[{"data":1,"prerenderedAt":403},["ShallowReactive",2],{"person-0078b1df-5ca0-4e33-b132-7eac93f2c98a":3},{"success":4,"person":5,"request":399},true,{"lastName":6,"role":7,"name":8,"description":9,"_id":10,"designation":11,"id":12,"email":13,"url":11,"createDate":14,"filiation":11,"slugs":15,"articles":18},"Adler","author","Isabel K.","MSc; Universidade Tecnológica de Delft (TU Delft), Holanda","0078b1df-5ca0-4e33-b132-7eac93f2c98a","",null,"ikadler@gmail.com","2025-04-20T13:06:00+00:00",[16,17],"isabel_k_adler","adler_isabel_k",[19,119,248,315],{"pageRange":12,"parent":20,"updateDate":21,"data":22,"trackId":31,"type":32,"typeData":33,"metaData":67,"langs":69,"_id":72,"contributors":73,"contributorsIds":114,"status":115,"download":116,"slugs":117,"slug":118},"39f260d6-d61f-4dfe-b1f7-a6c315c260bd","2025-12-27T20:09:25-03:00",{"secondary":23,"primary":27},{"keywords":24,"excerpt":25,"title":26},"\u003Cp>Strategic Design, Context Research, Ideation, Prototyping, Chronic Diseases, Innovation\u003C/p>","This paper presents how a strategic design process focused on identifying human needs, colaboration and testing solutions lead to the creation of the \"SMS Coach\", a service that aims to help chronical patients on monitoring their health, among other solutions. For these reasons, we believe innovation in health service can be obtained through an structured and colaborative approach.","Strategic Design for Innovation on Monitoring Chronic Patients",{"keywords":28,"excerpt":29,"title":30},"\u003Cp>Design Estratégico, Pesquisa contextual, Ideação, Prototipagem, Doenças crônicas, Inovação\u003C/p>","Este artigo apresenta como um processo de design estratégico focado na identificação de necessidades humanas, colaboração e testes de soluções levou à criação do \"Treinador SMS\" serviço que visa ajudar os pacientes crônicos no controle de sua saúde, dentre uma gama de outras soluções direcionadas à esse público. Acredita-se, assim, que é possível gerar inovação em serviços de saúde através de uma abordagem estruturada e colaborativa.","Design Estratégico para Inovação no Monitoramento de Pacientes Crônicos","xzcs13km","article",{"startPage":34,"file":35,"references":38,"endPage":66,"track":31,"doi":11},6705,{"fullpath":36,"name":37},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fxzcs13km-1766876965-6705-6712.pdf","xzcs13km-1766876965-6705-6712.pdf",[39,42,45,48,51,54,57,60,63],{"label":40,"id":41},"\u003Cp>BROWN, T. \u003Cstrong>Change by Design\u003C/strong>: How Design Thinking Transforms Organizations and Inspires Innovation. HarperBusiness, 2009.\u003C/p>","300082f6-f7cf-429d-8f49-aac564fbf6b9",{"id":43,"label":44},"f4f3a232-b0ea-4f1c-8a99-b4622dd9d1a7","\u003Cp>BUCHENAU, M. & SURI, J. F. \u003Cstrong>Experience Prototyping\u003C/strong>. New York: DIS, 2000.\u003C/p>",{"label":46,"id":47},"\u003Cp>MORITZ, S. \u003Cstrong>Service Design\u003C/strong>: Practical access to an evolving field. Koln International School of Design, MA, 2005.\u003C/p>","a7d3a8d7-c067-4e9d-a44b-8a7c0406991a",{"id":49,"label":50},"8b52e4af-8e63-4ea4-92c3-cbf8fab9f41b","\u003Cp>OSBORN, A.F. \u003Cstrong>Applied imagination\u003C/strong>: Principles and procedures of creative problem solving (Third Revised Edition). New York, NY: Charles Scribner’s Sons, 1963.\u003C/p>",{"label":52,"id":53},"\u003Cp>PRUITT, J.; ADLIN, T. \u003Cstrong>The Persona Lifecycle\u003C/strong>: Keeping People in Mind Throughout Product Design. San Francisco, CA: Elsevier, 2006.