[{"data":1,"prerenderedAt":254},["ShallowReactive",2],{"person-42ca055d-8a93-4653-8b68-4419de3c36b3":3},{"success":4,"person":5,"request":250},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Serraglio","","Rodrigo",{},"42ca055d-8a93-4653-8b68-4419de3c36b3","rodrigo.aserraglio@gmail.com","2025-12-17T20:45:21-03:00","Universidade Federal do Paraná",[15,16],"rodrigo-serraglio","serraglio-rodrigo",[18,107,174],{"parent":19,"metaData":20,"updateDate":22,"data":23,"langs":32,"_id":35,"contributors":36,"contributorsIds":63,"type":64,"typeData":65,"status":103,"download":104,"slugs":105,"slug":106},"1c7b273e-f07d-460b-a89f-47ffe8ea1d13",{"updateDate":7,"createDate":21,"deleteDate":7},1766016572,"2025-12-17T21:09:32-03:00",{"secondary":24,"primary":28},{"keywords":25,"excerpt":26,"title":27},"\u003Cp>wayfinding, maps, users\u003C/p>","This article describes the design process of the wayfinding project using \"you are here\" and route maps for the Woman and Newborn Unity of the Clinics Hospital of Paraná. The article focuses on the importance of collaborative work between the designer and the user for the development of a wayfinding system.","Wayfinding System for the Woman and Newborn Unity: \"you Are Here\" Map and Route Map",{"keywords":29,"excerpt":30,"title":31},"\u003Cp>wayfinding, mapas, usuários\u003C/p>","Este artigo descreve o desenvolvimento do projeto de wayfinding de mapa \"você está aqui\" e mapa de rotas para a Unidade da Mulher e do Recém-nascido do Hospital de Clínicas do Paraná. O enfoque do artigo é a importância do trabalho colaborativo entre designer e usuário para o desenvolvimento de um sistema wayfinding.","Sistema Wayfinding para a Unidade da Mulher e do Recém Nascido – Umrn/hc: Mapa \"você Está Aqui\" e Mapa de Rotas",[33,34],"primary","secondary","190a0f77-b7a8-4406-b054-2f335e0bd03a",[37,49,53],{"id":7,"name":38,"lastName":39,"email":40,"designation":7,"description":41,"role":7,"_id":42,"createDate":43,"filiation":13,"slugs":44,"url":7,"path":47,"lastmodified":48,"objectID":42},"Oriana","Dupont","oriana.dupont@gmail.com",{},"06ab9fab-458b-410a-b647-75228fc95ae4","2025-12-18T00:09:32.746Z",[45,46],"oriana-dupont","dupont-oriana","people/06ab9fab-458b-410a-b647-75228fc95ae4",1766016572746,{"id":7,"name":8,"lastName":6,"email":11,"designation":7,"description":50,"role":7,"_id":10,"createDate":43,"filiation":13,"slugs":51,"url":7,"path":52,"lastmodified":48,"objectID":10},{},[15,16],"people/42ca055d-8a93-4653-8b68-4419de3c36b3",{"id":7,"name":54,"lastName":55,"email":56,"designation":7,"description":57,"role":7,"_id":58,"createDate":43,"filiation":13,"slugs":59,"url":7,"path":62,"lastmodified":48,"objectID":58},"Felipe","Nascimento","greg.felipe@gmail.com",{},"6226bdf6-edd6-46ba-8a3f-032ff3c71488",[60,61],"felipe-nascimento","nascimento-felipe","people/6226bdf6-edd6-46ba-8a3f-032ff3c71488",[42,10,58],"article",{"startPage":66,"file":67,"references":70,"endPage":101,"track":102,"doi":7},3375,{"fullpath":68,"name":69},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F69677.pdf","69677.pdf",[71,74,77,80,83,86,89,92,95,98],{"id":72,"label":73},"34578815-e878-4d16-abe2-509fb0ede524","\u003Cp>GOLLEDGE, R. G. Wayfinfing behavior: cognitive mapping and other spatial processes. Chapter 1 - Human Cognitive Maps and Wayfinding. Maryland: \u003Cstrong>The Johns Hopkins University Press\u003C/strong>, 1999.