[{"data":1,"prerenderedAt":121},["ShallowReactive",2],{"person-4348bd39-f78f-4be3-98e9-90bd54e3ee8b":3},{"success":4,"person":5,"request":117},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":7,"url":7,"createDate":11,"filiation":12,"slugs":13,"articles":16},"Pereira","","Hernane Borges de Barros ",{},"4348bd39-f78f-4be3-98e9-90bd54e3ee8b","2024-10-25T19:26:06+00:00","Doutorando em Engenharia Multimídia - Universidade Estadual de Feria de Santana",[14,15],"hernane_borges_de_barros_pereira","pereira_hernane_borges_de_barros",[17],{"parent":18,"metaData":19,"data":21,"langs":30,"_id":33,"contributors":34,"contributorsIds":48,"type":49,"typeData":50,"createDate":112,"status":113,"download":114,"slugs":115,"slug":116},"b94f7c15-71fe-4339-a30a-879ed828c2a6",{"updateDate":7,"createDate":20,"deleteDate":7},1729884146,{"secondary":22,"primary":26},{"keywords":23,"excerpt":24,"title":25},"\u003Cp>Corporative Identity, Corporative Image, Corporative Identity Management\u003C/p>","\u003Cp>Nowadays, the communication is determining a different set of interactive norms. Side by side, it is the risk of the lack of comprehension of the product image, which represents the business intention. Within this context, the all customers play the prevailing role. The goal of this paper is to present a theoretical model used in the development of the production techniques of multimedia material.\u003C/p>","\u003Cp>Corporative Identity Management Applied to Creation of Production Tools of Multimedia Materials: A Theoretical Model\u003C/p>",{"keywords":27,"excerpt":28,"title":29},"\u003Cp>Identidade corporativa, imagem corporativa, gestão da identidade corporativa\u003C/p>","\u003Cp>Atualmente, a comunicação está determinando distintas normas interativas. Lado a lado está o perigo da falta de compreensão do que se deseja negociar, a imagem do produto. Neste contexto, o público assume o papel preponderante. O objetivo do presente artigo é apresentar um modelo teórico para o desenvolvimento de técnicas de produção de materiais multimídia.\u003C/p>","\u003Cp>Gestão da Identidade Corporativa Aplicada à Criação de Ferramentas de Produção de Materiais Multimídia: Um Modelo Teórico\u003C/p>",[31,32],"primary","secondary","dfda85e3-fd7f-4b05-a36a-d78c68896056",[35,45],{"_id":36,"lastName":37,"role":7,"name":38,"description":39,"designation":7,"id":7,"email":7,"url":7,"createDate":40,"filiation":41,"slugs":42},"200e83d2-9988-4341-a855-c3d6d6626c19","Gomez","Jose Luis Eguia ",{},"2024-10-25T19:25:49+00:00"," Doutorando em Engenharia Multimídia - Universitat Politècnica de Catalunya",[43,44],"jose_luis_eguia_gomez","gomez_jose_luis_eguia",{"_id":10,"lastName":6,"role":7,"name":8,"description":46,"designation":7,"id":7,"email":7,"url":7,"createDate":11,"filiation":12,"slugs":47},{},[14,15],[36,10],"article",{"startPage":51,"file":52,"references":55,"endPage":110,"track":111,"doi":7},"242",{"fullpath":53,"name":54},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F5_pd_design_2002%2F308.pdf","308.pdf",[56,59,62,65,68,71,74,77,80,83,86,89,92,95,98,101,104,107],{"id":57,"label":58},"84dc5839-bb22-441b-a088-9d5c7fe77f8e","BROCKMANN, R. J. Writing Better Computer User Documentation: From Paper to Hypertext. New York, John Wiley & Sons, Inc, 1990.",{"id":60,"label":61},"2018f3e5-bb64-4856-9958-e14902b24d43","CAPRIOTTI, Paul. Planificación estratégica de la imagen corporativa. Barcelona, Ed. Arial Comunicación, 1999.",{"id":63,"label":64},"238cd8de-aac7-4d0a-80c8-33e25dfee201","CHUA, Wai Fong. Radical Developments in Accounting Thought. In The Accounting Review, Número 4, V. 61, 1986, p. 601-632.",{"id":66,"label":67},"a6722ef8-65f2-4af3-b98b-d5e9ef0f4002","DAM, Adries