[{"data":1,"prerenderedAt":105},["ShallowReactive",2],{"person-1c78d451-d9b0-4b1d-8f22-9df500f7baab":3},{"success":4,"person":5,"request":101},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Silva","","Clara Júlia L.",{},"1c78d451-d9b0-4b1d-8f22-9df500f7baab","clarajleite@gmail.com","2025-12-17T07:37:27-03:00","Universidade Federal de Sergipe",[15,16],"clara-julia-l-silva","silva-clara-julia-l",[18],{"parent":19,"metaData":20,"data":22,"langs":31,"_id":34,"type":35,"typeData":36,"status":84,"updateDate":85,"contributors":86,"contributorsIds":97,"download":98,"slugs":99,"slug":100},"1ab1f6ea-e043-44d8-a7ab-1bd0d96c1c82",{"updateDate":7,"createDate":21,"deleteDate":7},1765967847,{"secondary":23,"primary":27},{"keywords":24,"excerpt":25,"title":26},"\u003Cp>Unboxing, Blueprint, User Experience\u003C/p>","This paper presents the results of a research that is part of a Completion Work for an undergraduate course in Design, and that used the blueprint tool, generally associated with the Service Design process, in the packaging development process, aiming to create a memorable unboxing experience for customers of the Sergipe company \"Cabana Bruxa\". To this end, after carrying out a literature review, primary data were collected through interviews, questionnaires and comparative packaging analyses. Using this data, it was possible to create a blueprint from the purchase journey to unboxing, and, subsequently, propose guidelines","Service Design Tool Applied to Packaging Development for a Memorable Unboxing Experience",{"keywords":28,"excerpt":29,"title":30},"\u003Cp>Unboxing, Blueprint, Experiência do Usuário\u003C/p>","Este artigo apresenta os resultados de uma pesquisa que é parte de um Trabalho de Conclusão de Curso de graduação em Design, e que utilizou a ferramenta blueprint, geralmente associada ao processo de Design de Serviços, no processo de desenvolvimento de embalagens, visando, com isso, criar uma experiência memorável de unboxing para os clientes da empresa sergipana \"Cabana Bruxa\". Para tanto, após a realização de revisão bibliográfica, dados primários foram coletados por meio de entrevista, questionário e análises comparativas de embalagens. A partir destes dados, foi possível a elaboração do blueprint da jornada de compra até o unboxing, e, posteriormente, a proposição de diretrizes para o desenvolvimento e a prototipação das embalagens. Como resultados, desenvolveu-se um sistema de embalagens para um grupo de produtos da marca, e foi possível compreender como a ferramenta blueprint pode contribuir no processo de desenvolvimento de embalagens visando uma experiência de unboxing.","Ferramenta de Design de Serviços Aplicada ao Desenvolvimento de Embalagens para uma Experiência Memorável de Unboxing",[32,33],"primary","secondary","548f291d-14f1-4d7d-a100-0d1c3b3b7a25","article",{"startPage":37,"file":38,"references":41,"endPage":81,"track":82,"doi":83},9717,{"fullpath":39,"name":40},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F16847_10318.pdf","16847_10318.pdf",[42,45,48,51,54,57,60,63,66,69,72,75,78],{"id":43,"label":44},"b79b8f04-5ea4-4ad4-9f4e-f59c54449e86","\u003Cp>GUERRA, Elaine Linhaares de Assis. \u003Cstrong>Manual de Pesquisa Qualitativa\u003C/strong>. 2014.\u003C/p>",{"id":46,"label":47},"e41dd679-c6b4-4118-8d37-df046d785d30","\u003Cp>HEDLER, Jordana. Os desafios do pequeno empreendedor de e-commerce. \u003Cstrong>Ecommerce Brasil\u003C/strong>. 