[{"data":1,"prerenderedAt":94},["ShallowReactive",2],{"article:the-design-process-on-the-open-innovation-model-the-success-case-of-procter-e-gamble":3},{"success":4,"article":5,"request":91},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":32,"data":80,"slugs":89,"slug":90},"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",[8,9],"primary","secondary","33fc4e7f-2a02-4195-8169-2c62d12272c2",[12,16,20,24,28],{"lastName":13,"name":14,"_id":15},"Araújo","Mayra","4343d8d8-f7d9-40b6-a68a-0b336c1419bd",{"lastName":17,"name":18,"_id":19},"Rezende","Edson José Carpintero ","980f112e-807f-4cae-8c5f-de3d6e936383",{"lastName":21,"name":22,"_id":23},"Carvalho","Paula","155c3d70-d96e-4509-9ad2-628ddfc81875",{"lastName":25,"name":26,"_id":27},"Polisseni","Heleno","c717f1fd-a4d7-40a3-826d-d9601cdc943c",{"lastName":29,"name":30,"_id":31},"Vimieiro","Amanda","2de0cf42-aea1-46d2-9046-a0cd8978f72a",{"startPage":33,"references":34,"endPage":77,"track":78,"has_file":4,"doi":79},7192,[35,38,41,44,47,50,53,56,59,62,65,68,71,74],{"label":36,"id":37},"\u003Cp>ALONSO, V. Procter & Gambler: Juventude eterna. \u003Cstrong>HSM Management\u003C/strong>, São Paulo, ed. 70, p. 1- 4, set-out 2008.\u003C/p>","76b618f7-a3e8-40bf-a8c3-c9b1478c2093",{"label":39,"id":40},"\u003Cp>BAXTER, M. \u003Cstrong>Projeto de Produto\u003C/strong>: Guia prático para o design de novos produtos. 2 ed. São Paulo: Blucher, 2000. 272 p.\u003C/p>","a4989cfa-4731-4155-b869-424d0229eb6a",{"label":42,"id":43},"\u003Cp>CHESBROUGH, H. W. Open Innovation: A new paradigm for understanding industrial innovation. In: CHESBROUGH, H. W.; VANHAVERBEKE, W.; WEST, J. \u003Cstrong>Open Innovation\u003C/strong>: Researching a New Paradigm. Nova Iorque: Oxford, 2006 cap. 1, pg. 1-12.\u003C/p>","152afe4a-3bad-4022-9cd5-e791320b9fca",{"label":45,"id":46},"\u003Cp>GASMANN. O.; ENKEL, E. Towards a theory of open innovation: Three core process archetypes. \u003Cstrong>R&D Management Conference (RADMA)\u003C/strong>, Lisboa, jun. 2004.\u003C/p>","9df32aeb-c1a2-4678-88fb-a231df76467d",{"label":48,"id":49},"\u003Cp>MACCORMACK, A. et al. Innovation through Global Collaboration: A New Source of Competitive Advantage, 2007. In: \u003Cstrong>HBS\u003C/strong>. (http://www.hbs.edu/research/pdf/07-079.pdf)\u003C/p>","f7ad5109-0e5e-44db-aceb-44549a77d511",{"label":51,"id":52},"\u003Cp>PANDUWAWAL, L. et al. Connect and Develop: P&G's big stake in open innovation. 2009. In: \u003Cstrong>Open Innovate\u003C/strong>. (http://www.openinnovate.co.uk/pgs-connect-and-develop/)\u003C/p>","4019c064-dcf8-411c-9375-bf9a401c9a60",{"label":54,"id":55},"\u003Cp>PONTISKOSKI, E.; ASAKAWA, K. Overcoming Barriers to Open Innovation at Apple, Nintendo and Nokia. \u003Cstrong>World Academy of Science, Engineering and Technology\u003C/strong>, v. 53, n. 1, p. 372-377, mai. 2009.\u003C/p>","d4419b84-3e53-4a8c-ad89-27e6215d40ed",{"label":57,"id":58},"\u003Cp>RIGBY, D.; ZOOK, C. Open-Market Innovation. \u003Cstrong>Harvard Business Review\u003C/strong>, Nova Iorque, p.80-89, out. 2002.\u003C/p>","54ec57ce-50fd-46b1-9175-4e8cb9cd2d8f",{"label":60,"id":61},"\u003Cp>ROSSI, A. A inovação aberta como fonte de geração de valor para as organizações. Fundação Dom Cabral – FDC, 2009. In: \u003Cstrong>FDC\u003C/strong>. (http://www.fdc.org.br/pt/pesquisa/inovacao/Documents/artigos_blog/inovacao_aberta.pdf)\u003C/p>","ccf70c74-640b-45fd-a58d-d5e8645ba853",{"label":63,"id":64},"\u003Cp>SAÉNZ, T. W.; CAPOTE, E. G. \u003Cstrong>Ciência, inovação e gestão tecnológica\u003C/strong>. Brasília: CNI/IEL/SENAI/ABIPTI, 2002. 