[{"data":1,"prerenderedAt":215},["ShallowReactive",2],{"person-404df3b7-942c-433c-83d4-c5fe8b273caf":3},{"success":4,"person":5,"request":211},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Florio","","Wilson",{},"404df3b7-942c-433c-83d4-c5fe8b273caf","wflorio@iar.unicamp.br; wflorio@mackenzie.br","2025-12-28T09:41:11-03:00","Universidade Estadual de Campinas e Universidade Mackenzie",[15,16],"wilson-florio","florio-wilson",[18,153],{"pageRange":19,"parent":20,"updateDate":12,"data":21,"trackId":30,"type":31,"typeData":32,"metaData":135,"langs":137,"_id":140,"contributors":141,"contributorsIds":148,"createDate":145,"status":149,"download":150,"slugs":151,"slug":152},null,"f43247ba-af93-4a8a-898e-651ef65d9bd2",{"secondary":22,"primary":26},{"keywords":23,"excerpt":24,"title":25},"\u003Cp>sketch, design process, cognition\u003C/p>","\u003Cp>The architect materializes his ideas on the physical support as to register its thoughts as to discover new possibilities from the cues provided from the own drawing. The conceptual sketches are artifacts closer to the thought. They are exploratory registers, whose ambiguity stimulates imagination. The uncertainty is inherent to the creation process, what it favors the production of different ideas and stimulates the creativity. The aim of this paper is to analyze the cognitive processes during the production of sketches in the initial phase of the design process and to verify how ideas and knowledge emerge in the creative act.\u003C/p>","\u003Cp>Experimentation and Uncertainty in Design Process: A Reflective Concerning the Role of Conceptual Sketches in Architecture\u003C/p>",{"keywords":27,"excerpt":28,"title":29},"\u003Cp>croqui, processo de projeto, cognição\u003C/p>","\u003Cp>O arquiteto materializa suas idéias sobre o suporte físico tanto para registrar seus pensamentos como para descobrir novas possibilidades a partir dos indícios fornecidos pelo próprio desenho. Os croquis de concepção são os artefatos mais próximos do pensamento. São registros exploratórios, cuja ambigüidade estimula a imaginação. A incerteza é inerente ao processo de criação, o que favorece a produção de diferentes idéias e estimula a criatividade. O objetivo este artigo é analisar os processos cognitivos presentes durante a produção de croquis na fase inicial do processo de projeto e verificar como idéias e conhecimentos emergem no ato criativo.\u003C/p>","\u003Cp>Experimentação e Incerteza no Processo de Projeto: Uma Reflexão Sobre o Papel dos Croquis de Concepção em Arquitetura\u003C/p>","zquoy91s","article",{"startPage":33,"file":34,"references":37,"endPage":134,"track":30,"doi":7},"1475",{"fullpath":35,"name":36},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fzquoy91s-1766925671-1475-1486.pdf","zquoy91s-1766925671-1475-1486.pdf",[38,41,44,47,50,53,56,59,62,65,68,71,74,77,80,83,86,89,92,95,98,101,104,107,110,113,116,119,122,125,128,131],{"id":39,"label":40},"96bf228b-ba87-4995-9f31-7f08c7b6c829","AKIN, Ö. \u003Cstrong>Psychology of Architectural Design\u003C/strong>. London: Pion Limited, 1986.",{"label":42,"id":43},"BILDA, Z; GERO, J. S.; PURCELL, T. To sketch or not sketch? That is the