\u003C/p>","0060faac-10c9-4c5d-9536-cfe296dd55bf",{"label":55,"id":56},"\u003Cp>SLEESWIJK VISSER, F.; STAPPERS, P.J.; VAN DER LUGT, R.; SANDERS, E.B.N. Contextmapping: Experiences from practice. \u003Cstrong>CoDesign\u003C/strong>, 2005.\u003C/p>","2cd26af2-a101-4142-8349-9d22251bfbb0",{"label":58,"id":59},"\u003Cp>SLEESWIJK VISSER, F. \u003Cstrong>Bringing the Everyday Life of People Into Design\u003C/strong>. Technisch Universiteit Delft, Doctoral dissertation, 2009.\u003C/p>","9765d603-2934-4d5b-ac40-4d1fadeb4a0e",{"label":61,"id":62},"\u003Cp>VIANNA, M.; VIANNA, Y.; ADLER, I. K.; LUCENA, B.; RUSSO, B. \u003Cstrong>Design Thinking, inovação em negócios\u003C/strong>. MJV Press: Rio de Janeiro, 2012.\u003C/p>","e1e9b649-ade3-4a89-902d-17dd9363e8ac",{"label":64,"id":65},"\u003Cp>ZOMERDIJK, L. G.; VOSS, C. A. Service Design for Experience-centric Services. \u003Cstrong>Journal of Service Research\u003C/strong> 13(1) 67-82, 2010.\u003C/p>","531d9c3f-703d-4e17-97e7-ddf0aa37ff14",6712,{"updateDate":11,"createDate":68,"deleteDate":11},1766876965,[70,71],"primary","secondary","157469bd-98b0-4713-8d87-77057b49d032",[74,87,97,104],{"filiation":75,"email":76,"url":11,"slugs":77,"designation":11,"path":80,"objectID":81,"lastmodified":82,"lastName":83,"_id":81,"description":84,"id":11,"role":11,"createDate":85,"name":86},"MJV Tecnologia e Inovação, Rio de Janeiro, RJ, Brasil","brenda.lucena@mjv.com.br",[78,79],"brenda-lucena","lucena-brenda","people/16322706-7414-4ed6-911f-c6ea2bd766fd","16322706-7414-4ed6-911f-c6ea2bd766fd",1766876965064,"Lucena",{},"2025-12-27T23:09:25.064Z","Brenda",{"filiation":75,"slugs":88,"designation":11,"createDate":85,"description":91,"email":92,"_id":93,"objectID":93,"path":94,"url":11,"role":11,"lastName":95,"id":11,"lastmodified":82,"name":96},[89,90],"fabricio-astua","astua-fabricio",{},"fabricio.astua@mjv.com.br","35f2c6be-6e3c-4bf0-a168-697c1a65497d","people/35f2c6be-6e3c-4bf0-a168-697c1a65497d","Astua","Fabricio",{"url":11,"role":11,"lastName":6,"lastmodified":82,"path":98,"objectID":10,"_id":10,"designation":11,"name":8,"id":11,"email":99,"filiation":75,"slugs":100,"description":103,"createDate":85},"people/0078b1df-5ca0-4e33-b132-7eac93f2c98a","isabel.adler@mjv.com.br",[101,102],"isabel-k-adler","adler-isabel-k",{},{"path":105,"createDate":85,"lastName":106,"description":107,"email":108,"name":109,"designation":11,"url":11,"filiation":75,"role":11,"id":11,"objectID":110,"_id":110,"slugs":111,"lastmodified":82},"people/33e3d654-391e-4d04-85e9-e4f065a808de","Nunes",{},"luciano.nunes@mjv.com.br","Luciano","33e3d654-391e-4d04-85e9-e4f065a808de",[112,113],"luciano-nunes","nunes-luciano",[81,93,10,110],"enabled",1,[118],"strategic-design-for-innovation-on-monitoring-chronic-patients",{"parent":120,"metaData":121,"updateDate":123,"data":124,"langs":133,"_id":134,"contributors":135,"contributorsIds":155,"type":32,"typeData":156,"status":115,"download":245,"slugs":246,"slug":247},"1c7b273e-f07d-460b-a89f-47ffe8ea1d13",{"updateDate":11,"createDate":122,"deleteDate":11},1765969391,"2025-12-17T08:03:11-03:00",{"secondary":125,"primary":129},{"keywords":126,"excerpt":127,"title":128},"\u003Cp>Ecology of Innovation, Innovation Culture, Strategic Design\u003C/p>","In the competitive global market, innovation is not simply a condition to differentiation, but to survival. Creating continuous innovations, however, is a challenge, and requires a structuring process and a supportive ecosystem, capable