[{"data":1,"prerenderedAt":504},["ShallowReactive",2],{"person-42988cb2-d5ad-448b-b4be-df077b4a9a81":3},{"success":4,"person":5,"request":500},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Hartmann","","Patricia",{},"42988cb2-d5ad-448b-b4be-df077b4a9a81","contato@patriciahartmann.com","2025-12-27T21:51:14-03:00","Universidade Federal do Rio Grande do Sul",[15,16],"patricia-hartmann","hartmann-patricia",[18,123,241,321,416],{"pageRange":19,"parent":20,"updateDate":12,"data":21,"trackId":28,"type":29,"typeData":30,"slugs":85,"metaData":87,"langs":89,"_id":92,"contributors":93,"contributorsIds":120,"status":121,"download":122,"slug":86},"2665-2676","1d56dc33-e105-4628-a31a-0c0770b7a53d",{"secondary":22,"primary":24},{"keywords":7,"excerpt":23,"title":7},"The graphic representation’s teaching through sketching is one of the foundations of Design courses. The ability to draw a sketch has been directly related to the construction of visual thinking, which often precedes the design concept itself. This paper describes the development and implementation of a sketching’s methodology in Analysis and Representation of Form II in Visual and Product Design courses at UFRGS. The proposed methodology aims to enhance students' understanding on the sketch construction principles and its techniques through a collaborative activity between teachers and students aiming to make them more independent and confident. The process presented in this article impacted on the expansion of traditional communication channels in the teaching, since appropriated different digital social media in order to facilitate familiarity between the teachers and student. The results point to a significant improvement in the content ‘s understanding and use by students, optimizing their practical work and",{"keywords":25,"excerpt":26,"title":27},"\u003Cp>sketch, design, metodologia de ensino\u003C/p>","O ensino da representação gráfica através do sketching é um dos fundamentos dos cursos de Design. A capacidade de elaborar um sketch está diretamente relacionada com a construção do pensamento visual, aquele que precede a própria formação do conceito de projeto. Este trabalho descreve a criação e a aplicação de uma metodologia para o ensino de sketching na disciplina Análise e Representação da Forma II dos cursos de Design Visual e de Produto da UFRGS. A metodologia proposta tem o objetivo de aprimorar o entendimento dos alunos sobre os princípios de construção do sketch e de suas técnicas através de uma atuação colaborativa entre professores e alunos visando torná-los mais autônomos e confiantes. O processo que foi apresentado neste artigo impactou na ampliação dos canais de comunicação tradicionais no ensino desta disciplina, uma vez que este se apropriou de diferentes mídias sociais digitais para facilitar a convivência e estreitar o relacionamento professor/aluno. Os resultados apontam para uma melhora significativa no entendimento e no aproveitamento do conteúdo pelos alunos, otimizando os seus trabalhos práticos e conduzindo-os para um domínio maior das ferramentas de desenho. Finalmente, o uso desta metodologia gerou reflexos positivos na qualidade dos sketches apresentados pelos alunos ao longo do semestre.","Sketching: Pensamento Visual e Representação de Ideias","7h9nypio","article",{"startPage":31,"file":32,"references":35,"endPage":84,"track":28,"doi":7},2665,{"fullpath":33,"name":34},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2F7h9nypio-1766883074-2665-2676.pdf","7h9nypio-1766883074-2665-2676.pdf",[36,39,42,45,48,51,54,57,60,63,66,69,72,75,78,81],{"label":37,"id":38},"\u003Cp>BOOTH, W. J; et al. Interventions for teaching sketching skills and reducing inhibition for novice engineering designers. \u003Cstrong>Design Studies\u003C/strong>, v. 43, p. 1-23, 2016.\u003C/p>","678775d1-5443-4287-a3d4-4cd1ec6a8a6a",{"label":40,"id":41},"\u003Cp>BRASIL, \u003Cstrong>Resolução nº5\u003C/strong>: Diretrizes Curriculares Nacionais do Curso de Graduação em Design. Brasília: DF, 2004.\u003C/p>","aa9837f1-07b3-4bee-967e-da11d3f1e58d",{"label":43,"id":44},"\u003Cp>CROSS, N. Designerly Ways of Knowing: design discipline versus design science. In: \u003Cstrong>Design Issues\u003C/strong>. v. 17, n. 3, p. 49-55, MIT Press Journals, Cambridge, 2001.\u003C/p>","5d26b768-1eba-474b-96c2-5d1ce52c7c45",{"id":46,"label":47},"8bf52120-104e-4b87-ac63-2929a4f78a57","\u003Cp>CROSS, N. \u003Cstrong>Design Thinking\u003C/strong>: Understanding how designers think and work. New York: Berg, 2011.\u003C/p>",{"label":49,"id":50},"\u003Cp>DORST, K. The Problem of Design Problems. In: \u003Cstrong>The Journal of Design Research\u003C/strong>, v. 4, n. 2, 2004.