question. \u003Cstrong>Design Studies\u003C/strong>, v.27, nº5, p.587-613, 2006.","61945cfa-2d3d-4150-94ab-15a20d71c0a5",{"label":45,"id":46},"BUCHANAN, R. Wicked Problems in Design Thinking. \u003Cstrong>Design Issues\u003C/strong>, v.8, nº2, p.5-21, 1992.","54585960-3def-4592-8777-991e72f199a9",{"label":48,"id":49},"FISH, J.; SCRIVENER, S. Amplifying the Mind’s Eye: Sketching and Visual Cognition. \u003Cstrong>Leonardo\u003C/strong>, v.23, nº1, p.117-123, 1990.","297ff636-dcd7-4386-a5e7-67afffc5b99d",{"label":51,"id":52},"FLORIO, W.; SEGALL, M.L.; ARAUJO, N.S. A Contribuição dos Protótipos Rápidos no Processo de Projeto em Arquitetura. In: VII International Conference on Graphics Engineering for Arts and Design. \u003Cstrong>Anais do Graphica 2007\u003C/strong>, Curitiba: UFPR, 2007.","897ad404-13e4-4afb-8d96-9f6dbc59acf5",{"id":54,"label":55},"2fa05bae-aa44-478a-b5e9-059e515b2d60","FLORIO, W.; TAGLIARI, A. A contribuição da análise gráfica para a constituição de repertórios projetuais em arquitetura. In: II Seminário Produção Arquitetônica Contemporânea no Brasil. \u003Cstrong>Anais do Congresso\u003C/strong>. São Paulo: Universidade São Judas Tadeu, 2007.",{"label":57,"id":58},"FLORIO, W.; LIMA, A.G.G.; PERRONE, R.A.C. Os Croquis e os Processos de Projeto de Arquitetura. In: \u003Cstrong>Anais do I Fórum de Debates FAU Mackenzie\u003C/strong>. São Paulo: Faculdade de Arquitetura e Urbanismo Mackenzie, 2005.","8a4192cb-b288-4b38-bcac-a7af7e240552",{"label":60,"id":61},"FLORIO, W. \u003Cstrong>O Uso de Ferramentas de Modelagem Vetorial na Concepção de uma Arquitetura de Formas Complexas\u003C/strong>. Tese (Doutorado) – Faculdade de Arquitetura e Urbanismo FAUUSP, Universidade de São Paulo. São Paulo, Brasil, 2005, 477p.","be59672d-73f8-4501-b3cb-d5f893ce4b31",{"label":63,"id":64},"GERO, J.; SMITH, G. J. A cognitive and computational basis for designing. In: \u003Cstrong>Anais do International Conference on Engineering Design, ICED’07\u003C/strong>, Paris: Cité des Sciences et de L’Industrie, 2007.","b5142e64-21c0-42b3-a4fe-e5b567a88fdf",{"label":66,"id":67},"GOLDSCHMIDT, G.; TATSA, D. How good are good ideas? Correlates of design creativity. \u003Cstrong>Design Studies\u003C/strong>, v.26, nº6, p.593-611, 2005.","6f97313b-3fb2-49af-8af3-b555443ddd1e",{"label":69,"id":70},"GOLDSCHMIDT, G. Design Representation: Private Process, Public Image. In: GOLDSCHMIDT, G.; PORTER, W. L. (eds.). \u003Cstrong>Design Representation\u003C/strong>. London: Springer-Verlag, p.203-217, 2004.","8ec03f8d-5fdf-4476-94da-8cd75d26559b",{"id":72,"label":73},"f6c786f2-2c04-400d-b1a4-accc47e57371","GOLDSCHMIDT, G. On visual design thinking: the vis kids of architecture. \u003Cstrong>Design Studies\u003C/strong>, v. 15, nº 2, p.158-174, 1994.",{"label":75,"id":76},"HERBERT, D. M. Graphic Processes in Architectural Study Drawings. \u003Cstrong>Journal of Architectural Education\u003C/strong>, v.46, nº1, p.28-39, 1992.","c145b672-6b90-431b-95ef-0aa39ce8aa7e",{"id":78,"label":79},"c33566fb-2c52-44ff-9229-5d19fdb96532","JONES, J. Cristopher. The State of the Art in Design Methods. In: MOORE, Gary T. \u003Cstrong>Emerging Methods in Environmental Design