[{"data":1,"prerenderedAt":129},["ShallowReactive",2],{"person-18149d86-20ac-46d1-96c2-f39ad3be3d42":3},{"success":4,"person":5,"request":125},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":7,"id":7,"email":11,"url":7,"createDate":12,"filiation":13,"slugs":14,"articles":17},"Silva","","Alan Felismino da",{},"18149d86-20ac-46d1-96c2-f39ad3be3d42","bauerafs@gmail.com","2025-12-28T00:21:14-03:00","Universidade do Estado do Rio de Janeiro",[15,16],"alan-felismino-da-silva","silva-alan-felismino-da",[18],{"pageRange":19,"parent":20,"updateDate":12,"data":21,"trackId":29,"type":30,"typeData":31,"slugs":86,"metaData":88,"langs":90,"_id":93,"contributors":94,"contributorsIds":122,"status":123,"download":124,"slug":87},"5293-5304","1d56dc33-e105-4628-a31a-0c0770b7a53d",{"secondary":22,"primary":25},{"keywords":23,"excerpt":24,"title":7},"\u003Cp>business model, business design, digital platforms, digital services\u003C/p>","This article addresses a real case of a business design based on a technology platform of digital services developed by a startup incubated at the State University of Rio de Janeiro. Through a synthesis of concepts and components present in the literature, it was organized a conceptual framework that seeks to meet the requirements of digital business models. Based on the synthesis models proposed by Orofino (2011), the elements of each model were related and organized, serving as a conceptual framework for business design based on digital services platform. It was concluded at the end of the study that both the synthesis of digital business model concepts built as the startup digital platform business design reach, respectively, the goal of finding new elements exploring the differentiation of devices to a digital service and planning a cohesive strategy the reality of the organization.",{"keywords":26,"excerpt":27,"title":28},"\u003Cp>modelos de negócio, design de negócios, plataformas digitais, serviços digitais\u003C/p>","O presente artigo aborda um caso real de design de um negócio baseado em uma plataforma tecnológica alavancadora de serviços digitais, desenvolvida por uma startup, incubada da Universidade do Estado do Rio de Janeiro. Através de uma síntese de conceitos e componentes presentes na literatura, foi organizado um quadro conceitual que busca atender os requisitos de modelos de negócios digitais. Tendo como base a síntese de modelos proposta por Orofino (2011), os elementos de cada modelo foram relacionados e organizados, servindo como arcabouço conceitual para o design do negócio baseado na plataforma de serviços digitais. Conclui-se ao final do estudo que tanto a síntese de conceitos de modelo de negócios digitais construída quanto o design do negócio da plataforma da startup atingem, respectivamente, o objetivo de encontrar novos elementos explorando os artifícios de diferenciação para um serviço digital e planejando uma estratégia aderente à realidade da organização.","Proposta de Design para o Modelo de Negócio de uma Plataforma Digital de Serviço","1i4pp5lh","article",{"startPage":32,"file":33,"references":36,"endPage":85,"track":29,"doi":7},5293,{"fullpath":34,"name":35},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2F1i4pp5lh-1766892074-5293-5304.pdf","1i4pp5lh-1766892074-5293-5304.pdf",[37,40,43,46,49,52,55,58,61,64,67,70,73,76,79,82],{"label":38,"id":39},"\u003Cp>ALT, Rainer & ZIMMERMANN, Hans-Dieter. Introduction to Special Section – Business Models. \u003Cstrong>Eletronic Markets\u003C/strong>: N. 1. Vol. 11. University of St. Gallen.2001.\u003C/p>","961e42a8-29c9-491a-82ef-b0761c98cdf2",{"label":41,"id":42},"\u003Cp>AMIT, Raphael. ZOTT, Christoph. Creating Value Through Business Model Innovation. \u003Cstrong>MIT Sloan Management Review\u003C/strong>. Estados Unidos. 2012.\u003C/p>","c97db922-7792-4f0a-8814-c90ce11044ce",{"label":44,"id":45},"\u003Cp>AMIT, Raphael ZOTT, Christoph. Value Creation in E-Business. \u003Cstrong>Strategic Management Journal\u003C/strong>. John Wiley & Sons. 2001.\u003C/p>","da6f555b-b84a-4759-a6e3-5531c43a56fd",{"label":47,"id":48},"\u003Cp>BERRY, Tim. \u003Cstrong>Hurdle\u003C/strong> The Book on Business Planning. 6 ed. Califórnia: Palo Alto Software, 2006.