[{"data":1,"prerenderedAt":182},["ShallowReactive",2],{"person-3f317a64-57c4-48a4-8ade-772da625bcac":3},{"success":4,"person":5,"request":178},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Brecht","","Jürgen",{},"3f317a64-57c4-48a4-8ade-772da625bcac","jurgen.brecht@edu.udesc.br","2025-12-17T01:29:02-03:00","UDESC",[15,16],"jurgen-brecht","brecht-jurgen",[18],{"parent":19,"metaData":20,"updateDate":12,"data":22,"langs":31,"_id":34,"contributors":35,"contributorsIds":82,"type":83,"typeData":84,"status":174,"download":175,"slugs":176,"slug":177},"1ab1f6ea-e043-44d8-a7ab-1bd0d96c1c82",{"updateDate":7,"createDate":21,"deleteDate":7},1765945742,{"secondary":23,"primary":27},{"keywords":24,"excerpt":25,"title":26},"\u003Cp>Design and territory, place branding, appreciation, surf\u003C/p>","Design has a strong connection with the territory and mutually, the territory contributes to design, making it possible to value products and services produced in places. This research suggests as an example the application of the concepts of the territory in the application of a real estate development located in Garopaba-SC that receives the title of Santa Catarina capital of surfing. To carry out this research, bibliographic research was used, and real cases were observed in the city of Garopaba-SC. The objective of this study was to analyze elements of the cluster system and the relationship with place branding. The results showed that the surf cluster in Garopaba contributes to the local experience and development.","Design and Territory: Reflection on How to Value Products and Services From the Surfing Capital of Santa Catarina Garopaba-sc",{"keywords":28,"excerpt":29,"title":30},"\u003Cp>design e território, place branding, valorização, surf\u003C/p>","O design tem forte ligação com o território e de forma mútua, o território contribui para o design, sendo possível a valorização de produtos e serviços produzidos nos lugares. Esta pesquisa sugere como exemplo a aplicação dos conceitos do território na aplicação de um empreendimento imobiliário situado em Garopaba-SC que recebe o título de capital catarinense do surf. Para realizar essa pesquisa foi utilizado pesquisa bibliográfica e observados cases reais na cidade de Garopaba-SC. O objetivo do trabalho foi analisar elementos do sistema de clusters e a relação com place branding. Os resultados mostraram que o cluster de surf em Garopaba contribui para a experiência e desenvolvimento local.","Design e Território: Reflexão de como Valorizar Produtos e Serviços da Capital Catarinense do Surfe Garopaba-sc",[32,33],"primary","secondary","44169b79-5001-4065-8fa0-3d5870dda578",[36,48,58,68,78],{"id":7,"name":37,"lastName":38,"email":39,"designation":7,"description":40,"role":7,"_id":41,"createDate":42,"filiation":13,"slugs":43,"url":7,"path":46,"lastmodified":47,"objectID":41},"Redaviqui","Davilli","redaviqui.maria@edu.udesc.br",{},"731faa7e-abe3-4366-a533-daee0d44481e","2025-12-17T04:29:02.145Z",[44,45],"redaviqui-davilli","davilli-redaviqui","people/731faa7e-abe3-4366-a533-daee0d44481e",1765945742145,{"id":7,"name":49,"lastName":50,"email":51,"designation":7,"description":52,"role":7,"_id":53,"createDate":42,"filiation":13,"slugs":54,"url":7,"path":57,"lastmodified":47,"objectID":53},"Gabriela