[{"data":1,"prerenderedAt":112},["ShallowReactive",2],{"person-4bae0d9e-afff-4130-ad87-5e0f20dbc5c1":3},{"success":4,"person":5,"request":108},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Benatti","","Cesar",{},"4bae0d9e-afff-4130-ad87-5e0f20dbc5c1","cesarbenatti@terra.com.br","2025-12-28T02:06:51-03:00","Especialista em Design Gráfico; Centro Universitário Senac SP",[15,16],"cesar-benatti","benatti-cesar",[18],{"pageRange":19,"parent":20,"data":21,"trackId":30,"type":31,"typeData":32,"metaData":93,"langs":95,"_id":98,"createDate":99,"status":100,"updateDate":101,"contributors":102,"contributorsIds":104,"download":105,"slugs":106,"slug":107},null,"f43247ba-af93-4a8a-898e-651ef65d9bd2",{"secondary":22,"primary":26},{"keywords":23,"excerpt":24,"title":25},"\u003Cp>Writing, typography, graphic design\u003C/p>","\u003Cp>Rupture analysis of typographical traditions, regarding shape of characters, starting from changes motivated by reformist ideal of European modern designers in the beginning of 20th century. It points the reflex of rationalist mind at contemporaneous visual communication – responsible for evolution and consolidation of sans-serif letterforms – searching into factors that when applied such in graphics projects as in design of a letter, contributed to build values of commercial typography in this century.\u003C/p>","\u003Cp>Sans-serif: Typography for a Universal Culture\u003C/p>",{"keywords":27,"excerpt":28,"title":29},"\u003Cp>Escrita, tipografia, design gráfico\u003C/p>","\u003Cp>Esse artigo discute o processo de ruptura com as tradições tipográficas, no que se refere ao formato dos caracteres. A partir do deslocamento motivado pelo ideal reformista dos designers modernos europeus no início do século XX, aponta o reflexo do espírito racionalista na comunicação visual contemporânea, responsável pela evolução e consolidação dos tipos sem-serifa, investigando os fatores que, aplicados tanto nos projetos gráficos quanto no desenho da letra, contribuiram para a formação dos valores da tipografia comercial neste século.\u003C/p>","\u003Cp>Sans-serif: Tipografia para uma Cultura Universal\u003C/p>","4jfahnf7j","article",{"startPage":33,"file":34,"references":37,"endPage":92,"track":30,"doi":7},"2401",{"fullpath":35,"name":36},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2F4jfahnf7j-1766924341-2401-2410.pdf","4jfahnf7j-1766924341-2401-2410.pdf",[38,41,44,47,50,53,56,59,62,65,68,71,74,77,80,83,86,89],{"label":39,"id":40},"BLACKWELL, Lewis. \u003Cstrong>20th century type\u003C/strong>. London: Calmann & King, 1998.","56ff7d4f-8921-4333-a717-74d4afcfce89",{"label":42,"id":43},"BRINGHURST, Robert. \u003Cstrong>Elementos do estilo tipográfico\u003C/strong>. São Paulo: Cosac Naify, 2005.","ff049103-6e28-493f-ab97-500dbe3720df",{"id":45,"label":46},"dd1fb8f0-3d9f-443d-8ee3-6826aeaf42db","FARIAS, Priscila. \u003Cstrong>Tipografia digital\u003C/strong>: o impacto das novas tecnologias. Rio de Janeiro: 2AB, 2001",{"label":48,"id":49},"FRUTIGER, Adrian. \u003Cstrong>En torno a la tipografia\u003C/strong>. Barcelona: Gustavo Gili, 2002.","9facd696-44da-462e-a7a0-723a8cbd1bee",{"label":51,"id":52},"FRUTIGER, Adrian. \u003Cstrong>Signos, símbolos, marcas, señales\u003C/strong>. Barcelona: Gustavo Gili, 1981.","b2305701-206a-418c-a757-fea0d8914031",{"label":54,"id":55},"GAUDÊNCIO JUNIOR, Norberto. \u003Cstrong>A herança escultórica da tipografia\u003C/strong>. 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São Paulo: Rosari, 2006.","f70af07a-0bdc-4ad7-b1d7-e4d4e0f975e2",{"label":72,"id":73},"McLEAN, Ruary. \u003Cstrong>Typographers on type - An illustrated anthology from William Morris to present day\u003C/strong>. New York/London: W.W. Norton & Co, 1995.","2ec6e3d1-f1e6-4b90-bd76-5e0f5e95dbe9",{"label":75,"id":76},"MEGGS, Phillip B.. \u003Cstrong>A history of graphic design\u003C/strong>. New York: John Wiley & Sons. 1998.","bbeb154c-cd7f-4558-8378-3011ea802644",{"id":78,"label":79},"0d0c766e-c2b4-4e6f-b505-3a3e88371002","MEGGS, Phillip B. - MCKELVEY, Roy. \u003Cstrong>Revival of the fittest - Digital versions of classic typefaces\u003C/strong>. New York: RC, 2000.",{"id":81,"label":82},"2b3f1bc8-9d23-40f8-8023-1d29d424aefa","NESBITT, Alexander. \u003Cstrong>The history and technique of lettering\u003C/strong>. New York: Dover, 1957.",{"id":84,"label":85},"2b134ceb-db60-4cd8-9df3-fd06d210153e","TSCHICHOLD, Jan. \u003Cstrong>Tipografia elementar\u003C/strong>. São Paulo: Altamira, 2007.",{"label":87,"id":88},"TSCHICHOLD, Jan. \u003Cstrong>Treasures of alphabets and lettering\u003C/strong>. New York/London: W.W. Norton & Co, 1992.","c413fb5c-a926-413c-9f7d-4df109fd0b81",{"label":90,"id":91},"WILLBERG, H.P. \u003Cstrong>Primeiros socorros em tipografia\u003C/strong>. São Paulo: Rosari, 2007.","d15a7368-e594-45a7-b80d-8eb714cefde0","2410",{"updateDate":7,"createDate":94,"deleteDate":7},1766924341,[96,97],"primary","secondary","c8c6cb22-00a7-4146-ba92-c49a32eed253","2025-12-28T12:19:01.394Z","enabled","2025-12-28T13:03:11-03:00",[103],{"role":7,"email":11,"filiation":13,"url":7,"lastName":6,"name":8,"designation":7,"_id":10},[10],1,[107],"sans-serif-typography-for-a-universal-culture",{"target":109,"query":110},"people/get",{"id":10,"articles":111},"true",1780316095411]