\u003C/p>","4bc2a32d-65af-4652-9498-ed8d4502c27c",{"id":52,"label":53},"ad293fcf-d19b-4455-95e2-52bb9f3916d2","\u003Cp>FERNADES, S. \u003Cstrong>Uma proposição metodológica para o ensino de desenho aplicado ao processo criativo em equipe de projeto de produto\u003C/strong>. 2015. Dissertação (Mestrado). Universidade Federal do Rio Grande do Sul, Programa de Pós-Graduação em Design.\u003C/p>",{"label":55,"id":56},"\u003Cp>FONSECA, F.; VIZIOLI, S. A representação gráfica na revista projeto & design. \u003Cstrong>XXI simpósio nacional de geometria descritiva e desenho técnico\u003C/strong>. X International Conference on Graphics Engineering for Arts and Design. Disponível na internet por http://www.iau.usp.br/pesquisa/grupos/nelac/wp-content/uploads/2015/01/GRAPHICA2013_massaro_vizioli_A-REPRESENTACAO-GRAFICA-NA-REVISTA-PROJETO-DESIGN.pdf Acesso em 14 mai. 2015.\u003C/p>","96830953-7b85-4bff-a89d-8803ae3cdff7",{"id":58,"label":59},"7f318610-6e9a-43f3-a8b1-eb00390c278a","\u003Cp>GOLDSCHMIDT, G. On visual design thinking: the vis kids of architecture. In: \u003Cstrong>Design Studies\u003C/strong>. Vol 15 No 2 April 1994.\u003C/p>",{"label":61,"id":62},"\u003Cp>JOHNSON, S. \u003Cstrong>Cultura da Interface\u003C/strong>: Como o Computador Transforma nossa Maneira de Criar e Comunicar. Rio de Janeiro: Editora Jorge Zahar, 2001.\u003C/p>","4bac301a-5299-469e-9f40-890f2253e6be",{"label":64,"id":65},"\u003Cp>KENSKI, V. M. \u003Cstrong>Tecnologias e ensino presencial e a distância\u003C/strong>. Campinas São Paulo: Papirus, 2003.\u003C/p>","df3bf38d-a6f9-4434-bc1b-88ab99c98da2",{"id":67,"label":68},"df567337-10b8-46c8-a97d-6e4b06489783","\u003Cp>SCHÖN, D. A. \u003Cstrong>Educando o Profissional Reflexivo\u003C/strong>. Porto Alegre: Artmed, 2000.\u003C/p>",{"label":70,"id":71},"\u003Cp>OLOFSSON, E.; SJÖLEN, K. \u003Cstrong>Design Sketching\u003C/strong>: Including an Extensive Collection of Inspiring Sketches by 24 Students at the Umea Institute of Design. Sundsvall: KEEOS Design Books, 2007.\u003C/p>","1c9bd7e1-9351-49f5-aad6-9176d69d5c41",{"label":73,"id":74},"\u003Cp>PIEDRAS, E. et al. Representação gráfica digital para o design através de ambientes virtuais de aprendizagem. \u003Cstrong>Novas Tecnologias na Educação\u003C/strong>. V. 9 Nº 2, 2011. Disponível na internet por http: \u003Chttp://seer.ufrgs.br/renote/article/viewFile/25080/14772 > Acesso em 14 mai. 2015.\u003C/p>","5d1c793d-31c2-42f2-b47a-c3c94734eb31",{"id":76,"label":77},"12573ede-d959-4246-a1dd-ba2fb476338c","\u003Cp>PIPES, Alan. \u003Cstrong>Desenho para Designers\u003C/strong>. São Paulo: Blucher, 2010.\u003C/p>",{"label":79,"id":80},"\u003Cp>POEIRAS, F. Pragmáticas do desenho em design II: a não consciência entre a ideia e a imagem no “exercício” do desenho. \u003Cstrong>Caderno PAR – ESAD. CR\u003C/strong>, v.1, n.2, p. 10-25, 2009.\u003C/p>","47080a16-d72d-48f3-b336-1922ff2fe639",{"label":82,"id":83},"\u003Cp>PURCELL, A. T; e GERO, J. S. Drawings and the design process. \u003Cstrong>Design Studies\u003C/strong> Vol 19 No 4 October, 1998.\u003C/p>","99b5235d-2043-49a4-ae96-94700223d5bf",2676,[86],"sketching-pensamento-visual-e-representacao-de-ideias",{"updateDate":7,"createDate":88,"deleteDate":7},1766883074,[90,91],"primary","secondary","26dc9a30-c3b0-4b20-9a97-37812e715c1b",[94,106,116],{"role":7,"id":7,"_id":95,"description":96,"lastmodified":97,"slugs":98,"path":101,"email":102,"designation":7,"objectID":95,"url":7,"filiation":13,"createDate":103,"name":104,"lastName":105},"0dd431c5-d21e-4520-83ed-2fc21c2b71bc",{},1766883074580,[99,100],"cinthia-kulpa","kulpa-cinthia","people/0dd431c5-d21e-4520-83ed-2fc21c2b71bc","cinthia.kulpa@gmail.com","2025-12-28T00:51:14.580Z","Cínthia","Kulpa",{"designation":7,"name":107,"id":7,"url":7,"lastName":108,"lastmodified":97,"path":109,"filiation":13,"description":110,"createDate":103,"objectID":111,"_id":111,"email":112,"role":7,"slugs":113},"Lauren","Carús","people/19a05831-c1cf-4b7b-842b-a5d5dfb1ba76",{},"19a05831-c1cf-4b7b-842b-a5d5dfb1ba76","laucarus@gmail.com",[114,115],"lauren-carus","carus-lauren",{"url":7,"path":117,"role":7,"designation":7,"email":11,"lastName":6,"filiation":13,"createDate":103,"name":8,"lastmodified":97,"slugs":118,"description":119,"objectID":10,"_id":10,"id":7},"people/42988cb2-d5ad-448b-b4be-df077b4a9a81",[15,16],{},[95,111,10],"enabled",4,{"pageRange":124,"parent":125,"data":126,"trackId":135,"type":29,"typeData":136,"metaData":226,"langs":228,"_id":229,"status":121,"updateDate":230,"contributors":231,"contributorsIds":237,"download":238,"slugs":239,"slug":240},null,"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",{"secondary":127,"primary":131},{"keywords":128,"excerpt":129,"title":130},"\u003Cp>scenarios, design, strategic