[{"data":1,"prerenderedAt":98},["ShallowReactive",2],{"person-1d4d9507-3d39-4adb-ad27-bb197968d3b0":3},{"success":4,"person":5,"request":94},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":11,"id":12,"email":13,"url":11,"createDate":14,"filiation":11,"slugs":15,"articles":18},"Del Hoyo Arjona","author","Jesús","PhD; Universitat de Barcelona","1d4d9507-3d39-4adb-ad27-bb197968d3b0","",null,"jesusdelhoyoarjona@ub.edu","2025-04-20T13:28:31+00:00",[16,17],"jesus_del_hoyo_arjona","del_hoyo_arjona_jesus",[19],{"pageRange":12,"parent":20,"updateDate":21,"data":22,"trackId":31,"type":32,"typeData":33,"metaData":61,"langs":63,"_id":66,"contributors":67,"contributorsIds":89,"createDate":75,"status":90,"download":91,"slugs":92,"slug":93},"f43247ba-af93-4a8a-898e-651ef65d9bd2","2025-12-28T09:54:26-03:00",{"secondary":23,"primary":27},{"keywords":24,"excerpt":25,"title":26},"\u003Cp>entropy, pragmatics, visual communication\u003C/p>","\u003Cp>The present article defines the pragmatic reality of visual message from a classical communication approach. We propose the understanding of messages as a whole unit of increasing complexity, using the model of growth and decrease of uncertainty in an information system, or entropy. With this model we can explain how iconic images are implicated in the adequacy of visual messages on their environment.\u003C/p>","\u003Cp>The Conceptual Reality of Visual Message: Iconicity and Entropy\u003C/p>",{"keywords":28,"excerpt":29,"title":30},"\u003Cp>entropía, pragmática, comunicação visual\u003C/p>","\u003Cp>El presente artículo estudia la realidad pragmática del mensaje visual desde un enfoque comunicativo clásico que no fracciona el mensaje en unidades de significación y relaciones entre unidades de significación, sino que lo entiende como una sola unidad de complejidad creciente. Con el modelo de crecimiento y decrecimiento de incertidumbre en un sistema de información, o entropía, podemos explicar la implicación que tienen la imágenes icónicas en el grado de adecuación del mensaje visual en su entorno concreto.\u003C/p>","\u003Cp>A Realidade Conceitual da Mensagem Visual: Iconicidade e Entropia\u003C/p>","zquoy91s","article",{"startPage":34,"file":35,"references":38,"endPage":60,"track":31,"doi":11},"3144",{"fullpath":36,"name":37},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fzquoy91s-1766926466-3144-3149.pdf","zquoy91s-1766926466-3144-3149.pdf",[39,42,45,48,51,54,57],{"label":40,"id":41},"AUSTIN, J. L. \u003Cstrong>Sentido y percepción\u003C/strong>. Madrid: Tecnos, 1981.","9993202b-0251-4ed7-991c-53902b57e82e",{"label":43,"id":44},"ESCARPIT, R. \u003Cstrong>Teoría general de la información y la comunicación\u003C/strong>. Barcelona: Icaria, 1977, p. 29.","15e0e294-0e3e-499f-a4b2-7505385bc483",{"id":46,"label":47},"a253bc8b-1016-48c5-b010-98f72fbe5b71","KANIZSA, G. \u003Cstrong>Gramática de la visión\u003C/strong>. Percepción y procesamiento. Barcelona: Paidós, 1986.",{"label":49,"id":50},"MOLES, A. \u003Cstrong>Teoría de la información y percepción estética\u003C/strong>. Madrid: Júcar, 1976.","916d3404-840d-4375-bf58-45dbca6e38c5",{"label":52,"id":53},"PERICOT, J. \u003Cstrong>Servirse de la imagen\u003C/strong>: un análisis pragmático de la imagen. Barcelona: Ariel comunicação, 1987, p. 23-259.","5dc0bbf8-8996-4fc6-90ba-8a1957e18a92",{"label":55,"id":56},"VILCHES, Lorenzo. \u003Cstrong>La lectura de la imagen\u003C/strong>. Prensa, cine, televisión. Barcelona: Paidós, 1983, p. 61.","eb7e250a-80e7-45a7-a0bb-7f9cdc877407",{"id":58,"label":59},"058c7dce-154b-4b21-a358-ebad9abde7df","WIKIPEDIA. Entropía. En: \u003Cstrong>Enciclopedia Libre\u003C/strong>, 2007. (http://www.wikipedia.org).","3149",{"updateDate":11,"createDate":62,"deleteDate":11},1766926466,[64,65],"primary","secondary","4dc349ef-6de4-4ee9-800f-ec84ec286378",[68,81],{"description":69,"lastmodified":70,"filiation":71,"slugs":72,"createDate":75,"name":76,"_id":77,"path":78,"email":79,"designation":11,"lastName":80,"id":11,"objectID":77,"role":11,"url":11},{},1766926466540,"Universitat de Barcelona",[73,74],"elena-bartomeu-i-magana","magana-elena-bartomeu-i","2025-12-28T12:54:26.540Z","Elena Bartomeu I","d40cd598-8c43-4979-8c8e-089961cff4f7","people/d40cd598-8c43-4979-8c8e-089961cff4f7","elena@laidealista.com","Magaña",{"designation":11,"role":11,"id":11,"url":11,"_id":10,"name":82,"lastmodified":70,"slugs":83,"createDate":75,"objectID":10,"description":86,"filiation":71,"lastName":87,"path":88,"email":13},"Jesús del Hoyo",[84,85],"jesus-del-hoyo-arjona","arjona-jesus-del-hoyo",{},"Arjona","people/1d4d9507-3d39-4adb-ad27-bb197968d3b0",[77,10],"enabled",1,[93],"the-conceptual-reality-of-visual-message-iconicity-and-entropy",{"target":95,"query":96},"people/get",{"id":10,"articles":97},"true",1780316065696]