of integrating innovation from the firm's strategy to the commercialization of solutions in the market. In this way, Strategic Design offers a path to orchestrate the tangible and intangible elements that are necessary to support innovation – whether incremental or radical. This article discusses the innovation ecology and the central role of Strategic Design in this process.","The Ecology of Innovation and the Role of Strategic Design",{"keywords":130,"excerpt":131,"title":132},"\u003Cp>Ecologia da Inovação, Cultura de Inovação, Design Estratégico\u003C/p>","Inovação não é apenas uma condição para diferenciação no competitivo mercado global, mas para sobrevivência. Criar inovações continuamente, entretanto, é um desafio, e requer um processo estruturante e um ecossistema de apoio, capazes de integrar inovação desde a estratégia da empresa até a comercialização das soluções no mercado. Neste sentido, o design estratégico oferece um caminho para orquestrar os elementos tangíveis e intangíveis necessários para apoiar a inovação – quer incremental ou radical. Este artigo discute a ecologia da inovação e o papel central do design estratégico neste processo.","A Ecologia da Inovação e o Papel do Design Estratégico",[70,71],"998645be-4ea6-4e24-b83d-84e72f48c6fb",[136,149],{"id":11,"name":137,"lastName":138,"email":139,"designation":11,"description":140,"role":11,"_id":141,"createDate":142,"filiation":143,"slugs":144,"url":11,"path":147,"lastmodified":148,"objectID":141},"Heloisa Tavares de","Moura","moura@id.iit.edu",{},"ad45de8c-c7e4-4948-874e-f77fe11b757b","2025-12-17T11:03:11.001Z","MJV Tecnologia e Inovação",[145,146],"heloisa-tavares-de-moura","moura-heloisa-tavares-de","people/ad45de8c-c7e4-4948-874e-f77fe11b757b",1765969391001,{"id":11,"name":150,"lastName":6,"email":13,"designation":11,"description":151,"role":11,"_id":10,"createDate":142,"filiation":143,"slugs":152,"url":11,"path":98,"lastmodified":148,"objectID":10},"Isabel Krumholz",{},[153,154],"isabel-krumholz-adler","adler-isabel-krumholz",[141,10],{"startPage":157,"file":158,"references":161,"endPage":243,"track":244,"doi":11},159,{"fullpath":159,"name":160},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F66283.pdf","66283.pdf",[162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,234,237,240],{"id":163,"label":164},"ec7cac38-bfa7-4227-a7ef-d949d22eacf3","\u003Cp>BARRETT, H.; SEXTON, M. Integrating innovation and risk management. In: \u003Cstrong>DMI\u003C/strong>, 2003.\u003C/p>",{"id":166,"label":167},"82e08229-1f0b-4f75-ba79-e3bfa5eeeb67","\u003Cp>ESTRIN, J. \u003Cstrong>Closing the innovation gap\u003C/strong>. New York: McGraw-Hill, 2008.\u003C/p>",{"id":169,"label":170},"4a23aa35-66c8-40e8-98a2-3b17310471ad","\u003Cp>FASNACHT, D. \u003Cstrong>The strategic value of growth and innovation\u003C/strong>. Springer Berlin Heidelberg, 2009.\u003C/p>",{"id":172,"label":173},"cb8b3169-64b1-4588-9ae3-49ca29b9d003","\u003Cp>GHEMAWAT, P. Managing Differences: The Central Challenge of Global Strategy. \u003Cstrong>Harvard Business Review\u003C/strong>, v. 85, n. 3, Março 2007.\u003C/p>",{"id":175,"label":176},"e8861059-562d-468c-aa53-005d54bb205d","\u003Cp>GIBBS ET AL. Global Innovation Trends Study: Innovating in a crisis. In: \u003Cstrong>PRTM\u003C/strong>, 2009.\u003C/p>",{"id":178,"label":179},"c5a1bfa1-128c-4624-b603-0ea2b930c936","\u003Cp>HILL, Charles W. L.; JONES, Gareth R. \u003Cstrong>Strategic Management\u003C/strong>. Houghton Mifflin, 2001.