[{"data":1,"prerenderedAt":257},["ShallowReactive",2],{"person-1c400c79-46fa-4e7c-8bd8-a535ae13ffe0":3},{"success":4,"person":5,"request":253},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"C. Gfarage","","Helena",{},"1c400c79-46fa-4e7c-8bd8-a535ae13ffe0","helenacgfarage@gmail.com","2025-12-17T07:07:31-03:00","Universidade de Brasília",[15,16],"helena-c-gfarage","c-gfarage-helena",[18,132],{"parent":19,"metaData":20,"updateDate":22,"data":23,"langs":32,"_id":35,"contributors":36,"contributorsIds":58,"type":59,"typeData":60,"status":128,"download":129,"slugs":130,"slug":131},"308f2508-39ad-43fe-a49b-3483ee224f04",{"updateDate":7,"createDate":21,"deleteDate":7},1766841421,"2025-12-27T10:17:01-03:00",{"secondary":24,"primary":28},{"keywords":25,"excerpt":26,"title":27},"\u003Cp>Gamification, Work, Engagement\u003C/p>","This article addresses the topic of gamification, focusing on the articulation of theoretical concepts and the analysis of engagement promotion, highlighting the cases in which they are devoid of an ethical analysis. Therefore, a comparison is made between the concepts of game and work to identify their main dissimilarities that can compromise direct transpositions in gamification processes. Given the current spread of engagement strategies applied to the organizational environment that aim to motivate workers, it has become necessary to identify these strategies and reflect on their ethical implications and limits. As a result, we present suggestions of practices for designers in order to avoid the harmful character of gamification.","A Critical Overview of Gamification Design At the Corporate Context",{"keywords":29,"excerpt":30,"title":31},"\u003Cp>Gamificação, Trabalho, Engajamento\u003C/p>","O presente artigo aborda o tema da gamificação, dedicando-se à articulação de conceitos teóricos e à análise de promoção de engajamento, destacando-se os casos em que são desprovidos de uma análise ética. Para tanto, é realizada uma comparação entre os conceitos de jogo e trabalho, com intuito de identificar suas principais dissimilitudes que podem comprometer as transposições diretas em processos de gamificação. Dada a atual difusão expansão estratégias de engajamento aplicadas ao ambiente corporativo que visam motivar os trabalhadores, torna-se necessário identificar estas estratégias e refletir sobre as suas implicações e limites éticos. Enquanto resultado, são propostas sugestões de práticas que podem ser adotadas por projetistas visando evitar o caráter nocivo da gamificação.","Um Olhar Crítico Sobre o Design de Gamificação no Contexto Corporativo",[33,34],"primary","secondary","81ec1d75-209a-47f6-a44f-af55ef5c95d9",[37,48],{"name":38,"slugs":39,"createDate":42,"url":7,"objectID":10,"lastmodified":43,"description":44,"_id":10,"lastName":45,"designation":7,"filiation":46,"id":7,"role":7,"path":47,"email":11},"Helena Callaça Gadioli",[40,41],"helena-callaca-gadioli-farage","farage-helena-callaca-gadioli","2025-12-27T13:17:01.859Z",1766841421859,{},"Farage","Universidade de Brasília (UnB)","people/1c400c79-46fa-4e7c-8bd8-a535ae13ffe0",{"role":7,"lastName":49,"objectID":50,"createDate":42,"description":51,"path":52,"slugs":53,"name":56,"lastmodified":43,"url":7,"designation":7,"id":7,"filiation":46,"_id":50,"email":57},"Silva","fb1f5859-dbbf-4c22-bd74-340917b5fae6",{},"people/fb1f5859-dbbf-4c22-bd74-340917b5fae6",[54,55],"tiago-barros-pontes-e-silva","silva-tiago-barros-pontes-e","Tiago Barros Pontes e","tiagobarros@unb.br",[10,50],"article",{"startPage":61,"file":62,"references":65,"endPage":126,"track":127,"doi":7},8291,{"fullpath":63,"name":64},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F38360.pdf","38360.pdf",[66,69,72,75,78,81,84,87,90,93,96,99,102,105,108,111,114,117,120,123],{"label":67,"id":68},"\u003Cp>BURKE, B. \u003Cstrong>Gamificar\u003C/strong>: Como a Gamificação Motiva as Pessoas a Fazerem Coisas Extraordinárias. São Paulo: DVS Editora, 2015.