design, design process, strategic planning\u003C/p>","Scenario building is a technique used in strategic planning to support decision-making. This technique is practiced within the design as well, but they are still very few studies concerning about this use. The aim of this paper is to discuss the concept of scenario so as to identify relevant issues for its development in design area. For this purpose, we carried out a literature review focusing on the strategic planning and design literature. There have been explored three particular aspects to be discussed in the evolution of a scenarios construction technology under project processes: architecture, function and representation.","Scenarios Design for Organizational Strategy Development",{"keywords":132,"excerpt":133,"title":134},"\u003Cp>cenários, design, design estratégico, processo de projeto, planejamento estratégico\u003C/p>","A construção de cenários é uma técnica usada no planejamento estratégico para suportar a tomada de decisões. A técnica é praticada no âmbito do design também, mas são ainda raros estudos relativos a este uso específico. O objetivo deste artigo é discutir o conceito de cenário e com isso identificar questões relevantes para um aprofundamento próprio da área. Para tanto, realizou-se uma revisão bibliográfica focando na literatura de planejamento e design estratégico. Explorou-se especialmente três aspectos a serem discutidos na evolução de uma tecnologia de construção dos cenários no âmbito projetual: arquitetura, função e representação.","Design de Cenários para o Desenvolvimento de Estratégias Organizacionais","vmc8tgo9",{"startPage":137,"file":138,"references":141,"endPage":225,"track":135,"doi":7},1192,{"fullpath":139,"name":140},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fvmc8tgo9-1766849341-1192-1202.pdf","vmc8tgo9-1766849341-1192-1202.pdf",[142,145,148,151,154,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222],{"id":143,"label":144},"aba9927d-d7b6-4cd9-b92f-13e48e7b3f73","\u003Cp>CAUTELA, C. \u003Cstrong>Strumenti di design management\u003C/strong>. Franco Angeli: Milão, 2007.\u003C/p>",{"label":146,"id":147},"\u003Cp>CELASCHI, F.; DESERTI, A. \u003Cstrong>Design e innovazione\u003C/strong>. Strumenti e pratiche per la ricerca applicata. Roma: Carocci Editore, 2007.\u003C/p>","c1ab21a4-1170-4d73-b837-87a87b850d7a",{"label":149,"id":150},"\u003Cp>CELI, M. \u003Cstrong>Advance Design\u003C/strong>: Visioni, percorsi e strumenti per predisporsi all’innovazione continua. McGraw-Hill Companies: Milano, 2010.\u003C/p>","0b6b36ce-dcaa-4589-8faa-82987f7c2a59",{"label":152,"id":153},"\u003Cp>CEPPI, G. Comprendere il passado progettando il futuro. Tempi e ambizioni sottese nell’AdvanceDesign. In: CELI, M. \u003Cstrong>Advance Design\u003C/strong>: Visioni, percorsi e strumenti per predisporsi all’innovazione continua. McGraw-Hill Companies: Milano, 2010.\u003C/p>","8016e029-41ea-4da1-9a25-08411a923c4d",{"label":47,"id":155},"c744358d-784d-4997-ba12-572a7e792c30",{"label":157,"id":158},"\u003Cp>DE MORAES, D. \u003Cstrong>Metaprojeto\u003C/strong>. O Design do Design. São Paulo: Edgar Blücher, 2010.\u003C/p>","cfcb22c8-0092-4726-b6d7-a6ab76f2d301",{"id":160,"label":161},"3f49b627-d1d0-4773-9ca8-95e83b9ec61d","\u003Cp>DESERTI, A. Intorno al progetto: concretizzare l’innovazione. In: CELASCHI, F.; DESERTI, A. \u003Cstrong>Design e Innovazione\u003C/strong>. Strumenti e pratiche per la ricerca applicata. Roma: Carocci, 2007, pp. 41-80.\u003C/p>",{"label":163,"id":164},"\u003Cp>FRANZATO, C. O processo de inovação dirigida pelo design. Um modelo teórico. \u003Cstrong>Redige\u003C/strong>, v. 2, n. 1, 2011, pp. 50-62. Disponível em: http://www.cetiqt.senai.br/ead/redige/index.php/redige/article/viewArticle/72, acessado em: 25/02/2012.\u003C/p>","79469075-4344-4dbc-b88d-4905e4ea08c3",{"id":166,"label":167},"72cb6002-6c14-4efc-985f-731a7f94e34f","\u003Cp>GBN. 2012 Disponível em: http://www.gbn.com/. Acessado em 16/02/2012.\u003C/p>",{"label":169,"id":170},"\u003Cp>GODET, M. The Art of Scenario and Strategic Planning. \u003Cstrong>Technological Forecasting and Social Change\u003C/strong>, v. 65, 2000, pp. 3- 22,\u003C/p>","d52e6c37-d119-4f36-b083-94b83d17c25c",{"label":172,"id":173},"\u003Cp>HEIJDEN, K. V. D. Palavra de pioneiro. \u003Cstrong>Revista HSM Management\u003C/strong>. V.4, N.20, Maio/Junho, 2000.\u003C/p>","1b18740d-7d24-4b08-b055-16e32be43872",{"id":175,"label":176},"7844e53d-8bc4-473c-96a6-ca8a938d7527","\u003Cp>JÉGOU, F. et. al. \u003Cstrong>Solutioning Network\u003C/strong>. 2011. Disponível em: http://www.solutioning-design.net/, acessado em: 25/02/2012.\u003C/p>",{"label":178,"id":179},"\u003Cp>__________. \u003Cstrong>Strategic Design Scenarios\u003C/strong>. 