\u003C/p>",{"id":181,"label":182},"40103927-e20f-4fba-9da0-866d8b2164a0","\u003Cp>HORTH, D.; BUCHNER, D. \u003Cstrong>Innovation Leadership: How to use innovation to lead effectively, work collaboratively and drive results\u003C/strong>. Center for Creative Leadership, 2009.\u003C/p>",{"id":184,"label":185},"1c7ac51d-14f0-4d09-80aa-37f0bfac3b1b","\u003Cp>KANDYBIN, A.; KIHN, F. Raising your return on innovation investiment. \u003Cstrong>Strategy + Business\u003C/strong>, Resilience Report, Maio 2004.\u003C/p>",{"id":187,"label":188},"abc87200-e8cc-46c9-863b-715363fce3a0","\u003Cp>MARTIN, R. \u003Cstrong>The design of business: Why design thinking is the next competitive advantage\u003C/strong>. Boston: Harvard Business Press, 2009.\u003C/p>",{"id":190,"label":191},"6157e5bd-a19d-49d0-bf70-5a0cea658a9a","\u003Cp>MEYER, C. Five Levers to Speed Innovation. In: \u003Cstrong>Fast Cycle\u003C/strong>, 1998.\u003C/p>",{"id":193,"label":194},"3f05e533-6726-4454-a31d-dd1bc717fa7e","\u003Cp>MILBERGS, E.; VONORTAS, N. \u003Cstrong>Innovation metrics: measurement to insight\u003C/strong>. National Innovation Initiative 21st Century Innovation Working Group, IBM Corporation, 2005.\u003C/p>",{"id":196,"label":197},"9d866a42-3fab-4798-863d-3836ae55c8ed","\u003Cp>MOHAN, C. 2007 Innovation tools, systems and structures. In: \u003Cstrong>IBM Research\u003C/strong>, 2007.\u003C/p>",{"id":199,"label":200},"a23c4260-971d-40d0-8798-5d7fa0ec4145","\u003Cp>MOURA, H. T. Ciclo Estratégico de Design e Gestão da Inovação. In: \u003Cstrong>WikiD\u003C/strong>, 2010a.\u003C/p>",{"id":202,"label":203},"83c5a524-dfff-4706-a363-7faf21ee4abf","\u003Cp>MOURA, H. T. \u003Cstrong>Design e Gestão Estratégica da Inovação\u003C/strong>. Artigo submetido para publicação, 2010b.\u003C/p>",{"id":205,"label":206},"13fe8589-da34-49da-8ee8-c418ef80bc3f","\u003Cp>MOURA, H. T.; ADLER, I. K. Criando uma cultura de inovação em empresas de Tecnologia da Informação através do design estratégico. Artigo submetido para publicação, 2010.\u003C/p>",{"id":208,"label":209},"0dcf8d51-7f52-4647-8351-387c5e925328","\u003Cp>NEGROPONTE, N. Creating a culture of ideas. \u003Cstrong>MIT Technology Review\u003C/strong>, n. 106, p. 34-35, 2003.\u003C/p>",{"id":211,"label":212},"e5821332-2d79-4549-a653-250247a93a4f","\u003Cp>OECD (Organisation for Economic Co-operation and Development). \u003Cstrong>Oslo Manual – The measurement of scientific and technological activities: Proposed guidelines for collecting and interpreting technological innovation data\u003C/strong>. In: OECD, 2005.\u003C/p>",{"id":214,"label":215},"a9a349e6-93a4-46f0-babe-ec694976e192","\u003Cp>P&G Global Sustainability Report. In: \u003Cstrong>P&G\u003C/strong>, 2007.\u003C/p>",{"id":217,"label":218},"619eed12-a088-4287-8329-2491f922d84f","\u003Cp>PALMER; KAPLAN A Framework for Strategic Innovation: Blending strategy and creative exploration to discover future business opportunities. In: \u003Cstrong>Innovation Point\u003C/strong>, 2007.\u003C/p>",{"id":220,"label":221},"30945b82-1a8f-4bd3-8350-f81a30b601cf","\u003Cp>PATTERSON, F.; KERRIN, M.; Gatto-Roissard, G.; COAN, P. \u003Cstrong>Everyday innovation: How to enhance innovative working in employees and organizations\u003C/strong>, Relatório de Pesquisa: Dezembro, 2009.\u003C/p>",{"id":223,"label":224},"381bf8e8-ba83-4d10-8b33-46dd825bf3db","\u003Cp>RIGBY, Darrell K.; GRUVER, Kara; ALLEN, James. Innovation in turbulent times. \u003Cstrong>Harvard Business Review\u003C/strong>, p. 79-86, June 2009.