[{"data":1,"prerenderedAt":87},["ShallowReactive",2],{"person-1eb7891f-ebd2-4cdb-a957-45511aec9740":3},{"success":4,"person":5,"request":83},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Castilho","","Kathia",{},"1eb7891f-ebd2-4cdb-a957-45511aec9740","katcast@uol.com.br","2025-12-28T11:34:27-03:00","Dra.; Universidade Anhembi Morumbi",[15,16],"kathia-castilho","castilho-kathia",[18],{"pageRange":19,"parent":20,"updateDate":12,"data":21,"trackId":30,"type":31,"typeData":32,"metaData":54,"langs":56,"_id":59,"contributors":60,"contributorsIds":78,"createDate":68,"status":79,"download":80,"slugs":81,"slug":82},null,"f43247ba-af93-4a8a-898e-651ef65d9bd2",{"secondary":22,"primary":26},{"keywords":23,"excerpt":24,"title":25},"\u003Cp>Brand design, brand manifestations, store design\u003C/p>","\u003Cp>Contemporary brands need to transcend the link between product and public in order to obtain success in today’s world. Thus they have gained a new dimension by entering individuals’ life projects. The focus of this article is to analyze the influence of the contemporary environment on brand design and brand manifestations, especially in institutional spaces such as stores, stands or booths, and the importance of design to the development of consistent branding, which enables the creation of an environment in which the individual can interact not just with products and services, but above all with the brand and its promises.\u003C/p>","\u003Cp>Institutional Spaces as a Brand Manifestation: Perceptions and a Meaningful Universe\u003C/p>",{"keywords":27,"excerpt":28,"title":29},"\u003Cp>Design de Marcas, Store design, Manifestações de Marca\u003C/p>","\u003Cp>A marca contemporânea transcende seu papel no relacionamento entre produto e público para ganhar novas dimensões ao inserir-se no projeto de vida dos indivíduos. Este artigo analisa a influência do ambiente contemporâneo no design de marcas e em suas manifestações, investigando a importância do design no desenvolvimento de um consistente projeto de marca, com foco nos espaços institucionais – sejam pontos-de-venda; espaços de relacionamento; lojas; estandes; ou quiosques – onde o design possibilita a construção de ambientes nos quais o indivíduo interage com produtos, serviços e principalmente com a marca e suas promessas.\u003C/p>","\u003Cp>Espaços Institucionais como Manifestação da Marca: Produzindo Significados e Percepções\u003C/p>","juiwmdyx","article",{"startPage":33,"file":34,"references":37,"endPage":53,"track":30,"doi":7},"4251",{"fullpath":35,"name":36},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fjuiwmdyx-1766932467-4251-4256.pdf","juiwmdyx-1766932467-4251-4256.pdf",[38,41,44,47,50],{"label":39,"id":40},"AAKER, D. \u003Cstrong>Marcas\u003C/strong>: brand equity, gerenciando o valor da marca. São Paulo: Negócio Editora, 1998.","60c57a43-526d-427f-a8e5-361cf927bef6",{"label":42,"id":43},"DEMETRESCO, S. \u003Cstrong>Vitrinas em diálogos urbanos\u003C/strong>. São Paulo: Editora Anhembi Morumbi, 2005. (Coleção Moda & Comunicação).","ae926a55-1dd6-4865-b7d3-7122a2113478",{"label":45,"id":46},"LINDSTROM, M. \u003Cstrong>Brand sense\u003C/strong>: build powerful brands through touch, taste, smell, sight and sound. New York: Free Press, 2005.","f8e1168a-d1c9-4c3b-9700-bd3997468cfc",{"id":48,"label":49},"5f2bcdb3-e6a0-488c-9cac-e85a7a0f0652","SCHMITT, B.H. \u003Cstrong>Marketing experimental\u003C/strong>. São Paulo: Nobel, 2000.",{"label":51,"id":52},"SEMPRINI, A. \u003Cstrong>A marca pós-moderna\u003C/strong>: poder e fragilidade da marca na sociedade contemporânea. São Paulo: Estação das Letras Editora, 2006.","faaf2c84-19ca-4ec1-a626-0d2183d9680b","4256",{"updateDate":7,"createDate":55,"deleteDate":7},1766932467,[57,58],"primary","secondary","ea87da91-5cd6-4cb1-bc12-359bd452a7fe",[61,74],{"lastName":62,"lastmodified":63,"objectID":64,"url":7,"slugs":65,"createDate":68,"designation":7,"path":69,"_id":64,"role":7,"name":70,"email":71,"description":72,"id":7,"filiation":73},"Barretto",1766932467277,"195d9a00-8e52-4aea-9cfd-b20f06316ef0",[66,67],"vera-a-pereira-barretto","barretto-vera-a-pereira","2025-12-28T14:34:27.277Z","people/195d9a00-8e52-4aea-9cfd-b20f06316ef0","Vera A. Pereira","verab@shopfitting.com.br",{},"Ms; Universidade Anhembi Morumbi",{"lastmodified":63,"designation":7,"objectID":10,"email":11,"filiation":13,"description":75,"name":8,"createDate":68,"_id":10,"role":7,"id":7,"path":76,"slugs":77,"url":7,"lastName":6},{},"people/1eb7891f-ebd2-4cdb-a957-45511aec9740",[15,16],[64,10],"enabled",1,[82],"institutional-spaces-as-a-brand-manifestation-perceptions-and-a-meaningful-universe",{"target":84,"query":85},"people/get",{"id":10,"articles":86},"true",1780316066590]