Botelho","Mager","gabriela.mager@udesc.br",{},"b39c5b48-ea9e-481a-8f12-e4fc61b89888",[55,56],"gabriela-botelho-mager","mager-gabriela-botelho","people/b39c5b48-ea9e-481a-8f12-e4fc61b89888",{"id":7,"name":59,"lastName":60,"email":61,"designation":7,"description":62,"role":7,"_id":63,"createDate":42,"filiation":13,"slugs":64,"url":7,"path":67,"lastmodified":47,"objectID":63},"Flávio Anthero Nunes","Dos Santos","flavio.santos@udesc.br",{},"8dadd7d2-7692-4b02-a823-208aefee195f",[65,66],"flavio-anthero-nunes-dos-santos","dos-santos-flavio-anthero-nunes","people/8dadd7d2-7692-4b02-a823-208aefee195f",{"id":7,"name":69,"lastName":70,"email":71,"designation":7,"description":72,"role":7,"_id":73,"createDate":42,"filiation":13,"slugs":74,"url":7,"path":77,"lastmodified":47,"objectID":73},"Cássio Henrique","Bauer","cassio.bauer@edu.udesc.br",{},"fbea5899-a80f-49e5-a43e-f2e46e4bd8ba",[75,76],"cassio-henrique-bauer","bauer-cassio-henrique","people/fbea5899-a80f-49e5-a43e-f2e46e4bd8ba",{"id":7,"name":8,"lastName":6,"email":11,"designation":7,"description":79,"role":7,"_id":10,"createDate":42,"filiation":13,"slugs":80,"url":7,"path":81,"lastmodified":47,"objectID":10},{},[15,16],"people/3f317a64-57c4-48a4-8ade-772da625bcac",[41,53,63,73,10],"article",{"startPage":85,"file":86,"references":89,"endPage":171,"track":172,"doi":173},5744,{"fullpath":87,"name":88},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F16797_10282.pdf","16797_10282.pdf",[90,93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168],{"id":91,"label":92},"dae0fc36-d55b-4347-8223-08f2c17da57f","\u003Cp>BARKI, Edgard. Negócios de Impacto: Tendência ou Modismo? \u003Cstrong>GV Executivo\u003C/strong>. v. 14, p. 14-17, 2015.\u003C/p>",{"id":94,"label":95},"e1126f38-46f5-4acb-85b2-859f83d8e67b","\u003Cp>BARKI, Edgard Elie Roger. O papel da academia no campo do empreendedorismo social. \u003Cstrong>Revista GV novos negócios\u003C/strong>, v. 9, n. 9, 2018.\u003C/p>",{"id":97,"label":98},"bf5f2dcb-c22f-4556-8dd3-6590b21a04c2","\u003Cp>BARKI, Edgard; PANSARELLA, Laura. A periferia no centro. \u003Cstrong>GV-executivo\u003C/strong>, v. 17, n. 3, p. 18-21, 2018.\u003C/p>",{"id":100,"label":101},"0d3a836a-8364-4e64-af67-3d4798a7596c","\u003Cp>BORNE, Gregory. \u003Cstrong>Sustainable Surfing\u003C/strong>. London: Routledge, 2018. 244 p. Disponível em: https://www.taylorfrancis.com/books/mono/10.4324/9781315719276/surfing-sustainability-gregory-borne. Acesso em: 24 maio 2024.\u003C/p>",{"id":103,"label":104},"b53d18aa-e47b-416d-a33a-af23caca94e3","\u003Cp>CARMONA, Matthew; TIESDELL, Steve; HEATH, Tim. OC, Taner. \u003Cstrong>Public Places Urban Spaces: The dimensions of Urban Design\u003C/strong>. 2 ed. New York: Routledge, 2010.\u003C/p>",{"id":106,"label":107},"46dcf01e-1650-4141-b439-de95f94de072","\u003Cp>CARMONA, Mathew. Place branding. In: ESTEVES, Caio. \u003Cstrong>Place Branding\u003C/strong>. São Paulo: Simonsen, 2016. p. 153-154.