\u003C/p>",{"id":75,"label":76},"5f2500ad-c0de-4828-a8a6-5ca2c59b45bd","\u003Cp>MIJKSENAAR, P. Maps as public graphics: about science and craft, curiosity and passion. In \u003Cstrong>Visual information for everyday use: design and research perspectives\u003C/strong>. London: Taylor & Francis, 1999.\u003C/p>",{"id":78,"label":79},"c80a98cb-a8c9-4cfe-97f8-bcbeb95899d3","\u003Cp>O'NEILL, M. Theory and research in design of \"you are here\" maps. In \u003Cstrong>Visual information for everyday use: design and research perspectives\u003C/strong>. London: Taylor & Francis, 1999.\u003C/p>",{"id":81,"label":82},"e43b1c70-1d0c-424b-b87a-d58b7a8f204c","\u003Cp>PASSINI, R. Wayfinding: backbone of graphic support systems. In \u003Cstrong>Visual information for everyday use: design and research perspectives\u003C/strong>. London: Taylor & Francis, 1999.\u003C/p>",{"id":84,"label":85},"c5332dab-e7c3-4c79-861b-91f18634497a","\u003Cp>MORAES, A. de & MONT'ALVÃO, C. \u003Cstrong>Ergonomia: conceitos e aplicações\u003C/strong>. Rio de Janeiro, Editora 2AB, 1998.\u003C/p>",{"id":87,"label":88},"58a65902-15a6-4723-b695-d3ca599aa0cc","\u003Cp>SLESS, D. Collaborative processes and politics in complex information design. \u003Cstrong>Communication Research Institute of Australia\u003C/strong>, 2003.\u003C/p>",{"id":90,"label":91},"63411225-2205-4627-b896-fd1bd2570f1b","\u003Cp>NIELSEN, J. \u003Cstrong>Usability Engineering\u003C/strong>. Chapter 4 - The Usability Engineering Lifecycle. New Jersey, 1992.\u003C/p>",{"id":93,"label":94},"aadb234a-0b09-44f1-9426-998f268ed233","\u003Cp>PETTERSON, R. \u003Cstrong>It depends: ID - principles and guidelines\u003C/strong>. Tullinge: Institute for Infology, 2007.\u003C/p>",{"id":96,"label":97},"dd5c9a84-0e53-414f-92b2-7b8f09131121","\u003Cp>ENGELHARDT, Y. \u003Cstrong>The language of graphics: a framework for the analysis of syntax and meaning in maps, charts and diagrams\u003C/strong>. Amsterdam. Institute for Logic, Language and Computation, 2002.\u003C/p>",{"id":99,"label":100},"aade16f3-59e1-4d91-9c48-76062835f177","\u003Cp>MULLET, Kevin; SANO, Darrell. \u003Cstrong>Designing visual interfaces: communication oriented techniques\u003C/strong>. California, Sun Microsystems: 1995.\u003C/p>",3380,"ftya7ms6","enabled",1,[106],"wayfinding-system-for-the-woman-and-newborn-unity-you-are-here-map-and-route-map",{"parent":19,"metaData":108,"updateDate":110,"data":111,"langs":120,"_id":121,"contributors":122,"contributorsIds":139,"type":64,"typeData":140,"status":103,"download":171,"slugs":172,"slug":173},{"updateDate":7,"createDate":109,"deleteDate":7},1766015121,"2025-12-17T20:45:22-03:00",{"secondary":112,"primary":116},{"keywords":113,"excerpt":114,"title":115},"\u003Cp>instructions, illustration, procedural learning\u003C/p>","This article is a metalinguistic narrative of the design process of procedural illustrations. In other words, it is a stepped description of decisions made during the design of illustrations of action-related movements, which in its turn will be used to depict the same movement in a step-by-step manner. The golf swing