2022.\u003C/p>",{"id":49,"label":50},"f5a48a47-b711-410b-97a8-d3c8a7a1c38f","\u003Cp>KETOLA, P. Special issue on out-of-box experience and consumer devices. \u003Cstrong>Personal and Ubiquitous Computing\u003C/strong>, [S.l.], v.9, n.4, p.187–190, 2005.\u003C/p>",{"id":52,"label":53},"fd2eb691-e381-4b19-81dd-ed77005cf23d","\u003Cp>LEE, Christine P.; CAGILTAY, Bengisu; MUTLU, Bilge. \u003Cstrong>The Unboxing Experience: Exploration and Design of Initial Interactions Between Children and Social Robots\u003C/strong>. 2022.\u003C/p>",{"id":55,"label":56},"05f5e0cd-16ec-4d0f-8dd6-a7966b81f806","\u003Cp>LONGEN, Andrei. \u003Cstrong>Dominando o User Experience: O Que é e Como Aplicar o UX\u003C/strong>. 2023.\u003C/p>",{"id":58,"label":59},"6a56fb85-6bf7-4701-a5fc-2ee09248f5ba","\u003Cp>MENDOZA, Luam Juárez. Unboxing, elementos silenciosos dentro de una marca en redes sociales. \u003Cstrong>Revista de Estudios Interdisciplinarios del Arte, Diseño y la Cultura\u003C/strong>, [S.l.], n.10, p.141–165, 2023.\u003C/p>",{"id":61,"label":62},"0df93ec4-f29e-4b91-a689-5dd71076c371","\u003Cp>MESTRINER, Fabio. \u003Cstrong>Design de Embalagens - Curso Básico\u003C/strong>. 2002. 2ª edição revisada. São Paulo: Pearson Makron Books.\u003C/p>",{"id":64,"label":65},"1e1971ef-51d0-4eea-bbbc-3bc35861faaf","\u003Cp>MOYA, C. \u003Cstrong>Designing out of Box and First Time User Experiences to Delight Your Customers\u003C/strong>. [s.l.], 2014.\u003C/p>",{"id":67,"label":68},"38de6a0b-fbe5-4fb6-90ef-ec74afe47581","\u003Cp>ROHAN, Fernanda de Fraga. Como a experiência vivida no momento de recebimento e unboxing de um produto afeta a percepção sobre a marca. Universidade Federal do Rio Grande do Sul. 2020.\u003C/p>",{"id":70,"label":71},"b6cdc034-1843-465b-987a-0f5cb61cd250","\u003Cp>ROSA, Valentina M.; TONETTO, Leandro Milleto. O impacto das cores e das formas das embalagens na experiência do usuário. 2017.\u003C/p>",{"id":73,"label":74},"35a2c347-f86e-44a8-9bed-d25355cc70fa","\u003Cp>SEBRAE. Sebrae desenvolve trilhas de conhecimento para o Artesão Empreendedor. 2021.\u003C/p>",{"id":76,"label":77},"f3d904b9-a075-4e29-bc5d-64ff31e4eb3c","\u003Cp>Service Design Tools. \u003Cstrong>Service Blueprint\u003C/strong>. s/d.\u003C/p>",{"id":79,"label":80},"166d59c9-ea62-4f7d-8081-297d3569f620","\u003Cp>TIMNEY, Todd; CHAMBERLAIN, Peter. \u003Cstrong>Integrated package design: an interdisciplinary approach to package design that benefits consumer experience and brand perception\u003C/strong>. 2017.\u003C/p>",9743,"k3719kgo","https://doi.org/10.29327/5457226.1-489","enabled","2025-12-27T21:44:58-03:00",[87,93],{"objectID":10,"createDate":88,"designation":7,"path":89,"id":7,"description":90,"email":11,"lastName":6,"filiation":13,"_id":10,"lastmodified":91,"url":7,"role":7,"name":8,"slugs":92},"2025-12-17T10:37:27.569Z","people/1c78d451-d9b0-4b1d-8f22-9df500f7baab",{},1765967847569,[15,16],{"_id":94,"role":7,"designation":7,"filiation":7,"name":95,"email":7,"lastName":96,"url":7},"67b53964-8794-4df6-86ee-3c5ed9475a84","Isadora Burmeister","Dickie",[10,94],6,[100],"service-design-tool-applied-to-packaging-development-for-a-memorable-unboxing-experience",{"target":102,"query":103},"people/get",{"id":10,"articles":104},"true",1780316065132]