[{"data":1,"prerenderedAt":271},["ShallowReactive",2],{"person-495102df-e674-43be-9cba-95427247f954":3},{"success":4,"person":5,"request":267},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Seferin","","Mariana T.",{},"495102df-e674-43be-9cba-95427247f954","marianaseferin@gmail.com","2025-12-27T13:10:34-03:00","UFRGS",[15,16],"mariana-t-seferin","seferin-mariana-t",[18,130],{"pageRange":19,"parent":20,"data":21,"trackId":29,"type":30,"typeData":31,"slugs":101,"metaData":103,"langs":105,"_id":108,"status":109,"updateDate":110,"contributors":111,"contributorsIds":128,"download":129,"slug":102},"374-385","50fdb9c5-a3aa-47ea-b71c-8a1b73447b29",{"secondary":22,"primary":25},{"keywords":23,"excerpt":24,"title":7},"\u003Cp>fashion, identity, semiotics, social status\u003C/p>","This article discusses the relationship between fashion products and identity expression from the semiotics perspective seeking to unveil its possible meanings. Through a literature review is investigated how clothing and accessories for personal use can affect, influence and assert our identity; the people’s necessity to maintain an emotional and subjective relationship with their personal belongings which are used as instruments of expression of their individuality. In a sociological context definitions of identity and self-identity are discussed and related. Fashion, seen as phenomenon of identity exposure, influencing individuals personal style.",{"keywords":26,"excerpt":27,"title":28},"\u003Cp>moda, identidade, semiótica, status social\u003C/p>","Este artigo aborda o relacionamento entre produtos de moda e a expressão de identidade sob o enfoque da semiótica procurando desvendar suas possíveis significações. Por meio de uma revisão de literatura é investigado como o vestuário e os acessórios de uso pessoal afetam, influenciam e afirmam nossa identidade; a necessidade das pessoas em manter uma relação emocional e subjetiva com seus objetos de uso pessoal que são utilizados como instrumentos de expressão de sua individualidade. Em um contexto sociológico definições de identidade e autoidentidade são abordadas e relacionadas. A moda, vista como fenômeno de exposição da identidade influenciando o estilo pessoal de indivíduos.","Você É o Que Você Veste: Relações Simbólicas Entre Produtos de Moda e Identidades","eocsxu37k","article",{"startPage":32,"file":33,"references":36,"endPage":100,"track":29,"doi":7},374,{"fullpath":34,"name":35},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Feocsxu37k-1766865901-374-385.pdf","eocsxu37k-1766865901-374-385.pdf",[37,40,43,46,49,52,55,58,61,64,67,70,73,76,79,82,85,88,91,94,97],{"id":38,"label":39},"1e782bba-a4bd-45de-9ecd-a53a507055d4","\u003Cp>BARTHES, Roland. \u003Cstrong>Sistema da Moda\u003C/strong>. São Paulo: Companhia Editora Nacional (USP), 1979.\u003C/p>",{"label":41,"id":42},"\u003Cp>BAUDRILLARD, Jean. \u003Cstrong>O sistema dos objetos\u003C/strong>. São Paulo: Perspectiva, 2004.\u003C/p>","2a108d13-4a76-4e5f-833e-24bccdeecd28",{"label":44,"id":45},"\u003Cp>BAUMAN, Zygmunt. \u003Cstrong>Modernidade Líquida\u003C/strong>. Rio de Janeiro: Zahar, 2001.\u003C/p>","f92195b3-071f-4301-b7d5-860f626502b9",{"label":47,"id":48},"\u003Cp>BAUMAN, Zygmunt. \u003Cstrong>A Sociedade Individualizada\u003C/strong>. Rio de Janeiro: Zahar, 2009.\u003C/p>","bb2e68ea-3108-4eb8-a519-4df2a30265dd",{"label":50,"id":51},"\u003Cp>BAXTER, Mike. \u003Cstrong>Projeto de produto\u003C/strong>: guia prático para o design de novos produtos. São Paulo, SP Edgard Blücher, 2003.