movement was chosen because is complex enough to allow the representation of various aspects of movement and, therefore, can be used in future articles about the effectiveness of static and animated instructions.","A Step-by-step Design of Procedural Illustrations That Represent Action-related Movement in a Stepped Manner: The Golf Swing Case",{"keywords":117,"excerpt":118,"title":119},"\u003Cp>instruções, ilustrações, aprendizagem procedimental\u003C/p>","Este texto adotará uma narrativa metalingüística das decisões tomadas durante o design de ilustrações que representam de modo passo-a-passo as dimensões do movimento em operações dinâmicas. Foi escolhida a operação do swing de golfe, ou seja, o balanço do corpo para o arremesso da bola com o taco, que é suficientemente complexa para permitir a representação de vários aspectos de seu movimento, e, portanto, pode ser usado em futuros artigos que discutem a eficácia de instruções estáticas e animadas.","O \"passo-a-passo\" do Design de Ilustrações Que Representam o Movimento do Modo Passo-a-passo: O Caso do Swing de Golfe",[33,34],"85397c78-e12b-4040-bbd5-ea39d215380a",[123,128],{"id":7,"name":8,"lastName":6,"email":11,"designation":7,"description":124,"role":7,"_id":10,"createDate":125,"filiation":13,"slugs":126,"url":7,"path":52,"lastmodified":127,"objectID":10},{},"2025-12-17T23:45:21.832Z",[15,16],1766015121832,{"id":7,"name":129,"lastName":130,"email":131,"designation":7,"description":132,"role":7,"_id":133,"createDate":125,"filiation":134,"slugs":135,"url":7,"path":138,"lastmodified":127,"objectID":133},"José de","Souza","marconi2006@googlemail.com",{},"cf581e2b-1ffc-46e6-8088-8898fa5b63a0","The University of Reading (UK)",[136,137],"jose-de-souza","souza-jose-de","people/cf581e2b-1ffc-46e6-8088-8898fa5b63a0",[10,133],{"startPage":141,"file":142,"references":145,"endPage":170,"track":102,"doi":7},2455,{"fullpath":143,"name":144},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F69479.pdf","69479.pdf",[146,149,152,155,158,161,164,167],{"id":147,"label":148},"2d388865-3462-4d7b-b93e-397b85a2d2f1","\u003Cp>Diagram Visual Information Ltd. \u003Cstrong>Futebol: regras e táticas\u003C/strong>. Rio de Janeiro: Editoral Tecnoprint Ltda., 1979.\u003C/p>",{"id":150,"label":151},"599ab3dc-1366-4601-92b4-c39260d9e87a","\u003Cp>GERD Arntz web archive. Amsterdam, 2008. Disponível em: \u003Chttp://gerdarntz.org/>. Acesso em: 2 abril 2010.\u003C/p>",{"id":153,"label":154},"b1d0e192-38a0-42f2-9c91-bf08146b4417","\u003Cp>HOLMES, Nigel. Pictograms: a view from the drawing board or, what I have learned from Otto Neurath and Gerd Arntz (and jazz). \u003Cstrong>Information Design Journal\u003C/strong>, Volume 10, número 2, p. 133-14, 2001.\u003C/p>",{"id":156,"label":157},"fc1e9759-8725-44c7-aee5-add0f5694a4c","\u003Cp>HOLMES, Nigel. \u003Cstrong>Wordless diagram\u003C/strong>. London: Duckworth, 2005.\u003C/p>",{"id":159,"label":160},"f8a9423d-9ed9-4f62-9a32-e2c115953a68","\u003Cp>LIMA, Ricardo C. Otto Neurath e o legado do ISOTYPE. São Paulo: \u003Cstrong>Info Design Revista Brasileira de Design da Informação\u003C/strong>, p. 36-48, 2008.