\u003C/p>",{"id":109,"label":110},"345f51d7-a1ea-4c7d-bc0e-2a09366a1fd0","\u003Cp>CARVALHO, Pedro. Conheça as cifras que vêm em ondas. 2019. Disponível em: https://forbes.com.br/principal/2019/09/conheca-as-cifras-que-vem-em-ondas/. Acesso em: 24 maio 2024.\u003C/p>",{"id":112,"label":113},"d6eaa95e-9ca0-4e91-92be-8e8f68ce0a42","\u003Cp>CORUJA, Luís. Surf Em Garopaba: análise do pico. 2020. Disponível em: https://pranchanova.com/conteudo/garopaba-surf/. Acesso em: 21 jun. 2024.\u003C/p>",{"id":115,"label":116},"21bf59d8-c960-4930-922d-9b3cded57347","\u003Cp>DONNER, Mechthild; FORT, Fatiha. Stakeholder value-based place brand building. \u003Cstrong>Journal of Product & Brand Management\u003C/strong>, v. 27, n. 7, p. 807-818, 2018.\u003C/p>",{"id":118,"label":119},"39c07e31-801e-47ea-97c9-051db41e9100","\u003Cp>ESTEVES, Caio. \u003Cstrong>Place branding\u003C/strong>. Santos: Simonsen, 2016.\u003C/p>",{"id":121,"label":122},"f94963c5-a48a-4fa6-95be-ad4bda297cf3","\u003Cp>ESTEVES, C. O futuro dos lugares: Place Branding 3.0. \u003Cstrong>O Futuro das Coisas\u003C/strong>, 20 ago. 2022. Disponível em: https://ofuturodascoisas.com/o-futuro-dos-lugares-place-branding-3-0/. Acesso em: 19 nov. 2023.\u003C/p>",{"id":124,"label":125},"b279202b-f208-4e51-8757-38be31523acb","\u003Cp>Gil, Antônio Carlos. \u003Cstrong>Como elaborar projetos de pesquisa\u003C/strong>. 4. ed. São Paulo: Atlas, 2002.\u003C/p>",{"id":127,"label":128},"25afc0ce-18e5-4aa3-b83b-c8f701d7e0c1","\u003Cp>GERKE, Anna. Towards more sustainable business practices in surf industry clusters. In: BORNE, Gregory; PONTING, Jess (org.). \u003Cstrong>Sustainable Surfing\u003C/strong>. London: Routledge, 2017. p. 72-86.\u003C/p>",{"id":130,"label":131},"096ba43f-5988-4e56-a9e4-6aeab89cd68e","\u003Cp>Home - Surfland Brasil. Disponível em: https://www.surflandbrasil.com.br/. Acesso em: 21 nov. 2023.\u003C/p>",{"id":133,"label":134},"33e75554-4056-46bb-9dd8-f425f7a14767","\u003Cp>KRUCKEN, L; MOL, A; LUZ, D. \u003Cstrong>Territórios criativos para a valorização da cultura gastronômica e artesanal\u003C/strong>. Belo Horizonte: editora Atafona, 2017. Disponível em: https://www.academia.edu/35699870/Territórios_criativos_Design_para_a_valorização_da_cultura_gastronômica_e_artesanal. Acesso em: 1 nov. 2023.\u003C/p>",{"id":136,"label":137},"4f9c1fe7-e8a3-40dd-9d4b-d6e03e64c0ee","\u003Cp>KRUCKEN, Lia. \u003Cstrong>Design e Território–Valorização de identidades e produtos locais\u003C/strong>. Studio Nobel, 2009.\u003C/p>",{"id":139,"label":140},"b09f411e-b8fd-466e-a7e8-2af9bcafe1f9","\u003Cp>KRUCKEN, L.; MERONI, A. Building stakeholder networks to develop and deliver product-service-systems: practical experiences on elaborating pro-active materials for communication. \u003Cstrong>Journal of Cleaner Production\u003C/strong>, Elsevier, v.14, n.17, p.1502-1508, 2006.\u003C/p>",{"id":142,"label":143},"6ef5a29d-e6b0-4bc0-91c8-e810cee3fdf0","\u003Cp>LAKATOS, Eva Maria; MARCONI, Marina de Andrade. \u003Cstrong>Metodologia cientifica: ciência e conhecimento cientifico, métodos científicos, teoria, hipóteses e variáveis\u003C/strong>. 