[{"data":1,"prerenderedAt":78},["ShallowReactive",2],{"article:the-spiritual-color-of-our-time-about-the-symbolic-function-of-white-color-in-food-packages":3},{"success":4,"article":5,"request":75},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":16,"data":64,"slugs":73,"slug":74},"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",[8,9],"primary","secondary","792cb3c6-c6e0-499c-915f-229a45234549",[12],{"lastName":13,"name":14,"_id":15},"Pereira","Carla Patrícia de Araújo","f4a073cf-3da9-4286-be10-c2112bd78f0a",{"startPage":17,"references":18,"endPage":61,"track":62,"has_file":4,"doi":63},3732,[19,22,25,28,31,34,37,40,43,46,49,52,55,58],{"label":20,"id":21},"\u003Cp>BARDIN, L. \u003Cstrong>Análise de conteúdo\u003C/strong>. 3.ed. Lisboa: Edições 70, 2004.\u003C/p>","0056adbc-b428-485c-8fbb-3123919c4290",{"id":23,"label":24},"4e73c90f-a27c-45ef-970b-eaf296bcf6b1","\u003Cp>BATCHELOR, D. \u003Cstrong>Cromofobia\u003C/strong>. São Paulo: Senac, 2007.\u003C/p>",{"label":26,"id":27},"\u003Cp>BRUSATIN, M. \u003Cstrong>Historia de los colores\u003C/strong>. Barcelona: Ediciones Paidós, 1987.\u003C/p>","45b4ec3f-b928-43e5-84cf-0152616ad81f",{"id":29,"label":30},"a0458985-746d-4b1b-a9c4-f0ac72545dc9","\u003Cp>FISCHLER, C.; MASSON, E. \u003Cstrong>Comer\u003C/strong>: a alimentação de franceses, outros europeus e americanos. São Paulo: Senac, 2010.\u003C/p>",{"id":32,"label":33},"157684e0-20a7-4647-b0e6-1552ff771619","\u003Cp>FISCHLER, C. \u003Cstrong>L'homnivore\u003C/strong>: le goût, la cuisine et le corpo . Paris: Odile Jacob, 2001.\u003C/p>",{"id":35,"label":36},"2749033a-6729-47f0-ad8c-3491304e2824","\u003Cp>GROUPE μ. \u003Cstrong>Tratado del signo visual\u003C/strong>: para una retórica de la imagem. Madrid: Catedra, 1993.\u003C/p>",{"label":38,"id":39},"\u003Cp>LE CORBUSIER. \u003Cstrong>L'art décoratif d'aujourd'hui\u003C/strong>. Paris: Éditions Vincent, 1959.\u003C/p>","5712b5c7-cee7-46f0-8d00-e1a8c123b74f",{"label":41,"id":42},"\u003Cp>PASTOUREAU, M.; SIMONNET, D. \u003Cstrong>Couleurs\u003C/strong>: le grand livre. Paris: Éditions du Panama, 2008.\u003C/p>","eb1a3e4e-0024-4304-953d-d76ed1cc0591",{"label":44,"id":45},"\u003Cp>PEIRCE, C. S. \u003Cstrong>Semiótica\u003C/strong>. 2.ed. São Paulo: Perspectiva, 1995.\u003C/p>","57019cfa-97a5-4e0d-ab4f-4d419eda3e3d",{"label":47,"id":48},"\u003Cp>PEREIRA, C. P. A. \u003Cstrong>A cor como espelho da sociedade e da cultura\u003C/strong>: um estudo do sistema cromático do design de embalagens de alimentos. São Paulo: FAU-USP, 2011. Tese (Doutorado).\u003C/p>","17353f1f-c84f-498a-9e0c-a181fb8923ee",{"label":50,"id":51},"\u003Cp>POLLAN, M. \u003Cstrong>Em defesa da comida\u003C/strong>. Rio de Janeiro: Intrínseca, 2008.\u003C/p>","0e3eb12d-43a4-4913-83d5-1865be555407",{"label":53,"id":54},"\u003Cp>PORTAL, F. \u003Cstrong>Des couleurs symboliques\u003C/strong>: dans l'antiquité, le moyen-age et le temps modernes. Paris: Éditions Niclaus, 1938.\u003C/p>","1a1fe8bd-3e32-4627-a40c-5a9e3e0c05cc",{"label":56,"id":57},"\u003Cp>SAUSSURE, F. \u003Cstrong>Curso de lingüística geral\u003C/strong>. 27.ed. São Paulo: Cultrix, 2006.\u003C/p>","035acac8-e4f9-4f43-86cb-f2552dcae34b",{"label":59,"id":60},"\u003Cp>\u003Cstrong>TAEQ\u003C/strong>. 2011. Disponível em: \u003Chttp://www.taeq.com.br>. Acesso em: 15 nov. 2011.\u003C/p>","008fefd4-cb0f-4b0d-9599-35ce992c35fb",3742,"czb3v6h1","",{"primary":65,"secondary":69},{"keywords":66,"excerpt":67,"title":68},"\u003Cp>cor (simbologia), embalagens de alimentos, semiótica\u003C/p>","Este artigo analisa a função simbólica da cor branca no design de embalagens de alimentos, a partir de um conjunto de 209 embalagens comercializadas em supermercados, nas quais esta cor foi predominante. O estudo mostra que o branco não é usado apenas como recurso de contraste visual, sendo fortemente significativo. Nos designs observados, esta cor representou a cor do alimento embalado, sugeriu a pureza e o frescor dos alimentos e remeteu ainda aos conceitos de alimentação saudável e bem-estar, refletindo os discursos que orientam as práticas alimentares contemporâneas e o consumo de alimentos.","A Cor Espiritual do Nosso Tempo: Sobre a Função Simbólica da Cor Branca nas Embalagens de Alimentos",{"keywords":70,"excerpt":71,"title":72},"\u003Cp>color (symbology), food packages, semiotics\u003C/p>","This paper analyzes the symbolic function of white color in food packaging design, starting from a group of 209 packages commercialized in supermarkets, in which such color predominated. The study shows that white is not used only as a resource of visual contrast, being strongly meaningful. In the observed designs, this color represented the color of the packed food, suggested the purity and freshness of foods and also referred to the concepts of healthy eating and well-being, reflecting the discourses which guide contemporary food practices and food consumption.","The Spiritual Color of Our Time: About the Symbolic Function of White Color in Food Packages",[74],"the-spiritual-color-of-our-time-about-the-symbolic-function-of-white-color-in-food-packages",{"target":76,"query":77},"articles/get",{"slug":74},1780316036769]