\u003C/p>","609cf7ff-c140-4821-aa39-3a2ec9546c36",{"id":50,"label":51},"859829c5-0b1e-48a4-8aeb-9c1ea7a89431","\u003Cp>CHESBOROUGH, Henry & ROSENBLOOM, Richard. The Role of the Business Model in Capturing Value from Innovation: Evidence from Xerox Corporation’s Technology Spin-Off Companies. \u003Cstrong>Industrial and Corporate Change\u003C/strong>. Vol 11. N° 3. 1998.\u003C/p>",{"label":53,"id":54},"\u003Cp>DOLABELA, Fernando. \u003Cstrong>O segredo de Luisa\u003C/strong>. Uma ideia, uma paixão e um plano de negócios: como nasce o empreendedor e se cria uma empresa. São Paulo: Cultura, 1999.\u003C/p>","7606d5d8-57b5-4214-ba02-04f0e5b19a93",{"label":56,"id":57},"\u003Cp>OROFINO, Maria Augusta \u003Cstrong>Técnicas de Criação do Conhecimento no Desenvolvimento de Modelos de Negócio\u003C/strong>. Dissertação de Mestrado.Universidade Federal de Santa Catarina. Florianópolis. 2011.\u003C/p>","4fbbffc2-b434-4551-8cea-aadc0deb2add",{"label":59,"id":60},"\u003Cp>OSTERWALDER, Alexander & PIGNEUR, Yves. \u003Cstrong>Business Model Generation\u003C/strong> Inovação em Modelo de Negócios. Rio de Janeiro. Editora Alta Books. 2013.\u003C/p>","f19805da-0319-483e-93b9-7fffdb67b6d6",{"label":62,"id":63},"\u003Cp>OSTERWALDER, Alexander. \u003Cstrong>The Business Model Ontology\u003C/strong>. HEC – l’Université de Lausanne. 2004.\u003C/p>","fe3b3112-889e-4f3b-be3a-b94faa8900ce",{"label":65,"id":66},"\u003Cp>PATELI, Adamantia. & GIAGLIS, George. A research framework for Analysing eBusiness Models. \u003Cstrong>European Journal of Information Systems\u003C/strong>. Palgrave Macmillan. 2004\u003C/p>","2b4a3a6f-a3d5-464b-93c8-e591b7b1b8e0",{"id":68,"label":69},"49d66848-646e-49d1-8fa5-7dfc2fa80d7d","\u003Cp>PLÉ, Loic et. al. Customer Integrated Business Model: A theoretical framework. Université de Genéve. \u003Cstrong>Management\u003C/strong>. Vol 13. 2010.\u003C/p>",{"label":71,"id":72},"\u003Cp>RAYPORT, Jeffrey & JAWORSKI, Bernard. \u003Cstrong>E-Commerce\u003C/strong>.1ª Edição. Editora Mc Graw Hill. 2000.\u003C/p>","a10906fb-05ba-4626-9bf2-e7b16eb5a38d",{"id":74,"label":75},"3971efec-daaa-42ee-a35b-4eed107fad2c","\u003Cp>SANGUJA, Jose. \u003Cstrong>A importância do plano de negócios para criação e continuidade de micro e pequenas empresas\u003C/strong>. 2014, 61 págs. TCC – UNESC.\u003C/p>",{"label":77,"id":78},"\u003Cp>TAVLAKI. Euripidis. & LOUKIS, Elena. \u003Cstrong>Business Model\u003C/strong>: a prerequisite for success in the network Economy. Slovenia. University of Aegan. 2005\u003C/p>","806f0f6c-5008-4e3c-890a-64d54205cdae",{"label":80,"id":81},"\u003Cp>TEECE, David. Business Models, Business Strategy and Innovation. \u003Cstrong>Longe Range Planning\u003C/strong>. Elsevier. 2010.\u003C/p>","b0cb0df8-3eb0-49c9-b4f5-4f09bb6c0b24",{"label":83,"id":84},"\u003Cp>ZOTT, Christoph et. al. \u003Cstrong>The Business Model\u003C/strong>: Theoretical Roots, Recent Developments and Future Research. IESE Business School. University Of Navarra. 2010.\u003C/p>","2e763c31-aae3-43cc-befb-3ad44d39a6c4",5304,[87],"proposta-de-design-para-o-modelo-de-negocio-de-uma-plataforma-digital-de-servico",{"updateDate":7,"createDate":89,"deleteDate":7},1766892074,[91,92],"primary","secondary","8b11199b-c251-493b-a223-f4300ec9188a",[95,101,111],{"description":96,"lastmodified":97,"slugs":98,"designation":7,"lastName":6,"path":99,"createDate":100,"email":11,"objectID":10,"name":8,"id":7,"url":7,"role":7,"_id":10,"filiation":13},{},1766892074162,[15,16],"people/18149d86-20ac-46d1-96c2-f39ad3be3d42","2025-12-28T03:21:14.162Z",{"id":7,"slugs":102,"role":7,"objectID":105,"description":106,"url":7,"_id":105,"lastmodified":97,"path":107,"designation":7,"createDate":100,"name":108,"filiation":13,"email":109,"lastName":110},[103,104],"andre-ribeiro-de-oliveira","oliveira-andre-ribeiro-de","512e25c6-38ed-4bac-9746-51fec4615a48",{},"people/512e25c6-38ed-4bac-9746-51fec4615a48","André Ribeiro de","ribeiro74@gmail.com","Oliveira",{"filiation":112,"path":113,"lastName":114,"description":115,"objectID":116,"name":117,"id":7,"slugs":118,"_id":116,"lastmodified":97,"createDate":100,"url":7,"role":7,"designation":7,"email":121},"Wiiglo Tecnologia da Informação","people/057c37b2-8a5a-48e1-9801-63e150670275","Meirelles",{},"057c37b2-8a5a-48e1-9801-63e150670275","Victor Hugo de Azevedo",[119,120],"victor-hugo-de-azevedo-meirelles","meirelles-victor-hugo-de-azevedo","victor@wiiglo.com",[10,105,116],"enabled",2,{"target":126,"query":127},"people/get",{"id":10,"articles":128},"true",1780316062282]