2012. DESIS Europe: Brussels. Disponível em: http://www.strategicdesignscenarios.net/, acessado em 19/02/2012.\u003C/p>","9750025e-e199-4505-b6c5-6533a7daf9d7",{"label":181,"id":182},"\u003Cp>JÉGOU, F.; MANZINI, E.; MERONI, A. Design plan, a tool for organising the design activities oriented to generate sustainable solutions. In: \u003Cstrong>SusProNet Conference\u003C/strong>, Amsterdam, 2002.\u003C/p>","04442187-2b12-4864-969e-6eafeb9b7ca3",{"id":184,"label":185},"1bc1b138-a2f7-4d4e-97e0-c6a40b1279a0","\u003Cp>KAHN H.; WIENER A. J. \u003Cstrong>The Year 2000\u003C/strong>: A Framework for Speculation on the Next Thirty-Three Years. New York: MacMillan, 1967.\u003C/p>",{"label":187,"id":188},"\u003Cp>MAGALHÃES, C. F. \u003Cstrong>Design Estratégico\u003C/strong>. Rio de Janeiro: CNI/Senai-Cetiqt, 1997.\u003C/p>","4fb0ec33-655e-4921-86d4-c3a163cb6523",{"label":190,"id":191},"\u003Cp>MANZINI, E. \u003Cstrong>The construction of Design Orienting Scenario Final Report\u003C/strong>. Delft: TU Delft, 2000.\u003C/p>","0a28e735-061f-469d-8688-0ca7b52077db",{"label":193,"id":194},"\u003Cp>MANZINI, E.; JÉGOU, F. \u003Cstrong>Scenarios For Sustainable Household\u003C/strong>. CIR.IS. Politecnico di Milano: p.1-12, Setembro, 1998.\u003C/p>","5f3a9ca5-e729-4e89-9a9c-22ef8605b944",{"label":196,"id":197},"\u003Cp>__________. Sustainable Everyday. In: \u003Cstrong>Design Philosophy Papers\u003C/strong>. Technology as environment. Issue 4, Março 2003.\u003C/p>","194fb5aa-e02f-4114-a9b5-001bb7448d8d",{"id":199,"label":200},"cf2c0eb9-1091-4ad8-ad89-3e10e61f65a2","\u003Cp>__________. Design degli scenari. In: MANZINI, E. e BERTOLA:\u003Cstrong>Design Multiverso\u003C/strong>. Milano: Edizioni POLI.design, 2004.\u003C/p>",{"label":202,"id":203},"\u003Cp>MORALES, L. R. M. \u003Cstrong>Diseño\u003C/strong>: Estratégia y Tática. Diseño y Comunicación. Siglo XXI Editores: México, 2004.\u003C/p>","dc6c7a2f-7612-4cf3-a289-523b5ad729ea",{"label":205,"id":206},"\u003Cp>MOREIRA, G. \u003Cstrong>Cenários Sistêmicos\u003C/strong>: proposta de integração entre princípios, conceitos e práticas de pensamento sistêmico e planejamento por cenários. Dissertação de Mestrado. Programa de Pós-Graduação em Administração da Universidade do Vale do Rio dos Sinos. São Leopoldo, 2005.\u003C/p>","5a73c448-6452-4738-abe5-575f1752eaff",{"id":208,"label":209},"53865dcb-59a2-4525-b401-74eadbf6a588","\u003Cp>MOUTINHO, M. Cenários e Visão de Futuro. In: ANDRADE, A. \u003Cstrong>Pensamento Sistêmico\u003C/strong>: caderno de campo. Porto Alegre: Bookman, 2006.\u003C/p>",{"label":211,"id":212},"\u003Cp>REYES, P. Processo de Projeto em Design: uma proposição crítica. In: \u003Cstrong>Metodologias em Design\u003C/strong>: Interseções. Bauru: UNESP, 2011.\u003C/p>","fdeb1445-a05f-40a0-a591-4d48a6d0a762",{"id":214,"label":215},"42f3b886-c110-4209-b9ae-6e483ec00fc3","\u003Cp>PIANIGIANI, O. \u003Cstrong>Vocabolario etimologico della lingua italiana\u003C/strong>. Roma: Albrighi & Segati, 1907.\u003C/p>",{"label":217,"id":218},"\u003Cp>SCHWARTZ:O amanhã já chegou. \u003Cstrong>Revista HSM Management\u003C/strong>. V.4:55–59, Julho, 2000.\u003C/p>","17b57536-0772-4646-abd2-12d554e51418",{"id":220,"label":221},"4c8a1ef5-e65e-4a8b-ae2f-3d70542bc5ba","\u003Cp>__________. \u003Cstrong>The Art of the Long View\u003C/strong>: Planning for the Future in an Uncertain World. Doubleday, New York 1991.\u003C/p>",{"label":223,"id":224},"\u003Cp>SHELL. \u003Cstrong>Shell Global Scenarios to 2025\u003C/strong>. Executive Summary and Excepts, Shell International Limited, s. l. 2005.\u003C/p>","d0b61835-a03a-4e24-9b39-37fe5e1e54a0",1202,{"updateDate":7,"createDate":227,"deleteDate":7},1766849341,[90,91],"565c53ae-e3bb-42d0-b6fa-7b14708d4b0d","2025-12-28T20:00:58-03:00",[232,233],{"role":7,"name":8,"email":11,"designation":7,"lastName":6,"filiation":13,"url":7,"_id":10},{"filiation":7,"designation":7,"lastName":234,"url":7,"name":235,"role":7,"email":7,"_id":236},"Franzato","Carlo","4398da0b-c7d7-4192-8432-c703bc0532d1",[10,236],2,[240],"scenarios-design-for-organizational-strategy-development",{"pageRange":124,"parent":125,"data":242,"trackId":135,"type":29,"typeData":251,"metaData":306,"langs":308,"_id":309,"status":121,"updateDate":230,"contributors":310,"contributorsIds":317,"download":318,"slugs":319,"slug":320},{"secondary":243,"primary":247},{"keywords":244,"excerpt":245,"title":246},"\u003Cp>strategic design, innovation, designers, design networks\u003C/p>","This paper presents an evaluation of the relationship between design and innovation from networks’ models focused on designer’s mediation. By analyzing the shape of network’s geometries; the designer’s role