[{"data":1,"prerenderedAt":77},["ShallowReactive",2],{"article:strategic-management-design-with-the-approach-of-design-thinking-estancia-alvorada":3},{"success":4,"article":5,"request":74},true,{"parent":6,"langs":7,"_id":10,"contributors":11,"typeData":24,"data":63,"slugs":72,"slug":73},"39f260d6-d61f-4dfe-b1f7-a6c315c260bd",[8,9],"primary","secondary","21c1dc7b-71f2-4496-8322-6e07707a6cf4",[12,16,20],{"lastName":13,"name":14,"_id":15},"Demarchi","Ana Paula Perfetto","68639b90-bcfe-4dcd-9c24-690d47361867",{"lastName":17,"name":18,"_id":19},"Fornasier","Cleuza Ribas Bittencourt","bfadfb48-6343-4240-8f51-c547396c0dd0",{"lastName":21,"name":22,"_id":23},"Martins","Rosane Fonseca de Freitas","f7a0bc17-a1a7-4f97-a0d5-19ebeb75fd8d",{"startPage":25,"references":26,"endPage":60,"track":61,"has_file":4,"doi":62},7982,[27,30,33,36,39,42,45,48,51,54,57],{"label":28,"id":29},"\u003Cp>BEST, K. \u003Cstrong>Design Management\u003C/strong>: Managing Design Strategy, Process and Implementation. Switzerland: AVA, 2006\u003C/p>","f9a6ff10-3cc0-47b0-b723-ed4304a43ad1",{"label":31,"id":32},"\u003Cp>BROWN, T. \u003Cstrong>Change by design\u003C/strong>: how design thinking transforms organizations and inspires innovation. New York: HarperCollins, 2009.\u003C/p>","908fe054-d9dc-4c7b-8f77-a948d3fe19aa",{"label":34,"id":35},"\u003Cp>CHOO, C. W. \u003Cstrong>A organização do conhecimento\u003C/strong>: como as organizações usam a informação para criar significado, construir conhecimento e tomar decisões. São Paulo: Senac São Paulo, 2003.\u003C/p>","c92e9f0e-97ea-44bc-aa8b-cdfd1853f9e9",{"label":37,"id":38},"\u003Cp>CROSS, N. \u003Cstrong>Designerly Ways of Knowing\u003C/strong>. Boston: Birkhauser verlag AG, 2007\u003C/p>","678b54d9-1d12-4932-adb6-b376b52e8d5e",{"label":40,"id":41},"\u003Cp>ILIPINAR, G et all. Design Thinking in postmodern organization. In \u003Cstrong>INTERNATIONAL DMI EDUCATION CONFERENCE\u003C/strong>, anais... France, April 2008\u003C/p>","058903fd-dc42-4fb2-8e48-a1aeb6998aa3",{"label":43,"id":44},"\u003Cp>JONES, C. \u003Cstrong>Métodos de diseño\u003C/strong>. Barcelona: Gustavo Gili, 1978\u003C/p>","7f24374b-15bd-4d82-80d1-8387b63b63b5",{"label":46,"id":47},"\u003Cp>LOCKWOOD, T. \u003Cstrong>Design thinking\u003C/strong>: Integrating innovation, customer experience, and brand value. New York: Allworth Press, 2006.\u003C/p>","192cfd70-87a9-4f62-b8d7-0cc3fbce814b",{"label":49,"id":50},"\u003Cp>MARTIN, R. \u003Cstrong>The design of business\u003C/strong>: Why design thinking is the next competitive advantage. Boston: Harvard Bussiness Press, 2009.\u003C/p>","e4cd61d4-ed56-4444-9259-9516a4647b1a",{"id":52,"label":53},"8f20ca2f-f028-4017-832c-6b77304fd543","\u003Cp>NONAKA, I. e TAKEUSHI, H. \u003Cstrong>Criação de conhecimento na empresa\u003C/strong>. R J: Campus, 1997.\u003C/p>",{"id":55,"label":56},"6e3411bd-fece-4db1-9b89-261d9d1d39db","\u003Cp>POLANYI, M. \u003Cstrong>Personal Knowledge\u003C/strong>. NY: Harper Torchbook, 1964.\u003C/p>",{"label":58,"id":59},"\u003Cp>POPPER, K. R. \u003Cstrong>Conhecimento objetivo\u003C/strong>. São Paulo: B. Horizonte, 1975.\u003C/p>","70a10e7d-1417-426b-ba17-64efa8829d2f",7994,"ycfzsl69","",{"primary":64,"secondary":68},{"keywords":65,"excerpt":66,"title":67},"\u003Cp>Gestão de Design, Design thinking, conhecimento, comunicação visual\u003C/p>","O processo de gestão estratégica de design baseado no Design Thinking representa uma mudança na maneira de fazer negócios e essa abordagem pode auxiliar no alcance do design aos diferentes níveis de uma organização, tornando-se uma ferramenta de diferenciação. Neste contexto, este artigo apresenta um modelo que indica uma aplicação da gestão estratégica integradora de Design (GEID), de Demarchi, Fornasier e Martins (2009), que une o processo de gestão de Design com as habilidades do Design Thinker, ilustrado com um caso desenvolvido no Estado do Paraná, Brasil.","Gestão Estratégica de Design com a Abordagem em Design Thinking: Caso Estância Alvorada",{"keywords":69,"excerpt":70,"title":71},"\u003Cp>Design Management, Design thinking, Knowledge, visual communication\u003C/p>","The strategic design management process based on design thinking represents a shift in the way of doing business and this approach can help the designer way of view to reach different levels in the organization, becoming a tool for the organization’s differentiation. In this context, this article demonstrate a model, nominated as integrated strategic design management (ISDM), that join the design Management process with the skills of the design thinker. It will be illustrated with a case of the family agriculture developed in the State of Parana, Brazil, where was applied the ISDM model of Demarchi, Fornasier and Martins (2009).","Strategic Management Design with the Approach of Design Thinking: Estancia Alvorada",[73],"strategic-management-design-with-the-approach-of-design-thinking-estancia-alvorada",{"target":75,"query":76},"articles/get",{"slug":73},1780316030224]