\u003C/p>",{"id":162,"label":163},"51524f51-0e6d-475f-9eb5-3cb88c63f387","\u003Cp>SOUZA, J. M. B. and M. Dyson (2007). An illustrated review of how motion is represented in static instructional graphics. In: \u003Cstrong>Visual literacies: exploring critical issues\u003C/strong>, Oxford, UK, The Inter-Disciplinary Press, 3-5 July 2007.\u003C/p>",{"id":165,"label":166},"c6a62c77-06c6-4419-99c9-df2a1a5b8ecd","\u003Cp>TWYMAN, M. Using pictorial language: a discussion of the dimensions of the problem. In: R. W. Thomas M. Duffy (Ed.). \u003Cstrong>Designing usable texts\u003C/strong>. Orlando, Florida, USA: Academic Press, Inc., 1985. p.245-312.\u003C/p>",{"id":168,"label":169},"447ec83e-c20a-46df-91a6-0e2886fef53e","\u003Cp>WONG, W. \u003Cstrong>Princípios de forma e desenho\u003C/strong>. São Paulo: Martins Fontes, 1998.\u003C/p>",2461,3,[173],"a-step-by-step-design-of-procedural-illustrations-that-represent-action-related-movement-in-a-steppe",{"pageRange":175,"parent":176,"data":177,"trackId":185,"type":64,"typeData":186,"metaData":217,"langs":219,"_id":220,"createDate":221,"status":103,"updateDate":222,"contributors":223,"contributorsIds":247,"download":104,"slugs":248,"slug":249},null,"f43247ba-af93-4a8a-898e-651ef65d9bd2",{"secondary":178,"primary":182},{"keywords":179,"excerpt":180,"title":181},"\u003Cp>compreensão, ilustração, alfabetização\u003C/p>","\u003Cp>Factors concerning the target user group are very important when choosing the graphic language for an advertising campaign. Neglecting indicators such as verbal and visual literacy can cause interpretation errors or misunderstanding of the message conveyed. This study presents an analysis of Greenpeace Brazil’s advertising campaigns, using the analytical framework proposed by Goldsmith (1978). The results suggest that if the target audience of these campaigns is the majority of the Brazilian population, who has low education level and limited media access, the feedback for such campaigns will be far beyond expectation.\u003C/p>","\u003Cp>Potential Comprehensibility of Images Used in Advertising: An Analytical Study of Greenpeace Brazil’s Campaigns\u003C/p>",{"keywords":179,"excerpt":183,"title":184},"\u003Cp>Fatores que definem o público-alvo são de extrema importância na escolha correta da linguagem gráfica de uma campanha publicitária. Não considerar indicadores como a alfabetização verbal e visual pode gerar erros de interpretação ou mesmo incompreensão da mensagem transmitida. Este artigo apresenta uma análise de campanhas publicitárias veiculadas pelo Greenpeace Brasil, utilizando o modelo para análise de ilustrações de Goldsmith (1978). Os resultados demonstraram que, se o público-alvo dessas campanhas for a considerável parcela da população que possui baixo grau de escolaridade e acesso limitado aos meios de comunicação, o retorno dessas campanhas será muito abaixo do esperado.