\u003C/p>","4293f0cc-ad38-42ec-abc7-6f54e8e87701",{"label":70,"id":71},"\u003Cp>FOGG, B.J. Persuasive computers: perspectives and research directions. \u003Cstrong>Proceedings of the SIGCHI Conference on Human Factors in Computing Systems\u003C/strong>, 1998.\u003C/p>","3cba25ed-d346-47e3-bfeb-c04d92da98f9",{"label":73,"id":74},"\u003Cp>HUIZINGA, J. \u003Cstrong>Homos Ludens\u003C/strong>. Curitiba: Editora, 2007.\u003C/p>","69c3161e-8a1b-418c-b38d-b82aad6b0971",{"label":76,"id":77},"\u003Cp>KIM, T., & WERBACH, K. More than Just a Game: Ethical Issues in Gamification. \u003Cstrong>Ethics and Information Technology\u003C/strong>, 2016.\u003C/p>","8d78cd67-7a12-4647-beb2-0960fe386b33",{"label":79,"id":80},"\u003Cp>KIM, TAE WAN. Gamification of Labor and the Charge of Exploitation. \u003Cstrong>Journal of Business Ethics\u003C/strong>, 2018.\u003C/p>","41dc90cc-eb5f-45cd-be02-2f5795ce910b",{"label":82,"id":83},"\u003Cp>LEONTIEV, A. N. \u003Cstrong>Atividade e Consciência\u003C/strong>. Tradução do inglês: Marcelo José de Souza e Silva. Disponível em \u003Chttps://www.marxists.org/portugues/leontiev/1972/mes/atividade.htm> Publicado em russo na revista Voprosy filosofii, (1972) e em inglês no livro Filosofia na URSS: Problemas do Materialismo-Dialético, 1977.\u003C/p>","2b356d93-d4c6-411b-83e6-a62f3eb30cdd",{"id":85,"label":86},"31e88897-81d4-404f-90e0-a0cc899670ed","\u003Cp>MARCZEWSKI, A. (2017). The ethics of gamification. \u003Cstrong>XRDS\u003C/strong>: Crossroads, The ACM Magazine for Students. 24. 56-59. 10.1145/3123756.\u003C/p>",{"label":88,"id":89},"\u003Cp>MCGONIGAL, J. Be a Gamer, Save the World. Op-Ed. \u003Cstrong>Wall Street Journal\u003C/strong>. January 21, 2011.\u003C/p>","a5f24037-7f39-431e-8e7a-57c4db34a834",{"label":91,"id":92},"\u003Cp>MIURA, M. A.; SILVA, T. B. P. A experiência lúdica. In: SILVA, T. B. P.; SARMET, M. M.; SILVINO, A. M. D. (Org.) \u003Cstrong>Gameplay\u003C/strong>: ensaios sobre estudo e desenvolvimento de jogos. 1ed.Equador: CIESPAL, 2016.\u003C/p>","9f3d70bc-4b8c-4738-952f-d5bcfeeb97fd",{"label":94,"id":95},"\u003Cp>PADILHA, Rosana de Fátima Silveira Jammal; LIMA FILHO, Domingos Leite. Alexis Nikolaevish Leontiev e a Teoria da Atividade. \u003Cstrong>Educação, Psicologia e Interfaces\u003C/strong>, v. 3, n.1, p.61-76, 2019.\u003C/p>","d5c0d784-2414-4035-a4f0-d6f51678927e",{"label":97,"id":98},"\u003Cp>PICCOLO, G. M. Historicizando a teoria da atividade: do embate ao debate. \u003Cstrong>Psicologia & Sociedade\u003C/strong>, 24(2), 283-292, 2012.\u003C/p>","77e79965-cb99-4369-9b46-29b630afb5e1",{"id":100,"label":101},"10303adb-2ea8-46a2-8f4c-4fcc74a4662c","\u003Cp>RETONDAR, J. \u003Cstrong>Teoria do Jogo A Dimensão Lúdica da Existência Humana\u003C/strong>. Petrópolis: Vozes, 2013.\u003C/p>",{"label":103,"id":104},"\u003Cp>ROTHWEEL, J, et al. Not Just a Job: New Evidence on the Quality of Work in the United States. \u003Cstrong>Gallup, Inc.\u003C/strong>, 2019.\u003C/p>","c0c1cbca-911e-43fd-a782-7a974bee85ad",{"label":106,"id":107},"\u003Cp>SALEN, K.; ZIMMERMAN, E. \u003Cstrong>Regras do Jogo\u003C/strong>: Fundamentos do Design de Jogos. São Paulo: Blucher, 2012.