and its position in these geometries and the permeability’s degree required in these companies to achieve innovation these models have been studied. Thus, the aim of this paper is to describe the design driven innovation networks geometries that a designer develops during his mediation with the different stakeholders involved directly or indirectly in project’s processes.","The Design Driven Innovation Networks Geometries.",{"keywords":248,"excerpt":249,"title":250},"\u003Cp>design estratégico, inovação, designers, mediação, redes de projeto\u003C/p>","O presente trabalho apresenta uma avaliação sobre a relação entre design e inovação a partir de modelos de trabalho em rede focados na mediação do designer. Esses modelos foram estudados analisando-se a forma das geometrias de trabalho em rede, o papel do designer, a sua posição nestas geometrias e o grau de permeabilidade requerido às empresas para o alcance da inovação. Com isso, o objetivo deste artigo é descrever as geometrias das redes de inovação que o designer articula durante a sua mediação com os diversos atores envolvidos diretamente ou indiretamente nos processos projetuais.","As Geometrias das Redes de Inovação Dirigidas Pelo Design.",{"startPage":252,"file":253,"references":256,"endPage":305,"track":135,"doi":7},1180,{"fullpath":254,"name":255},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fvmc8tgo9-1766849309-1180-1191.pdf","vmc8tgo9-1766849309-1180-1191.pdf",[257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302],{"label":258,"id":259},"\u003Cp>BERTOLA, Paola; TEIXEIRA, Carlos. Design as a knowledge agent. How design as a knowledge processes embedded into organizations to foster innovation. \u003Cstrong>Design Studies\u003C/strong>, v. 24, n. 2, 2002, p. 181-194.\u003C/p>","b1d126e5-6e09-4122-a688-0456c025dc3f",{"label":261,"id":262},"\u003Cp>BETTIOL, M. e SEDITA, S. R. The role of community of practice in developing creative industry projects. \u003Cstrong>International Journal of Project Management\u003C/strong>, 29 (4), 468-479, 2011.\u003C/p>","1b696f90-865b-4b08-bcb7-ac1088b942b4",{"label":264,"id":265},"\u003Cp>BROWN, T. Design Thinking. \u003Cstrong>Harvard Business Review\u003C/strong>. Junho, 2008, p. 84-96.\u003C/p>","ecc3cb29-f136-4649-8297-72d5f0ed8a8c",{"label":267,"id":268},"\u003Cp>BROWN, T.; KATZ, B. \u003Cstrong>Design Thinking\u003C/strong>: uma Metodologia Poderosa para decretar o fim das velhas ideias. Rio de Janeiro: Elsevier, 2010.\u003C/p>","94421d09-baf5-458f-bfff-af85eea40a40",{"label":270,"id":271},"\u003Cp>CHESBROUGH, H. W. \u003Cstrong>Open Innovation\u003C/strong>: The new imperative for creating and profiting from technology. Boston: Harvard Business School Press, 2003.\u003C/p>","d8078bb7-2348-47a1-9433-ddc029f906a8",{"label":273,"id":274},"\u003Cp>DHANARAJ, C. e PARKHE, A. Orchestrating Innovation Networks. \u003Cstrong>The Academy of Management Review\u003C/strong>, Vol. 31 n. 3, 659-699, 2006.\u003C/p>","48cf8cfc-8d18-4eb5-ba83-b2527965fa3c",{"label":276,"id":277},"\u003Cp>DELL’ERA, C.; VERGANTI, R. Design-driven laboratories  : organization and strategy of laboratories specialized in the development of radical design-driven innovations. \u003Cstrong>R&D Management\u003C/strong>, v. 39, n. 1, 2009, p. 1-20.\u003C/p>","c1c4cdd9-2b55-4b70-aefa-7e8b90296f5d",{"label":279,"id":280},"\u003Cp>FARRELL, G. et al. A competitividade territorial. Conceber uma estratégia de desenvolvimento territorial à luz da experiência LEADER. In: \u003Cstrong>Inovação em meio rural\u003C/strong>, v. 6, n. 1. 1999. Disponível em: http://ec.europa.eu/agriculture/rur/leader2/rural-pt/biblio/compet/contents.htm, acessado em: 01/02/2012.\u003C/p>","6e93fa4a-f774-4eac-b29c-954d2b71c3f2",{"label":282,"id":283},"\u003Cp>FRANZATO, C. O processo de inovação dirigida pelo design: um modelo teórico. \u003Cstrong>REDIGE\u003C/strong>, v.2, n.2, 2011, p. 50-62.\u003C/p>","11ac7993-ecf7-4caf-8f7f-28ef4bf28721",{"id":285,"label":286},"45944c45-8397-4b18-8f1d-a2c71af93adb","\u003Cp>MALDONADO, T. \u003Cstrong>Disegno Industriale\u003C/strong>: um riesame. Milano: Feltrinelli, 1976.\u003C/p>",{"id":288,"label":289},"cc380afc-d388-4701-b5f8-8000aadb832f","\u003Cp>NONAKA, I.; TAKEUCHI, H. \u003Cstrong>The Knowledge-Creating Company\u003C/strong>. New York: Oxford University Press. 1995.\u003C/p>",{"label":291,"id":292},"\u003Cp>NORMANN, R.; RAMÍREZ, R. \u003Cstrong>From Value Chain to Value Constellation\u003C/strong>: Designing Interactive Strategy. Chichester: Wiley, 1994.\u003C/p>","5fa41150-7960-4b45-bad4-2e7bb2c15762",{"label":294,"id":295},"\u003Cp>NORMAN, D. \u003Cstrong>Design emocional\u003C/strong>: por que adoramos ou detestamos os objetos do dia a dia. Rio de Janeiro: Rocco, 2009.