136 p. apud TOMAÉL, M. I.; ALCARÁ, A. R.; CHIARA, I. G. Das redes sociais à inovação. \u003Cstrong>Ciência da Informação\u003C/strong>, Brasília, v. 34, n. 2, p. 93-104, mai/ago. 2005.\u003C/p>","ed1a63ef-5d6a-435e-8839-56de5f05dfed",{"label":66,"id":67},"\u003Cp>SILVA, E. L.; MENEZES, E. M. \u003Cstrong>Metodologia da pesquisa e elaboração de dissertação\u003C/strong>. Florianópolis: Laboratório de Ensino a Distância da UFSC. 3 ed., p. 121, 2001.\u003C/p>","04ed4d53-5d91-42a8-8eac-741380020330",{"label":69,"id":70},"\u003Cp>Sistema Mineiro de Inovação – SIMI. Inovação Aberta: Transformando o mundo no seu departamento de P&D. [200-]. In: \u003Cstrong>Proinova\u003C/strong>. (http://www.proinova.com.br/admin/biblioteca_upload/InovacaoAberta.pdf)\u003C/p>","3f29f779-fc7f-4828-9411-4925dd5ad60d",{"id":72,"label":73},"b860f86a-4798-4f6d-91e0-0a1119ceb31b","\u003Cp>TOMAÉL, M. I.; ALCARÁ, A. R.; CHIARA, I. G. Das redes sociais à inovação. \u003Cstrong>Ciência da Informação\u003C/strong>, Brasília, v. 34, n. 2, p. 93-104, mai/ago. 2005.\u003C/p>",{"label":75,"id":76},"\u003Cp>WEST, J.; GALLAGHER, S. Patterns of open innovation in open source software. In: CHESBROUGH, H. W.; VANHAVERBEKE, W.; WEST, J. \u003Cstrong>Open Innovation\u003C/strong>: Researching a New Paradigm. Nova Iorque: Oxford, 2006, cap. 5, p. 82-106.\u003C/p>","386f56c5-6293-4d54-a0a0-779ae402ae1c",7201,"6pr2zsjn","",{"primary":81,"secondary":85},{"keywords":82,"excerpt":83,"title":84},"\u003Cp>Inovação, Inovação Aberta, Design\u003C/p>","A inovação na maioria das organizações ainda é fundamentada num modelo em que os esforços de pesquisa e desenvolvimento são focados e internos. Porém, uma nova postura pode ser observada em empresas bem sucedidas que vêm adotando novas estratégias para inovar. A inovação aberta mescla práticas do modelo tradicional com interação com agentes externos com o objetivo de buscar e ofertar conhecimentos e tecnologias, agrupando diferentes competências para a geração de inovações. É o caso da P&G que vem empregando seu modelo de inovação aberta, o Connect & Develop, no desenvolvimento de produtos.","O Processo de Design no Modelo de Inovação Aberta: O Caso de Sucesso da Procter & Gamble",{"keywords":86,"excerpt":87,"title":88},"\u003Cp>Innovation, Open Innovation, Design\u003C/p>","The innovation in most organizations is still based on a model in which research and development efforts are focused and internal. However, a new attitude can be seen in successful companies which are adopting new strategies to innovate. The open innovation model blends the traditional model practices with interaction with external agents in order to seek and offer knowledge and technologies, bringing together different skills to generate innovation. This is the case of P&G, which is using his open innovation model, Connect & Develop, in product design development.","The Design Process on the Open Innovation Model: The Success Case of Procter & Gamble",[90],"the-design-process-on-the-open-innovation-model-the-success-case-of-procter-e-gamble",{"target":92,"query":93},"articles/get",{"slug":90},1780316034416]