\u003C/p>",{"id":226,"label":227},"726f641d-7895-46d7-9393-dd34c8f2cedc","\u003Cp>ROGERS, Mark. The definition and measurement of innovation. In: \u003Cstrong>Melbourne Institute\u003C/strong>, 1998.\u003C/p>",{"id":229,"label":230},"f1d0c85c-071f-4f08-9cc1-6d465326003c","\u003Cp>SCHULL, Jon. Creating a collaborative ecology for innovation, invention and creativity at RIT. In: \u003Cstrong>RIT\u003C/strong>, 2006.\u003C/p>",{"id":232,"label":233},"d6dea73d-495f-4fc9-9323-5308d5732f02","\u003Cp>SCHUMPTER, Joseph A. \u003Cstrong>Mitchell's Business Cycles\u003C/strong>. \u003Cstrong>Quarterly Journal of Economics\u003C/strong>, v. 45, p. 150-72, Novembro 1930.\u003C/p>",{"id":235,"label":236},"2cd01cef-f8a0-45b9-b16d-d2edba8daa50","\u003Cp>SMITH, Kenneth R. Building an Innovation Ecosystem: Process, culture and competencies. In: \u003Cstrong>ERIC\u003C/strong>, 2006.\u003C/p>",{"id":238,"label":239},"2d62474a-a52a-4c12-b57a-d262102bdd42","\u003Cp>THE NATIONAL NETWORK FOR COLLABORATION. \u003Cstrong>Collaboration Framework\u003C/strong>. In: National Network for Collaboration, 1995.\u003C/p>",{"id":241,"label":242},"cdb638ac-3bbf-40bc-8a71-9bed6c25422f","\u003Cp>W. K. KELLOG FOUNDATION. \u003Cstrong>Ten key characteristics of creating a culture of innovation\u003C/strong>. In: Kellogg Foundation, 2008.\u003C/p>",169,"pj4zovtp",2,[247],"a-ecologia-da-inovacao-e-o-papel-do-design-estrategico",{"pageRange":12,"parent":249,"updateDate":250,"data":251,"trackId":260,"type":32,"typeData":261,"metaData":301,"langs":303,"_id":304,"contributors":305,"contributorsIds":312,"createDate":311,"status":115,"download":116,"slugs":313,"slug":314},"f43247ba-af93-4a8a-898e-651ef65d9bd2","2025-12-28T09:36:39-03:00",{"secondary":252,"primary":256},{"keywords":253,"excerpt":254,"title":255},"\u003Cp>Product and service design, Design methodology, Digital interface\u003C/p>","\u003Cp>This article deals with the involvement of designers in the user research process at big enterprises. It was identified that the designers could contribute to the process of analysis to make the communication of the results more effective. However, as designers are not always part of the field visits, an alternative form of accessing the raw data was proposed: a collaborative environment which would act as provider of information and central of discussions during the different phases of the research. Thus, the raw data, its analysis and synthesis would become available and open to dialogue, encouraging the involvement of designers in the process of user research.\u003C/p>","\u003Cp>Collaborative Environment for Design Teams in Big Enterprises to Visualize and Interact with User Research Data and Results\u003C/p>",{"keywords":257,"excerpt":258,"title":259},"\u003Cp>Design de produto e serviços, metodologia de projeto, interface digital\u003C/p>","\u003Cp>O estudo da participação de designers no processo de pesquisa de usuários em grandes empresas indicou que os mesmos poderiam contribuir na fase de análise de forma a tornar mais efetiva a comunicação dos resultados da pesquisa. Porém, como nem sempre os designers participam das visitas de campo, existe demanda por formas alternativas de acesso aos dados brutos para permitir-lhes atuar na decodificação. Portanto, foi proposto um ambiente colaborativo provedor de informações e centralizador de discussões durante as diferentes fases da pesquisa permitindo tornar dados brutos, sua análise e síntese final disponíveis e passíveis de interlocução, estimulando, assim, o envolvimento dos designers no processo de pesquisa de usuários.