[{"data":1,"prerenderedAt":169},["ShallowReactive",2],{"person-285851a4-eb14-49be-9b4f-c5fd90a76dea":3},{"success":4,"person":5,"request":165},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Oliveira","","Carla Andrade Marques de",{},"285851a4-eb14-49be-9b4f-c5fd90a76dea","carlaandrademo@yahoo.com.br","2025-12-26T19:56:17-03:00","Pontifícia Universidade Católica do Rio de Janeiro",[15,16],"carla-andrade-marques-de-oliveira","oliveira-carla-andrade-marques-de",[18,94],{"pageRange":19,"parent":20,"data":21,"trackId":30,"type":31,"typeData":32,"metaData":66,"langs":68,"_id":71,"status":72,"updateDate":73,"contributors":74,"contributorsIds":90,"download":91,"slugs":92,"slug":93},null,"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",{"secondary":22,"primary":26},{"keywords":23,"excerpt":24,"title":25},"\u003Cp>Adbusting, Advertising, Methodology and Analysis\u003C/p>","This article demonstrates the development of a methodology for the analysis of the adbusting using combined analytical resources of Semiotics, Graphic Design Rhetoric and Graphic Design analysis, allowing the observation of various persuasive tools employed by the adbustings whilst examining how the public rebuilds the message from these signs through the use of content analysis.","Subversion on the Couch: Analyzing the Adbusting",{"keywords":27,"excerpt":28,"title":29},"\u003Cp>Contramensagem, Publicidade, Metodologia e Análise\u003C/p>","Este artigo demonstra o desenvolvimento de uma metodologia de análise da contramensagem através de ferramentas analíticas combinadas da Semiótica, da Retórica do Design Gráfico e da Análise Gráfica, possibilitando a observação das várias ferramentas de persuasão utilizadas pelo adbusting, examinando ainda, como o público reconstrói a mensagem destes signos, utilizando a análise de conteúdo.","A Subversão no Divã: Analisando a Contramensagem","czb3v6h1","article",{"startPage":33,"file":34,"references":37,"endPage":65,"track":30,"doi":7},3498,{"fullpath":35,"name":36},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fczb3v6h1-1766862110-3498-3509.pdf","czb3v6h1-1766862110-3498-3509.pdf",[38,41,44,47,50,53,56,59,62],{"label":39,"id":40},"\u003Cp>ADBUSTERS MEDIA FOUNDATION. Disponível em: \u003Chttp://www.adbusters.org/>. Acesso em: 03 dez.2009.\u003C/p>","26148627-2aab-48c3-a31e-16b8a74765c5",{"label":42,"id":43},"\u003Cp>ALMEIDA JR, Licinio Nascimento de; NOJIMA, Vera Lúcia Moreira dos Santos. \u003Cstrong>Retórica do design gráfico\u003C/strong>: da prática à teoria. São Paulo: Blucher, 2010.\u003C/p>","6a72607a-2b13-494d-86e4-b2cd2f06f579",{"id":45,"label":46},"a64d2ec4-428a-4032-b1e2-b914c9318169","\u003Cp>BARDIN, Laurence. \u003Cstrong>Análise de conteúdo\u003C/strong>. Lisboa: Edições 70, 2010.\u003C/p>",{"label":48,"id":49},"\u003Cp>JOLY, Martine. \u003Cstrong>Introdução a análise da imagem\u003C/strong>. 7 ed. Campinas: Papirus, 1996.\u003C/p>","aeee2831-2001-422d-af21-f6ca7c454794",{"label":51,"id":52},"\u003Cp>KLEIN, Naomi. \u003Cstrong>Sem logo\u003C/strong>: a tirania das marcas em um planeta vendido. 