[{"data":1,"prerenderedAt":110},["ShallowReactive",2],{"article:the-gamefication-access-digital-content":3},{"success":4,"article":5,"request":107},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":24,"data":96,"slugs":105,"slug":106},"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",[8,9],"primary","secondary","4a4de372-f777-4691-844f-c0d61833a49d",[12,16,20],{"lastName":13,"name":14,"_id":15},"Pinheiro","Eluza Toledo","a7e42247-fd4a-4406-817d-b674d6f56380",{"lastName":17,"name":18,"_id":19},"Kulpa","Cínthia Costa","0dd431c5-d21e-4520-83ed-2fc21c2b71bc",{"lastName":21,"name":22,"_id":23},"Silva","Régio Pierre","353a2033-d1aa-4006-8d53-79ff798e3acf",{"startPage":25,"references":26,"endPage":93,"track":94,"has_file":4,"doi":95},4514,[27,30,33,36,39,42,45,48,51,54,57,60,63,66,69,72,75,78,81,84,87,90],{"label":28,"id":29},"\u003Cp>Badgeville. Disponível em: \u003Chttp://www.badgeville.com/>. Acesso em: 12 fev. 2012.\u003C/p>","9e0be4b8-269f-40ff-947b-1061168cfec9",{"label":31,"id":32},"\u003Cp>Bigdoor. Disponível em: \u003Chttp://www.bigdoor.com/case-studies/savannahnow/>. Acesso em: 14 fev. 2012.\u003C/p>","c8eb52fd-ebe3-498c-9d62-8158340e5b8f",{"id":34,"label":35},"22548620-04fb-4041-a41e-931aa29102d4","\u003Cp>Bogost, I. \u003Cstrong>Persuasive Games\u003C/strong>: The Expressive Power of Videogames. Cambridge: The MIT Press, 2010.\u003C/p>",{"label":37,"id":38},"\u003Cp>Bunchball 2012 Repport. Disponível em: \u003Chttp://www.bunchball.com/>. Acesso em: 25 fev. 2012.\u003C/p>","91e1fd97-6fd8-4dfa-a942-89d24f98df4b",{"label":40,"id":41},"\u003Cp>Csikszentmihalyi, M. \u003Cstrong>Flow\u003C/strong>: The Psychology of Optimal Experience. New York: Harper Perennial Modern Classics: 2008.\u003C/p>","0b962c06-c36c-4497-9c1d-35a01d0ffdc5",{"label":43,"id":44},"\u003Cp>Epic Win. Disponível Em: \u003Chttp://www.springwise.com/gaming/epicwin/>. Acesso em: 25 fev. 2012.\u003C/p>","b5e148a8-d736-4d61-8ada-d2e51e5a144a",{"label":46,"id":47},"\u003Cp>Foursquare. Check In, Find Your Friends, Unlock Your City. Disponível em: \u003Chttps:// foursquare.com/>. Acesso em: 13 mar. 2012.\u003C/p>","dc5b893c-d3cc-480b-99f5-9ecb6b787bf9",{"id":49,"label":50},"f8f72812-ce43-4e72-b986-e0082342825a","\u003Cp>Gamasutra. DICE 2011: How Tradition Is Coexisting With New Gaming Trends. Disponível em: \u003Chttp://www.gamasutra.com/view/news/32950/DICE_2011_How_Tradition_Is_Coexisting_With_New_Gaming_Trends. php>. Acesso em: 22 dez. 2011.\u003C/p>",{"label":52,"id":53},"\u003Cp>Gamification Organization. What is Gamification? Disponível em: \u003Chttp://gamification.org/wiki/Gamification>. Acesso em: 03 mar. 2012.\u003C/p>","eb8fc688-769f-4300-af76-c6ff46e687ec",{"label":55,"id":56},"\u003Cp>Gamification Organization. Gamification for News. Disponível em: \u003Chttp://gamification.org/wiki/Gamification_of_News> Acesso em: 03 mar. 2012.\u003C/p>","c41eddb2-610e-47da-8bda-84ecc956a085",{"id":58,"label":59},"00bbe06a-bf9e-433d-bc47-86077ab5d009","\u003Cp>Grove, J. V. Gamification: How Competition Is Reinventing Business, Marketing & Everyday Life. Disponível em: \u003Chttp://mashable.com/2011/07/28/gamification/>. Acesso em: 25 fev. 2012.\u003C/p>",{"label":61,"id":62},"\u003Cp>Hounsell, M. S. What ́s Serious about Serious Games? Disponível em: \u003Chttp://www2.joinville.udesc.br/~larva/portal/uploads/uc/73/Slides_Serious_Games.pdf> Acesso em: 25 fev. 2012.\u003C/p>","ffd07bf2-734f-4b2a-9abd-e5dc5e067155",{"label":64,"id":65},"\u003Cp>Mcgonical, J. \u003Cstrong>The Reality Is Broken\u003C/strong>. Londres: The Penguin Press, 2011.\u003C/p>","68314e77-0d68-4259-b667-91f6c1189721",{"label":67,"id":68},"\u003Cp>Newstopiaville. Disponível em: \u003Chttp://www.newstopiaville.com/>. Acesso em: 01 mar.2012.