van. User Interfaces: Disappearing, Dissolving, and Evolving. In Communications of the ACM, Número 3, V. 44, 2001, pp. 50-52.",{"id":69,"label":70},"cbb729b8-e958-472c-989d-355a96fda1ce","DRUCKER, Peter F. El management del Siglo XXI. Barcelona, Editora Edhasa, 1999.",{"id":72,"label":73},"66b79432-1c1b-4030-b844-905d5f612d80","FEIGENBAUM, A. V. Total Quality Control. New York, McGraw-Hill, 1983.",{"id":75,"label":76},"58b4eeb7-0d06-4cee-9bba-7a90b6419e2b","GLASER, Barney G. e STRAUSS, Anselm L. The Discovery of Grounded Theory. Chicago, Aldine de Gruyter, 1967.",{"id":78,"label":79},"d003bb31-94be-4e8d-a9e1-278f39a79855","HOFFMANN, Ernst Theodor Amadeus. Cuentos (I). Madrid, Alianza Editorial, 1988.",{"id":81,"label":82},"70687997-3e79-4df7-918d-5e526b5dac9a","KLEIN, Heinz K. e MYERS, Michael D. A Set Principles for Conducting and Evaluating Interpretative Fields Studies in Information Systems. In MIS Quarterly, Número 1, V. 23, 1999, p. 67-94.",{"id":84,"label":85},"4201244d-499d-45d9-bf68-235ad023965a","NIEDERACHER, Klaus e WAHLER, Alexander. Concept for content administration of database powered multimedia web-sites. Anais do Seventh ACM international conference (part 2) on Multimedia (Part 2). Orlando, outubro 1999, pp. 57-58.",{"id":87,"label":88},"cf4ac5db-35f9-4ed8-8f3f-32b93ee9fc2d","NOGUEIRA, Durval Lordelo; PEREIRA, Hernane Borges de Barros; ALAPISTE, Francesc e MONGUET, Josep Maria. Evaluación del alumno en el entorno virtual: Identificación de indicadores inherentes y adyacentes. Anais do I Congreso Internacional de Tecnologías y Contenidos Multimedia en Ambientes Digitales. La Habana, fevereiro 2002.",{"id":90,"label":91},"1591cf93-94c7-443c-94fb-0bcda1bee4cc","OHNEMUS, Kenneth R. e MALLIN, Diana F. Benefits of implementing on-line methods and procedures. In ACM SIGDOC, dezembro 1994, pp. 49-55.",{"id":93,"label":94},"d9d24aa9-ef21-433c-b3e7-9ad5c98f8062","ORLIKOWSKI, Wanda J. e BAROUDI, Jack J. Studying Information Technology in Organizations: Research Approaches and Assumptions. In Information Systems Research, Número 1, V. 2, 1991, p. 1-28.",{"id":96,"label":97},"85f4e849-efd3-4e60-bd35-a82f8cc8ac6d","PEREIRA, Hernane Borges de Barros; FÁBREGAS, Juan José e MONGUET, Josep Maria. Usability Testing Strategy: an Exploratory Case Study. Anais da 2nd International Conference on Software Testing. Bonn, abril 2001.",{"id":99,"label":100},"2c263626-31da-4f3f-8301-4ff0429fca34","PEREIRA, Hernane Borges de Barros e MONGUET, Josep Maria. Modelo de Teste Semântico e Sintático. Anais da 1ª Conferência Portuguesa de Sistemas de Informação. Guimarães, outubro 2000.",{"id":102,"label":103},"11e3a981-3add-451e-bb16-730393e22277","SCAPIN, Dominique L. e BASTIEN, J. M. Christian. Ergonomic criteria for evaluating the ergonomic quality of interactive systems. In Behaviour & Information Technology, Números 4/5, V. 16, 1997, pp. 220-231.",{"id":105,"label":106},"60ecba5f-3786-4388-9e42-e525b28d0763","SOUZA, Clarisse S. de; PRATES, Raquel O. e BARBOSA, Simone D. J. A Method for Evaluating Software Communicability.Anais do II Workshop sobre Fatores Humanos em Sistemas Computacionais. Campinas, outubro 1999.",{"id":108,"label":109},"af42b2ae-6506-4a2d-a374-c0e5aa50bbd2","STRAUSS, Anselm L. e CORBIN, Juliet M. Basics of Qualitative Research: Grounded Theory Procedures and Techniques. Newbury Park, Sage Publications, 1990.\n","249","5jvpvf2j","2024-10-25T19:27:18+00:00","enabled",3,[116],"corporative_identity_management_applied_to_creation_of_production_tools_of_multimedia_materials_a_theoretical_model",{"target":118,"query":119},"people/get",{"id":10,"articles":120},"true",1780316089546]