\u003C/p>","5be66af6-8ceb-4380-ac08-3549ac3fac81",{"id":297,"label":298},"2c9aa4d6-b19c-4bcd-9ede-1bd86c5cbbc4","\u003Cp>SIMON, L. Managing Creative projects: An empirical synthesis of activities. \u003Cstrong>International Journal of Project Management\u003C/strong>, N. 24, 116-126, 2005.\u003C/p>",{"label":300,"id":301},"\u003Cp>TEIXEIRA, C. Design: tecnologia da inovação. Palestra ministrada \u003Cstrong>Congresso Nacional de Design Desenhando o Futuro\u003C/strong>. Bento Gonçalves, 5 a 6 de Agosto de 2011. Disponível em: http://www.youtube.com/watch?v=AapxgSr0bvw&feature=related, acessado em: 01/02/2012.\u003C/p>","9e017aa2-9e4e-49f7-83f3-8c1191a317aa",{"label":303,"id":304},"\u003Cp>VERGANTI, R. \u003Cstrong>Design Driven Innovation\u003C/strong>: Changing the Rules of Competition by Radically Innovating What Things Mean. Boston: Harvard Business Press.2009\u003C/p>","c0846086-392b-4a3a-92de-3a60b8fe790c",1191,{"updateDate":7,"createDate":307,"deleteDate":7},1766849309,[90,91],"667e37ad-9e4d-4dc9-8c6a-8378661518b5",[311,312,316],{"filiation":13,"url":7,"role":7,"designation":7,"_id":10,"name":8,"email":11,"lastName":6},{"role":7,"name":313,"designation":7,"lastName":314,"filiation":7,"email":7,"url":7,"_id":315},"Gustavo Severo de","Borba","5a3c164d-4d23-4e01-9711-149687f083c6",{"email":7,"filiation":7,"url":7,"_id":236,"role":7,"lastName":234,"designation":7,"name":235},[10,315,236],1,[320],"the-design-driven-innovation-networks-geometries",{"pageRange":124,"parent":125,"data":322,"trackId":331,"type":29,"typeData":332,"metaData":393,"langs":395,"_id":396,"status":121,"updateDate":230,"contributors":397,"contributorsIds":413,"download":318,"slugs":414,"slug":415},{"secondary":323,"primary":327},{"keywords":324,"excerpt":325,"title":326},"\u003Cp>design, metadesign, scenarios, metaphors\u003C/p>","The metaphors’ development and other language’s figures are common throughout the design process. The designers use them to facilitate their own thinking and communication. We have evaluated this phenomenon by using the results from an experience of metadesign for a company that produces semi-finished plastics. Then, we have found that the scenarios’ construction is one of the more prolific moments in the metaphors’ development.","Scenarios as a Metaphor Construction Environment.",{"keywords":328,"excerpt":329,"title":330},"\u003Cp>design, metaprojeto, cenários, metáforas\u003C/p>","A elaboração de metáforas e outras figuras de linguagem é freqüente ao longo do processo de design. Os designers as usam para facilitar o próprio raciocínio e a sua comunicação. Neste artigo desenvolve-se uma reflexão sobre este fenômeno usando os resultados de uma experiência de metaprojeto realizada para uma empresa produtora de semi-elaborados plásticos. Constatou-se que a construção de cenários é um dos momentos que pode ser associado à construção de metáforas.","Cenários como Espaço de Construção de Metáforas.","mfl52tvij",{"startPage":333,"file":334,"references":337,"endPage":392,"track":331,"doi":7},2517,{"fullpath":335,"name":336},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fmfl52tvij-1766858614-2517-2525.pdf","mfl52tvij-1766858614-2517-2525.pdf",[338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389],{"id":339,"label":340},"f0eb3af4-50da-44ea-9505-755d70fb9369","\u003Cp>BECCARI, M. ; SMYTHE, K. As Dimensões Sintáticas, Semânticas e a Poética da Metáfora Cartográfica. In: 9° Congresso Brasileiro de Pesquisa e Desenvolvimento em Design. \u003Cstrong>Anais do 9° Congresso Brasileiro de Pesquisa e Desenvolvimento em Design\u003C/strong>. AEND-Brasil | Associação de Ensino e Pesquisa de Nível Superior de Design do Brasil. São Paulo, 13 a 16 de outubro, 2010. Disponível em: http://blogs.anhembi.br/congressodesign/anais/\u003C/p>",{"id":342,"label":343},"701366b4-8e25-4fb6-8219-c7d9c59d7302","\u003Cp>BRANDÃO, C. A. L. Linguagem e Arquitetura: o problema do conceito. In: \u003Cstrong>Seminário Interpretar Arquitetura\u003C/strong>. Belo Horizonte: EAUFMG, 2001. Disponível em: http://www.arquitetura.ufmg.br/ia, 2008.\u003C/p>",{"id":345,"label":346},"bcc6e07c-d230-4890-b481-00ee70486f6f","\u003Cp>CASAKIN, H. P. Metaphors in Design Problem Solving: Implications for Creativity. In: \u003Cstrong>International Journal of Design\u003C/strong>, Volume 1, n° 2..p. 23-35, 2007.\u003C/p>",{"label":348,"id":349},"\u003Cp>CELASCHI, F. Dentro al projeto: appunti di merceologia contenporanea. In: CELASCHI, F; DESERTI, A. \u003Cstrong>Design e innovazione\u003C/strong>: strumenti e pratiche per la ricerca applicata. Carocci, Roma, 2006.