\u003C/p>","54f15da2-15ba-4167-b123-437205ba85fe",{"label":70,"id":71},"\u003Cp>Newzoo. The business of games. Disponível em: \u003Cwww.newzoo.com> Acesso em: 02 nov. 2011.\u003C/p>","5381a51e-a3ab-4a64-abf5-5770fb63a7ae",{"label":73,"id":74},"\u003Cp>NIKE+. Run with Nike+. Disponível em: \u003Chttp://nikerunning.nike.com/nikeos/p/nikeplus/en_US/plus/#//dashboard/>. Acesso em: 05 abr. 2012.\u003C/p>","2efe0f1e-bef7-47c2-a562-d8736ef53917",{"label":76,"id":77},"\u003Cp>Paharia, R. Influencing User Behaviour with Gamification. Disponível em: \u003C http://vimeo.com/21459099>. Acesso em: 01 mar. 2012.\u003C/p>","3bfd1f86-5da2-4cf1-b72b-8f988c6bfd5b",{"label":79,"id":80},"\u003Cp>Reeves, B. \u003Cstrong>Total Engagement\u003C/strong>: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete. Harvard Business School Press: 2009.\u003C/p>","98586e3a-0fb9-4e7b-a3d0-6d95ce6a765a",{"label":82,"id":83},"\u003Cp>Shirky, C. Institutions X Collaboration. Disponível em: \u003Chttp://live11.ted.com/talks/lang/pt-br/clay_shirky_on_institutions_versus_collaboration.html>. Acesso em: 28 fev. 2012.\u003C/p>","f8ddde03-8324-42d7-8e89-d6cf94ecf504",{"id":85,"label":86},"9e659ea9-33e5-480b-ae4c-09815ad7f228","\u003Cp>Startupcafe. Predictions for 2011 – 2. Gamification of Everything. Disponível em: http://startupcafe.co.uk/2011/01/09/predictions-for-2011-2-gamification-of-everything/>. Acesso em: 22 dez. 2011.\u003C/p>",{"label":88,"id":89},"\u003Cp>Zamzee. Disponível em: \u003Chttps://www.zamzee.com/>. Acesso em: 25 fev. 2012.\u003C/p>","1efa4217-03b0-4808-8f85-9ce9f261acce",{"label":91,"id":92},"\u003Cp>Zichermann, G. & Cunningham, C. \u003Cstrong>Gamification by Design\u003C/strong>: Implementing Game Mechanics in Web and Mobile Apps. Canadá, O ́Reilly Media: 2011.\u003C/p>","fc50e191-1397-4c8b-8eb5-f8f6a11b0f19",4525,"vnnhda8i","",{"primary":97,"secondary":101},{"keywords":98,"excerpt":99,"title":100},"\u003Cp>Experiência do usuário, gamification, interfaces\u003C/p>","Com o avanço da internet e o crescimento digital, hoje sites, softwares e portais procuram meios para que os usuários tenham uma experiência diferenciada enquanto acessam seus conteúdos. Novos meios são pesquisados, inseridos e adaptados a esse contexto justamente para ajudar nesse esforço da construção de uma nova experiência. Este artigo tem como objetivo principal apresentar um conceito inovador no acesso de conteúdos digitais, a “gamification”, delimitando e exemplificando suas características mais importantes. Além disso, serão apresentadas algumas das mecânicas de game thinking empregadas na construção de produtos baseados nessa ferramenta, ilustrar os fundamentos psicológicos por trás de cada mecânica e apresentar o consequente impacto resultante.","A Gamefication no Acesso de Conteúdos Digitais",{"keywords":102,"excerpt":103,"title":104},"\u003Cp>gamification, user experience, digital interfaces\u003C/p>","With the advancement of internet and digital growth, today's sites, softwares, portals are seeking ways for users to have a different experience while accessing its contents. New ways are searched, inserted and adapted to this context just to help in this effort of building a new experience. This article's main objective is to present a new concept in access to digital content, the \"gamification\", defining and exemplifying its most important features. In addition, we will present some of the mechanics of game thinking employed in building products based on this tool, illustrate the psychological foundations behind every mechanical and present the consequent resulting impact.","The Gamefication Access Digital Content",[106],"the-gamefication-access-digital-content",{"target":108,"query":109},"articles/get",{"slug":106},1780316035044]