3ed. Rio de Janeiro: Record, 2003.\u003C/p>","e976c4f8-86a3-4562-a3ce-86d58a4dd21e",{"label":54,"id":55},"\u003Cp>PERELMAN, C.; OLBRECHTS-TYTECA, L. \u003Cstrong>Tratado da argumentação\u003C/strong>: a nova retórica. 2ed. São Paulo: Martins Fontes, 2005.\u003C/p>","e36db2e4-7c75-4b9f-9b9a-7ede4704a39b",{"label":57,"id":58},"\u003Cp>SANTAELLA, Lucia. \u003Cstrong>Semiótica aplicada\u003C/strong>. São Paulo: Pioneira Thomson Learning, 2002.\u003C/p>","6819dfbe-a3e9-404b-bb5c-825e7250e68c",{"label":60,"id":61},"\u003Cp>TOBACCO FREE KIDS. Disponível em \u003Chttp://www.tobaccofreekids.org/>. Acesso em: 03 dez.2011.\u003C/p>","2ba8e9f0-a4d1-480d-9325-776cf663a41c",{"id":63,"label":64},"9b2ea331-6ba8-446a-b56f-8e954a4ee8e0","\u003Cp>WORLD HEALTH ORGANIZATION. \u003Cstrong>Report on the global tobacco epidemic 2011\u003C/strong>. Disponível em: \u003CHTTP://www.who.int>. Acesso em: 30 set. 2011.\u003C/p>",3509,{"updateDate":7,"createDate":67,"deleteDate":7},1766862110,[69,70],"primary","secondary","a3ddc4a3-3bc3-44a4-8c33-d01f3c155281","enabled","2025-12-28T20:28:23-03:00",[75,84],{"url":7,"path":76,"filiation":13,"description":77,"email":11,"objectID":10,"designation":7,"lastmodified":78,"id":7,"name":79,"slugs":80,"lastName":6,"createDate":83,"_id":10,"role":7},"people/285851a4-eb14-49be-9b4f-c5fd90a76dea",{},1766862110001,"Carla Andrade",[81,82],"carla-andrade-oliveira","oliveira-carla-andrade","2025-12-27T19:01:50.001Z",{"designation":7,"name":85,"url":7,"_id":86,"email":87,"lastName":88,"filiation":89,"role":7},"Vera Lucia","e9afc149-57e0-447b-ba5d-5f0875eb5ad9","nojima@design.puc-rio.br","Nojima","Pontifícia Universidade Católica – Rio de Janeiro",[10,86],1,[93],"a-subversao-no-diva-analisando-a-contramensagem",{"parent":95,"metaData":96,"data":98,"langs":107,"_id":108,"type":31,"typeData":109,"status":72,"updateDate":73,"contributors":155,"contributorsIds":162,"download":91,"slugs":163,"slug":164},"1c7b273e-f07d-460b-a89f-47ffe8ea1d13",{"updateDate":7,"createDate":97,"deleteDate":7},1766789777,{"secondary":99,"primary":103},{"keywords":100,"excerpt":101,"title":102},"\u003Cp>Design, ideology, adbusting\u003C/p>","This article aims to discuss the relations between design and ideology, taking the culture jamming as an example in the adoption of an explicit ideological view inside design.","Design Jams as Well",{"keywords":104,"excerpt":105,"title":106},"\u003Cp>Design, ideologia, contramensagem\u003C/p>","Este artigo visa debater as relações entre o Design e a ideologia, usando a contramensagem como exemplo na adoção de um viés ideológico explícito dentro do design.","Design Também Faz Contramensagem",[69,70],"c0d09d41-cbe1-443f-821e-f9accf3ed5c8",{"startPage":110,"file":111,"references":114,"endPage":153,"track":154,"doi":7},5686,{"fullpath":112,"name":113},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F70400.pdf","70400.pdf",[115,118,121,124,127,130,133,136,139,141,144,147,150],{"label":116,"id":117},"\u003Cp>ADBUSTERS Media Foundation. Disponível em \u003Chttp://www.adbusters.org/>. Acesso em 03/12/2009.