\u003C/p>","f1ae2be8-05a5-4333-b093-da460fe1b153",{"label":53,"id":54},"\u003Cp>CRANE, Diana. \u003Cstrong>A moda e seu papel social\u003C/strong>: classe, gênero e identidade das roupas. São Paulo: Editora Senac São Paulo, 2006.\u003C/p>","8168f71d-b7bc-44ef-92ca-aaa50f0b3cd4",{"label":56,"id":57},"\u003Cp>CSIKSZENTMIHALYI, Mihaly and ROCHBERG-HALTON, Eugene. \u003Cstrong>The meaning of things\u003C/strong>: domestic symbols and the self. Cambridge: Cambridge University Press, 1999.\u003C/p>","c8351eb4-8f4f-4e78-bdb9-fd1ebd0d404d",{"label":59,"id":60},"\u003Cp>DANESI, Marcel. \u003Cstrong>Of Cigarettes High Heels, and other interesting things\u003C/strong>: an introduction to semiotics. New York: Palgrave Macmillan: 2008.\u003C/p>","88e0874c-dc2d-4622-9f3f-4212fa00bc87",{"label":62,"id":63},"\u003Cp>GIDDENS, Anthony. \u003Cstrong>Modernidade e Identidade\u003C/strong>. Rio de Janeiro: Zahar, 2002.\u003C/p>","2fd415f0-2bbc-4238-ba42-469eb8546f30",{"label":65,"id":66},"\u003Cp>GODART, Frédéric. \u003Cstrong>A sociologia da Moda\u003C/strong>. São Paulo: Editora Senac, 2010.\u003C/p>","f5049491-cbce-4379-83a8-1b7131e4226b",{"label":68,"id":69},"\u003Cp>KÄLVIÄINEN, Mirja. Product Design for Consumer Taste. In: GREEN, Willian S.; JORDAN, Patrick W. \u003Cstrong>Pleasure with Products\u003C/strong>: beyond usability. London: Taylor & Francis, 2002, p. 77-95.\u003C/p>","3a1000ca-883c-45f0-8404-1fc8f0c34f59",{"id":71,"label":72},"a899e872-f33d-462a-b9f1-ed7ef3eb0d1b","\u003Cp>KRIPPENDORFF, Klaus. \u003Cstrong>The Semantic Turn\u003C/strong>: a new foundation for design. Boca Raton: Taylor & Francis Group, 2006.\u003C/p>",{"label":74,"id":75},"\u003Cp>LAZZAROTTO, Giovana B. A busca por tendências comportamentais é uma tendência entre as empresas. In: DE CARLI, Ana Mery S.; MANFREDINI, Mercedes L. (org). \u003Cstrong>Moda em Sintonia\u003C/strong>. Caxias do Sul: EDUCS, 2010.\u003C/p>","6c70746b-35d0-435e-b38a-da61eb3190c6",{"label":77,"id":78},"\u003Cp>NIEMEYER, Lucy. Design Atitudinal: uma abordagem projetual. In: MONT’ALVÃO, Claudia; DAMAZIO, Vera (org). \u003Cstrong>Design, ergonomia e emoção\u003C/strong>. Rio de Janeiro: Mauad, 2008, p. 49-64.\u003C/p>","47c313c9-47f8-45dd-b5bb-1709cc7ee40f",{"label":80,"id":81},"\u003Cp>OLIVEIRA, Ana Cláudia Mei Alves de. Por uma semiótica da moda. In: CASTILHO, Kathia; GALVÃO, Diana (org). \u003Cstrong>A moda do corpo o corpo da moda\u003C/strong>. São Paulo: Ed. Esfera, 2002, p. 126-134.\u003C/p>","0249ac67-696a-4f93-8705-4e94f865638b",{"label":83,"id":84},"\u003Cp>SANTAELLA, Lucia. \u003Cstrong>Semiótica Aplicada\u003C/strong>. São Paulo: Thomson, 2002.\u003C/p>","9f6ab1e9-8e8f-4fba-aad1-fa33173daab7",{"label":86,"id":87},"\u003Cp>SIMMEL, Georg. \u003Cstrong>Filosofia da moda e outros escritos\u003C/strong>. Lisboa: Texto & Grafia, 2008.\u003C/p>","1c96e4e8-a871-4cb6-8a04-6b48bd89b315",{"label":89,"id":90},"\u003Cp>STEELE, Valerie. \u003Cstrong>Shoes\u003C/strong>: A lexicon of style. United Kingdom: Co & Bear Productions, 2005.\u003C/p>","bc92aa31-527f-4583-b6c3-0555bb4e6e70",{"label":92,"id":93},"\u003Cp>SVENDSEN, Lars. \u003Cstrong>Moda\u003C/strong>: uma filosofia. Rio de Janeiro: Zahar, 2010.\u003C/p>","27c1714a-e372-4cc4-8b5e-7eec0c94fe5f",{"id":95,"label":96},"025534f0-60f6-431a-95b9-915f5b6684c3","\u003Cp>TREPTOW, Doris. \u003Cstrong>Inventando moda planejamento de coleção\u003C/strong>. Brusque, SC: D. Treptow, 2007.