[{"data":1,"prerenderedAt":168},["ShallowReactive",2],{"person-1e3f0efc-bee7-4ab0-8729-16b6d475ad1c":3},{"success":4,"person":5,"request":164},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Silva","","Giorgio Gilwan",{},"1e3f0efc-bee7-4ab0-8729-16b6d475ad1c","giorgiogilwan@gmail.com","2025-12-27T20:42:44-03:00","UNIVALl",[15,16],"giorgio-gilwan-silva","silva-giorgio-gilwan",[18,106],{"pageRange":19,"parent":20,"updateDate":12,"data":21,"trackId":30,"type":31,"typeData":32,"metaData":57,"langs":59,"_id":62,"contributors":63,"contributorsIds":101,"status":102,"download":103,"slugs":104,"slug":105},null,"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",{"secondary":22,"primary":26},{"keywords":23,"excerpt":24,"title":25},"\u003Cp>Consumption, Children, Brand\u003C/p>","This article presents the strategic positioning of a brand to attract the child consumer. The methodological procedures are founded on qualitative methodology, through study of brand Lilica Ripilica. The results show that the brand has created a fantasy world, bringing to life the brand personality, explored through the character attribute to the world of childhood, using ludic and experiential marketing.","The Influence of Brand Consumption in Childhood",{"keywords":27,"excerpt":28,"title":29},"\u003Cp>Consumo, Crianças, Marca\u003C/p>","Este artigo apresenta o posicionamento estratégico de uma marca para atrair o consumidor infantil. Os procedimentos metodológicos se alicerçam no método qualitativo, por meio de estudo da marca Lilica Ripilica. Os resultados apontam que a marca criou um mundo de fantasias, dando vida à personalidade da marca, explorado por meio de personagens com atributo do mundo infantil, fazendo uso do marketing lúdico e experiencial.","A Influência da Marca no Consumo Infantil","6pr2zsjn","article",{"startPage":33,"file":34,"references":37,"endPage":56,"track":30,"doi":7},7353,{"fullpath":35,"name":36},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2F6pr2zsjn-1766878964-7353-7360.pdf","6pr2zsjn-1766878964-7353-7360.pdf",[38,41,44,47,50,53],{"id":39,"label":40},"21fb1a9f-fc5a-4b87-bca4-e9916d4ae3f4","\u003Cp>AAKER, David A. \u003Cstrong>Criando e Administrando Marcas de Sucesso\u003C/strong>. São Paulo: Futura, 1997.\u003C/p>",{"label":42,"id":43},"\u003Cp>MORACE, Francesco. \u003Cstrong>Consumo Autoral\u003C/strong>:as gerações como empresas criativas. São Paulo: Estação das Letras e Cores Editora, 2009.\u003C/p>","49ac56ef-bcfc-4761-abaf-18995489d5ce",{"label":45,"id":46},"\u003Cp>OGILVY, David. \u003Cstrong>Revista Marketing\u003C/strong> –nº 54, Case Marisol, 2005.\u003C/p>","d5323759-1815-42a0-8920-3c6f5afbcae4",{"label":48,"id":49},"\u003Cp>SOLOMON, R. M.. \u003Cstrong>O Comportamento do consumidor\u003C/strong>: comprando, possuindo e sendo. 5ª ed. Ed. Bookman, 2002.\u003C/p>","97d0d209-1b21-4bf5-a8e2-b02f3351d647",{"id":51,"label":52},"79051fbb-183e-4a11-9505-15c6c494a9b1","\u003Cp>www.marisolsa.com.br – acesso em 20 de setembro de 2011.\u003C/p>",{"label":54,"id":55},"\u003Cp>www.lilicaripilica.com.br - acesso em 10 de setembro de 2011.\u003C/p>","e517e0c6-0b1a-4e67-af54-53f52824172d",7360,{"updateDate":7,"createDate":58,"deleteDate":7},1766878964,[60,61],"primary","secondary","038780f6-3347-43c5-8851-de795eb342d5",[64,77,87,97],{"objectID":65,"description":66,"lastName":67,"url":7,"createDate":68,"role":7,"path":69,"lastmodified":70,"slugs":71,"designation":7,"id":7,"name":74,"filiation":75,"email":76,"_id":65},"4df2f6bf-d7eb-4377-bf1c-cfee6824b551",{},"Silveira","2025-12-27T23:42:44.716Z","people/4df2f6bf-d7eb-4377-bf1c-cfee6824b551",1766878964716,[72,73],"icleia-silveira","silveira-icleia","Icléia","UDESC","icleiasilveira@gmail.com",{"filiation":75,"name":78,"createDate":68,"designation":7,"id":7,"lastName":79,"_id":80,"description":81,"url":7,"slugs":82,"objectID":80,"path":85,"lastmodified":70,"role":7,"email":86},"Maria Izabel","Costa","07210554-9f65-408f-82b4-5a2f02ca9779",{},[83,84],"maria-izabel-costa","costa-maria-izabel","people/07210554-9f65-408f-82b4-5a2f02ca9779","mbellcosta@gmail.com",{"url":7,"designation":7,"lastmodified":70,"filiation":75,"objectID":88,"_id":88,"description":89,"role":7,"slugs":90,"id":7,"name":93,"createDate":68,"path":94,"email":95,"lastName":96},"37e52748-0056-4a87-960e-c0715eab3439",{},[91,92],"lourdes-maria-puls","puls-lourdes-maria","Lourdes