\u003C/p>","d457440b-4731-4838-a5d9-3557d81e6e97",{"label":109,"id":110},"\u003Cp>SCHELL, J. \u003Cstrong>The Art of Game Design\u003C/strong>. A book of lenses. Reprinted. Morgan Kaufmann, 2010.\u003C/p>","1df21ab1-5a4f-423e-8fd0-9d36dfb6d8f4",{"label":112,"id":113},"\u003Cp>SENADO FEDERAL. \u003Cstrong>Consolidação das leis do trabalho (CLT)\u003C/strong>. Secretaria de Editoração e Publicações Coordenação de Edições Técnicas, 1943\u003C/p>","bc38c5be-d876-47a3-b555-c34913d41675",{"label":115,"id":116},"\u003Cp>SILVA, T. B. P.; SARMET, M. M.; SILVINO, A. M. D. (Org.) \u003Cstrong>Gameplay\u003C/strong>: ensaios sobre estudo e desenvolvimento de jogos. Ediciones CIESPAL, 2016.\u003C/p>","4a6439e3-214f-4960-be31-548c8a00cf28",{"id":118,"label":119},"2c8cccea-3340-47f6-b675-08753de4d46d","\u003Cp>SUNSTEIN, Cass R. Cinquenta tons de manipulação. Trad. Alexander Leonard Martins Kellner. \u003Cstrong>Civilistica.com\u003C/strong>. Rio de Janeiro, 2019. Disponível em: \u003Chttp://civilistica.com/cinquenta-tons-de-manipulacao/>. março, 2022.\u003C/p>",{"id":121,"label":122},"87522903-c061-4e74-b0f2-a5982144c0db","\u003Cp>VARGAS, F. \u003Cstrong>TRABALHO, EMPREGO, PRECARIEDADE\u003C/strong>: dimensões conceituais em debate. Caderno CRH, 2016\u003C/p>",{"label":124,"id":125},"\u003Cp>VIANNA, Y, et al. \u003Cstrong>Gamification, Inc\u003C/strong>: como reinventar empresas a partir de jogos. Rio de Janeiro: MJV Press, 2013.\u003C/p>","8781c43d-f09b-4c7d-bdd0-6bba5e74e778",8308,"7ajc22jn","enabled",3,[131],"a-critical-overview-of-gamification-design-at-the-corporate-context",{"parent":133,"metaData":134,"updateDate":136,"data":137,"langs":146,"_id":147,"contributors":148,"contributorsIds":174,"type":59,"typeData":175,"status":128,"download":250,"slugs":251,"slug":252},"1ab1f6ea-e043-44d8-a7ab-1bd0d96c1c82",{"updateDate":7,"createDate":135,"deleteDate":7},1765966051,"2025-12-17T07:07:32-03:00",{"secondary":138,"primary":142},{"keywords":139,"excerpt":140,"title":141},"\u003Cp>Strategic Design, Design Thinking, Design barriers in large private companies\u003C/p>","The article addresses the barriers when implementing strategic design in large-scale companies. Design is seen as a vital tool for innovation, essential for competitiveness and market adaptation. However, its approach can face significant barriers, including the need to balance different stakeholders' requirements and the immediacy demanded by the business environment. Using an exploratory literature review, the study identifies the main difficulties, such as cultural resistance, lack of resources and difficulty in aligning departments. The aim is to contribute with new knowledge to the academic and practical field of strategic design.","Design in the Business World: Notes on the Challenges of the Strategic Design Approach Within Large-scale Companies.",{"keywords":143,"excerpt":144,"title":145},"\u003Cp>Design Estratégico, Design Thinking, Barreiras de Design em grandes empresas privadas\u003C/p>","O artigo compreende as barreiras da implementação do design estratégico em empresas de larga-escala. O design é visto como uma ferramenta vital para a inovação, essencial para a competitividade e adaptação ao mercado. No entanto, sua abordagem pode enfrentar barreiras significativas, incluindo a necessidade de equilibrar requisitos de diversos stakeholders e imediatismo exigido pelo ambiente empresarial. Utilizando uma revisão de literatura exploratória, o