\u003C/p>","\u003Cp>Compreensibilidade Potencial de Imagens Utilizadas em Comunicação Publicitária: Estudo Analítico de Campanhas Veiculadas Pelo Greenpeace Brasil\u003C/p>","juiwmdyx",{"startPage":187,"file":188,"references":191,"endPage":216,"track":185,"doi":7},"3351",{"fullpath":189,"name":190},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fjuiwmdyx-1766931674-3351-3360.pdf","juiwmdyx-1766931674-3351-3360.pdf",[192,195,198,201,204,207,210,213],{"label":193,"id":194},"DONDIS, Donis A. \u003Cstrong>Sintaxe da linguagem visual\u003C/strong>. São Paulo: Ed Martins Fontes, 2ª edição, 1997. p. 236.","7419a7da-2a79-49e5-8f9c-4e3ef2f08cc3",{"label":196,"id":197},"FURTADO, Marcelo. Marcelo Furtado, diretor de projetos do Greenpeace. \u003Cstrong>AT Revista\u003C/strong>, Jornal A Tribuna, de Santos/SP. Entrevista concedida a Gustavo Klein, 2006.","18b35c9a-7ad9-47c3-87b2-152e9c5eee0b",{"label":199,"id":200},"GOLDSMITH, Evelyn: Comprehensibility of Illustration: An Analytical Model. \u003Cstrong>Information Design Journal 1\u003C/strong>. Goldsmith, E., 1979.","d985d5d8-d6d2-41d6-80a5-97930805bbe9",{"label":202,"id":203},"HOMEPAGE. \u003Cstrong>Greenpeace Brasil\u003C/strong>. Disponível em \u003Chttp://www.greenpeace.org.br> Consultado em 19 de junho de 2007.","86356a09-a65f-41bc-b34e-05862ff3dc4a",{"label":205,"id":206},"IBGE, \u003Cstrong>Instituto Brasileiro de Geografia e Estatística\u003C/strong>. Disponível em \u003Chttp://www.ibge.gov.br> Consultado em 25 de junho de 2007.","fdb5776f-88bf-4362-9eba-483dbd9d8e93",{"label":208,"id":209},"NETO, Nagib A.. \u003Cstrong>Consciência ambiental\u003C/strong>. Artigo não publicado. Disponível em \u003Chttp://www.nagibanderaos.com.br> Consultado em 20 de junho de 2007.","59f03fd5-cbc5-4e06-b1eb-62236e68f705",{"label":211,"id":212},"VIANNA, Rachel S. \u003Cstrong>Percepção e pensamento visual\u003C/strong>: Contribuições da ciência para o ensino-aprendizagem da leitura de imagens. Disponível em \u003Chttp://www.unifacs.br/anpap/autores/02.pdf> Consultado em 20 de junho de 2007.","6a057029-16cb-452c-be29-743dec689e0b",{"label":214,"id":215},"VIEIRA, M. L. H. ; FASCIONI, L. C. . Implicações sociais da comunicação gráfica: O analfabetismo visual. In: \u003Cstrong>III Congreso Iberoamericano de Expresión Gráfica para la Ingeniería y la Arquitectura\u003C/strong>, 2001, Havana. v. 1. p. 245-255.","71493aae-12dc-43c2-b6b2-60d1b3667d79","3360",{"updateDate":7,"createDate":218,"deleteDate":7},1766931674,[33,34],"a3126277-ba1a-4d1f-833f-9af41074595c","2025-12-28T14:21:14.390Z","2025-12-28T20:14:37-03:00",[224,229,241,246],{"designation":7,"filiation":13,"lastName":225,"name":226,"role":7,"email":227,"url":7,"_id":228},"Scariot","Cristiele A.","cristielescariot@gmail.com","bc1d7ec1-6082-43d6-b793-9714ec729f7e",{"path":230,"lastmodified":231,"url":7,"description":232,"id":7,"filiation":233,"lastName":234,"designation":7,"_id":235,"role":7,"objectID":235,"name":236,"createDate":221,"email":237,"slugs":238},"people/2002986a-b918-477e-aa73-4e7e46383466",1766931674390,{},"Graduanda na UFPR – Brasil","Faria","2002986a-b918-477e-aa73-4e7e46383466","Mariana de","marianafaria77@gmail.com",[239,240],"mariana-de-faria","faria-mariana-de",{"url":7,"lastName":242,"role":7,"_id":243,"name":244,"filiation":13,"email":245,"designation":7},"Poczapski","050fdf6b-ed81-46c6-b430-926bd61e691d","Mariana","mariana.ykp@gmail.com",{"email":11,"filiation":13,"designation":7,"role":7,"lastName":6,"name":8,"url":7,"_id":10},[228,235,243,10],[249],"compreensibilidade-potencial-de-imagens-utilizadas-em-comunicacao-publicitaria-estudo-analitico-de-c",{"target":251,"query":252},"people/get",{"id":10,"articles":253},"true",1780316089238]