Maria","people/37e52748-0056-4a87-960e-c0715eab3439","lurdinhapuls@gmail.com","Puls",{"description":98,"name":8,"lastmodified":70,"lastName":6,"path":99,"role":7,"slugs":100,"_id":10,"filiation":13,"objectID":10,"createDate":68,"email":11,"id":7,"designation":7,"url":7},{},"people/1e3f0efc-bee7-4ab0-8729-16b6d475ad1c",[15,16],[65,80,88,10],"enabled",1,[105],"a-influencia-da-marca-no-consumo-infantil",{"pageRange":19,"parent":20,"updateDate":107,"data":108,"trackId":30,"type":31,"typeData":117,"metaData":142,"langs":144,"_id":145,"contributors":146,"contributorsIds":161,"status":102,"download":103,"slugs":162,"slug":163},"2025-12-27T20:48:23-03:00",{"secondary":109,"primary":113},{"keywords":110,"excerpt":111,"title":112},"\u003Cp>Fashion design, innovation, project\u003C/p>","This article examines the application of the methodology of innovation design, supported by virtual environment used in project university-enterprise integration in the textile industry in SC. Uses qualitative methods with descriptive approach by through case study. The results show that this innovative approach to design thinking and business fashion.","Innovation Design Supported By Virtual Environment",{"keywords":114,"excerpt":115,"title":116},"\u003Cp>Moda, Inovação, Projeto\u003C/p>","Este artigo analisa a aplicação da metodologia de inovação do design, apoiada em ambiente virtual, utilizada em projeto de integração universidade-empresa no setor têxtil de SC. Utiliza o método qualitativo, com abordagem descritiva, por meio de estudo de caso. Os resultados apontam que esta metodologia inova a forma de pensar o design e os negócios de moda.","Inovação do Design Apoiada em Ambiente Virtual",{"startPage":118,"file":119,"references":122,"endPage":141,"track":30,"doi":7},7435,{"fullpath":120,"name":121},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2F6pr2zsjn-1766879303-7435-7442.pdf","6pr2zsjn-1766879303-7435-7442.pdf",[123,126,129,132,135,138],{"label":124,"id":125},"\u003Cp>BAXTER, Mike. \u003Cstrong>Projeto de Produto\u003C/strong>: guia prático para o desenvolvimento de novos produtos. São Paulo: Edgard Blucher, 2000.\u003C/p>","3eb3fd1c-a227-4337-a845-a9dab0110256",{"label":127,"id":128},"\u003Cp>COSTA, Maria Izabel. Projeto Santa Catarina Moda Contemporânea: uma dinâmica de cooperação entre instituições de ensino e empresas para o fomento do design catarinense. In: \u003Cstrong>Modapalavra e-periódico\u003C/strong>. Ano 1, n.1, jan-jul, pp. 77-78, 2008. Disponível em \u003Cwww.ceart.udesc.br/modapalavra/edicao1/artigos/ ensinoempresa_belcosta.pdf >. Acessado em 08/03/11.\u003C/p>","03770384-69b8-46f4-b04d-ef8033cc7249",{"label":130,"id":131},"\u003Cp>KOTLER, Philip. \u003Cstrong>Administração e Marketing\u003C/strong>: análise, planejamento e controle. São Paulo: 1998.\u003C/p>","62f6da5c-632e-42ca-89d0-5cdffd9b40f2",{"label":133,"id":134},"\u003Cp>NONAKA, Ikujiro; TAKEUCHI, Hirotaka. \u003Cstrong>Criação de Conhecimento na Empresa\u003C/strong>: como as empresas japonesas geram a dinâmica da inovação. 19ª ed. Tradução de Ana Beatriz Rodrigues e Priscilla Martins Celeste. Rio de Janeiro: Elsevier, 1997.\u003C/p>","46866f55-c4b3-4e51-bbd6-99673f19ebfc",{"label":136,"id":137},"\u003Cp>SCHITTINE, Denise. \u003Cstrong>Blog\u003C/strong>: Comunicação e escrita íntima. Rio de Janeiro: Civilização Brasileira, 2004.\u003C/p>","d4cf064c-8e9e-468c-b8ca-a7d43ed2f8b1",{"label":139,"id":140},"\u003Cp>PORTER, Michael E. \u003Cstrong>Vantagens Competitivas\u003C/strong> – Criando e Sustentando um Desempenho Superior, Rio de Janeiro, Ed Campus, 1996.\u003C/p>","56f179bb-c6c3-477b-8a7d-05f8a3d66ae3",7442,{"updateDate":7,"createDate":143,"deleteDate":7},1766879303,[60,61],"59459f7e-bb6c-4c5d-82a9-ef37291d089e",[147,152,155,158],{"designation":7,"objectID":65,"createDate":148,"lastmodified":149,"filiation":75,"name":74,"email":76,"url":7,"lastName":67,"id":7,"_id":65,"slugs":150,"path":69,"role":7,"description":151},"2025-12-27T23:48:23.513Z",1766879303513,[72,73],{},{"id":7,"_id":80,"url":7,"filiation":75,"designation":7,"email":86,"slugs":153,"objectID":80,"path":85,"lastName":79,"description":154,"name":78,"lastmodified":149,"createDate":148,"role":7},[83,84],{},{"createDate":148,"lastName":96,"description":156,"slugs":157,"objectID":88,"designation":7,"name":93,"filiation":75,"id":7,"email":95,"path":94,"url":7,"lastmodified":149,"role":7,"_id":88},{},[91,92],{"email":11,"id":7,"lastName":6,"slugs":159,"createDate":148,"filiation":13,"lastmodified":149,"name":8,"url":7,"designation":7,"_id":10,"objectID":10,"description":160,"path":99,"role":7},[15,16],{},[65,80,88,10],[163],"inovacao-do-design-apoiada-em-ambiente-virtual",{"target":165,"query":166},"people/get",{"id":10,"articles":167},"true",1780316066270]