\u003C/p>",{"id":98,"label":99},"dfbaadb2-76de-4b89-857f-059820df550e","\u003Cp>WOODWARD, Sophie. \u003Cstrong>Why women wear what they wear\u003C/strong>. Oxford: Berg, 2007.\u003C/p>",385,[102],"voce-e-o-que-voce-veste-relacoes-simbolicas-entre-produtos-de-moda-e-identidades",{"updateDate":7,"createDate":104,"deleteDate":7},1766865901,[106,107],"primary","secondary","0189046e-8779-45a1-9c8e-c5a9d3adbfae","enabled","2025-12-28T19:24:49-03:00",[112,122],{"name":113,"lastName":6,"path":114,"description":115,"slugs":116,"id":7,"lastmodified":119,"_id":10,"designation":7,"objectID":10,"createDate":120,"filiation":121,"email":11,"url":7,"role":7},"Mariana Toledo","people/495102df-e674-43be-9cba-95427247f954",{},[117,118],"mariana-toledo-seferin","seferin-mariana-toledo",1766865901062,"2025-12-27T20:05:01.062Z","Centro Universitário Unilasalle",{"designation":7,"email":123,"url":7,"name":124,"_id":125,"filiation":126,"role":7,"lastName":127},"julio_linden@uniritter.edu.br","Júlio Carlos de Souza van Der","95a31721-51a9-43c5-8fea-44055351fbde","UniRitter e PPGEP/UFRGS","Linden",[10,125],2,{"pageRange":131,"parent":132,"data":133,"trackId":142,"type":30,"typeData":143,"metaData":222,"langs":224,"_id":225,"status":109,"updateDate":110,"contributors":226,"contributorsIds":263,"download":264,"slugs":265,"slug":266},null,"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",{"secondary":134,"primary":138},{"keywords":135,"excerpt":136,"title":137},"\u003Cp>innovation, design thinking, systemic vision\u003C/p>","In the current scene design emerges as a central element of innovation, assuming strategic activities inside companies. With the necessity of constant innovation demanded by the market and the new model of design thinking, the designer starts to develop not only for the industry but also for the society. Through design thinking, environments are altered for optimize the relationships between the user with the artificial environment. In this context, the role of design in the innovation processes is to humanize the technology, to create meanings and to optimize the interactions.","The Role of Design in the Innovation Processes",{"keywords":139,"excerpt":140,"title":141},"\u003Cp>inovação, design thinking, visão sistêmica\u003C/p>","No cenário atual, o design emerge como elemento central da inovação, assumindo atividades estratégicas dentro das empresas. Com a necessidade de inovação constante exigida pelo mercado e o novo modelo de pensamento projetual, o design thinking, o designer passa a desenvolver não apenas para indústria mas para a sociedade. Através do design thinking, ambientes são alterados ao otimizar-se as relações do usuário com o ambiente artificial. Nesse contexto, o papel do design nos processos de inovação é humanizar a tecnologia, criar significados e otimizar as interações.","O Papel do Design nos Processos de Inovação","mfl52tvij",{"startPage":144,"file":145,"references":148,"endPage":221,"track":142,"doi":7},1780,{"fullpath":146,"name":147},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fmfl52tvij-1766851834-1780-1788.pdf","mfl52tvij-1766851834-1780-1788.pdf",[149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218],{"id":150,"label":151},"58614a91-d40c-4d84-b57d-5b693a80375e","\u003Cp>BERTALANFFY, K. L. V. \u003Cstrong>Modern theories of development\u003C/strong>: An introduction to theoretical biology. London: Harper, 1962.\u003C/p>",{"label":153,"id":154},"\u003Cp>BEZERRA, C. \u003Cstrong>A máquina da inovação\u003C/strong>: mentes e organizações na luta por diferenciação. Porto Alegre: Bookman, 2011.