estudo identifica as principais dificuldades, como a resistência cultural, a falta de recursos e a dificuldade de alinhamento entre departamentos. O objetivo é contribuir com novos conhecimentos para o campo acadêmico e prático do design estratégico.","Design no Mundo Corporativo: Notas Sobre os Desafios da Abordagem do Design Estratégico Dentro das Empresas de Larga-escala.",[33,34],"d5d39100-b0b1-4c04-ba61-c740f665f795",[149,154,164],{"id":7,"name":8,"lastName":6,"email":11,"designation":7,"description":150,"role":7,"_id":10,"createDate":151,"filiation":13,"slugs":152,"url":7,"path":47,"lastmodified":153,"objectID":10},{},"2025-12-17T10:07:31.809Z",[15,16],1765966051809,{"id":7,"name":155,"lastName":156,"email":157,"designation":7,"description":158,"role":7,"_id":159,"createDate":151,"filiation":13,"slugs":160,"url":7,"path":163,"lastmodified":153,"objectID":159},"Dara","Rattes","daracrattes@gmail.com",{},"5cb9a9e0-bd67-4e9e-b319-26cd6c1b3c63",[161,162],"dara-rattes","rattes-dara","people/5cb9a9e0-bd67-4e9e-b319-26cd6c1b3c63",{"id":7,"name":165,"lastName":166,"email":167,"designation":7,"description":168,"role":7,"_id":169,"createDate":151,"filiation":13,"slugs":170,"url":7,"path":173,"lastmodified":153,"objectID":169},"Raquel Moraes","Pereira","oi@raquelmoraes.com",{},"6eaa80a7-3b7a-4830-91c0-6c7de7d92ef5",[171,172],"raquel-moraes-pereira","pereira-raquel-moraes","people/6eaa80a7-3b7a-4830-91c0-6c7de7d92ef5",[10,159,169],{"startPage":176,"file":177,"references":180,"endPage":247,"track":248,"doi":249},8795,{"fullpath":178,"name":179},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F16593_10142.pdf","16593_10142.pdf",[181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244],{"id":182,"label":183},"f84f1cfd-6814-4780-8c88-1b15759cbc58","\u003Cp>ACKERMANN, R. Design thinking was supposed to fix the world. Where did it go wrong?. In: \u003Cstrong>MIT Technology Review\u003C/strong>, 2023. Disponível em \u003Chttps://www.technologyreview.com/2023/02/09/1067821/design-thinking-retrospective-what-went-wrong/>\u003C/p>",{"id":185,"label":186},"02f8840b-b7ad-4ceb-8429-47a25d251408","\u003Cp>ALT, Luis; PINHEIRO, Tennyson. \u003Cstrong>Design Thinking Brasil: empatia, colaboração e experimentação para pessoas, negócios e sociedade\u003C/strong>. Rio de Janeiro: Elsevier, 2011.\u003C/p>",{"id":188,"label":189},"ec2d2dce-2511-4b8b-8dbc-fee56974b73e","\u003Cp>ARCHER, L. Bruce. \u003Cstrong>Systematic Method for Designers\u003C/strong>. Council of Industrial Design, 1965.\u003C/p>",{"id":191,"label":192},"ec2a1259-cacd-47bf-8709-0633f224af5b","\u003Cp>BONI, Claudio Roberto. Design estratégico aplicado ao setor privado: uma análise da percepção dos profissionais de design com experiência no desenvolvimento de projetos para grandes marcas. 2022.\u003C/p>",{"id":194,"label":195},"178a2df2-8831-4358-b005-a58be66457fd","\u003Cp>BONSIEPE, G. \u003Cstrong>Design, cultura e sociedade\u003C/strong>. Blucher, 2021.\u003C/p>",{"id":197,"label":198},"2f3f79f8-d763-45bb-afc2-a6e5fe744c48","\u003Cp>BROWN, T. \u003Cstrong>Change by design: how design thinking transforms organizations and inspires innovation\u003C/strong>. New York: HarperCollins Publishers, 2009.\u003C/p>",{"id":200,"label":201},"3cf75f3f-a786-400e-a5eb-c012801c7315","\u003Cp>BROWN, T. \u003Cstrong>Design Thinking: uma metodologia poderosa para decretar o fim das velhas ideias\u003C/strong>. Rio de Janeiro: Elsevier, 2010.