2a ed. rev. e ampl. São Paulo: Atlas, 1991.\u003C/p>",{"id":145,"label":146},"eca0f405-c1d0-4889-ac19-9294013beadb","\u003Cp>Lei Ordinária 12875 2004 de Santa Catarina SC. Disponível em: https://leisestaduais.com.br/sc/lei-ordinaria-n-12875-2004-santa-catarina-reconhece-o-municipio-de-garopaba-como-capital-catarinense-do-surfe. Acesso em: 19 nov. 2023.\u003C/p>",{"id":148,"label":149},"8cd5ded8-1aa9-4a80-abe6-e0a08d1f6a49","\u003Cp>LUCCA, A. DE S. A Etnografia Rápida no Metaprojeto de Design para o Território. \u003Cstrong>e-Revista LOGO\u003C/strong>, v. 5, n. 1, p. 23–36, 28 maio 2016.\u003C/p>",{"id":151,"label":152},"952c70bc-5ef5-4396-bbab-9e901c6030c1","\u003Cp>MANZINI, E., & MERONI, A. Design em transformação. In L. KRUCKEN (Org.), \u003Cstrong>Design e Território: valorização de identidades e produtos locais\u003C/strong> (pp. 13-16). São Paulo: Studio Nobel, 2009.\u003C/p>",{"id":154,"label":155},"e75aca2e-9009-4dbc-baed-1055b23e5f1d","\u003Cp>Prefeitura Municipal de Garopaba. Disponível em: https://garopaba.atende.net/cidadao/pagina/historia. Acesso em: 21 nov. 2023.\u003C/p>",{"id":157,"label":158},"adcade9b-c024-4573-975e-a160593a9ae0","\u003Cp>RODRIGUES, C.; NEVES, J. Challenges and contributions of collaborative design methodologies in design for territories. \u003Cstrong>AHFE International\u003C/strong>. Anais... 2023.\u003C/p>",{"id":160,"label":161},"2bf3ad7c-dba1-4874-89bf-cfffb9bd05dc","\u003Cp>RODRIGUES, R. Place branding: quando lugares tornam-se marcas estratégicas e autênticas. \u003Cstrong>Firmorama\u003C/strong>, 25 maio 2023. Disponível em: https://firmorama.com/place-branding-lugares-marcas-estrategicas-autenticas. Acesso em: 21 nov. 2023.\u003C/p>",{"id":163,"label":164},"9ccaa9c9-c73c-4107-958a-4e1d34fc6929","\u003Cp>REYES, Paulo Belo. TERRITÓRIO + GASTRONOMIA + DESIGN: uma introdução. In: \u003Cstrong>Territórios criativos: design para a valorização da cultura gastronômica e artesanal\u003C/strong>. Lia Krucken, André Mol, Daniela Luz (orgs.). Belo Horizonte: Editora Atafona, 2017.\u003C/p>",{"id":166,"label":167},"4ed5c56f-36f0-444e-9314-cbdc54c8c7f0","\u003Cp>SEVERINO, Antônio Joaquim. \u003Cstrong>Metodologia do trabalho científico\u003C/strong>. 23. ed. rev. e atual. São Paulo: Cortez, 2007.\u003C/p>",{"id":169,"label":170},"7137d366-d6e6-46bc-a34b-89d986ab4897","\u003Cp>SOLLER, Juliane Magagnin da; CASTROGIOVANNI, Antonio Carlos. Geografia e turismo: caminhos e desafios para a complexa leitura do patrimônio de Garopaba (SC). \u003Cstrong>Revista Brasileira de Ecoturismo (RBEcotur)\u003C/strong>, [S. l.], v. 7, n. 1, 2014. DOI: 10.34024/rbecotur.2014.v7.6175. Disponível em: https://periodicos.unifesp.br/index.php/ecoturismo/article/view/6175. Acesso em: 21 jun. 2024.\u003C/p>",5755,"13t4ecxh","https://doi.org/10.29327/5457226.1-188","enabled",7,[177],"design-and-territory-reflection-on-how-to-value-products-and-services-from-the-surfing-capital-of-sa",{"target":179,"query":180},"people/get",{"id":10,"articles":181},"true",1780316087231]