\u003C/p>","d29c6f20-9ccc-404f-ad5a-9e31ab779cf3",{"id":351,"label":352},"c10827c7-12cd-45fb-8d89-8b65d19a5ee5","\u003Cp>CROSS, N. \u003Cstrong>Design Thinking\u003C/strong>: Understanding how designers think and work. Berg: New York, 2001.\u003C/p>",{"label":354,"id":355},"\u003Cp>DE MORAES, D. \u003Cstrong>Metaprojeto\u003C/strong>: O design do design. São Paulo: Blucher, 2010.\u003C/p>","ce7ea4ac-e84b-4bf8-852d-9c8171766942",{"label":357,"id":358},"\u003Cp>DESERTI, A. Intorno al progetto: concretizzare l’innovazione. In: F. CELASCHI; A. DESERTI. \u003Cstrong>Design e Innovazione\u003C/strong>. Strumenti e pratiche per la pesquisa applicata. Roma, Carocci, p. 41-80. 2007.\u003C/p>","0e35ba00-d67c-4e10-8143-40949707905c",{"label":360,"id":361},"\u003Cp>DOWNING, F. Transcending memory: remembrance and the design of place. In: \u003Cstrong>Design Studies\u003C/strong>, Volume 24, n° 3, Kidlington: Elsevier, Páginas 213-235, Maio 2003.\u003C/p>","3cbd032f-6052-4d64-b445-68bde0a82b06",{"label":363,"id":364},"\u003Cp>HEIJDEN, K. V. D. \u003Cstrong>Planejamento de Cenários\u003C/strong>. Bookman: Porto Alegre, 2009.\u003C/p>","2003a2e6-5da5-4cd6-bd06-e62674f72831",{"label":366,"id":367},"\u003Cp>JOHNSON, B. ; SEIDLER, M. \u003Cstrong>Building & sustaining leadership greatness through the power of “and”!\u003C/strong> Polarity Management Associates, 2005. Disponível em: www.odnetwork.org/events/conferences/conf2005/followup/t4.pdf, 20110.\u003C/p>","7fa9c1e8-9a55-43da-a7fd-64ca2a7542e5",{"label":369,"id":370},"\u003Cp>MANZINI, E. ; JÉGOU, F. Design degli scenari. In: MANZINI, E. e BERTOLA, P. \u003Cstrong>Design Multiverso\u003C/strong>. Milano: Edizioni POLI.design, 2004.\u003C/p>","9d51b95c-c633-4e39-8069-f40c90e2eb25",{"label":372,"id":373},"\u003Cp>___________. Scenarios For Sustainble Household. \u003Cstrong>P2paysorg\u003C/strong>: p.1-12, Setembro, 1998.\u003C/p>","5e339f82-82e5-4f43-a584-ddea361353ef",{"label":375,"id":376},"\u003Cp>___________. Sustainable Everyday. In: \u003Cstrong>Design Philosophy Papers\u003C/strong>. Número 4, Março 2003.\u003C/p>","0f1025c0-cb64-4b1b-a39d-d6f5b591750d",{"label":378,"id":379},"\u003Cp>PEREIRA, T. V. ; SCALETSKY, C. C. Mood board como espaço de construção de metéforas e conceitos de design. In: \u003Cstrong>CIPED 2011\u003C/strong>, Lisboa: CIAUD, 2011.\u003C/p>","6370da79-3634-4bc5-a688-dd0421b3ddfb",{"label":381,"id":382},"\u003Cp>SCALETSKY, C. C. e PARODE, F. P. Imagem e Pesquisa Blue sky no design. In: \u003Cstrong>XII Congresso Iberoamericano de Gráfica Digital SIGraDi Cuba\u003C/strong>, 2008.\u003C/p>","8041847e-aaa6-42d4-8ddd-e3cb7b5c1180",{"label":384,"id":385},"\u003Cp>SCHWARTZ, P. O amanhã já chegou. \u003Cstrong>Revista HSM Management\u003C/strong>. V.4, p. 55–59, Julho, 2000.\u003C/p>","e13bb410-e145-4bb3-a4d0-0f57d2403568",{"label":387,"id":388},"\u003Cp>SEASE, R. Metaphor's Role in the Information Behavior of Humans Interacting with Computers. In: \u003Cstrong>Information Technology & Libraries\u003C/strong>, Volume 27 n° 4, Páginas 9-16, Dezembro, 2008.\u003C/p>","a8b7c250-e617-4a94-b0d6-f96c0511b0a8",{"id":390,"label":391},"b3574377-2051-4627-b882-756be2376b4b","\u003Cp>ZURLO, F. Design Strategico, in AA. VV., \u003Cstrong>Gli spazi e le arti\u003C/strong>, Volume IV, Opera XXI Secolo, Editore Enciclopedia Treccani, Roma, 2010\u003C/p>",2525,{"updateDate":7,"createDate":394,"deleteDate":7},1766858614,[90,91],"c7d01430-636d-4447-a67a-6014177b2598",[398,399,400],{"lastName":6,"role":7,"filiation":13,"email":11,"name":8,"url":7,"_id":10,"designation":7},{"filiation":7,"name":235,"email":7,"_id":236,"url":7,"role":7,"lastName":234,"designation":7},{"_id":401,"email":402,"createDate":403,"slugs":404,"description":407,"lastmodified":408,"lastName":409,"designation":7,"name":410,"role":7,"url":7,"filiation":411,"path":412,"objectID":401,"id":7},"ee0d7449-c49b-4f92-9bbf-29e14ab5ca24","celsocs@unisinos.br","2025-12-27T18:03:34.498Z",[405,406],"celso-carnos-scaletsky","scaletsky-celso-carnos",{},1766858614498,"Scaletsky","Celso Carnos","PhD; Universidade do Vale do Rio dos Sinos.","people/ee0d7449-c49b-4f92-9bbf-29e14ab5ca24",[10,236,401],[415],"cenarios-como-espaco-de-construcao-de-metaforas",{"pageRange":124,"parent":125,"data":417,"trackId":331,"type":29,"typeData":426,"metaData":474,"langs":476,"_id":477,"status":121,"updateDate":230,"contributors":478,"contributorsIds":497,"download":318,"slugs":498,"slug":499},{"secondary":418,"primary":422},{"keywords":419,"excerpt":420,"title":421},"\u003Cp>strategic design, design, scenarios, representation\u003C/p>","Scenario building is a methodology to support decision-making, allowing dialogue and knowledge sharing between different actors involved in strategic design. The aim of this paper is to explore how to represent the