\u003C/p>","\u003Cp>Ambiente Colaborativo para Pesquisa de Usuários: Interface para Visualização, Acompanhamento e Interação com Designers de Grandes Empresas\u003C/p>","zquoy91s",{"startPage":262,"file":263,"references":266,"endPage":300,"track":260,"doi":11},"762",{"fullpath":264,"name":265},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F10_congresso_brasileiro_de_pesquisa_e_desenvolvimento_em_design%2Fzquoy91s-1766925399-762-765.pdf","zquoy91s-1766925399-762-765.pdf",[267,270,273,276,279,282,285,288,291,294,297],{"id":268,"label":269},"dd4f8ebe-698e-4d16-a205-05b7b4026aea","BONSIEPE, G. \u003Cstrong>Teoría y práctica del diseño industrial\u003C/strong>. Barcelona: G. Gili, 1978.",{"id":271,"label":272},"d1ed379b-801e-4113-ad9d-0522ebcd9e7c","BRUSEBERG, A. and McDONAGH-PHILIP, D. Focus groups to support the industrial/product designer: a review based on current literature and designers' feedback. \u003Cstrong>Applied Ergonomics\u003C/strong>, 33 (1), 27-38, 2002.",{"label":274,"id":275},"CANNON-BOWERS, J. A.; SALAS, E. Reflection on shared recognition. In: Badke-Schaub, P. and Roozenburg, N. \u003Cstrong>Design theory and methodology\u003C/strong>. Delft: University Press, 2005. p.153-162.","c72db73e-9206-4118-846c-eea9c9525e12",{"id":277,"label":278},"bbe5b999-8c59-4ebf-b9b1-354282bf832e","CORBIN, J., STRAUSS, A. Grounded Theory research: procedures, canons and evaluative criteria. \u003Cstrong>Qualitative sociology\u003C/strong>, vol. 13, nº 1, 1990.",{"label":280,"id":281},"DESHPANDE, R. e ZALTMAN, G. Factors affecting the use of market research information: a path analysis. \u003Cstrong>Journal of Marketing Research\u003C/strong>, nº 19, p. 14-31, 1982.","40f9c76e-19fc-4c01-ab16-20492badf873",{"label":283,"id":284},"OTTUM, B. e MOORE, W.L. The role of market information in new product success/failure. \u003Cstrong>Journal of Product Innovation Management\u003C/strong>, 14 (4), p. 258-273, 1997.","77f8c0ae-9784-4d45-ae41-4d67f14a0e52",{"label":286,"id":287},"SLEESWIJK Visser, F., VAN DER RUGHT, R., STAPPERS, P.J. The Personal Cardset -a designer-centered tool for sharing insights from user studies. \u003Cstrong>Proceedings of Second International Conference on Appliance Design\u003C/strong>, Bristol, 2004.","d9769403-e160-4dd8-8820-45b686f08247",{"label":289,"id":290},"STAPERS, P.J. et al. \u003Cstrong>Rich Viz!\u003C/strong> Inspiring design teams with rich visualizations. Delft: StudioLap press, 2007.","236595d3-353e-4088-9518-6acbf75d6b5a",{"id":292,"label":293},"12e385f3-aec5-403d-bbe7-2a10b3f4d344","VAN DOREN, Harold. \u003Cstrong>Industrial Design\u003C/strong>. Nova York: McGraw-Hill, 1994.",{"label":295,"id":296},"ZAHAY, D., GRIFFIN, A. and FREDERICKS E. Sources, uses, and forms of data in the new product development process. \u003Cstrong>Industrial Marketing Management\u003C/strong>, n. 33, 2003.","80885d92-ebcc-48b4-aeb0-4928a468a5f7",{"label":298,"id":299},"ZALTMAN, G. Rethinking market research: putting people back in. \u003Cstrong>Journal of Marketing Research\u003C/strong>, n. 24, p. 424-437, 1997.","fd469bba-e42d-4ea0-a110-c9fb53980056","765",{"updateDate":11,"createDate":302,"deleteDate":11},1766925399,[70,71],"d649a53a-729d-48f4-96b2-1f05d44356a4",[306],{"role":11,"email":13,"path":98,"id":11,"description":307,"lastName":6,"lastmodified":308,"slugs":309,"objectID":10,"name":8,"filiation":310,"_id":10,"url":11,"createDate":311,"designation":11},{},1766925399706,[101,102],"Universidade