and Planning\u003C/strong>. Cambridge: MIT Press, p.2-8, 1970.",{"id":81,"label":82},"06fe79d8-1ea3-4a78-aa22-405c50ca8960","LAPUERTA, J. M. de. \u003Cstrong>El croquis, Proyecto y Arquitectura\u003C/strong>. Madrid: Celeste Ediciones, 1997.",{"label":84,"id":85},"MAHFUZ, E. da C. \u003Cstrong>Ensaio sobre a razão compositiva\u003C/strong>: uma investigação sobre a natureza das relações entre as partes e o todo na composição arquitetônica. Viçosa: UFV; Belo Horizonte: AP Cultural, 1995.","a8ca6c51-b691-4489-aaf6-c3bc8c4c3b8a",{"label":87,"id":88},"OXMAN, R. Cognition and design. \u003Cstrong>Design Studies\u003C/strong>, v.17, nº4, p.337-340, 1996.","26a1ee7a-0e66-4406-b0e9-a0e7b6406663",{"label":90,"id":91},"OXMAN, R. Precedents in design: a computational model for the organization of precedent knowledge. \u003Cstrong>Design Studies\u003C/strong>, v.15, nº2, p.141-157, 1994.","4549c687-bc8c-47b8-9fa7-e06d83057c8f",{"label":93,"id":94},"OXMAN, R. E.; OXMAN, R. M. Refinement and adaptation in design cognition. \u003Cstrong>Design Studies\u003C/strong>, v. 13, nº 2, p.117-134, 1992.","8eb951a6-ec96-4200-ab72-321b8d9ebcff",{"label":96,"id":97},"OXMAN, R. Prior knowledge in design: a dynamic knowledge-based model of design and creativity. \u003Cstrong>Design Studies\u003C/strong>, v. 11, nº 1, p.17-27, 1990.","483597a1-f141-4a81-8ab1-bf75b5e77d37",{"id":99,"label":100},"e47d2fb3-df2e-49f3-b346-f538f8e046bd","PURCELL, T.; GERO, J. S.; EDWARDS, H. M.; MCNEILL, T. The data in design protocols: The issue of data coding, data analysis in the development of models of the design process. In: CROSS, N.; CHRISTIAANS, H.; DORST, K. \u003Cstrong>Analyzing design activity\u003C/strong>. Chichester: John & Wiley Sons, p.225-251, 1996.",{"label":102,"id":103},"ROBBINS, Edward. \u003Cstrong>Why architects draw\u003C/strong>. Massachusetts: MIT Press, 1994.","78db10a3-dd44-4173-aa45-4162d7634368",{"id":105,"label":106},"541d9888-69c5-47df-9f79-b1b872db72ea","RODGERS, P. A.; GREEN, G.; MCGROWN, A. Using concept sketches to track design process. \u003Cstrong>Design Studies\u003C/strong> v.21, nº5, p.451-464, 2000.",{"label":108,"id":109},"SHANK, R. C. \u003Cstrong>What We Learn When We Learn by Doing\u003C/strong>. Technical Report nº 60, Northwestern University, Institute for Learning Sciences, 1995. (http://cogprints.org/637/00/LearningbyDoing_Schank.html ).","1024979b-7760-4d88-a009-698e3fb8adc9",{"id":111,"label":112},"d75d5ba6-9954-42ec-a952-4c97011212d7","SCRIVENER, S. A. R.; BALL, L. J.; TSENG, W. Uncertainty and sketching behaviour. \u003Cstrong>Design Studies\u003C/strong>, v.21, nº5, p.465-481, 2000.",{"label":114,"id":115},"SIMON, Herbert. \u003Cstrong>The Sciences of the Artificial\u003C/strong>. 