\u003C/p>","dc5394e8-daa6-4ee1-ad6e-020d81470101",{"label":156,"id":157},"\u003Cp>BOLAND, R.; COLLOPY, F. \u003Cstrong>Managing as Designing\u003C/strong>. California: Stanford Business Books, 2004.\u003C/p>","a5020fb8-a900-45f5-af28-2a02a126636d",{"id":159,"label":160},"a27a36d4-5423-46d7-9bdf-2d55ae1ceab6","\u003Cp>BONSIEPE, G. \u003Cstrong>Teoria y practica del diseño industrial\u003C/strong>. Barcelona: Gustavo Gili, 1978.\u003C/p>",{"label":162,"id":163},"\u003Cp>BONSIEPE, G. \u003Cstrong>A “tecnologia” da tecnologia\u003C/strong>. São Paulo: Edgard Blücher, 1983.\u003C/p>","83f2f516-95dd-4e77-b526-65c2cbbb25ba",{"label":165,"id":166},"\u003Cp>BONSIEPE, G. \u003Cstrong>Del objeto a la interface – Mutaciones do Diseño\u003C/strong>. Buenos Aires: Infinito, 1999.\u003C/p>","4152b7fa-a500-46f6-856f-f60669ce6955",{"label":168,"id":169},"\u003Cp>BROWN, T. \u003Cstrong>Change by design\u003C/strong>: how design thinking transforms organizations and inspires innovation. New York: Harper Collins Publishers, 2009.\u003C/p>","532dfe2d-4da5-4e75-b9bc-924a44bc7337",{"label":171,"id":172},"\u003Cp>BÜRDEK, B. E. \u003Cstrong>História, Teoria e Prática do Design de Produtos\u003C/strong>. São Paulo: Blücher, 2006.\u003C/p>","383b429d-0ae7-404d-b344-0079caf3b0f7",{"id":174,"label":175},"3386ed30-805f-4c8d-b61e-5928aaf87b6b","\u003Cp>DE BONO, E. \u003Cstrong>Criatividade levada a sério\u003C/strong>: como gerar ideias produtivas através do pensamento lateral. São Paulo: Pioneira, 1994.\u003C/p>",{"label":177,"id":178},"\u003Cp>FAGERBERG, J. Schumpeter and the revival of evolutionary economics: an appraisal of the literature. \u003Cstrong>Journal of Evolutionary Economics\u003C/strong> (2003) 13: 125–159\u003C/p>","6a3ed0af-0a98-4623-87dc-6a1440f38fc2",{"label":180,"id":181},"\u003Cp>FLORIDA, R. \u003Cstrong>The Rise of the Creative Class\u003C/strong>. New York: Basic Books, 2002.\u003C/p>","28d62d55-ebbd-44cd-ab92-60d81caf5801",{"label":183,"id":184},"\u003Cp>KELLEY, T. \u003Cstrong>The Red Queen and the Race for Innovation\u003C/strong>. In: Leigh Bureau, 2006. (http://www.leighbureau.com/speakers/tkelley/essays/redqueen.pdf)\u003C/p>","9552765b-e31f-4150-870e-92ff92c6060f",{"label":186,"id":187},"\u003Cp>KRIPPENDORFF, K. \u003Cstrong>Semantic Turn\u003C/strong>: New Foundations for Design. Boca Raton (FL): CRC Press, 2005.\u003C/p>","b39128ca-8e16-4623-ba4b-41fb44530222",{"label":189,"id":190},"\u003Cp>MANZINI, E. \u003Cstrong>Design para a inovação social e sustentabilidade\u003C/strong>: comunidades criativas, organizações colaborativas e novas redes projetuais. Rio de Janeiro: E-papers, 2008.\u003C/p>","43dce90a-1a49-4c7b-975c-f51aff50b378",{"id":192,"label":193},"540bf132-0c3c-4bdb-9d29-233ae8d2c1a4","\u003Cp>MUTLU, B.; ER, A. Design Innovation: Historical and Theoretical Perspectives on Product Innovation by Design. \u003Cstrong>5th European Academy of Design Conference\u003C/strong> held in Barcelona, in April 2003.\u003C/p>",{"label":195,"id":196},"\u003Cp>OECD (Organisation for Economic Co-operation and Development), \u003Cstrong>Oslo Manual\u003C/strong>. OECD Publications, Paris, 2005.\u003C/p>","27dfc6d9-8124-49b0-8c67-9b0dffe06a23",{"label":198,"id":199},"\u003Cp>OSTERWALDER, A. et al. \u003Cstrong>Inovação em modelos de negócios\u003C/strong>: um manual para visionários, inovadores e revolucionários. Rio de Janeiro, Alta Books, 2011\u003C/p>","f2b7f584-fe3d-4a57-b169-eb7f2474c84f",{"label":201,"id":202},"\u003Cp>OWEN, C. L. Design Thinking: Driving Innovation, in: \u003Cstrong>The Business Process Management Institute\u003C/strong>, Setembro, 2006.