\u003C/p>",{"id":203,"label":204},"38bdd03f-f810-44eb-b3c0-3aaa8530546e","\u003Cp>BUCHANAN, R. Wicked Problems in Design Thinking. \u003Cstrong>Design Issues\u003C/strong>, v. 8, n. 2, p. 5-21, 1992.\u003C/p>",{"id":206,"label":207},"005ad0e7-8273-451d-85c7-d8b513e3113c","\u003Cp>FRANZATO, C. O design estratégico no diálogo entre cultura de projeto e cultura de empresa. \u003Cstrong>Strategic Design Research Journal\u003C/strong>, v. 3, n. 3, p. 89–96, 31 dez. 2010.\u003C/p>",{"id":209,"label":210},"d031a686-96c1-4e35-baa6-6ddba9bea3d1","\u003Cp>GIL, Antonio Carlos. \u003Cstrong>Métodos e técnicas de pesquisa social\u003C/strong>. São Paulo: Atlas, 2008.\u003C/p>",{"id":212,"label":213},"99110072-4928-4999-9c6e-a968e07b3caa","\u003Cp>HESKETT, J. \u003Cstrong>Toothpicks and Logos: Design in Everyday Life\u003C/strong>. Oxford: Oxford University Press, 2002.\u003C/p>",{"id":215,"label":216},"551333cb-9576-4c10-81d2-e28756dbd10d","\u003Cp>JACKELINE LIMA FARBIARZ; TABAK, T. (not)Solving(non)problems: Design contributions to Education in a complex world. In: \u003Cstrong>8th Conference of the International Committee for Design History & Design Studies\u003C/strong>, v. 1, n. 1, p. 56–59, 1 Jan. 2012.\u003C/p>",{"id":218,"label":219},"de4daa4e-ef25-4979-b5fa-24cf611dce19","\u003Cp>KIMBELL, L. Rethinking Design Thinking: Part I. \u003Cstrong>Design and Culture\u003C/strong>, 2011.\u003C/p>",{"id":221,"label":222},"6f4e6297-7286-4f19-92c4-2dfe6865b663","\u003Cp>NITZSCHE, R. A final, o que é Design Thinking? [s.l: s.n.].\u003C/p>",{"id":224,"label":225},"010e13fa-ba2c-40b9-8151-7a277b28c81f","\u003Cp>PAPANEK, V. \u003Cstrong>Design for the Real World: Human Ecology and Social Change\u003C/strong>. 2nd ed. Chicago: Academy Chicago Publishers, 1985.\u003C/p>",{"id":227,"label":228},"e426f7a6-e8df-4c88-8f69-cdacd29a057f","\u003Cp>RITTEL, HORST W. J. Dilemmas in a General Theory of Planning. \u003Cstrong>Policy Sciences\u003C/strong>, 4:2 (1973: June) p. 155.\u003C/p>",{"id":230,"label":231},"1e4dd57e-b66e-4722-966d-fbb2311007b7","\u003Cp>SCHUMPETER. \u003Cstrong>The theory of economic development\u003C/strong>. [s.l: s.n.].\u003C/p>",{"id":233,"label":234},"12df56fa-7a7e-47ce-9362-a9dadbbfc975","\u003Cp>SILVA FILHO, S. G. F. Uma análise das barreiras e facilitadores dos processos de inovação em grandes empresas a partir das premissas da inovação orientada pelo design. Porto Alegre: Vale do Rio dos Sinos, 2019.\u003C/p>",{"id":236,"label":237},"a7de0de2-4c39-40b8-9cfb-975e258d06ca","\u003Cp>SIMON, H. A. \u003Cstrong>The sciences of the artificial\u003C/strong>. Cambridge, Massachusetts: The Mit Press, 1969.\u003C/p>",{"id":239,"label":240},"66125d13-515b-4af5-a7ec-333ac1961353","\u003Cp>STICKDORN, M. et al. \u003Cstrong>This is service design doing. Applying service design thinking in the real world: a practitioner's handbook\u003C/strong>. Sebastopol, CA: O'Reilly, 2018.\u003C/p>",{"id":242,"label":243},"1397befa-0152-4677-b597-6f4a28367811","\u003Cp>TOKUHISA, S. Design Thinking in Large Companies and Design Consulting Firms in Japan. \u003Cstrong>Journal of Design Thinking\u003C/strong>, v. 2, n. 1, p. 9–22, 2021.\u003C/p>",{"id":245,"label":246},"f3b3cc0d-7d57-4e59-a03d-8eead87534b2","\u003Cp>VIANA, Maurício. \u003Cstrong>Design thinking: inovação em negócios\u003C/strong>. Design Thinking, 2012.\u003C/p>",8818,"96y9qtid","https://doi.org/10.29327/5457226.1-450",2,[252],"design-in-the-business-world-notes-on-the-challenges-of-the-strategic-design-approach-within-large-s",{"target":254,"query":255},"people/get",{"id":10,"articles":256},"true",1780316064923]