3rd. Edition. Massachusetts: MIT Press, 1996.","9e4a7295-b837-4589-8d21-5bcfe696c1d1",{"id":117,"label":118},"672c34b8-cb05-4a90-8ff5-104015144096","SUWA, M.; PURCELL, T.; GERO, J. Macroscopic analysis of design processes based on a scheme for coding designers’ cognitive actions. \u003Cstrong>Design Studies\u003C/strong>, v.19, nº4, p.455-483, 1998.",{"id":120,"label":121},"8d112180-9b38-4c0c-b0c5-869f18d971cc","SCHÖN, D. \u003Cstrong>Educando o Profissional Reflexivo\u003C/strong>: um novo design para o ensino e a aprendizagem. Porto Alegre: Artes Médicas, 2000.",{"label":123,"id":124},"SCHÖN, D.; WIGGINS, G. Kinds of seeing and their functions in designing. \u003Cstrong>Design Studies\u003C/strong>, v. 13, nº 2, p.135-156, 1992.","65441fa9-0e2b-424b-8a82-8fe6d76a97fc",{"label":126,"id":127},"VAGNETTI, Luigi. \u003Cstrong>Disegno e Architettura\u003C/strong>. Genova: Sicietà Editrice Vitali e Ghianda, 1958.","a9e9594c-9d4e-4e6d-ad81-dfd9d730e6e8",{"label":129,"id":130},"VAN DER LUGT, R. Functions of Sketching in Design Idea Generation Meetings. In: \u003Cstrong>Anais do Creativity and Cognition, C&C’02\u003C/strong>, UK: Loughborough, p.72-79, 2002.","36e84421-445e-4b12-a9b5-a78c698d0435",{"label":132,"id":133},"VERSTIJNEN, I. M. et. al. Sketching and creative Discovery. \u003Cstrong>Design Studies\u003C/strong>, v.19, nº4, p.519-546, 1998.","9cc9abae-a02f-4c59-9a38-917c6fb4e15c","1486",{"updateDate":7,"createDate":136,"deleteDate":7},1766925671,[138,139],"primary","secondary","dd8a6332-22e9-4206-afeb-309c7b25ab16",[142],{"slugs":143,"url":7,"lastName":6,"id":7,"role":7,"objectID":10,"path":144,"_id":10,"createDate":145,"description":146,"name":8,"filiation":13,"designation":7,"email":11,"lastmodified":147},[15,16],"people/404df3b7-942c-433c-83d4-c5fe8b273caf","2025-12-28T12:41:11.647Z",{},1766925671647,[10],"enabled",1,[152],"experimentacao-e-incerteza-no-processo-de-projeto-uma-reflexao-sobre-o-papel-dos-croquis-de-concepca",{"parent":154,"metaData":155,"data":157,"langs":166,"_id":167,"type":31,"typeData":168,"createDate":203,"status":149,"updateDate":204,"contributors":205,"contributorsIds":208,"download":150,"slugs":209,"slug":210},"b9a41c2e-d8d9-4c69-89e3-f6e614e4f29e",{"updateDate":7,"createDate":156,"deleteDate":7},1739500265,{"secondary":158,"primary":162},{"keywords":159,"excerpt":160,"title":161},"creation process, methodology, computer graphics","The aim of this article is analyze the main difference between the manual and computational production during the Design's process creation. We classify the types of indirect manipulation enclosed in the main computational graphical softwares, as well as the ins and outs in object's production by digital tools. The methodology involves both analysis of physical and digital media characteristics, the possibilities of experimentation in production of alternatives during the creative process, and the direct manipulation consequences, under the manual action, and indirect, under the digital tools action.","The Role of Digital Tools in the New Products Creation in Design",{"keywords":163,"excerpt":164,"title":165},"processo de criação, metodologia, computação gráfica","O objetivo deste artigo é analisar as principais diferenças entre o modo de produção manual e computacional durante a criação do Design do Produto. Classificamos os tipos de manipulação indireta contidos nos principais programas gráficos computacionais, assim como as vantagens e desvantagens na produção de objetos por meio de ferramentas digitais. A metodologia envolve a análise das características do meio físico e do digital, as