\u003C/p>","726aa4bc-6c41-42a8-8bd1-4a157b381267",{"label":204,"id":205},"\u003Cp>PAPANEK, V. \u003Cstrong>Diseñar para el mundo real\u003C/strong>: ecología humana y cambio social, Hermann Blume, Madrid, 1977\u003C/p>","70eca9ca-3fd7-4d0a-884f-45c5e697486f",{"label":207,"id":208},"\u003Cp>PERKS, H.; COOPER, R.; JONES, C. Characterizing the Role of Design in New Product Development: An Empirically Derived Taxonomy. \u003Cstrong>The Journal of Product Innovation Management\u003C/strong>, v. 22, p.111–127, 2005.\u003C/p>","3cf75f06-6614-4fcf-8941-1b33ac59e2bf",{"id":210,"label":211},"2e4cb631-d384-464f-9d65-b0e597342dde","\u003Cp>POPE W. A. \u003Cstrong>Overview\u003C/strong>: L. Bruce Archer ́s Systematic Methods for Designers. Dept. of Architecture Kent State University, USA, May 1972.\u003C/p>",{"label":213,"id":214},"\u003Cp>ROOZENBURG, N. F. M.; EEKELS, J. \u003Cstrong>Product Design\u003C/strong>: Fundamentals and Methods. Chichester: John Wiley & Sons, 1995.\u003C/p>","0ef46f86-2e0e-4187-ab41-c1ad7c8218fb",{"id":216,"label":217},"f0117b2f-781f-408a-b57a-d8544e00ef73","\u003Cp>SCHUMPETER, J. A. \u003Cstrong>Teoria do desenvolvimento econômico\u003C/strong>: uma investigação sobre lucros, capital, crédito, juro e o ciclo econômico. São Paulo: Nova Cultura, 1988.\u003C/p>",{"label":219,"id":220},"\u003Cp>THACKARA, J . \u003Cstrong>Plano B – O Design e as Alternativas Viáveis em um Mundo Complexo\u003C/strong>. São Paulo: Virgília/Editora Saraiva, 2008.\u003C/p>","2e9be343-6799-43df-861a-487800c25d99",1788,{"updateDate":7,"createDate":223,"deleteDate":7},1766851834,[106,107],"fb1fa90e-7269-43c4-b6a6-1dedd18a5abe",[227,239,249,259,262],{"lastmodified":228,"createDate":229,"name":230,"email":231,"filiation":13,"slugs":232,"id":7,"url":7,"role":7,"lastName":235,"designation":7,"objectID":236,"description":237,"_id":236,"path":238},1766851834357,"2025-12-27T16:10:34.357Z","Paulo R. N.","paulond@gmail.com",[233,234],"paulo-r-n-dziobczenski","dziobczenski-paulo-r-n","Dziobczenski","84a943d5-7a5c-4d16-b686-e04745a559de",{},"people/84a943d5-7a5c-4d16-b686-e04745a559de",{"createDate":229,"email":240,"name":241,"slugs":242,"url":7,"description":245,"objectID":246,"_id":246,"id":7,"lastmodified":228,"filiation":13,"designation":7,"path":247,"lastName":248,"role":7},"andre_pl1@yahoo.com","André P. de",[243,244],"andre-p-de-lacerda","lacerda-andre-p-de",{},"4404ea76-e78c-4e70-a60f-8589b435f986","people/4404ea76-e78c-4e70-a60f-8589b435f986","Lacerda",{"id":7,"role":7,"email":250,"url":7,"designation":7,"description":251,"objectID":252,"createDate":229,"_id":252,"path":253,"slugs":254,"name":257,"lastmodified":228,"lastName":258,"filiation":13},"regastal@gmail.com",{},"3b2f97d1-252f-4b68-9b66-a9ecbcd1d55a","people/3b2f97d1-252f-4b68-9b66-a9ecbcd1d55a",[255,256],"renata-g-porto","porto-renata-g","Renata G.","Porto",{"path":114,"createDate":229,"designation":7,"url":7,"lastmodified":228,"filiation":13,"description":260,"role":7,"id":7,"objectID":10,"email":11,"_id":10,"lastName":6,"slugs":261,"name":8},{},[15,16],{"role":7,"designation":7,"url":7,"lastName":127,"_id":125,"email":123,"name":124,"filiation":126},[236,246,252,10,125],1,[266],"o-papel-do-design-nos-processos-de-inovacao",{"target":268,"query":269},"people/get",{"id":10,"articles":270},"true",1780316094001]