b-87d6-11c1b7a581ba","Jackeline","Farbiarz","jackeline@puc-rio.br","Pontifícia Católica do Rio de Janeiro",{"id":7,"slugs":199,"path":202,"lastmodified":203,"designation":7,"lastName":204,"name":205,"objectID":206,"filiation":207,"description":208,"role":7,"url":7,"email":209,"_id":206,"createDate":177},[200,201],"nilton-goncalves-gamba-junior","gamba-junior-nilton-goncalves","people/699873fa-ef97-4b72-ad7e-fc2099cc0163",1766844766174,"Gamba Junior","Nilton Gonçalves","699873fa-ef97-4b72-ad7e-fc2099cc0163","Doutor em Psicologia; PUC-Rio",{},"gambajunior@gmail.com",{"path":211,"name":212,"filiation":213,"createDate":177,"role":7,"url":7,"designation":7,"lastName":214,"description":215,"_id":216,"objectID":216,"id":7,"lastmodified":203,"email":217,"slugs":218},"people/2673ac17-9968-4c92-8e35-01ae85aa149d","Eliane Garcia","Doutoranda em Design; PUC-Rio","Pereira",{},"2673ac17-9968-4c92-8e35-01ae85aa149d","garciadesign@gmail.com",[219,220],"eliane-garcia-pereira","pereira-eliane-garcia",{"name":222,"role":7,"path":223,"url":7,"objectID":224,"lastName":225,"lastmodified":203,"designation":7,"_id":224,"createDate":177,"email":226,"filiation":176,"slugs":227,"description":230,"id":7},"Romulo Myazawa","people/49e1d163-88ac-4a16-b3ba-e5e49ba8e9de","49e1d163-88ac-4a16-b3ba-e5e49ba8e9de","Matteoni","matteodesigner@gmail.com",[228,229],"romulo-myazawa-matteoni","matteoni-romulo-myazawa",{},{"url":7,"description":232,"filiation":213,"_id":233,"id":7,"designation":7,"role":7,"objectID":233,"email":234,"lastName":235,"createDate":177,"name":236,"lastmodified":203,"slugs":237,"path":240},{},"4f0fdadd-ee6a-4655-8942-135afde17cd7","robertaportas@me.com","Portas","Roberta G. Rodrigues",[238,239],"roberta-g-rodrigues-portas","portas-roberta-g-rodrigues","people/4f0fdadd-ee6a-4655-8942-135afde17cd7",{"url":7,"lastmodified":203,"role":7,"name":242,"_id":243,"slugs":244,"lastName":247,"objectID":243,"filiation":248,"description":249,"id":7,"email":250,"designation":7,"path":251,"createDate":177},"Denise Berruezo","f84e6df8-0d2b-4901-96b5-83a583369100",[245,246],"denise-berruezo-portinari","portinari-denise-berruezo","Portinari","Doutora em Psicologia; PUC-Rio",{},"denisep@puc-rio.br","people/f84e6df8-0d2b-4901-96b5-83a583369100",{"email":253,"url":7,"lastName":254,"_id":255,"designation":7,"filiation":256,"name":257,"role":7},"tatitabak@gmail.com","Tabak","74cdd695-b661-4c49-a9ff-536f6c73d4a6","PUC-Rio","Tatiana",[10,191,193,206,216,224,233,243,255],[260],"about-complexity-and-the-design-praxis",{"target":262,"query":263},"people/get",{"id":10,"articles":264},"true",1780316100504]