Tecnológica de Delft (TU Delft), Holanda","2025-12-28T12:36:39.706Z",[10],[314],"ambiente-colaborativo-para-pesquisa-de-usuarios-interface-para-visualizacao-acompanhamento-e-interac",{"parent":120,"metaData":316,"updateDate":318,"data":319,"langs":328,"_id":329,"contributors":330,"contributorsIds":339,"type":32,"typeData":340,"status":115,"download":116,"slugs":397,"slug":398},{"updateDate":11,"createDate":317,"deleteDate":11},1766015478,"2025-12-17T20:51:19-03:00",{"secondary":320,"primary":324},{"keywords":321,"excerpt":322,"title":323},"\u003Cp>Innovation Culture, Strategic Design, Information Technology\u003C/p>","Business agility, pioneering and innovation are the basic pillars of successful Information Technology companies all over the world. Frequently, however, IT firms lack an innovation culture, and innovate through serendipity or a poorly structured process – involving only its executives and distant from the real needs of users to whom the solution is developed. In this way, Strategic Design offers a path to integrate innovation into the firm's core. This article discusses the innovation culture and presents a case study of an IT company that uses collaborative workshops to disseminate innovation through its employees.","Creating a Sustainable Innovation Culture in Information Technology Firms Through Strategic Design",{"keywords":325,"excerpt":326,"title":327},"\u003Cp>Cultura de Inovação, Design Estratégico, Tecnologia da Informação\u003C/p>","Em todo o mundo, agilidade nos negócios, pioneirismo e inovação são os pilares de empresas de Tecnologia da Informação, ou TI, bem sucedidas. Freqüentemente, no entanto, firmas de TI carecem de uma cultura de inovação, e inovam por serendipismo ou através de processos pouco estruturados, que envolvem apenas seus executivos- distantes das reais necessidades dos usuários destinatários da solução proposta. Neste sentido, o Design Estratégico oferece um caminho para integrar a inovação ao cerne da empresa. Este artigo discute a cultura da inovação e apresenta o estudo de caso de uma empresa de tecnologia que utiliza workshops colaborativos para disseminar a inovação entre seus funcionários.","A Criação de uma Cultura de Inovação em Empresas de Tecnologia da Informação Apoiada Pelos Métodos do Design Estratégico",[70,71],"e6332f6c-5805-4d25-8fa0-5c1dc6a258ad",[331,336],{"id":11,"name":150,"lastName":6,"email":13,"designation":11,"description":332,"role":11,"_id":10,"createDate":333,"filiation":143,"slugs":334,"url":11,"path":98,"lastmodified":335,"objectID":10},{},"2025-12-17T23:51:18.568Z",[153,154],1766015478568,{"id":11,"name":137,"lastName":138,"email":139,"designation":11,"description":337,"role":11,"_id":141,"createDate":333,"filiation":143,"slugs":338,"url":11,"path":147,"lastmodified":335,"objectID":141},{},[145,146],[10,141],{"startPage":341,"file":342,"references":345,"endPage":396,"track":244,"doi":11},2669,{"fullpath":343,"name":344},"https://storage.googleapis.com/memoria-ped.appspot.com/articles%2F15_pd_design_2024%2F69523.pdf","69523.pdf",[346,349,352,355,358,361,363,365,368,371,374,376,379,381,384,386,389,391,393],{"id":347,"label":348},"2d324aaa-6b93-47de-bca5-57948321a4dd","\u003Cp>AHMED, P. K. Culture and climate for innovation. \u003Cstrong>European Journal of Innovation Management\u003C/strong>, v. 1, n. 1, p. 30-43, 1998.