scenarios that orient the design process. For this purpose, we have studied a project process to prospect new strategies for sales and distribution in a company of thermoformed plastics.","Design Orienting Scenarios Representation.",{"keywords":423,"excerpt":424,"title":425},"\u003Cp>design estratégico, design, cenários, representação\u003C/p>","A construção de cenários é uma metodologia projetual para suportar a tomada de decisões, permitindo o diálogo e o compartilhamento de conhecimento entre os diversos atores envolvidos nos processos de design estratégico. O objetivo deste artigo é explorar como se representam os cenários que orientam o processo de projeto. Para tanto, estudou-se um processo de projeto que visou a prospecção de novas estratégias de distribuição e venda para uma empresa de termo-moldados plásticos.","A Representação dos Cenários Que Orientam o Processo de Projeto.",{"startPage":427,"file":428,"references":431,"endPage":473,"track":331,"doi":7},2507,{"fullpath":429,"name":430},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fmfl52tvij-1766858582-2507-2516.pdf","mfl52tvij-1766858582-2507-2516.pdf",[432,434,436,439,441,443,446,448,450,453,456,458,460,463,466,468,470],{"label":144,"id":433},"e63d863a-8903-49f4-8ba9-cb43dd93bb8e",{"label":146,"id":435},"595ddefd-3db9-4ee7-af09-9c17f54ecfa8",{"label":437,"id":438},"\u003Cp>CEPPI, G. Comprendere il passato progettando il futuro. Tempi e ambizioni sottese nell’AdvanceDesign. In: CELI, M. \u003Cstrong>Advance Design\u003C/strong>: Visioni, percorsi e strumenti per predisporsi all’innovazione continua. McGraw-Hill Companies: Milano, 2010.\u003C/p>","42556d03-018d-4fa9-adcd-059b704fd273",{"id":440,"label":47},"4cabecff-cc93-4662-9674-d1516f3cc60f",{"id":442,"label":157},"fefd7820-c0c4-409c-9dc8-7933ae47e182",{"label":444,"id":445},"\u003Cp>DESERTI, A.Intorno al projeto: concretizzare l’innovazione. In: CELASCHI, F.; DESERTI, A. \u003Cstrong>Design e Innovazione\u003C/strong>. Strumenti e pratiche per la ricerca applicata. Roma: Carocci, 2007, pp. 41-80.\u003C/p>","0813fed2-9129-4bab-bdf8-257222794592",{"id":447,"label":163},"e78a3b5a-3500-486d-a98e-e3aeb5d5c0ba",{"id":449,"label":172},"77920c6d-b30b-4872-8773-125d839aadd4",{"id":451,"label":452},"e909d099-6dd5-4f7c-b240-2ce0dda32de5","\u003Cp>JÉGOU, F. et. Al. \u003Cstrong>Solutioning Network\u003C/strong>. 2011. Disponível em: http://www.solutioning-design.net/. Acessado em: 25/02/2012.\u003C/p>",{"label":454,"id":455},"\u003Cp>__________. \u003Cstrong>Strategic Design Scenarios\u003C/strong>. 2012. DESIS Europe: Brussels. Disponível em: http://www.strategicdesignscenarios.net/. Acessado em 19/02/2012.\u003C/p>","0948c715-b97b-43fd-be91-fbe41904e21f",{"label":190,"id":457},"6c826083-ed1d-4045-ac29-501503c39e9e",{"label":193,"id":459},"9e377254-724e-4115-ab78-0345cbb0e052",{"label":461,"id":462},"\u003Cp>__________. Sustainable Everyday. In: \u003Cstrong>Design Philosophy Papers\u003C/strong>. Número 4, Março 2003.\u003C/p>","dee8bf36-77c0-44b2-85b3-35d594f8a094",{"label":464,"id":465},"\u003Cp>__________. Design degli scenari. In: MANZINI, E.; BERTOLA, P. \u003Cstrong>Design Multiverso\u003C/strong>. Milano: Edizioni POLI.design, 2004.\u003C/p>","95ba4c93-bf01-496e-a5ce-bfb0cf3b5902",{"label":205,"id":467},"d0686636-0bce-4a54-b14a-d54ac74f4bc7",{"label":211,"id":469},"06abd63e-faa6-46e0-b510-513f88e3f781",{"label":471,"id":472},"\u003Cp>\u003Cstrong>Shell Global Scenarios to 2025\u003C/strong>. Executive Summary and Excepts, Shell International Limited, s. l. 2005.\u003C/p>","fb38f416-fade-49c4-bd51-4ce71f10bdba",2516,{"updateDate":7,"createDate":475,"deleteDate":7},1766858582,[90,91],"fc2aa434-075b-4fa2-9ac5-3b689a2f7de6",[479,480,481,487],{"role":7,"name":8,"_id":10,"designation":7,"email":11,"lastName":6,"filiation":13,"url":7},{"designation":7,"role":7,"_id":236,"filiation":7,"lastName":234,"url":7,"email":7,"name":235},{"lastmodified":482,"id":7,"url":7,"email":402,"objectID":401,"filiation":483,"createDate":484,"_id":401,"name":410,"role":7,"description":485,"designation":7,"lastName":409,"slugs":486,"path":412},1766858582037,"Universidade do Vale do Rio dos Sinos","2025-12-27T18:03:02.037Z",{},[405,406],{"url":7,"path":488,"createDate":484,"_id":489,"filiation":483,"role":7,"slugs":490,"objectID":489,"id":7,"email":493,"description":494,"lastName":495,"lastmodified":482,"name":496,"designation":7},"people/a8871126-5a53-4edb-a1d0-19dcb3229337","a8871126-5a53-4edb-a1d0-19dcb3229337",[491,492],"paulo-reyes","reyes-paulo","reyes@unisinos.br",{},"Reyes","Paulo",[10,236,401,489],[499],"design-orienting-scenarios-representation",{"target":501,"query":502},"people/get",{"id":10,"articles":503},"true",1780316089149]