possibilidades de experimentação na produção de alternativas durante o processo criativo, e as conseqüências da manipulação direta, sob a ação da mão, e a indireta, sob a ação de ferramentas digitais.","O Papel das Ferramentas Digitais na Criação de Novos Produtos em Design",[138,139],"e4de1077-143d-4ea7-9096-26c0a0e19e70",{"startPage":169,"file":170,"references":173,"endPage":201,"track":202,"doi":7},3964,{"fullpath":171,"name":172},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F7_pd_design_2006%2FO%20papel%20das%20ferramentas%20digitais%20na%20cria%C3%A7%C3%A3o%20de%20novos%20produto.pdf","O papel das ferramentas digitais na criação de novos produto.pdf",[174,177,180,183,186,189,192,195,198],{"id":175,"label":176},"573a9b7a-9422-435b-adff-f25a5f78380d","BONSIEPE, Gui. \u003Cstrong>Design: Do Material ao Digital\u003C/strong>. Tradução de Cláudio Dutra. Florianópolis: FIESC/IEL, 1997.",{"id":178,"label":179},"10325198-40ce-4b7b-b553-8175ac82f1e2","BETTUM, Johan. Skin Deep: Polymer Composite Materials in Architecture. \u003Cstrong>Architectural Design\u003C/strong>, vol 72 no. 1, p. 17-19, jan 2002.",{"id":181,"label":182},"b12ad5bd-601b-4ef7-b256-cf68a457eecc","FLORIO, Wilson. \u003Cstrong>O uso de ferramentas de modelagem vetorial na concepção de uma arquitetura de formas complexas\u003C/strong>. 2005. 477 f. Tese (Doutorado em Arquitetura) – Faculdade de Arquitetura e Urbanismo, Universidade de São Paulo, São Paulo, 2005.",{"id":184,"label":185},"35b07bd0-4969-4503-b2af-80c2ad36228c","KENNEDY, Sheila. Electrical Effects: (A) Material Media. \u003Cstrong>Praxis: Journal of writing + building\u003C/strong>, issue 6, p. 84-93, mar 2004.",{"id":187,"label":188},"16046186-917d-4f2b-bb78-818207fa0a97","MALDONADO, Tomás. \u003Cstrong>El diseño industrial reconsiderado\u003C/strong>. Título original: disegno industriale: un riesame. Barcelona: Gustavo Gili, 1993.",{"id":190,"label":191},"64497364-320b-4254-b234-9743fe1cdac7","MANZINI, Ezio. \u003Cstrong>A matéria da invenção\u003C/strong>. Tradução de Pedro Afonso Dias. Título original: La Matéria dell'Invenzione. Lisboa: Centro Português de Design, 1993.",{"id":193,"label":194},"1296fd06-41d3-48a3-a3e8-6edbae199715","SCHODEK, Daniel; GRIGGS, Kimo. Applications in Architecture: Course GSD 6319 and GSD 6320. 2002-2003. \u003Cstrong>Design and Technology Series 2003-4\u003C/strong>, September 2003.",{"id":196,"label":197},"22ff0aee-11c2-4186-a724-aea32e530288","SCHODEK, Daniel et al. \u003Cstrong>Digital design and manufacturing: CAD/CАМ technologies in architecture\u003C/strong>. New Jersey: John Wiley and Sons, 2005.",{"id":199,"label":200},"390683c6-2a44-4127-8c95-a4b3aad352a4","VÁSQUEZ, Adolfo S. 1977. \u003Cstrong>Filosofia da Práxis\u003C/strong>. Tradução: Luiz Fernando Cardoso. 2ª. Edição. Rio de Janeiro: Editora Paz e Terra.",3973,"pq8hpjv4","2025-02-13T23:31:29-03:00","2025-12-28T20:34:51-03:00",[206],{"designation":7,"lastName":6,"role":207,"url":7,"_id":10,"filiation":13,"name":8,"email":11},"author",[10],[210],"the_role_of_digital_tools_in_the_new_products_creation_in_design",{"target":212,"query":213},"people/get",{"id":10,"articles":214},"true",1780316087726]