\u003C/p>",{"id":350,"label":351},"106dc041-99b9-4ddd-81ca-ed6132bd19b6","\u003Cp>ANGEL, R. Putting an innovation culture into practice. \u003Cstrong>IVEY Business Journal, Improving the Practice of Management\u003C/strong>. January/February 2006.\u003C/p>",{"id":353,"label":354},"3fef7780-3cb9-4f08-9b5b-44bf414c7e89","\u003Cp>BROWN, T. \u003Cstrong>Change by design: how design thinking transforms organizations and inspires innovation\u003C/strong>. Nova Iorque: HarperCollins Publishers, 2009.\u003C/p>",{"id":356,"label":357},"09b53075-c4de-40e0-a0cd-8f6d2bdae0d7","\u003Cp>COOPER, A. \u003Cstrong>The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How To Restore The Sanity\u003C/strong>. Indianápolis: SAMS, a division of Macmillan Computer Publishing, 1999.\u003C/p>",{"id":359,"label":360},"075db73e-7295-43ab-aa97-d13935177909","\u003Cp>GIBBS ET AL. \u003Cstrong>Global Innovation Trends Study: Innovating in a crisis\u003C/strong>. In: PRTM, 2009.\u003C/p>",{"id":362,"label":179},"a6f87d62-3989-46cd-a5ac-dbb94b0d6955",{"id":364,"label":182},"3edcc5e9-38f4-4c06-8658-4dc4b7fcb304",{"id":366,"label":367},"060f35d9-d38b-4768-8764-ef372c7801df","\u003Cp>KATZ, R. \u003Cstrong>The human side of managing technological innovation\u003C/strong>. Nova Iorque: Oxford University Press, 2004.\u003C/p>",{"id":369,"label":370},"7d49adc4-3916-45fd-9201-9aff3798ca36","\u003Cp>OSBORN, Alex F. \u003Cstrong>Applied Imagination: Principles and Procedures of Creative Thinking\u003C/strong>. Nova Iorque: Scribner, 1953.\u003C/p>",{"id":372,"label":373},"212206e1-1097-4cb9-b198-02fe5d8e5cb9","\u003Cp>OSTERWALDER, A.; PIGNEUR, Y. \u003Cstrong>Business Model generation: A Handbook for visionaries, game changers and challengers\u003C/strong>. OSF: Amsterdam, 2009.\u003C/p>",{"id":375,"label":191},"ba34fb36-116b-45d2-a335-584ae9a84d60",{"id":377,"label":378},"e7a2755e-bcec-4ee0-8b33-3a4e2aabdcde","\u003Cp>MOURA, H. T. Ciclo Estratégico de Design e Gestão da Inovação. In: \u003Cstrong>WikiD\u003C/strong>, 2010.\u003C/p>",{"id":380,"label":209},"7ba02ed7-c142-4963-ac2a-28030b92d330",{"id":382,"label":383},"515e49c7-2b0a-4464-97c5-33c4901de63f","\u003Cp>PALMER, D.; KAPLAN, S. A Framework for Strategic Innovation: Blending strategy and creative exploration to discover future business opportunities. In: \u003Cstrong>Innovation Point\u003C/strong>, 2007.\u003C/p>",{"id":385,"label":221},"4fc98186-77d7-4461-a573-c2fef29bff48",{"id":387,"label":388},"456493f2-6336-4dfc-b2a8-7199ba5479ee","\u003Cp>SANDERS, E.B.,WILLIAM, C.T. Harnessing people's creativity: Ideation and expression through visual communication. In: \u003Cstrong>Focus Groups: Supportive Effective Product Development\u003C/strong>, Langford, J., McDonagh-Philp, D. (Eds), Londres: Taylor and Francis, 2001.\u003C/p>",{"id":390,"label":236},"dd3fa141-0294-44ab-901c-c62b3d9a34f2",{"id":392,"label":239},"d790e61d-33ab-423b-b00d-8cddff945535",{"id":394,"label":395},"f189ce98-d0f9-4c15-a67f-b7a8fb56a17d","\u003Cp>VISSER, F. S., STAPPERS, P.J. & VAN DER LUGT, R.. Contextmapping: experiences from practice. In: \u003Cstrong>CoDesign: International Journal of CoCreation in Design and the Arts\u003C/strong>, Vol. 1 No. 2, Taylor and Francis, 2005.\u003C/p>",2681,[398],"creating-a-sustainable-innovation-culture-in-information-technology-firms-through-strategic-design",{"target":400,"query":401},"people/get",{"id":10,"articles":402},"true",1780316048339]