\u003C/p>","e2614c32-140e-4995-baff-3dca36091b90",{"id":119,"label":120},"06535122-6e58-41ae-bdf6-8c2d2d91f751","\u003Cp>BAUDRILLARD, Jean. \u003Cstrong>O sistema dos objetos\u003C/strong>. São Paulo: Perspectiva, 2004.\u003C/p>",{"label":122,"id":123},"\u003Cp>BONFIM, Gustavo Amarante. Fundamentos de uma Teoria Transdisciplinar do Design: morfologia dos objetos de uso e sistemas de comunicação. \u003Cstrong>Estudos em Design\u003C/strong>. Rio de Janeiro: Associação de Ensino de Design no Brasil, v.V, n.2, p. 27- 41, 1997.\u003C/p>","b89541dd-2958-4556-9163-538d8f6445f4",{"label":125,"id":126},"\u003Cp>CENTER for Communication & Civic Engagement. Washington DC, 2010. Disponível em \u003C http://depts.washington.edu/ccce/polcommcampaigns/CultureJamming.htm>. Acesso em 30/04/2010.\u003C/p>","f78d80cb-4db0-4430-9dfa-ee4a3dc13c87",{"label":128,"id":129},"\u003Cp>EAGLETON, Terry. \u003Cstrong>Ideologia\u003C/strong>: uma introdução. São Paulo: Editora Boitempo, 1997.\u003C/p>","5e1b0413-4624-4af5-b867-4444f2feef83",{"label":131,"id":132},"\u003Cp>HORNBY, Albert Sidney. \u003Cstrong>Oxford Advanced Learner’s dictionary of current English\u003C/strong>. 7ed. Oxford: Oxford University Press, 2005.\u003C/p>","21a8e5de-438d-474b-b83e-8101a571b957",{"id":134,"label":135},"c27196dc-fca5-450c-9ba1-54c081df645e","\u003Cp>HELLER, Steven; VIENNE, Véronique. \u003Cstrong>Citizen designer\u003C/strong>: perspectives on design responsibility. New York: Allworth Press, 2007.\u003C/p>",{"id":137,"label":138},"a95dfbaf-92a3-4d2a-b725-47fec956df39","\u003Cp>HOLLAND, D.K. \u003Cstrong>Design issues\u003C/strong>: how graphic design informs society. New York: Allworth Press, 2001.\u003C/p>",{"label":131,"id":140},"d919ab62-6fd0-4695-8aad-aa3b2205a681",{"label":142,"id":143},"\u003Cp>KLEIN, Naomi. \u003Cstrong>Sem logo\u003C/strong>: a tirania das marcas em um planeta vendido. 3ed. Rio de janeiro: Record, 2003.\u003C/p>","cf15b135-530d-4a7d-85d3-ba1d1449db4d",{"label":145,"id":146},"\u003Cp>KONDER, Leandro. \u003Cstrong>A questão da ideologia\u003C/strong>. São Paulo: Companhia das Letras, 2002.\u003C/p>","573bfed0-10c8-415b-a02e-14e606160811",{"label":148,"id":149},"\u003Cp>LASN, Kalle. \u003Cstrong>Culture Jam\u003C/strong>: how to reverse America’s suicidal consumer binge – and why we must. New York: HarperCollins, 1999.\u003C/p>","0dac932b-ba70-47a2-ad22-53348ddb20ad",{"id":151,"label":152},"dbee1b3f-d36b-4743-ac18-67243a13fec9","\u003Cp>PAPANEK, Victor. \u003Cstrong>Design for the real world\u003C/strong>: human ecology and social change. Frogmore, St. Albans: Paladin, 1974.\u003C/p>",5693,"uwzsjq",[156,161],{"createDate":157,"lastmodified":158,"role":7,"slugs":159,"designation":7,"id":7,"lastName":6,"objectID":10,"_id":10,"name":8,"path":76,"url":7,"filiation":13,"description":160,"email":11},"2025-12-26T22:56:17.363Z",1766789777363,[15,16],{},{"url":7,"designation":7,"_id":86,"email":87,"lastName":88,"name":85,"role":7,"filiation":89},[10,86],[164],"design-jams-as-well",{"target":166,"query":167},"people/get",{"id":10,"articles":168},"true",1780316073331]